RentalOwner Magazine

RentalOwner Magazine

May 2019

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SCRHA Represents YOU in Sacramento

SCRHA 5675 Ruffin Road, Suite 310 San Diego, CA 92123

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RentalOwner Magazine

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THE VOICE OF THE RENTAL HOUSING INDUSTRY MAY 2019

FEATURED Stories

8

2019 Legislative Day The Association in Sacramento

Inside

Your Association 39 Honor Roll & Welcome New Members 41 Education Calendar 53-55 Supplier Directory

21

Property Management Directory Complete List of Property Management Members

33

Pet-Friendly Apartment Marketing Ideas Appeal to Residents with Pets

37

How to Maintain Your Pool Deck Is your pool deck safe for summer?

45

56 Advertiser Index

Columns Neighborhood Spotlight: Del Cerro Highlights of Del Cerro

3 President’s Message 4 Executive Director's Message

2019 Legislative Day See more pictures from our trip to Sacramento.

Thank you to the volunteers who participated.

Page 8

11 Regional Legislative Update 17 Capitol News 47 Travel Program

2019 OFFICERS

President Scott Cook, CPM, SVN Asset Advisory Group President Elect Lucinda Lilley CPM, GRI, FBS Property Management, AMO Vice President Robin Duma, CAM, HG Fenton Company Secretary Nichole M Lawhon CAM, NALP, Apartments.com Treasurer Kendra Bork, ARM, Cambridge Management Group, Inc. Legislative Chair John Modlin, Independent Owner Immediate Past President Christian Davis, JPI

2019 DIRECTORS

Aiesha Blevins, Greystar Melissa Deen, Sunrise Management Company AMO Robin Duma, CAM, HG Fenton Company Mark Feinberg, Heinz & Feinberg Todd Henderson, Independent Owner Shannon Kelly, Independent Owner Jay Lopeman, CAS, BG MultiFamily Gail Miller, CPM, Lincoln Military Housing Athan Ranglas, R & V Management Abigail Rex, CPM, ARM, American Asset Management Kurt Sullivan CSM, Douglas Allred Company

HONORARY LIFE ADVISOR G. Wesley Harker

RentalOwner Magazine

MAGAZINE STAFF Publisher Alan Pentico, CAE, Executive Director Advertising Marlen Descargar, Events & Administrative Assistant Managing Editor Olivia Galvez, Director of Operations Editor Lindsey Lee, Marketing Coordinator Design & Layout Marc Shanahan EDITORIAL ADVISORY BOARD Melissa De Marco, FBS Property, AMO-Chair Melissa Deen, Sunrise Management Company, AMO-Vice Chair Norman Cullen, CULTR 1, LP Sarah Hoverson, Livable Etta Smith, Generation Contracting & Emergency Services, Inc. Karen Trapane, Forensic Analytical Consulting Services (FACS) DeAnna Wilson, Conversion Logix ASSOCIATION STAFF

Alan Pentico, CAE Executive Director apentico@socalrha.org 858.278.8070 Olivia Galvez Director of Business Operations/Operational Advice ogalvez@socalrha.org 858.751.2217 Maria Riley Director of Events and Education mriley@socalrha.org 858.751.2209 Molly Kirkland Director of Public Affairs/Operational Advice mkirkland@socalrha.org 858.751.2200 Mike Nagy Public Affairs Manager mnagy@socalrha.org 858.751.2214 Kim Zebroski Member & Administrative Assistant kzebroski@socalrha.org 858.751.2220 Marlen Descargar Events & Administrative Assistant mdescargar@socalrha.org 858.751.2219 Lindsey Lee Marketing Coordinator llee@socalrha.org 858.751.2218 Tanya Sprague Membership Development Specialist tsprague@socalrha.org 858.751.2208

Front Cover Photo Credit

RentalOwner Magazine® is published by the San Diego Multi-Housing Corporation (SDMHC) a wholly owned subsidiary of the Southern California Rental Housing Association (SCRHA). The magazine is published monthly and is provided to Southern California Rental Housing Association members only. The views expressed in these articles are the authors's and do not necessarily represent those of the Southern California Rental Housing Association or SDMHC. All rights reserved. Materials may not be reproduced or translated without prior written permission by the publisher. Contact the Southern California Rental Housing Association at 858.278.8070 or visit socalrha.org for more information.

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Our Address

Southern California Rental Housing Association 5675 Ruffin Road, Suite 310, San Diego, CA 92123 San Diego Office: 858.278.8070 Toll Free: 888.762.7313 Fax: 888.871.5229 socalrha.org

Advertising - These advertisers are anxious to please you. We do not guarantee or endorse the products or services of any of the advertisers, but we would like to assist both readers and advertisers in maintaining a continued vote of confidence and respect for one another. Information provided in the advertisements are the sole responsibility of the advertiser. For concerns please contact the advertiser directly.

CONTRIBUTE: Educational articles in RentalOwner Magazine® must be between 500-800 words, include a byline of the author, and a final paragraph with contact information. Deadline is the 10th of the month before publication. Submit to publications@socalrha.org.

ADVERTISE: Contact Marlen Descargar at 858.751.2219 or mdescargar@socalrha.org for advertising information, including rates, production specifications, and print deadlines.

Scott Cook

2019 President Southern California Rental Housing Association

I

n my April message, I talked about the importance of engaging Legislators and other groups to find common goals to resolve our housing crisis. Punishing one group to help another group will only create more “have-nots” and make California’s housing crisis worse.

Unfortunately, there are state Legislators who continue to introduce bills targeting the rental housing industry. If you haven’t been reading our communications, four state bills could force many INDEPENDENT RENTAL OWNERS, PROPERTY MANAGERS, AND SUPPLIER MEMBERS OUT OF THE RENTAL HOUSING INDUSTRY. Those bills are AB 36, AB 724, AB 1481, and AB 1482. In early April, a group of us went to Sacramento to meet with legislators to address these and other bills.

AB 36 (Bloom) would amend the Costa- Hawkins Rental Housing Act of 1995. Residential dwelling units, including single-family homes and condominiums that are ten years or older, could be subject to Rent Control. Only rental owners with two or fewer units would be exempt. AB 1842 (Chiu) would place an annual cap on rent increases statewide. Landlords could only increase rents annually based on a specific yet-to-be-determined percentage. AB 1481 (Bonta) would impose JustCause statewide, meaning a landlord must provide a specific reason for terminating a tenancy. Owners and managers in the City of San Diego know all too well the unintended consequences of not being able to remove problematic tenants easily. AB 724 (Wicks) would create a statewide ‘registry’ requiring landlords to report specific details such as how many days was a rental unit occupied in the last 12 months, the amount collected for rent and utilities during a 30-day period, the month and year of the most recent rent increase and the amount of the increase, and the number of tenants evicted from the rental property in the previous 12 months to the CA Department of Housing & Community Development. Several other

bills are targeting our industry, including bills that would make it more difficult to conduct criminal background checks, require longer noticing for rent increases, and mandate that you accept Section 8, and other regulations.

The industry must be ready now to defeat these bills should the Assembly and Senate act to approve them.

We do not know if Governor Newsome will sign or veto these bills. We need your help now to make sure the bills never leave the Legislature.

I know I keep repeating the same point, BUT YOUR INVOLVEMENT AND PARTICIPATION DRIVES OUR ASSOCIATION. The demands for rent control and other regulations targeting our industry grow louder each day with every story about rising rents and as fewer Californians are able buy or rent. We must shout louder than our critics and tell the elected officials that only more housing will solve the housing crisis. Adopting bills that harm our industry will hurt our quality of life, economy, and communities.

You may believe your opinion doesn’t matter or that legislators won’t listen to you, but never underestimate the power or impact of your voice.

It takes only one person to change an elected official’s point of view, but imagine several hundred association members sending emails or attending a public hearing. You won’t know the impact of your voice if you don’t try; you are only guaranteeing victory for others by not doing anything at all.

Thank you to everyone who took part in the Education Conference & EXPO on April 30, and thank you to title sponsor, ASAP Drain Guys & Plumbing, Be on the lookout for the announcement of the 2020 Education Conference & EXPO. Suppliers, watch for the announcement for the Southern California Rental Housing Association Political Action Committee’s Reverse Trade Show on July 24.

Be active and get involved in the Association! Please visit the website at www.socalrha.org or call the Association at (858) 278-8070 for more details.

May 2019 socalrha.org | 3

Alan Pentico, CAE

Executive Director Southern California Rental Housing Association

T

hank you again to everyone who attended, exhibited, sponsored, and volunteered at the Education Conference and EXPO with a big thank you to this year’s title sponsor, ASAP Drain Guys & Plumbing. Let’s give another round of applause for the maintenance technicians who competed at Maintenance Mania.

As I stated in the past, the Education Conference & EXPO is a microcosm of what is happening in the rental housing industry and an example of why it is so important for members to attend our events. It’s essential that members know about, and understand, the issues affecting rental housing. The Education Conference & EXPO covers a variety of topics, showcases a wide range of products and services offered by our supplier members, and provides the updates on proposed laws we need to understand.

Think of the time and resources spent planning and organizing the Education Conference & EXPO with the many moving pieces with hundreds of people working independently to ensure the event remains a success. The Education Conference and EXPO continues to be one of the longest-running, largest, and most successful trade shows in Southern California, thank you to all for being a part of it.

I also traveled in a group of 24 Southern California Rental Housing Association members and staff to Sacramento in early April to participate in the California Rental Housing Association’s Lobby Day. We met with State Assembly Members and Senators representing districts throughout Imperial, Riverside, and San Diego counties to talk about bills that impact the rental housing industry.

It’s too bad our Legislators don’t attend our trade show to learn firsthand what the rental housing industry is about and interact with our members.

Maybe our Legislators wouldn’t introduce legislation that could jeopardize our members if they could 4 | RentalOwner May 2019

have a one-on-one conversation. Imagine our impact if two thousand Association members (the average number of people that attend our Conference & EXPO) traveled up to Sacramento to meet with Legislators to discuss bills that could affect our industry, I’m sure legislators would think twice before introducing such legislation.

Whether it is attending the Education Conference & EXPO or the Lobby Day in Sacramento, it is necessary and vital you participate in our events. There’s an old saying I frequently use in my conversations with members, “It’s better to be at the table and have a say or not be there and end up on the menu.”

It is vital and necessary that you be active in the Association and in civic and community activities.

Your investment is at risk if you don’t pay close attention to what’s happening in the industry.

We are fighting bills that would place an annual percentage cap on rental rate increases, adopt Just Cause Evictions, require landlords to report to the state about their activities with tenants, expand Costa-Hawkins, and more. Property Managers, Owners, and Supplier Members: these bills affect all of you.

Association staff and members have already met with dozens of elected officials since January, and they are scheduling more meetings with elected officials.

Please contact us if you want to meet with your elected representatives, it would be great if you join us. Elected representatives want to meet with their constituents. Sometimes it takes only one comment from a constituent to change an elected official’s point of view.

Members who missed the Education Conference & EXPO can still visit our website at www.socalrha.org for more details about our many classes and events or to access our Buyer’s Guide to see goods and services offered by our Supplier members.

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CSLB# 995016

2019 Survey The Southern California Rental Housing Association is dedicated to serving the needs of our members. To help ensure we are fulfilling our mission and providing the products and services needed by our members, we are conducting a survey.

We ask that you take a few minutes out of your busy day to complete the short survey for your membership type. The data gathered will be used by the Association to improve our programming, products, and communications.

There are many ways to complete the survey at your convenience: 1. Scan the QR code for your member type, 2. Enter the URL for your member type in the search bar of your browser, or 3. Email Lindsey Lee at llee@socalrha.org to request a copy of the survey for your member type.

PROPERTY MANAGERS

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INDEPENDENT OWNERS

bit.ly/2019surveypropertymanagers

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2019 Legislative Day

We spent a busy two days in Sacramento during the 2019 Legislative Day. A total of 24 volunteers and staff attended the event and had 14 meetings with Legislators and/or staff. Our conversations focused on our opposition to four major bills: AB 36, AB 1482 - Rent Control, AB 1481, and AB 1697 - Just Cause.

Our Visit by The Numbers Volunteers  & Staff

24 14

Meetings in

8 | RentalOwner May 2019

1

Day

AB 36 AB 1481 AB 1482 AB 1697

se

B

e Opp W s o i ll

We wish to thank all of our wonderfully dedicated volunteers for making the trip to Sacramento with us. Our message was all the much stronger coming directly from actual property owners, managers, and industry suppliers.

It's important for our representatives to understand how the bills they pass will impact small businesses throughout Southern California.

May 2019 socalrha.org | 9

10 | RentalOwner May 2019

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REGIONAL

LEGISLATIVEUPDATE

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City Council approves Citizens’ Committee to Oversee Changes Governing Community Planning Groups

The City of San Diego Land Use & Housing Committee approved the creation of a Citizens’ Committee that will be tasked with recommending changes to Council Policy 600-24 regarding the governance of Community Planning Groups (CPG)s.

The Committee will base their recommendations on findings from Grand Jury, City Auditor, and Circulate San Diego reports. The reports’ findings revealed that CPGs were plagued with a variety of inefficiencies and inconsistencies undermining their function and performance. CPGs lacked the training, transparency, oversight, and suffered from inadequate data or record keeping making the CPGs noncompliant with Council Policy 600-24 and the Brown Act.

The committee will be comprised of members representing the Community Planners Committee, Planning Commission, the City’s Department Services Department or Planning Department, Mass Transit/Mobility advocacy, the Building Industry

Association, the Environment/Climate Change Community, and an Urban Infill developer.

The Citizens’ Committee recommendations could offer a variety of reform such as requiring new training procedures for all CPG members, requiring city staff to attend and provide technical and administrative support in CPG meetings, changing CPG elections and eligibility requirements for CPG Members, and requiring all CPGs to have meeting minutes and annual reports posted online for public review. Once the Citizens’ Committee returns its list of recommendations for amending Council Policy 600-24 to the Land Use & Housing Committee, the committee will be disbanded.

