Beach & Bay Press, December 11th, 2020

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WISHING ALL JOY AND PEACE

The holiday lights and Christmas tree on Crystal Pier are annual favorites for residents and visitors. Just add in a colorful sunset to complete the most joyous season.

PHOTO BY THOMAS MELVILLE

Despite pandemic, holiday traditions continue in Pacific Beach

By DAVE SCHWAB

T

he holiday season is full swing as Pacific Beach continued its long tradition of decking Crystal Pier out with wreaths, lights, and a Christmas tree, along with a window-decorating contest, while promoting local small businesses.

Unfortunately, some Pacific Beach traditions such as the parade and Santa Run were canceled.

CRYSTAL PIER TREE, WREATHS

Holiday cheer on Crystal Pier by Discover PB highlights local businesses and their holiday spirit on the historic pier. Wreaths decorated by Pacific Beach businesses will hang along the pier the entire month of December for all to enjoy. Crystal Pier will be lit up as usual this year. Thanks to a partnership between Crystal Pier Hotel, Discover PB and Big Josh Foundation, holiday lights and the community’s beloved

DELIVERY

tree will return again this year and will be on exhibit now until Jan. 1.

SUPPORT LOCAL SHOPS

Discover PB, the community’s business improvement district, urges everyone to celebrate the season by shopping small with your favorite local retailers.

“While shopping local is always important, as we move into new stay-at-home orders right before what is the most

important season for many of our local businesses, it is more important than ever,” said Sara Berns, Discover PB’s executive director. “We know it will take a little more effort and being careful, but there are a lot of ways to still shop local this holiday season. Our retailers are still open with limited capacity and many service providers (hair salons, barbers and personal services) will offer gift certificates.”

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NEWS

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

Find your perfect Christmas trees in Pacific Beach and La Jolla

By DAVE SCHWAB

’Tis the season for seasonal Christmas tree shopping and Pacific Beach and La Jolla have two of the best outlets: Christmas Tree Country in PB and Mr. Jingles Christmas Trees in La Jolla.

CHRISTMAS TREE COUNTRY

“This is our 28th year,” said Bruce Bertagna, co-owner, along with Alex Baker, of Christmas Tree Country at 870 Garnet Ave. in the lot adjoining Dziner Eyez.

“We’ll be open through Christmas Eve.” For fall and Halloween, Bertagna and Baker convert the lot into a pumpkin patch to sell pumpkins.

“We close for a couple of weeks and then do Christmas trees,” said Bertagna. “During the offseason, we do paid parking.”

What’s special about Christmas Tree Country” “Our trees are cut and then shipped that day so they’re here at 2 or 3 p.m. at the latest,” Bertagna answered. “They’re the very freshest trees that we get in almost daily.”

A recent visit to the site on a Sunday afternoon revealed a bustling venue on the Garnet and Bayard corner lot. There were trees everywhere and holiday-garbed families, kids, and dogs were either picking out their favorites or standing in line to pay for them.

Customer satisfaction is a top priority at Christmas Tree Country.

“Our sales reps show customers the different types of trees, put them in stands they bring or ones we have, then help them load their trees and tie them down so they can drive home,” said Bertagna.

“We also have reasonable tree prices and delivery fees.”

Trees at Christmas Tree Country retail for $39.99 on up to as much as $700 for the largest specimens that take 20 years or more to grow. The delivery fee for PB and environs is $12. Christmas Tree Country also carries all the accessories.

“We have tree wreaths, mistletoe, and garlands,” noted Bertagna. “We also sell different types of tree stands for $7.99 and up.”

Bertagna attributes his company’s reputation, long tenure, and enduring appeal to hard work on the part of him and his staff as well as the attention they pay to guests.

“Over 28 years, we’ve strived to provide good customer service and make sure everybody is happy with their trees,” he said. “We’ve always been good at replacing them or refunding their money if there’s a problem. We’ve strived for customer satisfaction – and it’s paid off. We have lots of people that come back every year.”

For more information, visit pbchristmastreecountry.com.

MR. JINGLES CHRISTMAS TREES A one-stop-shop for anything and everything Christmas, Mr. Jingles at 6710 La Jolla Blvd. offers six different tree types, as well as fresh garland and wreaths anywhere from 8 to 60 inches. Guests are greeted by team members when they arrive who will explain the tree types and sizes offered.

Once you select your tree, the team will apply a stand with a custom fit water bowl so your

tree can drink water to stay fresh throughout the season.

“If you have your own stand, make sure to bring it and we will put it on for you,” states the company’s website at mrjingleschristmastrees.com. “Once the stand is applied, we will make sure the tree is straight and that you are happy with it. We will then secure the tree to your vehicle with twine to ensure a smooth and safe ride home.”

“Our comprehensive delivery package includes stand application, transportation of goods, setup, and installation. Our Jingles delivery team will give you a call once they have an estimated time of arrival inside your booking window and once when they arrive,” the company said. “If you plan on coming into one of our locations to select your tree you can set up delivery at the register.

If you want Mr. Jingles to pick out a beautiful tree for you and have it delivered, go to the order online tab to place your order.”

And Mr. Jingles has gone all out to ensure safety during the pandemic. Safety precautions and health protocols include:

- Employees wearing masks at all times.

- Employees receiving daily temperature checks and questionnaires regarding any COVID 19 symptoms - Social distancing required at all lots.

- A designated sanitization employee sanitizing highly touched areas on site.

- All customers must wear masks at all times.

- Sanitization stations are located throughout all lots.

Mr. Jingles is a second-generation family-owned Christmas tree business since 2000 operating 10 locations nationwide. Its Christmas Trees are hand-picked premium-grade trees shipped from Oregon, Washington, North Carolina, Wisconsin, and Canada.

Mr. Jingles Christmas Trees are cut and loaded only a day or two before shipping to ensure the freshest trees possible for our customers.

Added Mr. Jingles: “Additional items such as wreaths, garland, tree bags, stands, lights, ornaments, and tree preservatives are also available.”

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Shoppers check out trees at Christmas Tree Country in Pacific Beach.

CHRISTMAS TREE TIPS – Have the right space for your place: Before you head out to pick this year's perfect tree, you must be certain of where you want to place it in the space available.

Try to avoid spots near heat sources such as radiators, fireplaces, heating vents, and even sun-drenched windows. Also, try to tuck the tree into a low-traffic area to avoid accidental bumping and possible safety issues. Measure space dimensions you have to work with carefully.

– Know what you want: Each tree species is a little different, so to find the best types of real Christmas trees, you need to match trees to the needs and wants of your household. If you have children, you might lean toward pines or firs with soft needles instead of spruce trees, which have sharp needles that can hurt when you step on them. Some things to consider when choosing the right type will be the color, shape, and feel of a tree. Some trees are dark green and others have gray or white hues. There are trees with tight branching patterns and then some with more spaces. One thing to remember is that if the tree looks very full while absent of ornaments, it may be difficult to decorate.

– Consider all angles: When picking one out, step back 5 to 8 feet and check the tree from several vantage points. Look for a densely branched tree with good shape, color, and fragrance. The trunk should be straight (or nearly so) and should not be visible through the foliage.

– Check freshness: First, check the trunk. It should

PHOTO BY DAVE SCHWAB

have a slight stickiness to it. Bend a needle in half with your fingers; fresh firs should snap, while fresh pines bend and should not break. To find the best Christmas tree that will last the longest, gently grab the inside of a branch and pull your hand toward you. The needles should stay on the tree. Alternatively, gently tap the cut end of a tree on the ground; if a few needles fall off, it should be fine. If a lot of needles fall off, keep searching for a different tree.

– Bring along a tape measure: Take the tape measure with you when you shop. You'll need it to measure the trees you consider so you don't take home a 7-inch diameter tree trunk for your 5-inch diameter stand or a 99-foot tall tree if your ceilings are only 8 feet.

– Test the tree: When shopping, test the tree by giving it a slight shake. A few falling brown needles aren't uncommon, but falling green needles mean the tree is dry.

– Look for a fully symmetrical shape: You can sacrifice a bit of perfection if the tree will be displayed in a corner. Be wary of branches near the ground that may have to be removed to fit into a tree stand.

– Feel the tree: The needles should be flexible but snap when bent sharply. Trees with stiff needles that are losing their color should be avoided. Also, avoid a tree with needles that pull off very easily.

– Be certain your vehicle can safely transport the tree: Bring rope or bungee cords to secure the load adequately. Take care to protect your vehicle because tree branches and resin can mar the finish.

FRIDAY, DECEMBER 11, 2020 | BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS | PAGE 3

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FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

NEWS

New stay-at-home order rattles residents and businesses Three week closure of dining at restaurants, hair salons, barbershops, breweries, casinos and indoor playgrounds

By DAVE SCHWAB

Coastal residents continue to be sharply divided over California’s handling of the COVID crisis, as a state-mandated stay-at-home order is now in effect here for at least three weeks.

San Diego is being factored in as part of the Southern California region, rather than being considered individually as a county.

The new state rules governing stay-at-home orders are triggered when fewer than 15% of beds are available in intensive care units for regional hospital networks. Once stay-at-home orders are triggered for a region, the state will order the closure of all hair salons and barbershops, bars, breweries and distilleries, casinos and indoor playgrounds.

Those orders also call for restaurants to be limited to take-out and delivery only, while retailers must limit customers inside their stores to 20% capacity during the busy holiday shopping season.

