FOR IMMEDIATE RELEASE Shamini Dhana, Dhana, Inc., shamini@dhana.com; (415) 513-3142 Aaron Ableman. Alive & Awake; aaroneableman@gmail.com; (415) 756-7816
How To Inspire A Youth Movement With Hip-Hop, Nature and Fashion United Nation’s Award-Winning Artist, Aaron Ableman, Teams Up with Sustainable Youth-Apparel Brand, Dhana, Inc, To Bring a Campaign for the People and Planet, Through Entertainment, Business and Fashion.
Thursday, September 21st, 2017: Sausalito, California Renowned, humanitarian author and artist, Aaron Ableman, and Certified B Corporation, youthapparel fair trade, sustainable brand, Dhana Inc., are proud to announce a campaign dedicated to mobilizing young people around the solutions to the climate crisis, nature-deficit disorder and related environmental issues. Their collaboration will infuse the two brand’s markets’, fashion and entertainment, expanding their reachability while educating and empowering a new generation of youth – the reGeneration – and helping lead society towards a future that supports the rights of people and the planet. Aaron Ableman and Dhana, Inc’s individual initiatives to ensure a better society, environment, and culture for the youth provides this campaign with the wisdom and infrastructure to amplify for-impact businesses, sequentially ushering a regenerative society. The development will influence the entire supply chain, impacting how everyday families and youth shop, consume and engage with the environment. The campaign kicks off today, with the launch of Alive & Awake, Ableman’s 4th studio album! The soundtrack embodies an epic blend of pop/hip-hop/reggae and guides us on a quest for the meaning in life. In partnership with Dhana, Inc., and a collection of renowned NGO’s, the marketed “plantable album” will consist of the CD and companion book containing a tree-kit full of pollinator tree seeds from bio-regions around the world. The collaboration includes Dhana’s sponsorship of the tree kits, Dhana’s product seeding for upcoming music video “I Love Nature” and collaborative events and media. The sound track “I Love Nature” was uniquely created for the Dhana brand for the “We’re Wearin’ the World” campaign with inspiration from nature designs including colors, textures, and elements. Ableman’s effective capability to translate serious issues that trouble young people into fun, catchy songs catered to imaginative minds, successfully embodies “We’re Wearin’ the World”. The narrative of “I Love Nature” is a happy love song between a child and the earth, and how challenging it is to retain that love in modern society.