The Southern California Rental Housing Association has long advocated for changes to Community Planning Groups and their policies. The findings in the reports demonstrated that CPGs could be subject to abuse and dominated by certain individuals opposed to all forms of development. The Association will provide an update once the Citizens’ Committee releases its recommendations.

May 2019 socalrha.org | 11

SD Council Committee Says Yes to More Middle-Income Units, but Changes to Inclusionary or Other Policies Could Stop It

On April 10, the San Diego City Council’s Land Use & Housing Committee recommended adoption of proposed amendments to the city’s Affordable Housing Regulations to boost construction of middle-income housing. Unfortunately, the San Diego City Council may adopt other policies that could undermine the middle-income incentives just adopted by the committee.

The U.S. Department of Housing & Urban Development defines middle-income as households that earn income between 120 and 150 percent of Area Median Income (AMI) adjusted according to family size (100 percent AMI refers to a family of four earning the Area Median Income). The AMI in San Diego County was $81,100 in 2018.

The proposed amendment adds the definition middle-income to San Diego’s Land Development Code (LDC). The amendment allows project applicants to utilize programs and incentives under

the city’s Affordable Housing Program for middleincome housing. Applicants can use density bonuses, apply parking ratio reductions for eligible projects, and utilize other incentives that would build and reserve more units for middle-income housing.

But, the City Council could undermine those the incentives for middle-income units if they adopt other policies.

Projects with middle-income units still must pay inclusionary housing fees under the amendments.

San Diego Council President Georgette Gomez is expected to release proposed changes to the city’s Inclusionary Housing Ordinance. The city’s existing ordinance requires projects to set aside at least 10 percent of a project’s units for low-income units or pay an in-lieu fee into the City’s Housing Trust Fund (HTF). The fees collected in the Trust Fund can be used to finance affordable projects or other housing assistance programs.

Council President Gomez is expected to release her recommendations to the Council’s Rules Committee on May 15. Gomez may propose an increase the set aside more than 10 percent, higher in-lieu fees, require builders to buy adjacent properties to build affordable housing, mandate that all affordable units be built on the project's site, or other changes.

The City Council also could require builders to pay prevailing wages which could increase the project’s cost by 20 percent or more.

A hearing date for the middle-income amendments has not been scheduled. The Association will provide updates on Gomez’s recommendations next month and in its communications.

Del Mar to Vote on Water, Sewer, and Stormwater Rate Increase

The Del Mar City Council on March 18 voted to place a proposed rate increase on water, sewage, and stormwater services beginning this July until Jan 2024. The City Council will vote on the proposed increases on May 20 and then give final approval on June 3. The first round of new rates take effect on July 3 if the City Council adopts the multi-year plan.

Under the plan, rates for water, sewer, and stormwater services would increase on July 3 and 12 | RentalOwner May 2019

then increase each year on January 1, 2020 until January 2024. City staff says the increases are necessary to help pay for the repair, maintenance, and construction of new infrastructure, to make up lost revenue due to decreased water usage, and to absorb cost increases passed through by the City of San Diego and the San Diego County Water Authority.

City staff says the new rates will add $5 million per year. A public hearing on the proposed rate increases is scheduled at Del Mar City Hall on May 20 at 4:30 p.m. Customers who want to protest the proposed rates either must submit their comments in writing to the Del Car City Clerk’s office or attend the May 20 hearing.

On July 3, the drinking water rate will increase by 6 percent, or by $8.03 per billing period, for residential customers. After that, the rates for drinking water will increase by 5 percent on January 1 of each year until 2024.

Poway Approves New Water & Sewer Rates

Likewise, sewer rates will increase by 5 percent, or $11.09 for per billing cycle. Sewer rates will increase by 5 percent at the start of each year until January 2024. Stormwater rates also will increase by 10 percent beginning July 3, 2019, and increase by 10 percent on January 1, 2020, each year until January 1, 2024. Proposed rate increases for multifamily properties and other properties are explained on the City’s Proposition 218 flyer. All city customers should have received the mailer. The flyer is available on the City of Del Mar’s website at http://bit.ly/2Zsa5Ka.

The Poway City Council adopted new water rates on March 5. The new rate plan increases the water commodity rate charge by 4.5 percent and the fixed water charge by 7.5 percent, but it eliminates the city’s Drought Recovery Surcharge adopted in 2016.

The Drought Surcharge added a $.75 fee per 1-unit used. The plan also increases the sewer service fee by 3.35 percent and sewer commodity charge by 3.35 percent.

The multifamily residential Water Commodity Rate will rise from $7.32 to $7.65 per unit. The Fixed Meter Charges also increased under the proposal. For example, fees for a one-inch meter will increase from $65.55 to $70.47 and increase from $209.71 to $225.44

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Despite the rate increase for water and sewer service, the average ratepayer should see an $8 decrease in their water bills per billing cycle. Poway rate payers will see the changes in their water bills beginning this month.

Murrieta Pressing forward with Update on General Plan 2035

The City of Murrieta is working on an update to the City’s existing General Plan, which was approved in 2011. General Plans are documents that help cities dictate how the city will manage and guide future development and how it will mitigate the impacts of that growth on the local environment. The General SCRHA Ad - 04-24-19.pdf 1 4/24/2019 4:43:16 PM

Murrieta city staff says the Update is necessary to comply with passage of five state laws (SB 743, SB 32, SB 379, SB 1421, and SB 1000) since the General Plan was adopted in 2011. The General Plan must address elements regarding traffic circulation, environmental conservation, recreation and open space, improved air quality and public safety, and reduced noise.

The update also includes economic development and community health elements; including an updated California Environmental Quality Act (CEQA) document to providing analysis on what the city will do to counter impacts of new and existing development on the surrounding environment and how it plans to reduce greenhouse emissions requirements to meet its climate action goals.

The update categorizes the city into six planning areas, including “Area 4,” which is currently an unincorporated area of Riverside County managed by the Eastern Municipal Water District (EMWD), which lies adjacent to Murrieta’s northeast border. Murrieta refers to Area 4 as its “Sphere of Influence.”

Area 4 is approximately 5,300 acres that could be acquired by the city for additional housing, parks, open space, and other uses. City staff is preparing an additional environmental analysis to determine if Area 4 should be annexed by the city. If Murrieta decides to annex Area, it will need to make that request for annexation to Riverside County’s Local Agency Formation Commission (LAFCO).

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Plan anticipates Murrieta’s total population will grow to 133,000 people and expand to a total of 21,511 acres in size by 2035.

Murrieta’s General Plan anticipates the city will have a total of 44,484 dwelling units (11,379 will be multifamily units)

and more than 50 million square feet for nonresidential uses by 2035. The update proposes an alternative to each of the six planning areas. The alternatives, if adopted, would add another 1,572 dwelling units and reduce land designated for nonresidential uses by approximately 2.4 million square feet. The new dwelling units will be a mix of single and multi-family housing.

The city held its most recent workshop last March to get feedback from the community on the draft update and its initial findings from the environmental review process. When the General Plan update and Environment Impact Report is ready, the documents will be presented to the City Council for certification. No hearing date for the update and environmental document was scheduled at the time this article was written.

Planning Commission organized public workshops and study sessions in March and April to explain the proposed changes and why they are necessary. The City will hold more workshops and sessions until August 2019 to get feedback from stakeholders.

For more information about the Comprehensive Development Code Update, members can contact Menifee city staff and sign up for email alerts and updates by visiting http://bit.ly/2ZhNOi2.

Members who want more information about the General Plan Update can contact Jarrett Ramaiya by email at jramaiya@MurrietaCA.gov or phone at (951) 461-6060. The entire General Plan Update is available on the City of Murrieta’s website at http:// bit.ly/2IwPP4X.

Menifee Launches Comprehensive Code Update

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California

CAPITOL NEWS

As you know and as of this writing this, lawmakers in Sacramento have introduced several bills that seek to significantly alter how property owners can conduct business in California. As it so happens, they are all being heard the same week (April 22, 2019). In fact, Sothern California Rental Housing Association members should have received a call to action asking you to contact Assembly Member Brian Maienschein and Assembly Member Todd Gloria regarding these bills. They both sit on the committee where they will he heard. The following bills will be heard the week of April 22nd and the Association is opposed to all of them.

Assembly Housing

AB 36 (Bloom, D-Santa Monica) - The bill would allow rent control on properties with a certificate

By: Patrick Moran, Aaron Read & Associates of occupancy within 10-years of (1) exempts new construction the date upon which the owner built after 1995 from local rent seeks to establish the initial rental control laws, (2) exempts singlerate; If this bill were to become family homes from any form of law in 2020, buildings built before rent control, and (3) requires all 2010 could be rent controlled. local rent control laws to contain a This “rolling date” would move “vacancy decontrol” provision to one year each January. Also, AB allow the rental price to increase 36 also changes the exemption in after a tenant moves out. If CostaCosta-Hawkins for single-family Hawkins were to be repealed, homeowners and would only allow cities and counties in California an exemption from rent control could adopt rent control measures if the owner is a “natural person” without any limitations. who owns two or fewer residential units within the same jurisdiction. History has shown us that rent control clearly does more harm The Association remains than good. Before Costa-Hawkins, committed to defending the rental housing providers in many Costa-Hawkins Rental Housing jurisdictions were often forced out Act. While Costa-Hawkins of business and faced bankruptcy. does allow local governments Prior to the protections provided to pass a rent control law, the under Costa-Hawkins, a rental important provisions of the housing black market formed, state law help to ensure that and apartment buildings became the local housing market is not dilapidated due to deferred hampered by stringent controls. maintenance as owners suffered Most importantly, the state law financially.

May 2019 socalrha.org | 17

Among some of the serious consequences that may occur should AB 36 be enacted:

halt new housing construction, it would certainly result in a loss of rental units throughout the State. Cities with stringent • Stop New Housing Construction forms of rent control, such as San - New housing development would Francisco and Santa Monica, have slow significantly or come to a lost large numbers of rental units standstill. What developer and as a result of rent control. Rental builder in his or her right mind property owners convert their would build in a city that controls housing to another use – ownerrents on new construction? In occupied, tenancies in common – a recent report, the Legislative or keep their units off the market Analyst concluded that “Rent altogether. control will do nothing to increase our supply of affordable Last fall, voters resoundingly housing and, in fact, likely would rejected Proposition 10, the discourage new construction.” voter initiative that threatened to repeal Costa-Hawkins. AB 36, • Provide a Strong NIMBY while not outright repealing Tool – AB 36 is a dream come the law, significantly reduced true for individuals who want to the protections afforded by it to stop new housing development property owners. (not in my backyard advocates) in California. In fact, one of the AB 1482 (Chiu, D-San Francisco) same proponents of the measure - The bill, although lacking specific unnecessarily sponsored a local details as of this writing, will cap ballot measure last year in Los annual rent increases based on the Angeles to stop all housing rate of inflation plus a yet-to-beconstruction in the city and determined figure. sponsored Proposition 10 that attempted to eliminate CostaWhile the Southern California Hawkins altogether.

Rental Housing Association • Diminish the Quality of commends lawmakers’ Housing – Under AB 36, rental intentions to help struggling property owners would not be able tenants in today’s tight housing to afford to adequately maintain market, AB 1482 could have their buildings. According to the counterproductive results, Legislative Analyst, “By depressing especially if they are too extreme. rents, rent control policies reduce California continues to suffer the income received by owners from an unprecedented housing of rental housing. In response, shortage, and the bill distracts property owners may attempt to from the necessary solutions. cut back their operating costs by Applying rent control (or “second forgoing maintenance and repairs. generation” rent controls) Over time, this can result in a statewide and allowing rent caps decline in the overall quality of a on single-family homes and newer community’s housing stock.” construction would only worsen our housing shortfall. We need to • Lower the Number of Rental encourage new housing, not create Units – Not only would AB 36 policies that stifle its creation.

18 | RentalOwner May 2019

The legislature should not ignore the unintended consequences of rent control. Like all price ceilings, rent control creates inefficiency in several ways. It reduces the quantity of apartments rented below the efficient level; it typically leads to misallocation of apartments among wouldbe renters; it leads to wasted time and effort as people search for apartments; and it leads landlords to maintain apartments in inefficiently low quality or condition. New properties won’t be built, vacancy rates plunge, existing landlords exit the market, and the small supply of housing diminishes. The fact of the matter is, if enacted, this new law will not fix the underlying problem of high housing costs, and it could even make matters worse for vulnerable families.

Proponents will argue that second generation rent control is not as bad as first generation rent controls but, like all things controversial, it’s matter of degree. Second-degree burns aren’t as bad as third-degree burns, but a second-degree burn still hurts. Second generation rent control doesn’t “work” unless there are strict limits on the termination of month-to-month tenancies. Then, it won’t work unless there are strict limits on the conversion of units. Some have even suggested that property owners should be forbidden from selling their properties. The limits on providers’ ability to terminate leases will lead to providers becoming more selective in to whom they rent units. This will lead to the misallocation of rental units among would-be renters

and may do the most harm to those whom the bill is intended to help, such as those with a history of homelessness, impaired credit, criminal convictions, or employment instability. ALL of these additional restrictions have been proposed by proponents of this legislation and these additional recommendations just lays bare the pernicious chain of regulation that rent control ultimately brings.

The challenges that over the past 40-years, California hasn’t built enough housing. Areas with strong labor markets and high levels of amenities have underbuilt housing relative to demand. The only effective long-term fix to the housing scarcity challenge is to build more housing—especially building less expensive housing in cities and neighborhoods where demand is high. This would require substantial changes to

local zoning in nearly every California city and, unfortunately, only a few bold elected officials have dared to challenge the NIMBYs. AB 1482 does not address the underlying causes of housing affordability and supply, and indeed has the potential to discourage new supply and make the problem worse. The bill, if enacted, will, in our opinion, ultimately, have the perverse impact of increasing—rather than reducing or stabilizing—rents over time and reducing the amount of market rate housing available to low- and middle-income households.

AB 53 Jones Sawyer, D- Los Angeles) - AB 53 would prohibit a landlord from including a question about criminal background during the initial application phase (referred to as “ban the box”); it does allow an owner to ask about criminal background after the

prospective tenants passes the owner’s initial credit screening process.