Schools with waivers will be allowed to remain open, along with “critical infrastructure.”

Some beachfront residents reacted with a sense of resignation to the latest developments in the nearly nine-month public battle against the pandemic. Others questioned the necessity, severity and effectiveness of measures adopted by

California to try and combat the spread, and decrease hospitalizations, associated with the virus.

"While unfortunate, Gov. Newsom's policies will help keep our hospitals from being overrun,” said Kathy Bettles, co-owner of Kono's Cafe in PB. “At the same time, I desperately hope we get federal help to support small business and the unemployed. It’s time for everyone to stand together and do what we can to get through this crisis."

La Jolla attorney Glen Rasmussen blamed those taking the pandemic lightly for causing the recent stay-at-home order.

“As long as people abuse the most basic protocols to stop this out-of-control pandemic, our freedoms must be inconvenienced,” he said. “Why else would blanket orders be necessary? Because of selfish people.

“Gov. Newsom allowed us this latest trouble because he relaxed the state’s protocols too soon, bending to foolish arguments over what real freedom is not about. There is a COVID party going on in my neighborhood right now. Does your closest relative have to die, for you to get the necessity?”

“I feel this is being managed poorly by the state,” argued Bill Zent of Pacific Beach. “We are going on a year of open and close.

Entire industries have been decimated. There is no reason to close

Outdoor dining, such as at Bub’s at the Beach on Garnet Avenue, will be closed for three weeks during the new stayat-home order.

COURTESY PHOTO

outside dinning. Look at all the money invested in these spots by our merchants.

“Many workers are out of benefits with no savings. They have had reduced shifts. Yet, we leave the beach and boardwalk open where no one is wearing a mask, and close our dining spots. We should refuse to follow the state’s direction.”

Ed Gallagher of PB was also critical of the approach the state is taking.

“A one-size-fits-all-approach makes no sense,” he said. “All gyms, bars, restaurants, salons are not alike. Many now have COVIDsafe ventilation systems and other processes in place to allow them to safely operate.

“These closures also demonstrate the urgent need for more outdoor venues to safely recreate: more ‘slow streets,’ more pocket parks, more permitted outdoor boot camps. Finally, our mayor and City Council should seize the crisis/opportunity to demand state and federal funds to build a much much wider boardwalk so that all walkers, joggers and bicyclists can safely recreate simultaneously to improve their health, not risk their health.”

Scott Chipman of PB was also critical of the state’s handling of the public health crisis.

“The state should provide medical guidance but not mandates and closings. The negative impacts of lock downs are now exceeding the impacts of the virus.”

But others felt differently.

Meanwhile, county supervisors voted unanimously to make San Diego County's $20 million Small Business Stimulus Grant program available to all businesses affected

by COVID-19 safety restrictions.

Supervisor Nathan Fletcher, who proposed expanding the business aid, pointed out that “expanding this economic stimulus program will provide bridge funding to support businesses and their workers while the restrictions to slow the spread are in place.”

As of Dec. 8, new infections and hospitalizations from the coronavirus continued to surge in San Diego County, which reported its third-highest daily total of COVID-19 cases on Dec. 7 with 1,998.

It was the seventh consecutive day with more than 1,000 new cases and the 15th time in the last 18 days. A record 2,287 infections were reported Friday, Dec. 4.

The cases reported Monday bring the county's cumulative total to 94,169, with the number of deaths at 1,062.

The 11-county Southern California region's available ICU capacity was 10.9% as of Monday.

It was 12.5% Saturday and on Sunday it was at 10.3%.

San Diego County had 24% of its ICU beds available on Monday, a 5-percentage point improvement over Sunday as non-COVID-19 ICU patients decreased by 39.

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NEWS

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

5

City Planning Commission supports proposed short-term rental ordinance COMMISSIONERS ALSO AGREED TO A MISSION BEACH ‘CARVE OUT’

By DAVE SCHWAB

‘At our farmers market on Tuesdays, we’ll have arts and crafts vendors usually at Beachfest featured every week during October.’

SARA BERNS, EXECUTIVE DIRECTOR OF DISCOVER PB

The City Planning Commission on Dec. 3 voted 7-0 for a proposed short-term rental ordinance calling for licensing them, capping their numbers, and penalizing violators, while creating a City office to administer the new program while making it subject to annual review.

Commissioners also agreed to a “carve out” for Mission Beach, the community with the highest percentage of short-term rentals citywide, from the overall compromise plan offered by District 2 Councilmember Dr. Jennifer Campbell.

Campbell’s chief of staf f Venus Molina testif ied the District 2 office felt it was necessary for Mission Beach to be dealt with separately from other City areas, because of its existing and historic preponderance of short-term rentals.

Reacting to the commission’s favorable decision, Campbell

said in a released statement: “San Diegans have been ready for a plan that puts housing stock back on the market, provides licensing, regulation and enforcement in the short-term vacation rental space. This compromise provides a path forward toward a better San Diego providing more homes for San Diegans.

“The new licensing, regulations, and enforcement will improve the quality of life across our city. I look forward to working with city staff on reviewing the Commissioner’s amendments to this plan and bringing forward the best version possible to Council so we can pass lasting and reasonable regulations.”

“The ordinance will make everybody unhappy, which is our only successful option,” said commissioner Vicki Granowitz.

“It is not realistic to think that how land use worked 20 years ago will work today. Following the existing rules means things will continue to go unregulated. This compromise at least starts to deal with some of the problems. This ordinance will allow us to review it and make changes.”

“This is an incredibly difficult and polarizing issue,” noted commissioner Kelly Moden, who characterized the tackling of it as “very courageous.”

“We need regulations to be put in place so we can have enforcement, which we don’t have now,” said commission chair William Hofman.

C om m i s s ion v ic e cha i r James Whalen noted they received more than 200 written public comments, the majority opposed to Campbell’s compromise.

COVID-19 vaccine: Who is getting it first?

By JOSÉ A. ÁLVAREZ

The novel coronavirus vaccine is expected to arrive in San Diego County soon. Distribution of COVID-19 vaccine will be done in phases. The vaccine allocation was determined by the federal Advisory Committee on Immunization Practices (ACIP), which advises the Centers for Disease Control and Prevention (CDC) on the distribution of all vaccines.

PHASE 1A, 1B AND 1C

The County is expected to get about 28,000 doses of a vaccine made by Pfizer in the next few days, after it receives emergency use authorization. Critical care health workers will be the first people to get it, followed by long-term care facility residents and employees. As other pharmaceutical companies receive emergency use authorization, more vaccines will arrive in the region.

The initial distribution will not be sufficient to vaccinate all people in these populations. However, the state anticipates the second round of vaccines to follow about three weeks after the first round.

If the ACIP approves the remaining recommendations, and once people in the first two groups in Phase 1A are vaccinated and more COVID-19 vaccine doses are available, they will go to essential workers (Phase 1B).

These are people who work in education, food and agriculture, police officers, firefighters, correctional officers and transportation workers, among others.

After that, the priority will be

to vaccinate adults with underlying medical conditions and people over the age of 65 because they are at higher risk of developing serious complications from COVID-19 (Phase 1C).

PHASE 2

Immunizations will then be available for children and young adults under the age of 30 and then for critical workers not included in Phase 1 or Phase 2.

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The final phase will be people of all ages who live in the United States. The phases could be revised as the Advisory Committee on Immunization Practices determines if some groups are at higher risk from COVID-19 and therefore would need to be vaccinated sooner. The CDC anticipates that by June of 2021, everyone wanting to get vaccinated against COVID-19 should be able to do so.

“But we also need to consider that a lot of people are depending on the income from renting out their homes,” Whalen said. “The challenge comes in dealing with those who are doing [short-term rentals] as a business.”

Several beach-area residents testified at the Dec. 3 commission Zoom hearing.

Gary Wonacott of Mission Beach testif ied against the compromise proposal.

“Speculators and investors will take over Mission Beach with a carve out,” he argued.

Another opponent from La Jolla dubbed the compromise plan as a “Trojan horse” calling it an invitation to “put hotels in every neighborhood, which will become hotel circles.”

Pacific Beach activist Tom Coat liked the compromise plan. “Enforcing the code is not a workable solution,” he said.

“We need a solution now.”

John Thickstun of La Jolla said the commission’s questions from its previous continued meeting in October were not properly addressed.

“The com m ission ra ised eight questions, and not one of them has been changed in any way since the last meeting,” Thickstun said adding, “Shortterm rentals are currently illegal under the (City) municipal code.”

Andrea Schlageter, Ocean Beach Planning Board chair, described the current compromise proposal as “a giveaway to investors who may or may not be residents of San Diego.”

She suggested Short-term rentals should be channeled away from residential areas and into commercial zones.

Back in October, following a presentation by Molina, comm issioners had asked Cit y staff to address several questions they had concerning licensing and implementation of the proposed ord i na nce before returning to them for final action.

The issue will be now forwarded to the City Council – which will have five of nine new board members – for review and action sometime next year

IS THE COVID-19 VACCINE SAFE?

The vaccine is safe, but about 10% to 15% of people may have some side effects such as fever, fatigue, headache and muscle pain. These

The Pfizer vaccine coming to San Diego County is administered via two shots in the arm and research has shown that it’s about 95% effective.

See VACCINE, Page 11

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BUSINESS

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

L&G Projects, a modern contemporary art gallery in La Jolla

By DAVE SCHWAB

George “Theo” Theodorakos of L&G Projects is paving the way for other boutique art galleries in La Jolla.