Although the bill would allow criminal background checks after that initial assessment, it would create several hurdles and delays for landlords wanting to approve or reject an applicant based on the findings. Within five-days of receiving criminal background information that could lead to a denial of tenancy, the landlord would have to provide a written statement to the applicant explaining why the tenancy may be rejected. The applicant would then have 14-days to either dispute the accuracy of the criminal record or show evidence of rehabilitation or mitigating factors. The owner would then have to reconsider a decision to reject for a specified time. If the decision to deny the applicant holds, the landlord would have

May 2019 socalrha.org | 19

to again notify the prospective tenant in writing.

Four years ago, the Association opposed similar legislation from Assembly Member JonesSawyer, arguing that his proposal created unnecessary delays in the application process, while at the same time prompting unwarranted lawsuits. AB 53 will create the same issues for property owners.

Assembly Judiciary Committee

Under current state law, property owners can terminate a tenancy with a 30- or 60-day notice without listing a cause, although most rent control cities have just cause requirements.

These two “just cause” bills being heard in Assembly Judiciary Committee will change that. They are AB 1481 (Bonta, D-Alameda) and AB 1697 (Grayson, D-Concord). This is Assembly Member Bonta’s second attempt to pass statewide “just cause” legislation in the past two-years (AB 2925 from last year died on the Assembly Floor). Both bills would limit evictions for certain causes, such as failure to pay rent, a substantial breach of the lease, or use of the property for illegal activity. Criminal activity unrelated to the rental unit, however, wouldn’t count as a “just cause” under the bills.

AB 1697 would apply only to tenants in place for a year or more, while AB 1481 doesn’t take into account length of tenancy.

Neither bill would supersede any local just cause ordinances already 20 | RentalOwner May 2019

in effect. As owners in the City of San Diego have discovered, “just cause” policies make evictions more difficult, more time-consuming and costlier to complete. They also can put lawabiding renters at risk, as evicting a tenant for criminal activity can be impossible unless neighbors are willing to testify at trial.

In addition to listing several “at fault” causes for eviction, AB 1481 and AB 1697 include a slim number of allowable “no fault” evictions, such as to demolish a unit, withdraw the unit from the rental market, or for the owner to move in. In these cases, however, the landlord would have to pay an undetermined amount of relocation assistance, regardless of the tenant’s income. When it comes to owner move-ins, AB 1481 is more restrictive than AB 1697, banning the owner’s right to terminate the tenancy and move into the unit if the tenant is 60 years of age or older.

It also prohibits an owner from moving into the unit unless the tenant grants permission or the lease provides a notice about the owner’s option to terminate the tenancy and move in.

The City of San Diego, for a number of years, has lived under the umbrella of “just cause.”

The Southern California Rental Housing Association and its members have conveyed, and continue to convey, that rental property owners proceed with an eviction only as a last resort.

In California, it’s too expensive and time consuming to terminate a tenancy, and most owners would much prefer to work with a tenant. California law already

provides some of the strongest tenant protections for illegal or retaliatory evictions. It is our belief that, when the San Diego ordinance was enacted, it was put in place with the best of intentions. Unfortunately, the net result is that it negatively impacted residents and property owners. Good tenants leave, bad tenants stay.

While the Association doesn’t believe this is what was envisioned when the San Diego City Council passed the local just cause ordinance, this has been the experience of members living under the city’s just cause ordinance. A similar negative result would occur statewide if the California Legislature moves forward with a statewide just cause ordinance.

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PROPERTY MANAGEMENT DIRECTORY We know how important it is to partner with the right Property Management Company to manage your rental property. On these next 10 pages, you will find Southern California Rental Housing Association members dedicated to managing rental property. If you are considering hiring a property management firm to manage your investment, contact one of the companies below. # 5150 Baltimore Dr at the Crossroads (858) 793-8899 5150 Baltimore Dr La Mesa, CA 91942 899 Kettner (619) 702-0655 Kelly Larson 655 W. Broadway Suite 600 San Diego, CA 92101 kelly.larson@am.jll.com A ADD Realty, Inc. (619) 232-6811 Alec D Deaton 2266 5th Ave. San Diego, CA 92101 Fax: (619) 232-6891 addrlty@aol.com All Points Real Estate (619) 298-7724 Deborah Cook 4452 Park Blvd., Suite 213 San Diego, CA 92116 Fax: (619) 298-0932

American Assets Trust (858) 350-2564 Abigail Rex 11455 El Camino Real, Suite 200 San Diego, CA 92130 Fax: (858) 350-2620 arex@americanassets.com

Asset Property Management (858) 560-9363 George Burkos 7969 Engineer Rd. #108 San Diego, CA 92111 Fax: (858) 560-7446 spencer@assetpropertygroup.com

Antelope Ridge (Sentinel Real Estate) (951) 672-8181 Shaye McCoy 27757 Aspel Road, Leasing Office Menifee, CA 92585 anteloperidge@sentinelcorp.com www.sentinelcorp.com

Avenue 5 (206) 582-3333 Dana Sohovich 901 Fifth Avenue, Suite 3000 Seattle, WA 98164 dsohovich@avenue5.com http://www.avenue5.com

APSA Investments Corp.

(858) 610-2154 Alen Mojaver PO Box 463024 Escondido, CA 92046 ramonatwinsapartment@gmail.com

Award Property Mgmt (619) 471-1755 Dina Brannan 7676 Hazard Center Dr #300 San Diego, CA 92108 Fax: (619) 471-2050 www.century21award.com

Arbor Terrace (619) 293-3612 Vanessa 3701 Florida Street San Diego, CA 92104

Alliance Investment Corp.

(858) 597-4900 Wayne Green 4330 La Jolla Village Dr. #240 San Diego, CA 92122 Fax: (858) 597-4920 kpetersen@aicpm.com

Arbors at California Oaks Apartment Homes (951) 461-3264 Brandie Ellis 24375 Jackson Ave Murrieta, CA 92562 arborsatcaoaksmgr@jrk.com

Ambassador Property Management (760) 945-8107 Bob Fuselier 901 Sycamore Avenue, Suite 100 Vista, CA 92081 Bob@ambassadorpm.com www.ambassadorpm.com

Ascent Real Estate (858) 551-9600 Amy Porter 7855 Fay Avenue, Suite 100 La Jolla, CA 92037 cspicer@ascentrealestate.net www.ascentrealestate.net

B Benson Properties (619) 977-0622 June H Benson 4079 Governor Dr. Ste. 322 San Diego, CA 92122 Fax: (619) 591-9993 Berkshire Communities (408) 614-5587 Irene Herden The Reyes Apartments, 801 A Street San Diego, CA 92101 irene.herden@berkshirecommunities. com berkshirecommunities.com Bob Cota Realty (619) 465-9934 Robert E Cota 8900 Grossmont Blvd., #3 La Mesa, CA 91941 Fax: (619) 465-9935

May 2019 socalrha.org | 21

Brentwood Management Co. (619) 220-8595 Nancy Dandrea 8885 Rio San Diego Dr. #260 San Diego, CA 92108 Fax: (619) 220-8593 Bridge Property Management (801) 716-5795 Maggie Raymond 111 East Sego Lily Drive, Suite 400 Sandy, UT 84070 www.bridgepm.com Brycorp, Inc. (619) 920-7174 Samuel Bryan Williams 3830 Valley Center Dr. Ste. 705 PMB 659 San Diego, CA 92130 Fax: (619) 546-6619 Buchanan Property Management Corp.

(619) 269-0276 Shanna McFaddin 3725 Talbot Street, Suite D San Diego, CA 92106 buck@buchananpm.com www.buchananpm.com

C Cabrillo Properties (619) 832-0172 Nathan Travassos 1455 Frazee Road Suite 500 San Diego, CA 92108 Nathan@CabrilloProperties.com www.CabrilloProperties.com Cambridge Management Group, Inc. (619) 497-0771 Linda Morris 3400 4th Ave San Diego, CA 92103 Fax: (619) 497-0335 www.cambridgemgi.com Canyonwood (619) 501-2838 Brad Adams 3752 Park Blvd. Suite 702 San Diego, CA 92103 canyonwood@mrolandsd.com Capital Growth Properties, Inc. (858) 454-8857 Renée Savage 1120 Silverado Street La Jolla, CA 92037 Fax: (858) 454-3257 www.cgpinc.com

Casa Linda Apartments (619) 254-9513 Angie Gonzalez 6675 Linda Vista Road, 15 San Diego, CA 92111 Fax: (619) 839-3851 casalindasd@yahoo.com Cavanaugh Properties (619) 395-1166 Caleb J McKinley 2130 Redwood Crest Vista, CA 92081 caleb@cavprops.com www.cavanaughprops.com Centre City Property Management Company (619) 296-6699 David Freitas 4540 Kearny Villa Rd. Suite 210 San Diego, CA 92123 Fax: (619) 299-2611 www.centrecity.net Chase Pacific Property Management and Real Estate Services (858) 271-8841 Cheryl Chase-Berkson 9988 Hibert Street, Suit 103 San Diego, CA 92131 Fax: (858) 271-8863 cheryl@chasepacific.com www.chasepacific.com Choice Properties / Point Loma Real Estate (619) 223-4075 David Pitta 3113 Dickens Street Unit C San Diego, CA 92106 Fax: (619) 223-4957 www.choicesandiegohomes.com City View Apartments|Greystar (619) 234-0134 Cindy Clark 840 17th Street San Diego, CA 92101 cityviewsd@greystar.com www.rentcityview.com

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Community Research Foundation, Inc. (619) 275-0822 Ronda Gibbs 1202 Morena Blvd. #300 San Diego, CA 92110 Fax: (619) 275-1422 www.comresearch.org

Core Property Group (619) 399-7279 Mary Laterza 7918 El Cajon Blvd, N290 La Mesa, CA 91942 mary@cpgsandiego.com cpgsandiego.com D Delta Property Management (619) 465-5851 Birt DeWitt 8341 Lemon Ave. #B La Mesa, CA 91941 Fax: (619) 462-8280 Douglas Allred Company (858) 793-0202 Kurt Sullivan 11452 El Camino Real Ste 200 San Diego, CA 92130 Fax: (858) 793-5363 www.douglasallredco.com E Elevate SD Properties (619) 535-8112 Irina Polyak 3111 Camino Del Rio North, Suite 400 San Diego, CA 92108 irina@elevatesdproperties.com www.elevatesdproperties.com Essel Manager, Inc. (619) 239-4300 Jennifer Woods 619 Kettner Boulevard, Suite A San Diego, CA 92101 Fax: (619) 239-6333 ap@esselmanagerinc.com Eucalyptus Apartments (760) 519-1476 Karen Lindberg 1234 N Santa Fe, Ste 118, PMB 324 Vista, CA 92083 klind2@cox.net Euston Management (858) 793-8899 Debbie Thomas 910 Camino Del Mar, STE A Del Mar, CA 92014 Fax: (858) 793-8868 dthomas@eustonhomes.com www.tuscanyhillsapartments.com

EV Lofts | Greystar (619) 452-2892 Liana Villar 688 13th Street San Diego, CA 92101 ev@greystar.com

FDC Management, Inc. (714) 685-7000 P.O.Box 29890 Anaheim Hills, CA 92809 Fax: (714) 974-5704 Foothills at Old Town (951) 676-7545 Jonna Rasmusson 28845 Pujol Street Temecula, CA 92590 yurich@sentinelcorp.com

F Fairfield Residential Company LLC (858) 457-2123 Linda Abbott 5510 Morehouse Dr Ste 200 San Diego, CA 92121 Fax: (858) 457-3759 www.fairfieldresidential.com

FBS Property Management

(619) 286-4721 Melissa DeMarco 6398 Del Cerro Blvd Ste. 8 San Diego, CA 92120 Fax: (619) 286-2011 Melissa@fbs-pm.com www.FBS-PM.com Our team brings together the experience and the ingenuity of five generations. Why spend your valuable time managing property? Let us take it from here.

G Gables Alta Murrieta (951) 698-0628 Julie Maciel 39930 Whitewood Road Murrieta, CA 92563 Fax: (951) 677-4807 jmaciel@gables.com www.gables.com Gables Oak Creek (951) 600-9696 Liz Toscano 24875 Prielipp Road Wildomar, CA 92595 Fax: (951) 600-7311 oakcreek@gables.com Gables Residential Corporate (858) 684-3601 Armando Vieira 9909 Mira Mesa Blvd, #350 San Diego, CA 92131 www.gables.com

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Gables Residential Corporate Office (858) 684-3601 Gables Residential Services, Inc., 3399 Peachtree Rd Ste 600 Atlanta, GA 30326 Fax: (858) 684-3639 www.gables.com Greystar Real Estate Partners (602) 522-1200 Deanna M O'Brien 3200 East Camelback Rd. #255 Phoenix, AZ 85018 Griswold Real Estate Mgmt., Inc. (858) 597-6100 Robert S Griswold 5703 Oberlin Drive, Suite 300 San Diego, CA 92121 Fax: (858) 597-6161 www.griswoldremgmt.com

H H.G. Fenton Company (619) 400-0120 Carroll Whaler 7577 Mission Valley Rd Ste 200 San Diego, CA 92108 Fax: (619) 400-0111 cwhaler@hgfenton.com www.hgfenton.com

Heartland Associates (619) 462-2082 Lisa Kerrigan 8580 La Mesa Blvd., Suite 105 La Mesa, CA 91942 Fax: (619) 462-2162 heartassoc.PM@gmail.com www.heartlandpropertymanagement. com

Hanken, Cono, Assad & Co. (619) 698-4770 Al Assad 5550 Baltimore Dr Ste 200 La Mesa, CA 91942 Fax: (619) 466-1330 www.hankenconoassad.com

Homes Management, ATS Homes, Inc. (760) 432-4663 Alan Sargent PO Box 1386 Escondido, CA 92033 Fax: (760) 432-4671 info@homesmanagement.net www.homesmanagement.net

Harprop, Inc. (650) 941-6900 Gary Leith 105 Fremont Ave. Ste. A Los Altos, CA 94022 Fax: (650) 941-6903

Horizon Properties Management Service (619) 482-3054 Diane Smith 4364 Bonita Road, PMB 448 Bonita, CA 91902 Humphreys Residential (619) 865-0389 Kerry A Webster-Humphreys 3714 Amaryllis Drive San Diego, CA 92106 kerry@humphreysresidential.com Hunt Military Communities (760) 385-4835 Justin Wood 108 Marine Drive Oceanside, CA 92058 Fax: (760) 385-4841 deluzhousing@huntcompanies.com deluzfamilyhousing.com I IDEA 1 (619) 233-8900 Taniya Davis 899 Park Blvd San Diego, CA 92101 idea1@allresco.com IMT Sorrento Valley (858) 530-2100 Adam Hartgrove 11102 Caminito Alvarez Leasing Center San Diego, CA 92126 Fax: (858) 530-0113 imtsorrentovalley@imtresidential.com

24 | RentalOwner May 2019

Income Property Advisors Inc. (619) 302-0363 Robert MacGuire P.O. Box 16098 San Diego, CA 92176 Fax: (858) 430-2552 www.ipasd.com

Investors Property Management Group (760) 967-4764 Janice Hoople 2181 El Camino Real Ste 206 Oceanside, CA 92054 Fax: (760) 967-4763 www.ipmgsd.com

Integrity Plus Property Management (619) 546-4999 Robert Bixel 3601 Adams Avenue San Diego, CA 92116 r.bixel@integrityppm.com www.integrityppm.com

IPI Property Management (858) 277-2700 Kim Comroe 9370 Sky Park Ct. Suite 220 San Diego, CA 92123 ken@ipisandiego.com www.ipipropertymanagement.com

Interfaith Housing Assistance Corporation (619) 668-1532 Doris Snashall 7956 Lester Ave. Lemon Grove, CA 91945 Fax: (619) 667-0891 www.sdihf.org

J Jensen Properties (858) 449-7294 Chris Jensen 1134 D Street Ramona, CA 92065 info@jensenpropertiessd.com http://www.jensenpropertiessd.com/

JHB California Properties, LLC (760) 722-6421 Joyce Chilingirian Westwood Village Apartments, 2502 Oceanside Blvd Oceanside, CA 92054 Fax: (760) 433-4097 www.westwoodvillageapartments.com Johnston Property Management, Inc. (760) 944-0703 Ken Johnston 350 N El Camino Real #A Encinitas, CA 92024 Fax: (760) 942-2499 JPI Development, LLC (858) 299-4768 Christian H Davis 12250 El Camino Real Suite 380 San Diego, CA 92130 Christian.Davis@JPI.com www.jpi.com K Kevin Robinson (619) 265-5859 Kevin Robinson 6849 Federal Blvd Lemon Grove, CA 91945 Fax: (619) 265-5886

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Kleege Enterprises (858) 481-3081 George Gregory 12625 High Bluff Dr. #310 San Diego, CA 92130 Fax: (858) 481-2674 jennie@kleege.com www.kleege.com L L.E.W. Management (619) 440-8915 Tatiana Castro 772 Jamacha Rd. #140 El Cajon, CA 92019 Fax: (619) 440-6881 Land Trek Property Management (760) 758-6000 Thomas Reilly 901 Hacienda Drive Vista, CA 92081 Fax: (760) 758-7675 landtrk6@pacbell.net www.landtrekpropertymanagement.com Lincoln Military Housing (858) 874-8100 Gail L Miller 3360 Murray Ridge Road San Diego, CA 92123 Fax: (858) 874-3259 www.lincolnmilitary.com

Lisa's Property Managment (858) 243-8028 Lisa Guo 9514 Adolphia street San Diego, CA 92129 lisacguo@gmail.com LMC (Lennar Multifamily Communities) (619) 376-2208 Laure Thibodeau 1440 Columbia Street San Diego, CA 92101 Kristina.Homer@livelmc.com Lyon Living (949) 838-1274 Heather Heartt 4901 Birch Street Newport Beach, CA 92660 www.lyonliving.com M Margarita Summit | Euston Management (951) 676-1921 Dianna Gallagher 42200 Margarita Rd, Leasing Office Temecula, CA 92592 dgallagher@margaritasummitapts.com www.margaritasummitapartments.com Maya Linda Apartments (858) 566-5350 Lindsey Huston 9646 Carroll Canyon Road, Suite C-1 San Diego, CA 92126 Fax: (858) 566-5376 lhuston@jamboreeol.com mayalindaapartments.net

Call The Experts!

619-726-0052 info@ramjackpacific.com LIC# 1003878 26 | RentalOwner May 2019 PCCW_DIR_2014.indd 1

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McLain Properties (760) 434-6161 Lisa Fore 2715 Carlsbad Blvd Carlsbad, CA 92008 lfore@mclainproperties.com http://www.mclainproperties.com Melroy Asset Management (858) 483-5111 Vida Melroy 4241 Jutland Drive Suite 201 San Diego, CA 92117 Fax: (858) 270-0411 www.melroyproperties.com MG Properties (858) 658-0500 Melise Balastrieri 10505 Sorrento Valley Rd. #300 San Diego, CA 92121 Fax: (858) 526-0800 contact@mgproperties.com www.mgproperties.com Mira Bella Apartments | Simpson Property Group (858) 560-5720 Drew Sciortino 3455 Kearny Villa Rd Ofc San Diego, CA 92123 Fax: (858) 560-5941 themirabella@simpsonhousing.com www.simpsonpropertygroup.com More Property Management (858) 514-8201 Jack Chaffin 8865 Balboa Avenue, Ste. E San Diego, CA 92123 Fax: (858) 514-8203 morepropertymgmt@yahoo.com www.morepropertymanagement.com N Noah Realty 858-504-0416 Kim Davis 1575 Villa Cardiff Dr. Cardiff, CA 92007 Fax: 858-683-0320 kim@noahrealty.net www.noahrealty.net

O Ocean Breeze Apartments|Greystar (619) 428-3369 Ernestine Lara 561 West San Ysidro Blvd San Ysidro, CA 92173 elara@greystar.com http://www.rentoceanbreeze.com/

People Helping Others Prop. Mgmt.

(619) 282-5400 Karl Mortensen 7851 Mission Center Court, Room #112 San Diego, CA 92108 Fax: (619) 325-4500 info@peoplehelpingothers.com www.peoplehelpingothers.com

Olympus Property (817) 795-4900 Chanda Rousseau 500 Throckmorton Street, Suite 300 Fort Worth, OR 76102 crousseau@olympusproperty.com https://www.olympusproperty.com/ about-us

Pierside North | Greystar (949) 202-3991 Melissa Harbin 250 Mission Ave Oceanside, CA 92054 abenelli@greystar.com

P Pacific Commercial Management, Inc (858) 450-6886 Michael McNally 2725 Congress Street, Suite 1-E San Diego, CA 92110 Fax: (858) 450-6626 MPM@paccommgt.com www.paccommgt.com Pacifica SD Management (619) 296-9000 Dan Renwick 1755 Hancock Street, Suite 200 San Diego, CA 92110 drenwick@psdm.com www.pacificasdmanagement.com Parkdale Apartments | Norco Mgmt.

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(760) 737-9017 Jeremy Smits 3035 Donee Diego Drive Escondido, CA 92025 Fax: (760) 737-9017 Pasas Properties, Inc. (619) 607-7560 Linda Pasas 1991 Sunset Cliffs Blvd.

San Diego, CA 92107 Fax: (888) 435-5090 sold@lindapasas.com www.lindapasas.com Pedro Ferreira (619) 224-0306 Pedro Ferreira 1537 Rosecrans St. Ste. # I San Diego, CA 92106 Fax: (619) 226-2453

Pinnacle Property Management Services, LLC (949) 250-5302 18500 Von Karman Ave Ste 540 Irvine, CA 92612 Fax: (949) 224-2940 www.pinnacleAMS.com PMI South Coast (619) 738-0353 Christopher M Cecil 231 Fourth Avenue Chula Vista, CA 91910 chris@pmisouthcoast.com pmisandiegopropertymanagement. com Point Bonita Apartment Homes (619) 371-3245 Danielle Collins 250 Bonita Glen Drive Chula Vista, CA 91910 dcollins@usrliving.com https://www.liveatpointbonita.com/ Prime Group| Coral Bay Park & Canyons (619) 276-1188 Doug LePore 3309 Cowley Way #A San Diego, CA 92117 Fax: (619) 276-7931 www.coralbayapts.com Prime Group|Avion at Spectrum (858) 277-9191 Rebecca Lawther 8811 Spectrum Center Blvd San Diego, CA 92123 Fax: (858) 277-9192 http://www.avionatspectrum.com/

May 2019 socalrha.org | 27

Professional Real Estate Management (619) 297-7736 Lee Harvey 4305 Gesner Street, Suite 340 San Diego, CA 92117 Fax: (619) 297-7760 Property Management Connection (877) 951-7767 Charles Knoepfli 4453 Euclid Ave San Diego, CA 92115 charlesk@charlesk.net www.sandiegopmc.com Providence Real Estate Management Corporation (760) 525-8705 Leecia Roemer 834 Mistletoe Lane Carlsbad, CA 92011 Leecia70@hotmail.com

R R & V Management (619) 285-5500 Scott Dale 3444 Camino del Rio N. #202 San Diego, CA 92108 Fax: (619) 285-5509 info@rvmsd.com www.rvmcorp.com

Red House Property Management (858) 755-3031 Jason J Riehl 444 S. Cedros Ave. #250 Solana Beach, CA 92075 Fax: (888) 775-1513 info@redhouse-sandiego.com http://sandiego-propertymanager.com/ Rehmann Realty Group (619) 440-5669 David Rehmann 8080 La Mesa Blvd Ste 207 La Mesa, CA 91942 Fax: (619) 440-5655 info@rehmannrealty.com www.rehmannrealty.com

R. A. Snyder Properties, Inc. (619) 297-0274 Karen Murphy Gross 2399 Camino Del Rio S. #102 San Diego, CA 92108 Fax: (619) 297-0779 www.rasnyder.com REC Properties| PeĂąasquitos Point Apts.

(858) 484-5047 Janet Horn 12760 Rancho Penasquitos Blvd Frnt Ofc San Diego, CA 92129 Fax: (858) 484-0583

RG Investment Real Estate Services Inc. (858) 268-5004 Jeff Hickox 8888 Clairemont Mesa Blvd Ste M San Diego, CA 92123 Fax: (858) 268-7743 jeff.hickox@rgpobox.com www.rginvestmentre.com

WASTE & RECYCLING SERVICE Dependable Disposal & Recycling is a San Diego family owned and operated waste and recycling solutions company since 1997. We provide waste and recycling collection services to multifamily, commercial, industrial and construction companies throughout San Diego County.

We offer various sizes of commercial front load and roll-off containers to serve your waste and recycling disposal needs.

For more information or to request a quote, please contact us at:

(619) 460-3551

28 | RentalOwner May 2019

www.ddandr.com

Richman Property Services (813) 262-0401 Jasmine Sutton 4350 W Cypress St. #340 Tampa, FL 33607 Residentservices@richmanmgt.com River Bank Village | Winn Residential (951) 695-0120 Serri Toyloy 28500 Pujol Street Temecula, CA 92590 riverbankvillage@winnco.com River Oaks | Waterton Residential (760) 721-8585 Crystal Waddell 3891 San Ramon Dr. #123 Oceanside, CA 92057 Fax: (760) 721-8686 crystal.waddell@waterton.com Rohn Properties Management (619) 990-7433 Susan Forrester PO Box 230102 Encinitas, CA 92023 Fax: (760) 436-0793 rohnpr@att.net Rolling Hills Gardens | Greystar (619) 482-7583 Alison A Herburger 2290 MacKenzie Creek Road Chula Vista, CA 91914 rollinghillscamgr@greystar.com S San Diego Housing Commission (619) 578-7531 Jeff Davis 1122 Broadway, Suite 300 San Diego, CA 92101 Fax: (619) 578-7360 www.sdhc.org San Diego Realty Services (619) 713-1044 Jeff Marsh 8415 La Mesa Blvd. Ste 5A La Mesa, CA 91942 Fax: (619) 713-1045 jmarsh0066@aol.com Sardo Properties (619) 405-9418 Anabel Sardo 1220 Rosecrans St. #333 San Diego, CA 92106 anabel.sardo@gmail.com

Scott Management Company (310) 370-2696 Scott Hess PO Box 3159 Torrance, CA 90510 scott@scottmgmt.com www.scottmgmt.com/ SD Rent Pros (619) 884-0906 Colleen McDade 5694 Mission Center Road, Suite 602612 San Diego, CA 92108 colleen@mcdaderealtygroup.com SDRentPros.com Sea West Property Management (760) 452-2900 Julie Hambarian 2179 San Elijo Ave Cardiff By The Sea, CA 92007 julie@seawestpm.com Seapoint Properties, Inc. (858) 866-5636 Robert Bowden 2108 Garnet Ave Ste A San Diego, CA 92109 Fax: (858) 866-5640 www.seapointproperties.com Seventh & G | Greystar (619) 696-8096 Laura Gonzalez 677 7th Ave San Diego, CA 92101 Fax: (619) 696-5251 lofts677@greystar.com hwww.7andg.com Shapell Properties, Inc. (323) 988-7590 Marta Blackwell 2510 West Ranch St, Montecito Apartments Carlsbad, CA 92010 Solaire | Greystar (949) 945-3499 Tamara Davis 29595 Pujol St Temecula, CA 92590 tamara.davis@greystar.com www.greystar.com/properties/solaireapartments/14537