Having opened last December, L&G Projects joined the rich mix of a dozen or more art galleries in the Village that includes Africa & Beyond, Alcala Gallery + Bauer’s Rare Books, The Artful Soul, Contemporary Fine Arts Gallery, Cosmopolitan Fine Arts, Joseph Bellows Gallery, K Nathan Gallery, La Jolla Art Association, The La Jolla Gallery, Madison Gallery, Mangelsen Images of Nature Gallery, Martin Lawrence Galleries, Thumbprint Gallery, Tasende Gallery, and Siamak Art Gallery.

Theo has more than 10 years of experience in the art industry and has traveled the world, most notably France, Greece, and Italy. He realized it was possible, and essential, to create a gallery that not only showcases talented unknown artists but also curates the most personal experience possible for clients.

Admitting COVID’s outbreak in March forced him to “pump the brakes” a bit on his operations, Theo said it also painted a path forward for him.

“Art galleries were stronger back in the day, and some of the heavy players that used to be anchors have left, but it has allowed

some of the smaller operators to come back in and exhibit their works,” he said adding, “My artists, in my program, are international from Tel Aviv, Australia, Poland, Greece, and the United States.”

Of his gallery’s character, Theo said, “It’s modern contemporary.

My artists display figurative, abstract art. I also have wooden sculpture and calligraphy art.”

Theo noted his art gallery at 1111-1113 Wall St. is small compared to some others.

“It’s about 500 square feet, a boutique,” he said while adding, “But if more gallerists feel confident opening up these smaller spaces in La Jolla, then we would have a really great gallery presence: It would become a melting pot. There are more little galleries like mine popping up featuring other artists.

That allows more flexibility to the galleries, and La Jolla, in general.”

Though small in stature, L&G Projects makes up for it by having vaulted ceilings and lots of wall space. “I’ve utilized the space really well,” Theo noted.

L&G Projects assists first-time to long-term collectors in building both private and corporate collections. It is a full-service firm that can research and acquire artists from all sources for collectors.

L&G Projects Where: 1111-1113 Wall St. Contact: landgprojects.com.

George ‘Theo’ Theodorakos in his L&G Projects gallery.

Theodorakos was born in Pensacola, Fla., in a family rich with Greek heritage and culture. Theo became interested in black-and-white photography at a young age. Afterward, he had immense and varied exposure to the arts in a myriad of forms.

He grew up in San Diego, but La Jolla is where he cut his teeth in the industry first working in an art gallery there about 10 years ago.

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“I got exposed to everything from curating, to selling, shipping, and installations, while meeting artists and going to art fairs all over the world,” he said.

“I traveled through New York seeing little boutique dealers in SOHO and Chelsea that were the size of my Wall Street gallery.”

Theo is a one-person show.

“I do it all,” he said. “I take the artwork to people’s houses, do home shows, free consultations.”

His attitude about art collecting is also unique.

“Some gallery owners come at it strictly as a business,” he said.

“I do it for the art. I’m more of an artist than a gallerist. I’m a salesperson. But the art should sell itself.”

Off the beaten path in more ways than one, Theo noted when people visit his gallery they’re “seeing something different than what you normally see on Prospect. I’m not following with the neighbors, or what the next gallery over, is doing. I’m pulling in artists exclusively, where I’m their only representation in the United States.”

Theodorakos also views the relationship between him and the artists he exhibits differently.

“There is a partnership there,” he said. “My personality is very supportive. They create, And then my job is to sell it. They believe their art can sell. I opened my gallery believing their art will sell in my space.”

What does Theo like best about owning an art gallery?

“I love interacting with the collectors,” he concluded. “At the end of it all, they become my friends.”

7 Taking you to om at new yoga center in North PB BUSINESS

WINTER WONDER AT BELMONT PARK Belmont Park in Mission Beach is holding its second annual Winter Wonder holiday spectacular every Saturday and Sunday in December from noon to 8 p.m. for the holiday season. On December weekends, the 95-year-old beachside park will offer a day-and-night experience, featuring a holiday toy drive, 15-foot-tall holiday-themed sculptures, other winter-themed activities, and entertainment; plus Illuminated Winter Nights when the sun goes down.

Race under dazzling lights on the new Go Kart Track, visit with Santa, or get cozy at Beach House with holiday movies and dinner by the beach. Explore all the unique gift shopping, or for the best gift of all – adopt a pet from the pet adoption events on select days only. For more information, visit belmontpark.com.

LJ WINDOW DECORATING

La Jolla Village Merchants Association is sponsoring a merchant window decorating contest.

Village merchants and property managers are invited to spread some cheer this unusual holiday season. Secret elves will be going through the Village all month long to rate decor for both creativity, festivity, fun, and humor. Make sure you are following the Instagram and Facebook pages to be the first to know how you can support and vote for your favorite merchants and win valuable prizes. Merchants can win prizes by posting photos on @lajollabythesea and Facebook and using #HappyJollaDays or #mylajolla.

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

By JACK GATES

Mind over matters. It may be the best remedy during these anxious, stressful, and uncertain times.

“Deep breath. Calm your consciousness. Strengthen your body,” explained Toni Crawley, manager at the new Tyto Yoga and Wellness Center in North Pacific Beach. “More people right now are adopting the physical, mental and spiritual practices of yoga.

“We have a global pandemic, social unrest, and political division. There’s a lot of tension. Yoga is a moving meditation, a way of aligning your energy and getting a smoother ride during this bumpy anxiety roller coaster.”

In May of 2020, as COVID cases were escalating, Crawley took over the 961 Turquoise St. property, in the heart of the North PB Turquoise business district. She had no way of knowing the hurdles she would face.

“I worked with the owner and remodeled the inside of the building and the outdoor courtyard.

We started new yoga classes in August. Ever since, it’s been a challenge to satisfy County and State COVID health restrictions.

But we’re open and attracting more students every month.”

Crawley has hired a dozen yoga instructors. They teach different types of yoga and there are

Holiday Worship Gu i d e 202 0

Participants of a class at Tyto Yoga and Wellness pose at the North Pacific Beach studio.

PHOTO BY JACK GATES

different class levels, from beginners to experienced. For women and men. Ages range from the 20s to 70s.

Crawley added: “Right now, we hold classes outdoors in the courtyard area, with colorful sails overhead to protect from the sun. Everyone is socially distancing. There are morning and evening classes during the week and on weekends. Currently, we have a new student special, 30 days of unlimited classes for $30.”

What’s behind the Tyto (tie’-toe) name? The manager

explained: “The letters stand for, Taking You To Om. Om is the vibration and sound of the universe. Om is the main mantra of yoga.”

Crawley added that Tyto is also a genus of birds, including owls.

“Owls are my spirit animal, there are owl statues all around, wisely watching over the property.”

Besides yoga, Crawley has also hired a massage therapist, an acupuncturist, also a Pilates and meditation instructor. Colon hydrotherapy is also offered. “My goal is to create a holistic wellness center for the mind, body, and

soul. I want students to learn and listen to their bodies, find what works for them, and, above all, to feel good right now.”

Lifestyle trends come and go, but yoga has survived for thousands of years. And in 2020, Crawley said her reward is seeing how yoga is lifting stress away during this unpredictable pandemic. One student told her, “Going to yoga every day has got me through it.”

“If you’ve ever considered yoga,” Crawley smiled and said, “Now may be the time to make your move.”

Christmas Eve Candlelight Service Thursday, December 24th At your house at 6pm on Zoom For more information, go to: LaJollaLutheranChurch.com

La Jolla Lutheran Church 858.454.6459

8

BRIEFS

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

BIRD ROCK BAKERY HONORED

STAY INFORMED! Delivered daily to your inbox

FISH TACO CHAMP

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Wayfarer Bread & Pastry at 5525 La Jolla Blvd. in Bird Rock was honored by being named one of America’s 10 Best Bakeries by Food & Wine Magazine. “We are humbled to be on this list with such admirable company,” said Wayfarer founder Crystal White.

“I’ve looked up to many of these bakeries as inspiration and it’s incredible to be included among them.”

Wayfarer Bread is a small neighborhood bakery focused on selling naturally fermented breads hot and fresh, directly to the community. Though primarily a bread ba kery, Wayfarer also provides pastries

and sandwiches on fresh bread in the afternoon.

For 16 years, White has worked her way through kitchens, honing her skills and narrowing her focus. In 2010 she co-founded and managed Proof Bakery in Los Angeles. Most recently, she worked her way up through the bread department at the world-renowned Tartine Bakery in San Francisco. The culmination of this experience has prepared her to launch a concept of her own.

in front to clinch the title beating long time favorites. Discover PB congratulates the City Tacos.

For more information, contact PacificBeach.org.

PB POP-UP BUTCHER SHOP

A chef-driven butcher shop specializing in Japanese Wagyu beef is opening a pop-up location having taken over Pacific Beach's Isabel's Cantina at 966 Felspar St. Chef Steve Brown opened his first Swagyu Chop Shop this past summer in Imperial Beach. Brown begam selling his Wagyu beef on Dec. 9 in PB. He also hopes to revive his Cosecha wagyu tasting dinners at Isabel's, once the dining ban is lifted.

WINDOW DECORATING

The winner for the Discover Pacific Beach’s year-end Window Decoration Contest is Prospect Home Finance at 875 Garnet Ave.

MB TOY DRIVE & BEACH CLEANUP Draft San Diego is announced it is working with the Mission Beach community in hosting Toys for Tots toy drive and beach cleanup this month. Bring a new, unwrapped toy to Draft, Plunge Pool or Mission Beach Rentals now until Dec. 11. For each donated toy, you can receive a reward, like a day pass to The Plunge, discount on your next visit to Draft, or rent one get one at Mission Beach Rentals. Don’t forget to mark your calendars for the beach cleanup on Dec. 12.

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HOME FINANCE winner of Discover PB’s window decorating contest 875 garnet ave

SHOP SMALL IN PACIFIC BEACH shop small at the market with pB picks Dec 15th is the final day of our shop small section of the PB Tuesday Farmers' Market featuring neighborhood retailers!

Don’t miss your chance to stop by from 3-7 pm.

Follow discoverpb on Instagram and Facebook for more Shop Small discounts and deals!

PB TUESDAYS FARMERS’ MARKET HOURs move to 2-6 pm beginning Dec 22, 2020

BRIEFS COVID POSITIVE PEOPLE MAY JOIN CLINICAL TRIAL UC San Diego and Johns Hopkins are encouraging people who have just been diagnosed with COVID-19, or who were exposed to it this week, to consider joining a local clinical trial.

UC San Diego, UCLA and Johns Hopkins University are enrolling for two new Covid-19 treatment and prevention studies. You may be eligible to participate if you either: A. Were tested for Covid-19 no more than 5 days ago and were positively diagnosed, still have symptoms, but haven’t been hospitalized; B. Were in close contact

with someone who has Covid-19 no more than 3 days ago, but don’t have any symptoms.

This clinical trial will determine whether giving people antibodies is effective at treating early-stage coronavirus and in preventing those exposed to it from catching the disease. Individuals over age 18 who meet the criteria above. Additional screening details are available at covidplasmatrial.org.

SD BLOOD BANK NEEDS PLASMA San Diego Blood Bank is seeing a sharp increase in hospital orders for COVID-19 convalescent plasma. Orders have more

than tripled in the last month.

On top of local demand, SDBB is being called upon to help supply national surge centers in anticipation of a spike in usage across the country. SDBB was one of the first blood banks in the country to begin collecting COVID-19 convalescent plasma. In addition to supplying local hospitals, SDBB has supported surge centers and other blood banks across the country.

Plasma donations from those who have recovered from COVID-19 are needed to help others who are currently fighting the virus. This is because their plasma has developed antibodies against a virus. Anyone

9

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

previously diagnosed with COVID-19 can sign up at sandiegobloodbank.org.

PLAYGROUNDS TO OPEN

“Kids in San Diego County can now enjoy local playgrounds,” said Fourth District Supervisor Nathan Fletcher. “This is something that can be done safely and make the lives of families easier. My conversations with California Gov. Gavin Newsom and Secretary Dr. Mark Ghaly worked, and I appreciate their partnership on this adjustment. Thank you to everyone who worked cooperatively with the state, to bring about this adjustment, our collective efforts made a difference.”

LA JOLLAN JOINS PGA BOARD John McNair, chief golf officer at JC Resorts in La Jolla, has joined the PGA board of directors as District 11 director for the PGA of America. McNair will represent the Aloha, Northern California and Southern California PGA Sections by fulfilling the remaining yearlong term of Bill Troyanoski, PGA. Afterwards, McNair will serve a full three-year term on the board.

A distinguished PGA member with more than 25 years of experience, McNair served as president of the Southern California PGA Section from 2015-16.

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FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

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BUSINESS

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

11

ArtsBusXpress now brings students on virtual field trips

By DAVE SCHWAB

Tha n k s to nonprof it ArtsBusXpress, schoolchildren can now go on virtual field trips without ever having to leave their homes or classrooms.

“Our mission has been to provide funding for field study trips to the arts and sciences for the students/educators in San Diego County,” said Patricia F. Smith, co-founder and board member of ArtsBusXpress based in Torrey Pines Business Park in Sorrento Valley. “To date, we've sent 220,000-plus students on a ride. Because of COVID, we've pivoted to funding virtual, interactive (and personal) field study trips.”

Added Smith: “We're now collaborating with several educators and nine venues in San Diego County to create 60 Virtual Field Trip Xperiences. More venues are joining us each week.”

Smith noted current virtual field trip venues presently include La Jolla Playhouse, Living Coast Discovery Center, New Village Arts, Rueben H. Fleet Science Center, San Diego Air and Space Museum, San Diego History Center and the San Diego Model Railroad Museum, San Diego ZOO/Safari Park and Walter Munk Foundation for the Oceans.

Tamima Noorzay, arts educator at Preuss School UC San Diego, a unique charter middle and high

school for low-income students striving to become their families’ first to graduate from college, recently completed a virtual field trip with her students. That trip involved the Walter Munk Foundation and its legacy of continuing the work of the world-famous late La Jolla oceanographer.

Noorzay praised the virtual program.

“We did a climate-change field trip,” Noorzay said, adding she’s worked with Artsbusxpress the last five years. “My goal is to offer them (students) as many opportunities, not only to enrich their personal knowledge base but also to envision future careers. We’re talking about students whose parents work very hard, but mostly at jobs that don’t have a career trajectory. We have to expand that horizon for them. They don’t even know what jobs are out there.”

Added Noorzay, “We wanted students to see all these other career opportunities in the sciences and engineering. We have to expose them to that. Though their studying arts and humanities,

they could be great at math or engineering.”

Working with the Walter Munk Foundation, Noorzay said her class was able to do a remote Q&A with scientists and researchers at Scripps Institution of Oceanagraphy, as well as learning about the recently installed The Map in Kellogg Park in La Jolla Shores, a graphic lithomosaic (decorative concrete) representation of offshore canyon life.

“This provided my students with both a window, and mirror, to see themselves, and the potential that they would have if they want to go into that kind of research,” said the Preuss instructor. “My students are now creating works of art based on what they learned about research at the Walter Munk Foundation.

We are planning several more field trips.”

ArtsBusXpress’ motto is: Enriching students one field trip at a time … with or without the bus.

ArtsBusXpress president Ted Pena said COVID forced them to adopt a new business model.

“When COVID hit, we lost 50 (field trip) busloads of kids,” he said. “So we had to pivot, fine tune our business model to enrich students one field trip at a time.

And now it’s with – or without – the bus, that’s our modified mission. It’s about the experience.

We really believe students gain

an awful lot from the virtual experience, becoming more mature and responsible. We’re just trying to get them exposed.”

Pena pointed out field trips, virtual or in-person, are especially important because some kids “don’t even get out of their own neighborhoods.”

“There’s no money in school district’s budgets for field trips to

VACCINE >> CONT. FROM PG. 5

symptoms should go away on their own after a couple of days.

Once people in the United States start to get vaccinated, the CDC will expand its safety surveillance to make sure the vaccine is working as it should.

“This initial COVID-19 vaccine distribution will give us one more tool to try to slow the spread of the pandemic,” said Wilma Wooten, M.D., M.P.H., County public health officer.

“However, it’s important that people continue practicing the recommendations we’ve given to prevent getting and spreading the virus until we have achieved herd immunity.”

ICU CAPACITY AND STAY HOME ORDER • The current ICU capacity for

the arts and sciences, or to museums and zoos,” Pena pointed out.

“We’ve been busy finding and collaborating with partners to offer teachers a selection of up to 55 different virtual field trips that are designated as live, interactive, and personalized for classes of up to 40 kids.”

For more information, visit artsbusxpress.org. the Southern California region is now 9% and will be updated by the state daily.

• The Regional Stay Home Order is now in effect and prohibits gatherings of any size with people from other households and adds restrictions for multiple sectors.

• The order will last for at least three weeks or until the region’s ICU capacity meets or exceeds 15%.

The order will be assessed by the state after the three-week period.

Community Setting Outbreaks: • Six new community outbreaks were confirmed on Dec. 8: two in business settings, two daycare/preschool/childcare settings, one in a retail setting and one in a food/beverage processing setting.

• In the past seven days (Dec. 2. through Dec. 8), 67 community outbreaks were confirmed.

READ MORE ONLINE AT sdnews.com

Share your customs with friends on video chats!

December is packed with holidays!

Newspaper Fun! www.readingclubfun.com

Kids: color stuff in!

Annimills LLC © 2020 V16-46

December Days December is one of our favorite months. It is a month with many holidays, special anniversaries and birthdays. Our friends celebrate our holidays with us and we celebrate our friends’ holidays too.

It is a good way to learn about other families’ cultures and traditions. The puzzle below is about the special days of December. When you fill in this puzzle, the last day of December will appear!

1. St. _______ Day – celebration of Bishop of Myra of the 4th century, known for his charity, gift-giving 2. First _______ Transplant – (1967) Dr. Christiaan Barnard performed the first successful transplantation at Cape Town, South Africa 3. _______ – a celebration of family and community, heritage and roots in Africa 4. Boston Tea _______ – people angry about taxes boarded a British ship in Boston Harbor to dump tea chests overboard 5. _______ Harbor Day – in 1941 the Japanese attacked U.S. naval forces in Hawaii, drawing the U.S. into WWII 6. _______ – Jewish Festival of Lights – eight-day celebration of the ancient Jews’ victory over the Syrians and the return of their Holy Temple 7. _______ Day – a Christian holiday celebrating the birth of Jesus of Nazareth 8. Las _______ – nine-day celebration in Mexico; processions of people knock on doors, asking for shelter the way Mary and Joseph did in Bethlehem 9. Wright _______ Day – in honor of Orville and Wilbur Wright, who achieved the first controlled, heavier-than-air flight 10. Pilgrim Landing _______ – in Governor William Bradford's writings, the Pilgrims landed at Plymouth, Massachusetts on Dec. 21, 1620 11. _______ Amendment – added to the U.S. Constitution, outlawing slavery in the U.S.