South Bay Community Services (619) 420-3620 Leticia Ruiz 430 F Street Chula Vista, CA 91910 Fax: (619) 424-1046 Stafford Property Group (619) 957-7326 Sean Stafford 10601-G Tierrasanta Blvd, Suite 452 San Diego, CA 92124 Fax: (619) 957-7326 stafford.m.sean@gmail.com Strat Prop Management, Inc. (619) 295-2211 Brandon Loftus 2055 3rd Avenue, Ste. 200 San Diego, CA 92101 Fax: (619) 295-2262 www.stratprop.com Strata Equity Group (858) 546-0900 Rezlyn Palma 4370 La Jolla Village Drive Suite 960 San Diego, CA 92122 Fax: (858) 546-8725 rezlynp@strataequity.com Sun An Sea Property Management (619) 298-4160 Sherri Miller 4688 Oregon Street San Diego, CA 92116 Fax: (619) 291-6961 SunRidge Properties, Inc. (858) 578-3600 Grace Esparza 12121 Scripps Summit Dr. Ste. 100 San Diego, CA 92131 Fax: (858) 578-2668 sunridgemanagement@sbcglobal.net Sunrise Management Company AMO (858) 751-6330 Theresa Cordero 7837 Convoy Ct. Suite 100 San Diego, CA 92111 tcordero@sunrisemgmt.com www.sunrisemgmt.com Sunset View Apartments | Greystar (760) 433-2900 Danaan Whitney 2500 Sea Cliff Way Oceanside, CA 92056 sunsetview@greystar.com www.livesunsetview.com May 2019 socalrha.org | 29

ASSET ADVISORY GROUP SALES | LEASING | MANAGEMENT

SVN Asset Advisory Group (858) 452-9100 Scott Cook 4849 Ronson Court, #216 San Diego, CA 92111 Fax: (858) 874-0563 scott.cook@svn.com www.svnaag.com

T Team Bourda Incorporated (858) 279-6265 Richard Bourda 10868 Rueda Court San Diego, CA 92124 Thatcher Properties, Inc. (619) 286-4250 Jerry Thatcher 7445 Mission Gorge Road San Diego, CA 92120 Fax: (619) 229-0902 The Apartment Company (858) 688-9307 Jocelyn Chase 560 N. Coast Hwy 101, Suite #1 Encinitas, CA 92024 jocelynchase@theapartmentcompany. com

The Legacy Real Estate Company (619) 980-7467 Natalie Klinefelter 2305 Historic Decaur Road, Suite 100 San Diego, CA 92111 natalie@thelegacyreco.com The Premiere Residential, LLC (858) 455-7711 Jose Lombrozo 8899 University Center Lane, #300 San Diego, CA 92122 Fax: (858) 455-9191 jose@dpremiere.com The Terraces (760) 735-5140 Laura Wilson 1301 Morning View Drive Escondido, CA 92026 Fax: (760) 735-5142 lwilson@avanathrealty.com Torrey Pines Property Management (858) 454-4200 Andy Parashos 7840 Ivanhoe Ave. La Jolla, CA 92037 Fax: (858) 454-1384 www.torreypinespm.com Trilar Management Group (760) 929-4940 2101 Camino Vida Roble, Suite A Carlsbad, CA 92011 Fax: (760) 929-4944 www.trilar.com

The Enclave at Menifee (Sentinel Real Estate) (951) 679-5100 Courtney Rodriguez 30300 Antelope Road Menifee, CA 92584 enclaveatmenifeem@sentinelcorp.com

Trinity Property Consultants (949) 299-0812 David Seiler 2082 Michelson Dr, 4th Floor Irvine, CA 92612 efedeczko@trinity-pm.com www.trinity-pm.com

The Hanover Company (713) 267-2100 5847 San Felipe St. #3650 Houston, TX 77057

Tyco Property Management (619) 425-1017 Allyson Kanter 4045 Bonita Rd #305 Bonita, CA 91902 Fax: (619) 425-5817 mgmt@tycoproperties.com www.tycoproperties.com

The Helm Management (619) 589-6222 Elizabeth Hensley 4668 Nebo Drive La Mesa, CA 91941 Fax: (619) 466-6499 www.helmmanagement.com

30 | RentalOwner May 2019

V Valor Property Management (619) 415-7616 8407 La Mesa Blvd La Mesa, CA 91942 esther@valorpropmgmt.com valorpropmgmt.com Vista Pointe Apartments (RCMI) (951) 894-2439 Briana Robles 40680 Walsh Center Drive Murrieta, CA 92562 W West Park Apartments | Sudberry (619) 223-7777 Diana Longoria 7777 Westside Drive, #118 San Diego, CA 92108 Whispering Oaks Apartments | Greystar (760) 471-1262 Anna OCampo 468 North Twin Oaks Valley Road San Marcos, CA 92069 Fax: (760) 471-7018 whisperingoaksmgr@greystar.com www.rentwhisperingoaks.com Willin Properties (619) 298-0500 Matt Giacalone 3935 1st Avenue, Suite 200 San Diego, CA 92103 Fax: (619) 296-5937 info@willinproperties.com www.willinproperties.com Winn Residential (559) 435-3434 2350 W. Shaw Av, #142 Fresno, CA 93711 nihernandez@winn.com Z Zimmerman Property Management (619) 546-5361 Jill Zimmerman 5173 Waring Rd. #138 San Diego, CA 92120 Fax: (619) 546-5381

May 2019 socalrha.org | 31

EVERYidea EVERYinnovator EVERYOPPORTUNITY EVERYSOLUTION Where everything comes together.

Registration is Open!

Experience the incomparable energy of Apartmentalize, where more than 10,000 rental housing innovators, 500+ exhibitors and 150+ speakers come together. Exploring trends and discussing solutions in 60+ education sessions, networking events and the NAA Exposition, you’ll come away with the collective insight of the industry’s most vibrant minds.

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June 26-28, 2019 Denver

Pet-Friendly

Apartment Marketing Ideas

By Rebecca Reichert, Conversion Logix, Foreword by DeAnna Wilson, Conversion Logix

A

re you pet-friendly? Do you allow pets? How many times have you been asked this question when talking to a prospective resident on a daily, weekly and monthly basis?

If you are currently a pet-friendly community, these ideas will give you more tools in your toolbox when marketing to this demographic. If you aren’t a petfriendly community, know that it is never too late to tap into this demographic and start marketing your community as pet-friendly!

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater

to this growing renter base, many communities have adopted petfriendly pet policies. Most pet policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some petfriendly apartment marketing ideas your community can use to capture the attention of pet owners.

Website Make sure your pet policy

and your pet-friendly amenities are listed on your community’s website. On many apartment websites, finding the community’s pet policy can be a difficult task.

Prospects who come to your community’s site through a petfriendly Google or Facebook ad will be looking for your pet policy as soon as they land on your website.

Consider creating one page on your website that houses the information pet owners care about, including any pet deposits, pet rent, and restrictions in your pet policy. Bring this page to life using pictures of your pet-friendly amenities and testimonials from pet owners. This webpage can also serve as a relevant landing page for any pet May 2019 socalrha.org | 33

Pet-Friendly Amenities Are you interested in targeting pet owners but don’t feel that your community is currently offering a competitive and compelling pet experience?

Consider implementing some of these amenities to make life more convenient for pet owners.

Dog Parks & Dog Runs One of the things dog owners crave the most is more green space for their fur children. Most dog owners wish they had a yard to let their dogs run around and expel their energy. Dog parks and dog runs give residents a place to play with their dog, meet other pet owners, and let their dogs socialize. Is your community cramped on outdoor space? Some communities are using indoor dog areas that are covered and lined with fake grass to replicate the dog park experience while providing pet owners with the added benefit of a weather protected area to walk their dog.

Partner with Pet Service Providers Partner with dog walking, pet grooming, and pet sitting services to make your residents’ lives more convenient. Communities can go as far as providing these services as built-in amenities, charge an additional monthly fee, or give residents a list of recommended pet walkers, vets, and sitters upon move in. In any case, giving pet owners the resources to make their lives easier with needed pet services will help you attract and 34 | RentalOwner May 2019

retain residents.

Pet Spas Make it easy for pet owners to wash their pets with a pet washing station. This can be as simple as adding an outdoor pet bath or as involved as creating an entire indoor pet spa space. While this definitely can become a luxury amenity, even just an outdoor wash space can be helpful for pet owners looking to wash their pets off before they enter their unit and prevent pet hair from clogging their bathtub.

Pet Parties Host resident pet events so that pet owners can get together and bond over their mutual love of their pets. Pet owners love to talk about their pets the same way parents love to talk about their children. By hosting a pet event you create an environment

where everyone at the event has something in common and increase the likelihood that residents will make friends, stay engaged with the community, and continue to renew their lease.

Treats at the Front Desk This is a simple yet effective way to win over pet owners. Keep pet treats at the front desk and use them as an opportunity to surprise and delight residents. If your community isn’t able to invest too heavily in pet amenities but wants to add a meaningful touch to the pet renter experience, this is a great small step your community can take to show residents you care.

Search Engine Marketing We know that there is a demand

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owner specific marketing campaigns your community creates in the future.

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NonScents Pro provides the most advanced, safe and environmentally friendly odor removal and odor control services throughout San Diego County.

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for pet-friendly apartments, but are renters actually searching for apartments this way in Google?

Both our internal data and the data we gathered from Google trends indicates that prospects are searching for pet-friendly communities in Google.

Over the last five years searches for “petfriendly apartments near me” has grown in popularity. This Google Trends report illustrates this growth.

Our Google Trends research also found that popularity for this search term was the highest among renters in the Midwest, New England and Los Angeles.

If you happen to be marketing a community in one of these areas, this is a rental segment you don’t want to miss out on!

How can communities capitalize on the rising demand for petfriendly apartments in their search strategy? Create petfriendly ad sets within your Google ad campaigns. When we market a pet-friendly community in Google, our paid search experts target a robust set of pet-friendly keywords within the community’s search campaign. They also create a set of paid search ads with pet-friendly headlines so that prospects searching for petfriendly apartments are presented with a relevant ad. Ensuring the ad headline includes pet-friendly increases the chances that Google will favor the ad in pet-friendly searches, which leads to a higher search ranking.

Ad Extensions are another way communities can show off their pet-friendly status in their search

ads.

Our team typically adds “petfriendly” in callout extensions and lists pet amenities (ex: Pet Spa) in structured snippet extensions (referencing the sample ad above, the callout extensions are under the description copy and the structured snippets are in the line below the callout extensions).

Ad extensions that incorporate pet-friendly features are set to run across all of your ads, so if there are searchers who have pets but are searching for communities using generic search terms, i.e. “apartments near me,” they still have the potential to see your petfriendly callout and structured snippet extensions.

Social Ads Incorporate your pet amenities in your social campaigns. Carousel ads on Facebook and Instagram are a great way to present petfriendly services and features alongside your other apartment amenities. You can highlight the amenity or service using a headline and an image. If pet owners make up a significant portion of your target market, you may want to use targeting options on Facebook that present your ad in front of pet owners in the rental market within the geographic radius surrounding your community.

Do you film video content to advertise your community?

Have the pets in your apartment complex make a cameo appearance. You can use the footage you film as a part of an overall community video tour or

break up the pet-friendly clips and use them on your website, organic social media or for short video ads on YouTube, Facebook or Instagram targeting pet owners.

Need an idea of what to film? Try interviewing happy pet owners about why they like living in your community with their pet.

Show them in action using your amenities or walking their dog.

Conclusion If you aren’t marketing to pet owners online, you’re missing out on an opportunity to connect with prospects where they are actively searching for a pet-friendly community. When a pet owner engages with you online after seeing a pet-friendly ad, try to back that statement up onsite with pet amenities, partner services, or by making a great impression with their pet at the leasing office.

Whether your community is just starting to position themselves as pet-friendly or they’ve been highlighting this value proposition for years, there are plenty of strategies both big and small that your community can take to cater to this growing rental segment.

If you have any questions about the marketing approaches we’ve listed here or if you’re interested in learning more about Paid Search and Paid Social strategies for apartment communities feel free to reach out to DeAnna at deannaw@clxmedia.com.

May 2019 socalrha.org | 35

Ser ving All O f San Diego County Ca li for n i a State Cont rac tors License #748915

SDCAA member since 1977

E XP E R T Refini shi ng of Porce l a i n and Fi b ergl ass S u r f aces 619-265-9200 858-642-9200

North County 760-940-9200

Bathtub Refinishers • Expert porcelain and fiberglass refinishing • Repairs of chip and cracks or completely refinish • Weak bottoms

Bathtub Liners • Designed to fit over your existing tub.

• Commercial and Residential • Will not disturb plumbing, walls or floor.

• Will not chip, dent, crack or peel.

• Installed in just two hours for same day use.

All of o u r S er v i ces: • Porcelain Sinks • Porcelain Bathtubs • Wall Sinks • Bath Bowls • Kitchen Sinks • Kitchen Counter Tops 36 | RentalOwner May 2019

• Fiberglass Bathtubs • Fiberglass Showers • Pedestal Sinks • Vanity Counter Tops • Tile Surrounds • Wall Surrounds

• Crack & Chip Repair • Plumbers Cutouts • Terrazzo Pans • Complete Support & Cutouts

How to Maintain

Your Pool Deck © Typhoonski - Dreamstime.com

By Gil Koury, Life Deck Coating Installations Swimming pool areas must be safe, clean, and visually attractive.

Indoor and outdoor swimming pools—whether in condominium complexes, hotels, health clubs, water parks, or municipal and school swimming pools must meet health and safety guidelines to effectively protect the health of those on the property.

Design and Durability At the same time, facilities often want their pool areas to express the style and image of their business or organization. The right swimming pool deck flooring can meet both of these needs. Pool deck coatings can keep the area clean and hazard-free while still staying true to a facility’s aesthetic visions.

Pool decks overtime wear, due to exposure to sun, water and pool chemicals. If you see cracks in the concrete, don’t worry, these are normal, but can be a sign of concrete movement. These cracks can take away from the aesthetic of the deck and can’t always be

ripped out and replaced, which is why resurfacing becomes a great solution. A new coating can protect and renew the existing concrete for a fraction of the cost.

Challenges of Tile and Stone If your deck has existing tile or flagstone, then you know the problems that come with it. These types of materials are hard to clean and have weak structural points that crack more easily. The grout lines can also foster germs, mold, and mildew, which is an unhygienic option for any type of pool deck. Joint sealant or mastic on tile or stone also tends to crack and is typically removed and replaced every five years.

Texture Coat Systems Whether pool facilities need to renovate an existing pool and spa area or build something new, there are coating systems that are beautifully decorative, slipresistant, long-lasting and safe.

A textured coat surface is easy to maintain and allows you to simulate many different finishes

from stone, tile, and wood while keeping the pool deck cool in the hot sun.