The last day of December is:

2 3

4

1

5 6 7 8

9 11

10

PARTY HANUKKAH HEART THIRTEENTH BROTHERS PEARL NICHOLAS KWANZAA

POSADAS ANNIVERSARY CHRISTMAS

12 COMMUNITY Pacific Beach residents remember popular postal carrier FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

By DAVE SCHWAB

"Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds."

That oath has long been associated with the American postal worker and most certainly applied to Jerry Tin, a San Diego postal carrier covering Route 46 including Crown Point in Pacific Beach.

Tin died two days after suffering a heart attack on Dec. 2 at 3860 Riviera Drive in the afternoon while on the job delivering mail.

A community GoFundMe page has been set up in his memory. To date, a total of $9,196 toward a goal of $13,000 has been raised to help Tin’s family pay for expenses.

Tin’s family said they also plan to help Cavite National High School’s Adopt A School Program, which Jerry was donating to.

“You will be greatly missed by this world and the neighborhood of 92109 who loved and appreciated

Jerry Tin

you dearly,” said GoFundMe page organizer Nicole Ostrofe. “Our thoughts are with his family. We

would like to, as neighbors, come together to help his family. Please donate what you can and feel free to leave a note about the memories you had with Jerry.”

Added Ostrofe: “Jerry was a phenomenal man. He always went above and beyond. He put a smile on your face every day and you would look forward to seeing him. He will be greatly missed by all who knew him.”

Brett Van Pelt recalled what happened on Dec. 2.

“I live across the street from where Jerry collapsed,” he said. “I heard screams to call 911, so I ran outside where I found Jerry lying face down in the street. I ran over to him, rolled him over, checked for a pulse. There was no pulse so I immediately performed CPR for 11 minutes until the paramedics came.

“I live with my wife and two little kids and I know we will all miss Jerry so much as he played and took time to speak to my kids.

He always went out of his way to help. I just wish there was more I could do.”

Other neighbors along Tin’s mail route wanted to express their sorrow at his death, summarizing their view of him as much more than just a mail carrier.

“Jerry Tin was not just our mailman, he was our friend for about 18 years,” said Licia Navarro.

“Everyone in the neighborhood loved him and he truly cared for his customers.

“When my daughter was 5 she sent a letter to Santa and gave it to Jerry. She told him about a special Barbie that was on her list. A few days later that Barbie appeared in our mailbox carefully wrapped from the North Pole. Jerry was so thoughtful and generous. Even our Golden Retriever, Lucy, loved him and awaited his arrival every day.

Our family will miss him terribly.”

“Jerry was a steady worker who had a smile and a friendly greeting for everyone on his route,” said

John and Tricia Shemwell. “He was part and parcel of the neighborhood. He never failed to return a greeting or a wave.

“He was a daily and lasting positive influence on those of us he delivered mail to between the 36004000 blocks of Riviera Drive and the 3900-4000 block of Gresham Street.”

Added the Shemwells: “There are many threads that weave through all of us. Those threads weave and hold us together. A thread in Pacific Beach that may hold us together is the boardwalk around the bay or along the ocean.

Other examples are dogs, grandchildren, the Padres, etc. Jerry was a thread that wove through all those he served on his route. We may not have known each other... we all knew Jerry. He was a daily part of all of us.”

To donate, visit gofundme. com/f/help-jerry-tin-our-incredible-friend-and-mailman or https://gf.me/u/zba6gs.

Sara Berns, long time leader of Discover Pacific Beach, leaving her position

By DAVE SCHWAB

Discover Pacific Beach’s longtime executive director Sara Berns is moving on.

“I’m leaving for another nonprofit,” said Berns, who’s accepted a position with San Diego Fireman’s Relief Association and Firefighter Aid. “The opportunity just kind of presented itself and I’ve been here 13 years. It will be good for the organization moving forward to restructure some things. I just thought it was a good opportunity for me and my family at this point.”

Ber ns succeeded A ndy Hanshaw at Discover PB as executive director in 2011. Hanshaw left to become executive director of the San Diego Bicycle Coalition, a position he still holds. Previously, Berns was the program manager for the City’s Juvenile Community Court.

The outgoing executive director said a hiring committee is presently engaged in

interviewing candidates to replace her. She will be leaving on Dec. 14.

Discussing the skill set needed for her replacement, Berns said: “They have to know the ins and outs of office management.

Somebody with business improvement district experience is a big plus. We hope to get someone in here by the new year.”

Berns said the executive director’s job description includes speaking on behalf of the BID before the City Council and advocating on the merchants’ behalf.

She described the role as varied.

“It’s everything, including moving a barricade at 5 a.m. for the Beachfest,” said Berns.

“It’s a different kind of skill set.

You’ve really got to be flexible – and care about the community.

There are many groups involved in PB. We’ve got to find someone that’s collaborative, and willing to be a part of this community.”

Berns noted COVID and health restrictions imposed because of

Sara Berns

the pandemic “have had a disproportionate effect on small-business owners, the live event industry and on our restaurants and

retailers versus the big boxes.”

She added her replacement “will have to work to get relief out to small businesses, help them get loans.”

Having had to cancel all of its in-person fundraisers this year, Berns noted Discover PB is operating at about half of its standard budget moving forward into 2021.

Added Berns: “The next person is going to be looking at the job and figuring out how we are going to change the way we gather and fundraise. Our business membership’s needs have changed. The bottom line for the position is to help our business members, and figure out how best to advocate for them.”

Berns added that the new executive director could also get to implement the pilot parking project on Garnet Avenue, if that program is approved by the City Council.

Reacting to Berns' departure, Pacific Beach Town Council

Our commitment to the community is in full-swing this December!

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GIVING TUESDAY COMMUNITY CLEAN UP

president Brian White said: "Sara has been a dependable representative of the business district, and her leadership has never been more valuable than during this year's extremely difficult circumstances presented by the pandemic. Being a fierce advocate for the ‘shop local’ mantra and a great steward of the PB Holiday Parade, she always has a great attitude while juggling so many responsibilities. She will obviously be missed."

Caryn Blanton, co-chair of Shoreline Community Services assisting the unsheltered, who founded the PB Street Guardians, which used unhoused individuals to do community beautification, said: “Sara and I met through the Discover PB Clean and Safe Program. The Pacific Beach Street Guardians were contracted to keep the streets, sidewalks, and public walkways looking good and to serve as ambassadors to our unhoused neighbors who were looking for resources to get off of the streets.

Sara is not only organized and efficient, but she is compassionate and caring and truly wants what is best for everyone in our community. I will miss our frequent communications and laughs but I’m excited about the next season in her career and know that great things are ahead.”

For more than a century, the SDFRA has been providing for the protection, care, and relief of the members of the San Diego Fire-Rescue Department.

FirefighterAid is a fund managed by San Diego Fireman's Relief Association. Its mission is to provide charitable assistance to Firefighters and their families in times of need and to promote awareness of firefighters' health and safety issues.

COMMUNITY

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

13

Local women form Legacy13 to make a positive difference

By DAVE SCHWAB

A locally based women’s mastermind group is branching out to make a difference by connecting with other women and networking to champion gender-, racial-equity, and other social causes.

Known as Legacy13, the group was formed in 2016 and meets twice monthly. The first meeting involves the group giving presentations on timely topics to learn more about them and/or take action. Those topic discussions sometimes prove so informative they’re turned into informational community workshops. The second monthly group meeting sets and shares goals.

Legacy13 was begun by a small core group, which recently opted to add a second sister group with three members. The group’s core now includes Pacific Beach dentist Janelle Bacino.

“Cindy and I decided to start this group in 2016 after a women’s empowerment march,” said Andrea Esajian of her friend and co-member Cindy Phillips.

After that, the pair, whose husbands are business partners, reached out to other women they knew who were community leaders and doers.

“We didn’t want it to be just friends of ours,” said Phillips.

“We wanted to reach outside of our comfort zones and outside

Legacy13 members Brittney Osbahr, Odette Gonzalez, Cindy Phillips, Andrea Esajian, Kim Goodwin, Sanam Ansari, and Amy McNicholas at the group’s most recent ‘Collective Hearts’ fundraiser where they raised $10,000 for minor victims of sex trafficking.

of our close circle of friends. We wanted to find other women in our community who wanted to be impactful and positive.”

Phillips noted that giving back is one of Legacy’s “strongest core values,” adding “we often partner with the nonprofit my husband and I started called Equal Footing Foundation, equalfootingfoundation.org. EFF is a nonprofit created by members with a shared passion for sports, health, and

wellness which strives to help underprivileged children lead more active and healthy lives.

“From there we started a group of six women to meet monthly and set goals and support one another and really join forces to make an impact in our community and really uplift one another,” said Esajian.

“We would like to expand, not just for the sake of expanding, but to make sure we stick to our

core values and provide members with the opportunity to have a big impact,” said Phillips. “We hold fundraisers and events that give back to the community. We’re looking to start adding some sister groups and try to make ourselves even more impactful in the community.”

“Legacy13 has been such a positive experience,” agreed Esajian.

“It’s been important for us to give this support system to many

other women.”

Charitable and fundraising events that have been held by Legacy 13 include a blanket and book drive for Rady’s Children’s Hospital, fundraisers for local women-owned businesses, school supply drives, donations to the Monarch School for the Homeless, and donations to Tiffany’s Place and Generation Hope benefiting sex trafficking victims of all ages.

Workshops presented by Legacy13 have covered a plethora of subjects including feminism, domestic violence, bullying, sex trafficking, internet intelligence, financial literacy, and LGBTQ issues.

“Our first workshop we had talked about feminine leadership and modern-day gender bias,” noted Phillips. “We were so moved by another presentation that we did our own fundraiser and raised $10,000 that was donated to San Diego’s first home for minor victims of sex trafficking.”

“We had a big fundraiser with pop-up vendors where we invited local women-owned businesses, and we invited women and men from the community to shop and learn about them,” said Esajian.

“We have a silent auction, sell raffle tickets, and we raise money for that cause each year.”

Legacy does not currently have a website but does have a Facebook page and Instagram account @legacy13.womenrising.

PAGE 14 | FRIDAY, DECEMBER 11, 2020 | BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

SERVICE DIRECTORY ATTORNEY

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LEGALS ADS 900 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018594 Fictitious Business Name(s) a. EMPOWER WELATH STRATEGIES AND INSURANCE SOLUTIONS Located at: 1885 NE 4TH ST, SUITE 1400, BELLEVUE, WA, 98004 Is registered by the following: LISA YOUK This business is conducted by: AN INDIVIDUAL . The first day of business was: N/A Registrant Name: LISA YOUK Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 7, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018299 Fictitious Business Name(s) a. NANOCRAFT CBD Located at: 1366 HORNBLEND STREET, SAN DIEGO, CA 92109 Is registered by the following: NANOCRAFT SCIENCES, INC This business is conducted by: A CORPORATION. The first day of business was: 9/16/20 Registrant Name: NANOCRAFT SCIENCES, INC Title of Officer, if Limited Liability Company/Corporation Title of Signor. TODD ERWIN, PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 5, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018523 Fictitious Business Name(s) a. BOHOE CELEBRATIONS Located at: 600 B STREET #300, SAN DIEGO, CA 92101 Is registered by the following: KRYSTAL A. GENIZA This business is conducted by: AN INDIVIDUAL . The first day of business was: 09/02/20 Registrant Name: KRYSTAL A. GENIZA Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 7, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018417 Fictitious Business Name(s) a. W&W CONSULTING Located at: 3873 CANNING AVENUE, SAN DIEGO, CA 92111 Is registered by the following: MARK WARREN WILLIAMS This business is conducted by: AN INDIVIDUAL . The first day of business was: 09/29/20 Registrant Name: MARK WARREN WILLIAMS Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 7, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020

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FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018326 Fictitious Business Name(s) a. KALA BODYWORK – MOBILE HEALING Located at: 4645 CASS STREET #201, SAN DIEGO, CA 92109 Is registered by the following: SARAH ELIZABETH MATILAND This business is conducted by: AN INDIVIDUAL . The first day of business was: 10/21/20 Registrant Name: SARAH ELIZABETH MATILAND Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 5, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9017735 Fictitious Business Name(s) a .KOAST INVESTMENTS b. CAL BAY SUPPLY Located at: 1432 ½ OLIVER AVENUE, SAN DIEGO, CA 92109 Is registered by the following: KOAST INVESTMENTS, LLC This business is conducted by: A LIMITED LIABILITY COMPANY. The first day of business was: 09/20/20 Registrant Name: KOAST INVESTMENTS, LLC Title of Officer, if Limited Liability Company/ Corporation Title of Signor. KRISTOFER JOHNSON, MANAGER The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: OCTOBER 31, 2020. ISSUE DATES: NOVEMBER 20, 27, DECEMBER 4 & 11 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9018572 Fictitious Business Name(s) a. HOUSE OF PIZZA Located at: 8107 CAMINO DEL SOL, LA JOLLA, CA 92037 Is registered by the following: FAROUGH SHAHROKHI This business is conducted by: AN INDIVIDUAL . The first day of business was: 09/09/95 Registrant Name: FAROUGH SHAHROKHI Title of Officer, if Limited Liability Company/ Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 7, 2020. ISSUE DATES: NOVEMBER 27, DECEMBER 4 , 11 & 18 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9019100 Fictitious Business Name(s) a. CONTINUING PSYCHOLOGY EDUCATION b. CPE Located at: 3972 KENDALL ST #B, SAN DIEGO, CA 92109 Is registered by the following: CONTINUING PSYCHOLOGY EDUCATION, INC This business is conducted by: A CORPORATION . The first day of business was: 05/22/01 Registrant Name: CONTINUING PSYCHOLOGY EDUCATION, INC Title of Officer, if Limited Liability Company/Corporation RICHARD SHUMAN, PRESIDENT Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 16, 2020. ISSUE DATES: NOVEMBER 27, DECEMBER 4 ,11 & 18 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9017765 Fictitious Business Name(s) a. GRAPHICA Located at: 3711 DU-

See LEGALS, Page 15

FRIDAY, DECEMBER 11, 2020 | BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS | PAGE 15

SERVICE DIRECTORY

City Attorney cracks down on La Jolla COVID party mansion

SMOKE SHOP

WATCHMAKERS

party in progress. Partygoers questioned by police admitted gunshots were fired during a fight that had occurred earlier. Police found shell casings outside the property and a neighbor found an additional casing the next day and turned it over to police.

At another party, the San Diego Fire Department received a call to assist a seriously injured man.

When police arrived, they could not locate the man. The next day he was located at a local hospital and admitted that during the party he was doing pull-ups on the bathroom clothing rack when it came out of the wall and struck him causing a one-inch head laceration.

LEGALS >>

ISSUE DATES: NOVEMBER 27, DECEMBER 4 ,11 & 18 20

CONT. FROM PG. 14

PONT STREET, SAN DIEGO, CA 92106 Is registered by the following: ALEX MONNAR This business is conducted by: AN INDIVIDUAL . The first day of business was: N/A Registrant Name: ALEX MONNAR Title of Officer, if Limited Liability Company/ Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: OCTOBER 31, 2020. ISSUE DATES: NOVEMBER 27, DECEMBER 4 ,11 & 18 2020 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209018983 Fictitious Business Name(s) a.SPECTRUM AUTO b. LINDA KING AND ASSOCIATES CLAIMS MANAGEMENT, INC Located at: 3200 FOURTH AVENUE, SUITE 101, SAN DIEGO, CA 92103 Is registered by the following: LAKA-FCM, INC. This business is conducted by: A CORPORATION . The first day of business was: 10/01/20 Registrant Name: LAKA-FCM, INC. Title of Officer, if Limited Liability Company/Corporation RAJAI H. ZAKHARIA, VICE PRESIDENT Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 14, 2020. ISSUE DATES: NOVEMBER 27, DECEMBER 4 ,11 & 18 2020

Other complaints to police involved: • Firearms on-site; • Assault; • Underage drinking; • Theft.

In addition to dangerous conduct, inspectors found health and safety, building, and fire code violations, including: • Mosquito larvae in standing water requiring immediate treatment; • Multiple electrical violations, leaving electrical wires exposed and unprotected throughout the property; • Excessive vegetation capable of being ignited causing the property to be deemed a fire hazard; • Glass panes missing from the foyer window, which is covered with plywood.

During the inspections, investigators also observed the following conditions: • A tennis court filled with debris, torn fence coverings, and a broken tennis net ; • A swimming pool containing debris; • Dead plants and weeds throughout the grounds, which could create a fire hazard;

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019634 Fictitious Business Name(s) a. VALERIES TACO SHOP Located at: 4427 INGRAHAM STREET, SAN DIEGO, CA 92109 Is registered by the following: ADRIANA RAMOS This business is conducted by: AN INDIVIDUAL . The first day of business was: 11/03/20 Registrant Name: ADRIANA RAMOS Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/ County Clerk of San Diego County on: NOVEMBER 21, 2020.

ISSUE DATES: DECEMBER 4 ,11 & 18 2020 & JANUARY 8, 2021 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019451 Fictitious Business Name(s) a. ROM IMPORTS, LLC Located at: 7490 OPPORTUNITY ROAD, SUITE 2336, SAN DIEGO, CA 92111 Is registered by the following: ROM IMPORTS, LLC This business is conducted by: A LIMITED LIABILITY COMPANY The first day of business was: 10/14/20 Registrant Name:ROM IMPORTS, LLC Title of Officer, if Limited Liability Company/Corporation Title of Signor. ZACHARY CONLEY, CEO The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 21, 2020. ISSUE DATES DECEMBER 4 ,11 & 18 2020 & JANUARY 8, 2021

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019566 Fictitious Business Name(s) a. IMPROVABLE PROPERTIES Located at: 2011 S. TREMONT ST, 1, OCEANSIDE CA 92054 Is registered by the following: EDWARD ALBERT BORLENGHI This business is conducted by: AN INDIVIDUAL . The first day of business was: N/A Registrant Name: EDWARD ALBERT BORLENGHI Title of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 21, 2020. ISSUE DATES: NOVEMBER 27, DECEMBER 4 ,11 & 18 2020

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019364 Fictitious Business Name(s) a. MY RUSH FASHION Located at: 3969 ROGERS ROAD, SPRING VALLEY, CA 91977 Is registered by the following: DIANNA MARIE CASTANEDA This business is conducted by: AN INDIVIDUAL . The first day of business was: 08/17/20 Registrant Name: DIANNA MARIE CASTANEDA of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 21, 2020.