Get your Deck Inspected If the concrete is over 20 years old, it should be inspected by a concrete or resurfacing professional to see if the coating or other repairs are needed.

Sometimes even sooner depending on the wear of the surface.

A coating system should be inspected and resealed every three to five years. A regular cleaning schedule will keep the coating looking its best and prolong the life of the system.

A typical inspection should include checking for cracks and abnormal movement, as well as making sure pool markers are up to current standards and evaluating the condition of the joint sealant. Customers should expect pool deck coatings to provide impressive durability, very low maintenance, and an outstanding lifecycle value.

May 2019 socalrha.org | 37

CELEBRATING 1967 Jerry Van Stelle 1968 Clairemont Rental Properties 1968 Katherine L. Ries 1969 La Casa Bonita Apartments 1970 James and Mary Sue Hamilton 1970 Robert and Patricia Lijewski 1971 Thomas and Marjorie Tanana 1972 Mary Ann Taylor 1972 Sue and Vince Cooke 1975 Marshall Wilson 1977 Ben Gallardo 1977 Pacific Realty Sales & Management 1977 Steven Norman 1978 Linda Cocking 1978 Robert and Rita Konczalski 1979 Lockwood Family Trust 1979 Tom LeDuc 1980 Jaswant Toor 1981 Ilda Molé 1982 Park La Jolla Apartments 1984 Klein Family Trust 1985 John and Susan McCleary 1986 David and Susan LaRose 1986 LaBahn's Landscaping 1986 PAB Properties 1987 Juniper Management 1987 Pacific View Companies, Inc. 1987 Tom Miles 1989 Guava Gardens Apartments

an ANNIVERSARY this Month

10+ years of membership

1990 Pacific Commercial Management, Inc 1990 Nancy Biberacher 1990 Sid's Carpet Barn, Inc. 1991 Apache Asphalt & Seal Corp.

1991 Olga Porteous 1993 Carol G. Swartz 1994 PCF Properties 1994 Suzanne Demong 1995 JHB California Properties, LLC 1996 Ruth Sewell 1997 Apartments.com 1997 Daniel Pei 1997 Mark Maeder 1997 Walsh Properties 1997 A & C International 1998 Kevin Swartzberg 1998 Sam's Heating and Air Conditioning, Inc. 1998 Sandy Duncan 1998 Sue A. Daugherty 1999 Adriano DaSilva, Jr. 1999 Carl Venstrom 1999 Pajak Properties 2000 Caren Urtasun 2000 Joe Gorst| Richard Nelson 2000 William Burgin 2001 Chris Russo 2002 Burt Chabot 2002 Korabeck Properties, LLC

2002 Lynn Adams 2003 Award Property Mgmt 2003 Lynn Congemi 2003 NPM Staffing 2003 Workright Property Services Inc 2004 Ronald Endeman 2004 Keith Meeker 2004 Lance Faucett 2004 Robert Brooks 2004 SunRidge Properties, Inc. 2004 Villa Gardens AMFLP 2005 David and Daniel Baumgartner 2005 Henry M. Miller 2005 Island Guy Properties 2005 Josie Hill 2005 Michael Pelloth 2005 The Stratton | Fairfield Residential 2006 3 in One Bathtub and Kitchen Refinishing Inc. 2006 Delta Properties 2006 Solomon's Mine, LLC 2007 Frank Portillo 2007 Sunset View Management Company 2008 Glen J. Honig & Norman Weitzberg 2008 Rich and Tammy Gildersleeve 2009 Kevin Fayad Real Estate Services 2009 Margherita Cianflone 2009 New Way Landscape and Tree Service

© Viktoriia Yatskina | Dreamstime

Southern California Rental Housing Association Welcomes Our New Members

Owners

3 Birds Property 445 449 Palm LLC 4512 Upland Street MLA, LLC Ambassador Property Management Cana Properties LLC Cody Evans Deanna Richardson Diane Braune Jack R. & Carol H. Sanders JK Apartment Home JR & AB Kate and Peter Hand Lawrence & Linda Doherty Marilyn McEwan Mendlen Rental Michelle Oval Palisade Realty Parisi Portfolio Pinnacle Investments Rinsky & Barasch, LLC Rockley Curless Scott Slomba

SealCo Solana at Grand Stephen Cook Steven Kozmary Timothy Pawlak Tom Wilson Weilynn Chiang Xenia Diniz ZDEV LLC

Property Managers

Gotham JPI Development, LLC Vive II on the Park WRIGHT Management Inc.

Suppliers

City Wide Group of Companies Commercial Restoration Company Direct 1031 Exchange Mi-Box Pacific Bathtub Refinishers Inc. Rentometer May 2019 socalrha.org | 39

Partner Solutions

As a member of the Southern California Rental Housing Association, you have access to discounts on the products and services provided by our Partner Solutions.

Visit http://bit.ly/socalrhasavings for details.

NAA Open Door

Additionally, your membership in the National Apartment Association helps you save with exclusive offers through the NAA Open Door program.

Visit bit.ly/naasavings for details.

40 | RentalOwner May 2019

Education Events & 2019

MAY

Tuesday, May 21 Maintenance 101: Kitchen Appliance Repairs (Excludes Refrigerator Repairs) / Refrigerator Repair Only (Course 3 & 4) Southern California Rental Housing Association Wednesday, May 22 Benchmarking for Multifamily Properties Southern California Rental Housing Association Friday, May 31 Community Outreach: Veterans Village of San Diego Veterans Village of San Diego Warehouse

JUNE

Tuesday, June 4 All Supplier Council Southern California Rental Housing Association Tuesday, June 11 Networking Mixer Inland Wharf Brewing Co., Murrieta, CA

Thursday, June 20 Community Outreach: Ronald McDonald Red Shoe Day Intersection of Kearny Villa / Clairmont Mesa Blvd.

2019 Maintenance 101 Classes Learn critical safety tips and fundamentals of residential maintenance during this popular course series. Register today before classes fill up!

•

Kitchen Appliance Repairs/ Refrigerator Repair (Tuesday, May 21)

•

Make Ready Maintenance/ Safety On Site (Tuesday, July 9)

•

Heating-Gas & Electric/ Water Heater Gas & Electric (Tuesday, September 10)

•

Air Conditioning: Mechanical & Electrical (Tuesday, October 15)

© Maksim Prochan | Dreamstime.com

Reserve your seat at socalrha.org!

calendar

May 2019 socalrha.org | 41

Southern California Rental Housing Association

2019 Golf Classic Thursday, September 26, 2019

Enjoy stunning bay views and gorgeous greens during the 2019 Golf Classic to support the Industry Defense Fund.

Hosted by Southern California Rental Housing Association, this event is a premier opportunity to network with rental housing professionals over a game of golf.

Foursome $950 Members / $1,000 Non-Members Registration Includes: • Greens Fees • Golf Cart • Lunch & Dinner • Sponsor Gift & Goodie Bag • Beverage Tickets Sponsorships now available. Email events@socalrha. org or call 858.278.8070 for details.

Register online at www.socalrha.org!

42 | RentalOwner May 2019

Coronado Municipal Golf Course 200 Visalia Row | Coronado, CA 92118 11:30 a.m.

Registration, Putting Contest Driving Range, Lunch 1:00 p.m.

Shotgun Start 6:00 p.m.

Tournament Play Ends 6:15 p.m.

Reception & Dinner

May 2019 socalrha.org | 43

44 | RentalOwner May 2019

MARKETING YOUR PROPERTY This column highlights areas around town to assist you in marketing your properties and attract residents.

Neighborhood Spotlight

Melissa De Marco, FBS Property, AMO

DEL CERRO

This neighborhood, while mostly single-family homes, does offer some large apartment communities and condo complexes. While we see a high number of owners, there is a rental market for this neighborhood. The average rent can vary quite a bit from the condos and smaller homes to the

Š Chris Haver | Dreamstime.com

The San Diego community of Del Cerro (92120) was developed as a residential suburb during the 50s and 60s neighboring San Carlos, Allied Gardens, and La Mesa. The unique homes on the top of the hill boast many original elements and features, with a little bit of modern sprinkled in.

Many locals and tourists alike regularly visit Cowles Mountain, Mission Trails Regional Park, Lake Murray Reservoir, and San Diego State, which is just across the freeway.

houses on top of the hill. You can find available rentals typically starting at $2,000 and going up respectively. Del Cerro is a highly desired area with great schools and a strong sense of community.

Just take a moment to drive up and down Madra avenue, the views of Lake Murray and the city are spectacular!

When it comes to food, Del Cerro May 2019 socalrha.org | 45

46 | RentalOwner May 2019

• Did you know pro golfer Phil Mickelson grew up in Del Cerro?!

• Academy Award-winning actress Annette Bening grew up here, attended Patrick Henry, and recently helped fund a performing arts center there.

Most notable about this community is the beautifully built playground at Lake Murray.

After several years of fundraising, the community built and opened the stunning playground in 2012. That same

group is now responsible for bringing back the beloved 4th of July Lake Murray Fireworks and Music Fest. This all-day event filled with music, food, and fireworks is not to be missed. Check out more at www. lakemurrayfireworks.org

© Sherryvsmith | Dreamstime.com

was always lacking. But recently the Cohn Restaurant Group announced a new restaurant opening called Del’s Hideout!

This news has the foodies in the neighborhood rejoicing and impatiently waiting for the grand opening! San Carlos recently saw the opening of The Pioneer, a barbecue joint not too far from Del Cerro. But we cannot forget the anchor grocery store Windmill Farms, known for fresh, organic ingredients, pre-made meals, and the Lindsey Special. If you don’t know what that is, venture on out to Del Cerro and find out! Also, try longstanding neighborhood favorites like Nicolosi’s for homemade Italian or the Trails Eatery for breakfast.

Fun Facts:

GRAND RAIL JOURNEY LOS ANGELES ACROSS CANADA – July 17 - 26, 2019 www.StewartTours.com

Partner Solution

JULY 2019

TWO GRAND RAIL JOURNEYS

By Rail from Los Angeles Across Canada Canadian

Rockies

Seattle com © Juliengrondin | Dreamstime.

This July you’re invited to join Rental Property owners on a grand scenic rail journey starting right in Los Angeles and continuing into the Canadian Rockies and across Canada. There is even an exciting optional extension to visit Niagara Falls in all its splendor.

The tour starts on July 17th in Los Angeles at Grand Central Station, where you will board the famous Coast Starlight train for a 2-day scenic trip up the coast to Seattle in sleeper roomette accommodation.

After an overnight in Seattle, we’ll cruise through the San Juan Islands on the Victoria Clipper Jet Catamaran sailing right into the harbor of beautiful Victoria, British Columbia. This starts a 3-night stay in the historic Empress Hotel located on the harbor front of this fairytale city. Victoria is the hometown of one of Stewart Tours founders, Mark Stewart, so even if you have been to the city before, we will be featuring touring that you might not have done before. We’ll visit a famous Canadian castle, explore off-the-beaten path areas by rickshaw, explore the city on foot with an amazing walking tour guide, visit areas of Vancouver Island that tourist don’t normally see and see famous Butchart Gardens from a different perspective.

After exploring Victoria, we’ll cross the Canadian Gulf Islands by Super Ferry to

© Chimei Luh | Drea mstim

e.com

Vancouver

m | Dreamstime.co © Minyun Zhou

Vancouver where one of the most legendary trains in the world awaits us, the historic Canadian.

Experience four nights on the Canadian as it travels the famous route across Canada to Toronto. This historic train with its vintage cars and white tablecloth service will be something to remember. Via Rail installs super dome Skyline cars on the train from Vancouver, this allow all the glory of the Canadian Rockies to spill in for the best viewing experience. This is not a day train like the Rocky Mountaineer, this is a chance to sleep on the train, in your own private room with May 2019 socalrha.org | 47

picture window, as the train gently rolls on through the night. Enjoy this social experience crossing thousands of miles of amazing scenery.

After arriving in Toronto, we have an optional addon package to visit spectacular Niagara Falls that includes a hotel with rooms overlooking the falls.

This optional package is the full Niagara experience from behind the falls to high above it. Join us on this amazing train tour this July leaving right from Los Angeles and only a short flight home! For

more information, call 1.866.944.3036 or visit www.

StewartTours.com. Talk to your tax advisor about the possible tax benefits of Association Travel. July 17-26, 2019 from $6,749pp.

Niagara Falls

Toronto

© Anderm | Dreamsti me.com

Helping You Make the Most Important Financial Choice of your Next Decade You’ve built your wealth over a life time.

Select wise counsel to shepherd it.

What is your property worth?

Is your equity working hard or hardily working? If you have not seriously evaluated your equity position in the five years, then it is time to check it out.

When do other types of income property makes sense?

How can you ensure that you obtain best value with you equity?

Use Terry’s expertise to answer these important questions.

619-889-1031 tmoore1031@gmail.com or SanDiegoApartmentBroker.com 48 | RentalOwner May 2019

e.com

tim y | Dreams

nle © Chrissta

Digital

Archives Missed an important article? Visit bit.ly/RentalOwnerMagazine to browse past issues of RentalOwner Magazine.

Newsletters Our Weekly Update is delivered to your inbox every Friday. The email contains critical legisliative updates, featured news stories impacting the industry, and current events happening at the Association. Sign up at www. socalrha.org.

Visit socalrha.org to find online resources for members. Whether you want to register for upcoming classes and events, download rental forms, or search our directory for new vendors, you'll find everything you need on our website.

Be sure to login to your account to access members-only resources.

Call 858.278.8070 to reset your login credentials.

Follow Us Keep up with the Association on your favorite social media platform. Our Twitter feed (@ SoCalRHA) is where you can follow breaking news and our Instagram feed (@SoCalRHA) chronicles our classes and events. Like us on Facebook (facebook.com/ and LinkedIn for event updates and breaking news. Use #socalrha to share your content with us!

Keep in Touch Send us your insights on the rental housing industry or involvement with the Association.

Email publications@socalrha.org with "Letters to the Editor" in the subject line.

Mail Southern California Rental Housing Association 5675 Ruffin Road, Suite 310, San Diego, CA 92123 Online at www.socalrha.org.

www.socalrha.org

May 2019 socalrha.org | 49

Let's Add to Your Portfolio In the past 8 years, Opus Bank’s Commercial Real Estate Banking Division has funded over $8 Billion dollars – that’s Billion with a “B” – so we have the strength and staying power you want in a financial partner.

If you have your eye on a multi-family or commercial property that has great potential, we’re here to help you add it to your portfolio. Opus Bank has capital to lend, a broad range of financing options, and the expertise to tailor any one of these options to your specific needs.

Richard Kovalcheck, a San Diego native with years of commercial real estate banking experience and local market knowledge is Opus Bank’s Income Property Banker in San Diego. Richard is ready to discuss your objectives, explain our selection of new and unique lending options, explore different scenarios, and put a financing package together that works best for you.

Contact Richard at 858.480.6735

OpusBank.com/LetsDoThis 50 | RentalOwner May 2019

Call for Nominations 2020 Board of Directors

The Southern California Rental Housing Association is accepting applications from eligible members interested in serving on the Board of Directors.

Each nominee must be a member in good standing, demonstrate knowledge at the state and/or local level or have relevant experience within your company.

Email Alan Pentico at apentico@socalrha. org with Southern California Board of Directors Application Request on the subject line, to receive an application.

This email should be received no later than June 30, 2019.

Installation of the 2019 Board of Directors.

Reach San Diego’s largest audience with over

4.1 Million Print and Digital users with The San Diego Union-Tribune Rental Directory.

In partnership with the SDCAA tip of the week.

Special pricing for SDCAA members.

Contact Hung Luong at 619-718-5131 Or email: hung.luong@sduniontribune.com May 2019 socalrha.org | 51

Partner Solution

SDEA’s Harassment Prevention Training Special Discount for Members of Southern California Rental Housing Association

As of January 1, 2019, companies with 5 or more employees are required to provide Harassment Prevention Training to managers and non-managers. SDEA offers 1 hour and 2 hour training options, which can be conducted on-site at your company, at SDEA’s training facility in Kearny Mesa, or via webinar. San Diego Employers Association offers members of Southern California Rental Housing Association a discount on their Harassment Prevention Training, reflected below:

Training at SDEA or by webinar

Member Cost: $69/person $35/person

Onsite at the Member’s Business (up to 30 people)

Member Cost:

Supervisors/Managers – 2 hour training Non Supervisors – 1 hour training Supervisors/Managers – 2 hour training Non Supervisors – 1 hour training

$1,499 $749

To inquire about any of these trainings or to register into one of SDEA’s Harassment Prevention Training classes, email info@sdeahr.org, call 858-505-0024 or visit www.sdeahr.org.

San Diego Employers Association | info@sdeahr.org | 858-505-0024 | www.sdeahr.org 52 | RentalOwner May 2019

SUPPLIER

Directory 1031 Exchange Services, & Trust Services

Direct 1031 Exchange............................. (720) 358-1031

Advertising & Marketing

Apartments.com.................................... (888) 658-7368 Conversion Logix................................... (866) 297-4914 RentPath...................................................(858) 220-8521 Zillow Group............................................(206) 757-4830

Air Conditioning

Air Temperature Specialists................(888) 588-1602

Apartment Brokerage/Sales

Doug Taber, CCIM - Apartment Broker........................... ...................................................................... (619) 483-1031

Appliance Leasing

Appliance Warehouse of America..... (619) 750-9533

Appliance Parts & Repair

Appliance Parts Company.................. (480) 755-5540

Appliance Sales

Expressions Home Gallery................ (800) 550-4227 R & B Wholesale Distributors, Inc... (909) 230-5400

Asphalt & Asphalt Maintenance

AMS Paving, Inc...................................... (858) 880-6133 Apache Asphalt & Seal Corp............. (760) 598-8855 Aztec Paving, Inc.................................... (619) 465-9813 SealCo.......................................................(760) 466-3779

Attorneys-At-Law

FastEvict.com Law Group.....................800-686-8686 Heinz & Feinberg.................................. (619) 238-5454 Kimball, Tirey & St. John LLP............... (619) 234-1690 Todd A. Brisco & Associates, APC...... (714) 634-2814

Backflow Testing

Pacific Backflow Company, Inc..........(760) 639-4000

Banks

Chase Commercial Term Lending..... (619) 464-0573 Opus Bank...............................................(949) 251-8250 Pacific Mercantile Bank........................ (858) 320-8410

Bathroom Refinishing

American Bathtub Refinishers.......... (619) 265-9200 Citiwide Restoration............................... (858) 231-2801 Pacific Bathtub Refinishers Inc............(619) 772-2535

Bathroom Remodeling & Refinishing

3 in One Bathtub and Kitchen Refinishing Inc............... .................................................................... (619) 575-9253 American Bathtub Refinishers............(619) 265-9200 Bill Howe Plumbing, Inc........................ (619) 286-6348 Calbath......................................................(949) 263-0779

Bathtub Liners

American Bathtub Refinishers.......... (619) 265-9200 Bath Fitter................................................ (619) 447-2000

Bed Bug Services

Innovative Pest Solutions..................... (800) 871-9878

Bee Removal

Innovative Pest Solutions..................... (800) 871-9878

Blinds

America's Finest Carpet Company... (800) 888-1568 Bonded Inc............................................. (858) 576-8400

Boiler Repair

Air Temperature Specialists................(888) 588-1602

Brokerage

ABI Multifamily....................................... (858) 256-7690 Doug Taber - Real Estate Broker......... (619) 483-1031

Cabinet and Countertops

Dixieline..................................................... (619) 358-8188 Grand Design Kitchens........................ (760) 789-0992 Marjan Stone..........................................(760) 994-6008

Cabinet Refacing & Installation

Smart Cabinetry......................................... (612) 961-5411

Cable Television

Cox............................................................ (858) 836-7582

Carpet Cleaning

Bonded Inc.............................................. (858) 576-8400 City Wide Cleaning Services, Inc.......(619) 938-2600 Cleanology Housekeeping Personnel Service............. ..................................................................... (619) 281-2532 Specialist Home Services dba. Accenture Carpet Company...................................................(619) 370-5073

Carpet Sales & Flooring

America's Finest Carpet Company....(800) 888-1568 Bonded Inc.............................................. (858) 576-8400 G. B. Sales................................................ (858) 571-3600 Interior Logic Group..............................(858) 496-5222 J & C Carpet Company.......................... (619) 498-1424 Sid's Carpet Barn, Inc.............................(619) 477-7000

Cleaning & Janitorial Services

Atlas Property Service......................... (858) 386-4578 City Wide Cleaning Services, Inc.......(619) 938-2600 Cleanology Housekeeping Personnel Service............. ..................................................................... (619) 281-2532 Pacific Coast Cleaning, Inc..................(858) 565-1603 Suite Cleaning.......................................... (619) 434-9961 Sunset Commercial Services...............(877) 536-2777

Coin-Operated Laundry Equipment

All Valley Washer Service..................... (800) 247-1100 PWS Laundry..........................................(858) 560-6969 WASH Multifamily Laundry Systems..(858) 279-1234 Washtek, Inc............................................(760) 735-2495

Collections

FastEvict.com Law Group...................(800) 686-8686 Genesis Credit Management.............. (310) 857-0272 Kimball, Tirey & St. John LLP................ (619) 234-1690

911 Restoration of San Diego.............(858) 805-5864 American Technologies Inc................. (619) 458-5979 Bonded Inc.............................................. (858) 576-8400 Commercial Restoration Company....(720) 427-2932

Employment Agency

The Phoenix Staffing............................ (858) 799-0665

Energy Management

San Diego Gas & Electric...................... (619) 696-4318

Environmental: Asbestos/Lead/ Mold

Alliance Environmental Group, Inc.. (877) 858-6220 American Technologies Inc................. (619) 458-5979 Central Valley Environmental San Diego........................ .................................................................... (619) 838-4035 Envirocheck............................................(858) 952-6368 FACS..........................................................(510) 266-4600

Events

Amazing Craft Workshops.................... (619) 832-1278

Evictions

Fast Eviction Service............................(800) 686-8686 Kimball, Tirey & St. John LLP............... (619) 234-1690

Exterminators

Innovative Pest Solutions..................... (800) 871-9878 Lloyd Pest Control................................. (800) 570-2847

Financial Services

1031 Capital Solutions...........................(949) 887-4627 Chase Commercial Term Lending..... (619) 464-0573 PGIM Real Estate Finance................... (858) 275-5066 Point Loma Credit Union.......................(858) 243-7471

Fire Alarms

Best Security & Fire Products..............(760) 781-5700

Fire Equipment Sales & Service

All County Fire, Inc..................................(619) 284-4770 Best Security & Fire Products..............(760) 781-5700 SSD Alarm............................................... (800) 888-0444 Symons Fire Protection........................ (619) 588-6364 Telgian Corporation...............................(877) 835-4426 WeSupplyIt.com....................................... (800) 541-3197

Fitness Equipment & Sales

Ram Jack Pacific.....................................(619) 726-0052

Advanced Exercise ..............................(858) 205-5800 Opti-Fit.......................................................(619) 822-7370 Out-Fit.......................................................(559) 970-6606 Technogym...............................................(201) 247-5735

Construction and Remodeling

Flood Damage

Concrete Services

Larry O'Dell Construction......................(619) 501-5252 Matrix Construction Services...............(951) 493-0100 McMillin Contracting Services.............(619) 401-7000 Primeco Construction............................ (760) 390-3189 Workright Property Services Inc.......... (858) 751-6312

Construction Management

Southern Cross Property Consultants............................. .................................................................. (858) 395-8657

Courtesy Patrol

City Wide Protection Services, Inc.... (619) 938-2333

Deck Coating

Life Deck/Pacific Pebbles....................(619) 262-8600 Medrano Co..............................................(619) 264-3434

Decks and Patios

Best Rate Repair.........................................619-229-0116

Drain & Sewer Cleaning

Air Temperature Specialists................(888) 588-1602 ASAP Drain Guys & Plumbing............. (760) 721-2904 Bill Howe Plumbing, Inc........................ (619) 286-6348

Dry Cleaning & Laundry Service

Tide Cleaners..........................................(858) 333-4843

Electrical Contractors

Kennedy Electric.................................... (619) 582-6568

Emergency Service Flood/Fire

Citiwide Restoration............................... (858) 231-2801 Generation Contracting & Emergency Services, Inc... ................................................................... (858) 679-9928

Floor Coverings

Bonded Inc.............................................. (858) 576-8400 Cali Bamboo............................................(858) 754-0444 Resource Floors, Inc. ............................ (858) 444-1260 Seamless Flooring, LLC....................... (858) 257-2586 Tarkett ......................................................(440) 248-4756 Urban Surfaces........................................ (951) 738-9301

Furniture Rentals

Brook Furniture Rental........................... (858) 271-0107 Cort Furniture Rental............................(858) 549-0800

Furniture Sales

Crowning Touch Installations............. (760) 224-4555

Garage Door and Repairs

Garage Door Medics..............................(619) 363-7667

Gates

Controlled Entry Specialists, Inc......... (619) 670-8100

General Contractors

FSI Construction.......................................(972) 880-5171 Har-Bro Emergency Services & Restoration.................. ....................................................................(619) 398-0200 Larry O'Dell Construction......................(619) 501-5252

May 2019 socalrha.org | 53

M. C. Contracting Service.................... (619) 282-3083 McMillin Contracting Services.............(619) 401-7000

Heating & Air Conditioning

Maintenance Supply

HD Supply Facilities Maintenance..... (760) 809-1470 Wilmar.......................................................(909) 203-9801

Air Temperature Specialists..................888-588-1602 Bill Howe Plumbing, Inc....................... (619) 286-6348 Sam's Heating and Air Conditioning, Inc...................... . .................................................................... (619) 697-9824

Market Research

Human Resources

American Technologies Inc................. (619) 458-5979 Bill Howe Plumbing, Inc....................... (619) 286-6348 Citiwide Restoration............................... (858) 231-2801 FACS..........................................................(510) 266-4600 Generation Contracting & Emergency Services, Inc.. . ................................................................... (858) 679-9928

San Diego Employers Assoc............. (858) 505-0024

Insurance

BCIS Insurance Services..................... (888) 909-2247 Farmers Insurance McWhirter Agency............................ .................................................................... (619) 463-7320 Ives Insurance Services, Inc.................(619) 224-5337 Renters Legal Liability............................ (801) 928-7015 Snapp & Associates Insurance Services, Inc................. .....................................................................(619) 908-3100 Successful Solutions, LLC.................... (619) 460-9433 Willis Insurance Services of California.(858) 678-2121

Insurance Adjuster

The Greenspan Co./Adjusters International.................. .................................................................... (760) 405-4139

Internet Advertising Service

Apartments.com................................... (888) 658-7368 WebListers LLC...................................... (800) 784-2155

ALN Apartment Data, Inc..................... (800) 643-6416 Rentometer...............................................(888) 424-2175

Mold Inspections & Remediation

Mystery Shopping

Ellis, Partners in Management Solutions......................... ................................................................... (972) 256-3767

Odor Control

NonScents Pro......................................... (858) 291-0132

Paint Manufacturers & Supplies

Behr Paint...................................................(951) 241-3833 Dunn-Edwards Corporation................. (619) 884-3866 Sherwin-Williams Co.............................(858) 496-8925 Vista Paint Corporation.......................... (619) 277-6778

Painting

Promotional/ Logo Products

Markably..................................................(800) 449-3809

Property Management

Wakeland Housing & Development. (619) 235-2296

Property Management Personnel

BG Multifamily...........................................(619) 785-3164 Career Strategies...................................(619) 640-2250 Go-Staff, Inc............................................(858) 292-8562 Link Staffing Services............................(858) 874-3334 NPM Staffing............................................ (619) 804-2554 The Phoenix Staffing............................ (858) 799-0665

Property Management Software

AppFolio.................................................. (866) 648-1536 Entrata...................................................... (949) 281-7293 Property Matrix........................................(800) 795-4100 ResMan..................................................... (972) 349-1406 Yardi Systems...................................... (805) 699-2040