ISSUE DATES: DECEMBER 4 ,11 & 18 2020 & JANUARY 8, 2021

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209018758 Fictitious Business Name(s) a. TECH N FIX Located at: 3030 PLAZA BONITA ROAD, KIOSK 9125, NATIONAL CITY CA 91950 Is registered by the following: SHILVI ELECTRO, LLC This business is conducted by: A LIMITED LIABILITY COMPANY The first day of business was: N/A Registrant Name: SHILVI ELECTRO, LLC Title of Officer, if Limited Liability Company/Corporation Title of Signor. SHILVI AKTER, MAMBER/MANAGER The statement was filed with Ernest J. Dronenburg, Jr. Recorder/ County Clerk of San Diego County on: NOVEMBER 14, 2020.

FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 2020-9019176 Fictitious Business Name(s) a. ECO MINIMALLY Located at: 10983 SHY BIRD LANE, SAN DIEGO, CA 92128 Is registered by the following: MATHI VATHANI GANAPATHI This business is conducted by: AN INDIVIDUAL . The first day of business was: 08/17/20 Registrant Name: MATHI VATHANI GANAPATHI of Officer, if Limited Liability Company/Corporation Title

• A partially empty koi pond emitting an offensive odor and a dirty pond filled with dead plants; • A gazebo with a dilapidated roof containing broken branches and dead leaves with trash; • A garage filled with stacked mattresses, broken furniture, and other storage; • Broken steps with large piles of dead leaves; • Soiled rugs with cigarette burns; • Damaged sinks, bidet, tiles, and doorknobs.

Despite these conditions, Defendants advertise the property for more than $900 per night on Airbnb with photographs showing the property in a pristine condition, which constitutes a violation of California’s False Advertising and Unfair Competition laws. The current Airbnb listing reads “Cliffside 8 Million Dollar Beach Mansion w/ Ocean Views… Germ FreeSuperior Cleaning – wall to wall windows w/breathtaking views – swimming pool – BBQ – tennis and basketball court – pool table – coy [sic] pond… 7 bedrooms, 12 beds, sleeps 16...”

In addition, defendants have been operating a business without the required business tax license in violation of the San Diego Municipal Code.

Concerns about the property were brought to the City Attorney’s Office by SDPD and by neighbors who reported that the situation was becoming more pronounced as the COVID-19 pandemic progressed.

The Office assembled evidence from investigations by SDPD, the Code Enforcement Division of the City’s Development Services Department, the County Health and Human Services Department, and the City Fire Marshal.

READ MORE ONLINE AT sdnews.com of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 20, 2020. ISSUE DATES: DECEMBER 11 & 18 2020 & JANUARY 8, & 15, 2021 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019549 Fictitious Business Name(s) a. MOLLY MINNEY WELLNESS Located at: 11818 SPYGLASS CIRCLE, VISTA, CA 92081 Is registered by the following: MOLLY MINNEY This business is conducted by: AN INDIVIDUAL . The first day of business was: 08/17/20 Registrant Name: MOLLY MINNEY of Officer, if Limited Liability Company/Corporation Title of Signor. The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: NOVEMBER 21, 2020. ISSUE DATES: DECEMBER 11 & 18 2020 & JANUARY 8, & 15, 2021 FICTITIOUS BUSINESS NAME STATEMENT FILE NO. 20209019721 Fictitious Business Name(s) a. HIGHTAIL & HOMEYMOON Located at: 4446 HAMILTON STREET, APT 4, SAN DIEGO, CA 92116 Is registered by the following: RP COLLECTIVE, LLC This business is conducted by: A LIMITED LIABILITY COMPANY. The first day of business was: NA Registrant Name: RP COLLECTIVE, LLC of Officer, if Limited Liability Company/Corporation Title of Signor. RACHAEL POLACK, PRESIDENT The statement was filed with Ernest J. Dronenburg, Jr. Recorder/County Clerk of San Diego County on: DECEMBER 2, 2020. ISSUE DATES: DECEMBER 11 & 18 2020 & JANUARY 8, & 15, 2021

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SUDOKU PUZZLE Fill in the blank cells using number 1 to 9. Each number can appear only once in each row column and 3x3 block. Use logic and process elimination to solve the puzzle.

San Diego City Attorney Mara W. Elliott recently filed a civil enforcement action to shut down a La Jolla Farms short-term vacation rental property located at 9660 Black Gold Road. The complaint alleges that Defendants are maintaining a public nuisance and engaging in unfair competition, including false advertising.

The rental continues to operate in violation of state and county COVID-19 public health orders.

Citing extensive violations of state and local laws, Elliott is seeking civil penalties and a permanent injunction against property owners Mousa Hussain Mushkor and Zahra Ali Kasim, property manager Nital Meshkoor, and Steven S. Barbarich, who leased the property from Mushkor and subleased it as a short-term rental.

The oceanfront mansion has been the subject of at least 30 calls to the San Diego Police Department, causing officers to expend more than 173 hours at the property to investigate nuisance activity. Most of the incidents involved raucous parties, some of which had up to 300 attendees.

About a dozen of the party complaints came during the COVID-19 pandemic, while public health orders prohibit large gatherings.

“Shutting down dangerous party houses protects the public health by preventing COVID super-spreader events and other illegal behavior,” Elliott said.

“It’s unfortunate that San Diego does not have short term rental regulations in place. Relief for this neighborhood would have come much sooner. Instead, we must rely on time-intensive prosecutions at significant taxpayer expense.”

During one of the parties, gunfire was reported to police.

Officers arrived and found a large

Full-length stories

London Gate

Neighbors forced to endure loud parties, health and safety violations during pandemic

CONT.

CROSSWORD PUZZLE

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50. __ Caesar, comedian 51. Breaks apart 55. Register formally (Brit. sp.)

58. Worker 59. Chemical compound 60. Disgraced newsman 64. Born of 65. Chemical substance 66. Supernatural powers 67. Clothes 68. Indy footballers 69. Moves forward 70. Midway between south and southeast

CLUES DOWN 1. Driver 2. Bone cavities 3. Menacing 4. Where coaches patrol 5. Greek mythological figure 6. War-based board game 7. Midway between northeast and east 8. 18-year period in astronomy 9. Mid-century term used to describe Japanese-Americans 10. Large bodies of water 11. Eurasian ryegrass

12. Perform on stage 13. Greek island 19. 10th month of the year (abbr.)

21. One point east of southeast 24. Belgian city 25. Praise excessively 26. River in France 27. Edible lily bulbs 31. Quarterbacks take them 32. Organic compound 34. Tears down (Brit.)

35. Beloved Hollywood alien 36. Unconscious 40. Missouri

41. Firemen use them 45. Pig noise 47. Greatly dismay 48. Imitator 52. Moves by turning over 53. Boxing’s GOAT 54. Swarms with 56. Margarines 57. Feudal superior 59. As fast as can be done 60. Reciprocal of a sine 61. Chinese city 62. Tell on 63. United

16

COMMUNITY

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

Pacific Beach environmental activist writes inspired novel Fun ways to get In her spare time, Pacific Beach environmental activist Karin Zirk is active writing fiction.

The print version of Zirk’s second book, “Falling From The Moon,” came out via Talk Story Publishing right before the pandemic hit. Her novel, which follows the quest of a 25-year old character searching for her vanished father, leads to a peace and love gathering in a Sierra Nevada counter-culture community.

Earlier this year, Talk Story Publishing released the eBook version of “Falling From The Moon.”

Zirk’s novel is based on a traumatic life experience of hers.

“It is a fiction book, but it is grounded in many years of peace and healing gathering events where nobody is in charge and people are working collectively,” said Zirk, who leads Friends of Rose Creek, which is an environmental support group for the PB watershed and its popular community bike path.

A full-time IT worker, Zirk previously lived an alternative lifestyle as a young woman.

“I spent about three years traveling around the country in a Volkswagen camper van,”

she said. “Many years ago I was involved in a situation where a woman was sexually assaulted. I was really struggling to understand that. I started (afterward) to write down everything that happened, and it turned into 100 pages. Then I thought I should create a story, and that turned into 200 pages. Ultimately, I created a novel. That is my driving force for writing: trying to understand how things happen, and what we as a community do about that.”

Zirk didn’t know the assault victim personally but had “interacted with the suspect” in the days leading up to the alleged crime. “I had not listened to my gut instinct that there was more going on with him than other people seemed to think, although it’s hard to do much about people before they commit a crime,” she said. “I have always felt very culpable.

That is really how the novel came into being. It was my attempt to sort through it all.”

About her writing, the author, who has a doctorate in mythology, noted, “We all have perspectives on the world based on our upbringing, our culture and the era in which we live. All of these things have an undercurrent of mythological themes.

Think of it as an iceberg that is

fit as a family

Karin Zirk’s second book, ‘Falling From The Moon.’

controlling our lives, not visible to us.”

Zirk characterized her second novel as a “hope-based narrative.” She added, “When we function as a community and work toward the betterment of everybody, we have hope in happy endings.”