Ratio Utility Billing Systems

Livable....................................................... (877) 789-6027

Real Estate

ABI Multifamily....................................... (858) 256-7690 ACI Apartments...................................... (619) 299-3000 SVN Vanguard........................................... (619) 658-1113 Voit Real Estate Services................... (858) 453-0505

Refuse Removal

Aletho Technologies............................ (877) 226-0355 Cox ........................................................... (858) 836-7582

Citiwide Restoration............................... (858) 231-2801 Done-Rite Painting Inc............................(619) 977-0241 Dynamix Painting, Inc............................(760) 787-0269 General Coatings Corporation.............(858) 587-1277 Jana Harris Painting Inc..........................(619) 917-9037 Pilot Painting and Construction.......... (714) 229-5900 Pro-Tech Painting Company..............(858) 527-0200

Janitorial Services

Parking Enforcement

Renovations & Remodeling

Internet Marketing

ApartmentSEO........................................(562) 448-8735

Internet Service Provider

Atlas Property Service......................... (858) 386-4578 Aztec Landscaping Inc.......................... (619) 464-3303 City Wide Cleaning Services, Inc.......(619) 938-2600 Cleanology Housekeeping Personnel Service............. ..................................................................... (619) 281-2532 DAPA Services, Inc. "Customized Cleaning Solutions"...........................................................(619) 221-9292 GMI Cleaning-Security......................... (858) 244-7860

Kitchen Remodeling

McMillin Contracting Services............ (619) 401-7000

Landscape Maintenance & Service

A Plus Tree Care, Inc.............................(866) 815-2525 Aztec Landscaping Inc.......................... (619) 464-3303 BrightView............................................... (858) 208-6394 Christian Landscape Company........... (619) 291-8678 LaBahn's Landscaping............................ (619) 579-9151 Landcare Logic......................................(858) 560-8555 Liberty Landscaping, Inc......................(951) 683-2999 M. C. Contracting Service.................... (619) 282-3083 MSE Landscape Professionals, Inc..... (760) 743-4127 New Way Landscape and Tree Service.......................... ...................................................................(858) 505-8300 Pacific Green Landscape, Inc..............(619) 390-9962 So Cal Tree Care, Inc............................(888) 706-8733

Leak Detection

ASAP Drain Guys & Plumbing............. (760) 721-2904 Bill Howe Plumbing, Inc........................ (619) 286-6348 Cable, Pipe & Leak Detection, Inc...... (619) 873-1530 Triple Plus LTD........................................ (844) 729-8775

Lenders

Reliant Parking Solutions.................... (888) 977-6848

Parking Management Software

Reliant Parking Solutions.................... (888) 977-6848

Paving Maintenance

AMS Paving, Inc...................................... (858) 880-6133 Eagle Paving.......................................... (858) 486-6400

Pest Control

Corky's Pest Control................................(800) 901-1102 Dewey Pest Control................................ (760) 744-3173 Innovative Pest Solutions .................... (800) 871-9878 Lloyd Pest Control................................. (800) 570-2847 Terminix Commercial............................. (619) 861-9534

PGS

AEI Corporation......................................(949) 474-3070

Pipe Lining

Specialized Pipe Technologies...........(619) 242-1620

Plumbing

Air Temperature Specialists................(888) 588-1602 ASAP Drain Guys & Plumbing............. (760) 721-2904 Bill Howe Plumbing, Inc........................ (619) 286-6348 Mega Western Sales............................. (310) 323-7900 Pacific Drain and Plumbing................. (760) 436-8600 Southwest Environmental, Inc........... (800) 307-5700 Workright Property Services Inc.......... (858) 751-6312

Plumbing Fixtures

Ferguson Enterprises.......................... (888) 334-0004

Chase Commercial Term Lending.... (619) 464-0573 Luther Burbank Savings....................... (619) 405-9961

Pool Furniture

Locksmith

Pool Maintenance & Refacing

Kern Key Services................................... (619) 341-3505

Maintenance & Repair

Generation Contracting & Emergency Services, Inc.. . ................................................................... (858) 679-9928 Larry O'Dell Construction..................... (619) 501-5252 PCC Trip Hazard Removal.................... (760) 658-6116

54 | RentalOwner May 2019

Texacraft .................................................. (800) 327-1541 Gardner Outdoor and Pool Remodeling......................... ................................................................... (619) 593-8880

Power Washing

Aztec Landscaping Inc.......................... (619) 464-3303

Dependable Disposal & Recycling..... (619) 460-3551 Republic Services Co............................ (760) 508-5119 Valet Living............................................... (813) 248-1327

Remote Video Monitoring

Best Security & Fire Products..............(760) 781-5700 AAA Refinishing Corp...........................(800) 456-1492 Bill Howe Plumbing, Inc........................ (619) 286-6348 Interstate Restoration Group................(714) 978-6400 Larry O'Dell Construction......................(619) 501-5252 McMillin Contracting Services.............(619) 401-7000 One Call Construction Services, LLC..(602) 558-6485

Renters Insurance

Assurant Specialty Property............... (760) 936-5757 ePremium Insurance............................. (949) 370-7368

Repiping

Air Temperature Specialists................(888) 588-1602 Bill Howe Plumbing, Inc........................ (619) 286-6348

Reputation Management

SatisFacts Research............................. (866) 655-1490

Resident Retention

SatisFacts Research............................. (866) 655-1490

Resident Surveys

SatisFacts Research............................. (866) 655-1490

Roofing

A-1 All American Roofing Company.... (858) 537-5177 Commercial & Industrial Roofing.........(619) 465-3737 Diamond Roofing..................................... (619) 295-3110 DILS Roofing & Exteriors..................... (760) 727-6000 Preman Roofing/Solar............................ (619) 276-1700 Premium Roof Services, Inc.................(619) 239-8880 Roofing Specialists of San Diego......(858) 922-5903 RSI Roofing & Solar............................... (858) 278-7200 Sully-Jones Roofing..................................(800) 611-3110

Security Deposit

Assurant....................................................(760) 936-5757

Security Guard Patrol

Bald Eagle Security Services, Inc.......(619) 230-0022 Bastion Security..................................... (800) 783-5700 Brothers in Arms Security..................... (844) 458-1021 City Wide Protection Services, Inc..... (619) 938-2333 Elite Security ............................................ (619) 574-1589 Signal 88 Security of San Diego.........(619) 363-7233

Security Services

Bastion Security..................................... (800) 783-5700 California Safety Agency.....................(866) 996-6990 City Wide Protection Services, Inc..... (619) 938-2333 GMI Cleaning-Security......................... (858) 244-7860 JDS Security............................................. (619) 781-8694 RBW Security........................................... (619) 255-7626 Security First............................................ (619) 243-3992 Stealth Monitoring.................................... (214) 341-0123

Telephone Services

Cox Communications-San Diego Accts.......................... ................................................................... (858) 836-7582

Centre City/Uptown...............................(619) 269-5004 Servpro of Sorrento Valley/UTC & La Mesa/Lemon Grove...........................................................(858) 527-1144

Tenant Screening

Water Heaters

Moco Inc................................................... (800) 814-8213

Termite Control & Repair

Best Rate Repair.......................................(619) 229-0116

Seismic Retrofit

Tile: Grout Cleaning & Sealing

Sewer & Drain Line Video

Towing Services

Optimum Seismic..................................(323) 605-0000 ASAP Drain Guys & Plumbing............. (760) 721-2904 Bill Howe Plumbing, Inc........................ (619) 286-6348 Cable, Pipe & Leak Detection, Inc...... (619) 873-1530

Signs and Banners

Active Sign Company.............................(619) 477-4900 Sign Bracket Store..................................(888) 919-7446 United Design Group............................. (619) 490-6173

Slab Leaks

Air Temperature Specialists................(888) 588-1602 Bill Howe Plumbing, Inc........................ (619) 286-6348

Smoke Free Housing

American Lung Association.................. (619) 297-3901

Software

City Wide Cleaning Services, Inc.......(619) 938-2600 S&S Towing.............................................. (619) 818-3648 Western Towing..................................... (619) 297-8697

Trauma Scene Clean Up

Bio-One San Diego...............................(858) 939-9985

Tree Services

Arborwell................................................. (888) 969-8733 Aztec Landscaping Inc.......................... (619) 464-3303 So Cal Tree Care, Inc............................(888) 706-8733

Bonded Inc............................................. (858) 576-8400 G. B. Sales............................................... (858) 571-3600 Specialty Apartment Supply............... (877) 630-2275

Windows

Milgard Manufacturing - Temecula.....(951) 334-1584 Newman Replacement Windows......(760) 438-8080 Western Window Sale & Install.......... (858) 569-5091

Wood Damage Repair

Best Rate Repair...................................... (619) 229-0116

Wrought Iron & Stainless Steel

Ornamentalic Inc..................................... (619) 733-5414

Best Security & Fire Products..............(760) 781-5700

Water and Energy Saving Retrofits

Bottom Line Utility Solutions, Inc..........(949) 707-1311

Water Conservation

Storage Mi-Box...................................................... (858) 779-2600 Park Locker............................................. (559) 722-5068

Water Damage Restoration

California Sub-Meters.......................... (858) 571-8999 Conservice Utility Billing & Mgmt....... (602) 481-7440 Guardian Water & Power.........................(877) 291-3141 Livable....................................................... (877) 789-6027 Minol USA................................................. (888) 766-1253 Multifamily Utility Company............... (800) 266-0968

Window Coverings

Video Surveillance

RealPage, Inc.......................................... (877) 325-7243

Submetering / Billing Services

Air Temperature Specialists................(888) 588-1602 ASAP Drain Guys & Plumbing............. (760) 721-2904 Bill Howe Plumbing, Inc........................ (619) 286-6348

California Sub-Meters........................... (858) 571-8999 Livable....................................................... (877) 789-6027 Bill Howe Plumbing, Inc........................ (619) 286-6348 Bonded Inc.............................................. (858) 576-8400 Generation Contracting & Emergency Services, Inc... ................................................................... (858) 679-9928 PuroClean Emergency Services........ (858) 566-7876 Restoration Management Company.. (858) 935-1170 Servpro of Point Loma.......................... (619) 275-2802 SERVPRO of San Diego City SW & SERVPRO of

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credit profile • OFAC search • national criminal eviction/ civil records search national criminal database search social security verification • rental verification employment verification May 2019 socalrha.org | 55

ADVERTISER Index advertising 51 Union-Tribune 619-718-5131 air duct cleaning 5 Redi Carpet 800-734-6801 banking 50 Opus Bank 858-480-6735 bathroom remodeling 26 American Bathtub Refinishers 619-265-9200 bathtub liners 36 American Bathtub Refinishers 619-265-9200 bathtub refinishing 36 American Bathtub Refinishers 619-265-9200 broker/real estate 48 Terry Moore 619-889-1031 carpet cleaning 5 Redi Carpet 800-734-6801 carpet sales 5 Redi Carpet 800-734-6801 coin-operated laundry equipment 25 WASH Multifamily Laundry Systems 858-279-1234 concrete services 26 Ram Jack Pacific 619-726-0052 24 Precision Trip Hazard Removal 760-658-6116

56 | RentalOwner May 2019

damage restoration 19 Hersum Construction 858-373-5900 26 Pacific Coast Construction 760-298-3170 deck coatings & waterproofing 23 Medrano 619-264-3434 26 Pacific Coast Construction & Water Proofing 760-298-3170 electrical contractors 15 Kennedy Electric 619-464-6568 foundation repair 26 Ram Jack Pacific 619-726-0052 general contractors 26 Pacific Coast Construction 760-298-3170 order control 34 NonScents Pro 858-291-0132 paving 22 AMS Paving 858-880-6133 pest control BC Corky's Pest Control 800-333-7138 38 Lloyd Pest Control 800-223-2847 plumbing 14 ASAP Drain Guys and Plumbing 619-581-2127 property management IFC Harland Property Management 858-367-0343

real estate management 10 Griswold Real Estate Management 858-597-6100 refuse removal 28 Dependable Disposal 619-460-3551 security patrol 12 Signal 88 Security of San Diego 619-363-7233 sidewalk repair 24 Precision Trip Hazard Removal 760-658-6116 solar 6 Evolution Building Efficiency 866-615-8429 tenant screening 55 Infolink Resident Screening 888.762.7313 termite Control 38 Lloyd Pest Control 800-223-2847 towing 28 Western Towing 619-297-8697 utility billing system 13 Livable 877-789-6027 water heaters 14 ASAP Drain Guys and Plumbing 619-581-2127 windows 16 Newman Replacement Windows 619-677-6511 760-764-4553

100 Birthday th

Southern California Rental Housing Association's

Imagine the beautiful US Grant Hotel more than a 100 years ago. This illustrious hotel was constructed merely nine years before our organization’s first meeting there on September 16, 1919. so needless to say, it must have been an important affair on that early autumn day when John J. Fitzpatrick called our first meeting to order.

as the responsibilities of San Diego multifamily property-owning taxpayers. This was considered a major blow to apartment and multifamily property owners, and many felt it was time to work together to prevent legislation like this being passed again without a fight.

In these early years, we adopted the name The Apartment House Owners and ManagAnd that’s where our ers Association of San story begins.

Diego. Within a few months, the group of Fitzpatrick and the fledgling members ID 12722171 © Stephen Minkler | Dreamstime.com new managing memvoted to create a bers made a motion committee to manage to create a permaitself, and soon, the nent organization mission of the organidedicated to increasing positive interactions and zation was set in motion as well. The goal was set: communications between property and apartment to improve the progress of property owners, landowners, and their tenants. lords and renters—but we also desire to be build the strength of this relationship together through The meeting and motion were also impelled due legislation, lobbying, and increasing awareness to the passing of the People’s Ordinance of 1919 of laws relating to San Diego property and rental which relegated trash pickup and collection fees ownership or management.

Share Your Memories!

Our Rental Industry Education Conference & EXPO is one of the favorite traditions for our members and rental housing professionals throughout Southern California. In fact, many of our exhibitors have been sharing their products and services at the show for decades! Want to share pictures of EXPOs past? Email scanned copies to publications@socalrha.org.

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