Will there be a sequel?

“It ends at a jumping-off point where the two main characters can see their futures,” answered Zirk of her new novel.

Of what she hopes readers will get out of her novel, Zirk said, “I would hope that this book gives

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people new perspectives on life and humans and communities.

I would also hope that this book inspires people to maybe think outside the box for solutions.”

Zirk’s novel, “Falling From the Moon,” is available from your local independent bookseller. It can be ordered direct from Indiebooks supporting independent bookstores.

Watch Karin’s talk, “The True Price of Activism,” for a short reading and to learn about the inspiration behind her new novel on YouTube at youtu.be/ baIEPyagtUY.

(StatePoint) One of the keys to encouraging children to develop the healthy habit of regular exercise is to make fitness a priority in the home. With cooler weather and changing scenery to enjoy, autumn and winter in San Diego can be an ideal time to try new outdoor activities.

The great news is that there are many ways to lead an active lifestyle suitable for family members of all ages. Let these three ideas help you turn each day into an opportunity to get fit and have fun together.

1. Embrace your inner child: Get creative and consider activities you enjoyed as a child. Grab some chalk and play a game of hopscotch, dig in the closet to uncover your long-lost pair of roller skates, or get your balance back by honing your skills on a skateboard on a flat patch of pavement in the neighborhood or at the local park.

2. Play catch: While you may not be scheduling a flag football game with the neighbors and extended family this holiday season, football provides plenty of opportunities for your household to be active together. Teaching your children how to throw and catch a football can give you time to bond over the sport while providing them with added confidence.

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FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

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FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

COMMUNITY

Destroyed ancient Temple of Bel now open for virtual exploration

UC San Diego Library has digitally reconstructed the world-famous temple in Palmyra, Syria to preserve the cultural heritage for future generations Five years after its destruction, the ancient Temple of Bel in Palmyra, Syria has been digitally reconstructed by the UC San Diego Library’s Digital Media Lab (DML) using cutting-edge 3D methods and artificial intelligence (AI) applications.

Inspired by a past collaboration between the Library and UC San Diego’s Levantine Archaeology Laboratory, this project has resulted in the digital preservation of more than a dozen lost reliefs, sculptures, frescos and paintings, all made publicly available on the Library’s Digital Collections website.

Destroyed in 2015 during the Syrian civil war, the Temple of Bel has been called the most important temple in the entire Middle East (along with

Lebanon’s Baalbek) and served as one of the best-preserved examples of ancient art and architecture, attracting more than 150,000 tourists annually.

Through the use of more than 3,000 publicly available digital photographs taken over the course of a decade, the Library has successfully recreated the structure using Pointcloud, an online viewing platform.

“This project underscores the Library’s commitment to engaging in collaborative efforts to better understand how the university can support emerging teaching and research formats,” said Roger Smith, interim associate university librarian for scholarly resources and services at the UC San Diego Library. “It also allows the Library to better

plan for our role in acquiring, preserving and sharing scholarship while incorporating new media and data formats.”

The digital photographs used to create the virtual rendering of the Temple of Bel were sourced from open access repositories such as the #NEWPALMYRA project, the Roman Society, Oxford University and many individual tourists, then populated into Pointcloud, which allows users to interactively explore the once massive temple compound.

Additionally, artificial intelligence applications were used to isolate the temple’s important features from other elements that may have appeared in the images, such as tourists, weather conditions and foliage.

“This new technology has

The UC San Diego Library announced its successful digital reconstruction of the ancient Temple of Bel in Palmyra, Syria.

allowed the Library to combine image data from many different sources,” said Scott McAvoy, manager of the Library’s Digital Media Lab. “For example, a photo from a Polish tourist visiting in 2010 can be combined with a photo from a Japanese tourist

visiting five years later to extract 3D features. These images have provided the basis for the reconstruction of this site—without them, we would not have been able to embark on or successfully complete this project.”

To view the UC San Diego Library’s digital recreation of the Temple of Bel, visit http://lib. ucsd.edu/templeofbel. The web viewer is currently supported by desktop versions of Chrome, Firefox and Microsoft Edge — virtual reality is supported through Firefox WebVR. UC San Diego community members interested in using Pointcloud technology to access, analyze and visualize their data are encouraged to reach out to DML manager Scott McAvoy at DML@ucsd.edu.

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2020

COMMUNITY

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

Women in management in the 1970s – changing the business culture 'I was thrust into the limelight as one of the early feminists dealing with issues encountered by women working in organizations.'

Doing it Better

By Natasha Josefowitz, Ph.D.

The 1970s were a wonderful time to be in academia. I was well ensconced as a faculty member in the Whittemore College of Business and Economics (WSBE) at the University of New Hampshire. The years in Durham, N.H., were happy ones for Herman and I; we did everything together. He was unwaveringly supportive. I was integrated into the university and had the freedom to be innovative, both on my home turf and away.

In 1979, a representative of a publishing house, AddisonWesley, was asking secretaries at WSBE, what they were working on. My secretary showed him the outline of my course on women in management. The next thing I knew, I was signing a contract for a book I was not writing. My first book, “Paths to Power: A Woman’s Guide from First Job to Top Executive” (Addison Wesley) was written chronologically based on my class syllabus. I was fortunate to have the first and only book dealing with women in organizations. The book was adopted by over 100 universities and colleges, both nationally and

internationally, and was translated into several languages. The book became a best seller in 1980.

I was thrust into the limelight as one of the early feminists dealing with issues encountered by women working in organizations.

I remember my first TV interview.

I was nervous, never having been in a TV studio. I drove to Boston from New Hampshire. Upon arriving at the studio, I was introduced to the host and was told we had five seconds before starting.

My heart was pounding when his first comment was “I don’t like the title of your book. I don’t believe women should want power. They should stay home and take care of their families.” As you can imagine, I was taken aback. My response was “I am so glad you said that. My book is written for you; you are exactly who needs to read it.” I went on to explain what my book was about, in particular, the chapter dealing with exactly his kind of mindset.

My first radio interview was with Larry King. We pulled an all-nighter. He started our session with “I did not read your book. I do not know why you are my guest and neither does my audience, so it is up to you to set us

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straight.” Well, this was precisely the type of challenge which permitted me to put forth the reasons for writing the book.

My third interview was appearing on TV with Dr. Ruth; she was a kick. She came rushing in at the last minute before our live interview was about to start. She looked at me questioningly as if it was for me to start, so I did. “Dr. Ruth, I said, you talk about sex and how to do it at home. I want to talk about sex and how not to do it at the office.” That segment was rebroadcast numerous times.

There was a backlash from the men who had enjoyed the privacy of male jokes, cartoons, and locker room humor. Now, all of a sudden, it was deemed inappropriate to make any sexy remarks in front of women colleagues. It was a time of confusion about new expected behaviors. The Women’s Movement brought to light some of the ways women were responding to their new roles in the workplace. Should a man open the door for a woman? Or would she be offended because she can open her own door.

Guidelines were needed to deal with the confusion of women entering the workforce in droves. I

wanted to help and accepted consulting opportunities with various government agencies such as the FBI, the CIA, the California Chiefs of Police, and U.S. Postal Service, as well as in industry including General Dynamics, Teledyne Ryan, National Cash Register (NCR), General Motors of Canada, etc. I was surprised that I was considered to be an expert in this new field. However, at that time, there was no one else specifically dealing with women integrating into formerly male-dominated organizations.

Often there was initial hostility from the men, who were asked to attend my workshops.

I started writing humorous verse to help relax the atmosphere, for instance, these two lines: “He taught her everything he knew. Now that she knows as much as he does, he doesn’t like it.” The ensuing laughter eased the tension in the audience. I had compassion for the men, who had to learn new behaviors and deal with their confusing feelings, to help them accept women as colleagues in the workplace. Using humor in poetry is a wonderful stress reducer.

Natasha Josefowitz is the author of 21 books of business and poetry. She currently resides at White Sands Retirement Community in La Jolla. Copyright © 2020. Natasha Josefowitz. All rights reserved.

19

UC San Diego receives $12 million endowment from Hellman Foundation The Hellman Fellows Program and the University of California recently announced a plan to permanently support the Hellman Fellows Program on all 10 campuses in the UC system. With the establishment of this endowment, the Hellman Fellows Program will have committed a total of $125 million to support research for outstanding early-career faculty at all 10 UC campuses. The endowment will provide protected streams of funding in perpetuity through the creation of the Society of Hellman Fellows.

The program made its first awards in 1995 to a handful of faculty at UC San Diego and UC Berkeley. The program grew organically over the years to include all 10 UC campuses and four private institutions.

The gift will fund endowments at each campus, with the universities each administering the program. Fellowships are open to a broad range of academic disciplines across all fields, including the arts and humanities, social sciences and STEM. Fellowships can range from $10,000 to $65,000, and many former fellows have gone on to become department chairs, award-winning researchers, and MacArthur “Genius Grant” recipients.

READ MORE ONLINE AT sdnews.com

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20

FRIDAY · DECEMBER 11, 2020

BEACH & BAY PRESS / LA JOLLA VILLAGE NEWS

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PB Fun Fact: The first artificial Christmas Tree wasn’t a tree at all. It was created out of goose feathers that were dyed green. The first artificial Christmas trees were developed in Germany in the 19th century, due to a major continuous deforestation. The feather trees became increasingly popular during the early 20th century and finally made their way to the US.