Mote Marine App Development

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Mote App Project Management Spring Semester 2014

Presented To Mote Marine Laboratory Presented By Daisy Lora, Grace Morris, Mac Meggison, and Nathan Schumer

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Table of Contents Team Bios

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Letter to Mote

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Project Scope

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Work Package Breakdown Structure

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Team Objective

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Team Vision Statement

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App Research

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Budget Research

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Mote Visitor Research

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Stakeholders

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Stakeholders Map

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App Break Down

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Ask Mote

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Discover Mote

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Beyond Mote

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Help Mote

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Basic Budget

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Deluxe Budget

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Team Daisy Lora Sophomore Business of Art + Design

I am a sophomore Business of Art & Design major and I grew up mostly in the Sarasota area. I have fond memories of visiting Mote Marine on field trips. I am passion about movies, cosmetics, and working with creative people. I hope to one day be the marketing director of a cosmetics company that sends positive messages to women.Â

Grace Morris Sophomore Business of Art + Design

I was born and raised in Houston, Texas where my family still lives. I am currently a second year Business of Art + Design student. I have a wide variety of interests such as Product Branding, Jewelry Design, and Graphic Design. I want to one day work as a creative director for a product or company that I believe in.

Macenzie Meggison Sophomore Business of Art + Design

I am a 21 year old Armwood High School Alumni. I am currently a second year Business of Art + Design student. I aspire to become the creative director of a luxury brand.

Nathan Schumer Junior Business of Art + Design

My name is Nathanial Vincent Schumer. I’m a third year Business of Art and Design Major. I wish to establish my own business one day after I get out of school. With it I will work for mankind by benefiting and enriching all who I encounter. Firstly, I wish to compete with my own animation studio. This is just the beginning.

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Dear Mote Marine Laboratory, " Our team would like to thank Mote Marine Laboratory for giving our class the opportunity to work with you and your team. A few of us were lucky enough to work with Mote Caviar in our Marketing Class during the 2013 Fall Semester. Some of us are locals to Sarasota and the Tampa Bay Area, and for the rest of us this is the first experience with Mote; but we all truly believe in you and your mission. From visiting the facilities, to meeting with the staff, and concepting this app, our team was very energized and motivated by what your organization does and we hope that our enthusiasm shines through this project. It is a rare and special opportunity to be able to work with an organization or company that you believe in, and when that happens it becomes more than an assignment.Therefore, we thank you for the experience and want you to know that we found it enriching and we hope that we were able to contribute to your goals and vision for Mote Marine Laboratory in some way, even if it is only a small contribution.

Sincerely, Daisy, Grace, Mac, and Nathan

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M o t e A p p Project Scope

The Project Scope Overview for the Mote App outlines what we understand to be the project objectives and deliverables. Each objective is a significant point or feature that our team felt was necessary to include in order to fulfill the deliverables. The project was broken down and separated into milestones. Each milestone is a section of the project that was completing on a specific date and then critiqued and edited for the final draft of the project. The reviews and outlines are the specific dates of when our team met at a group, met with the Mote Marketing Team, and presented for the midterm and final presentation.

Deliverables To develop an engaging visitor/ public experience through a smartphone/ tablet app for MOTE Marine Laboratory. The app will be presented with have two concepts: a general, basic version and a deluxe version. The project will last from January through May 2014 Spring Semester.

Project Objectives 1. To develop a mockup/ prototype app for MOTE 2. Educate people about MOTE events and Marine life (exhibit content) 3. Act as a fundraising touchpoint 4. Bring awareness about MOTE’s Mission 5. Bring awareness about MOTE’s Research 6. To develop an engaging app experience before, during, and after visiting MOTE Milestones 1/16: Milestone 1: Form Groups and Research Started 1/30: Visit MOTE and Meet with MOTE Contacts 2/06 Milestone 2: Draft version of Part 1 and Part 2

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(1) Research analysis on existing apps (2) Stakeholder Analysis 2/10 Milestone 3: Final Draft Part 1 & 2 and Draft version of Part 3 (1) Research analysis on existing apps (2) Stakeholder Analysis (3) Prototype or mock up of what you envision for an app for MOTE 3/05 Midterm Presentation at Ringling (should included: Final draft part 1 & 2 and revised draft of part 3) 3/19 Milestone 4: Final drafts of parts (1,2,3) draft of 4 and 5 (1) Research analysis on existing apps (2) Stakeholder Analysis (3) Prototype or mock up of what you envision for an app for MOTE (4) Develop a Work Breakdown Structure diagram and Create a Project Scope Brief using the Project Scope Checklist 4/02 Milestone 5: Final drafts (1-5) draft of 6 (1) Research analysis on existing apps (2) Stakeholder Analysis (3) Prototype or mock up of what you envision for an app for MOTE (4) Develop a Work Breakdown Structure diagram and Create a Project Scope Brief using the Project Scope Checklist (5) Create a Project Scope Brief using the Project Scope Checklist (6) Estimate a Budget and Cost of the Project 4/09 Milestone 6: Final drafts (1-6) draft of 7 & 8 (1) Research analysis on existing apps (2) Stakeholder Analysis (3) Prototype or mock up of what you envision for an app for MOTE (4) Develop a Work Breakdown Structure diagram and Create a Project Scope Brief using the Project Scope Checklist (5) Create a Project Scope Brief using the Project Scope Checklist (6) Estimate a Budget and Cost of the Project (7) Risk Assessment- Create a Risk Severity Matrix (8) Contingency Planning- Create a Risk Response Matrix: 4/16 Final Presentation at Mote in front of Board Reviews with Customers

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01/30

Introduction to Mote App Project • Visit to Mote Marine Laboratory and Aquarium • Tour of the facilities • Meeting with Marketing Team about project expectations and outline

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Midterm Presentation and Review at Ringling • Presentation on research and concept ideas • Feedback and critique

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Final Presentation to Mote Marine • Presentation of Mote App • Final critique and feedback

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The Work Package Break Down Structure

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Our Team Objective " As a team, we were very impressed with Mote Marine Laboratory and all that it does in the community and as an organization. We respect the goals and the vision that it holds and we wanted to use it for inspiration for the app. After meeting with the Marketing Team, visiting the facilities, talking to the volunteers and visitors, as well as reading reviews online, our team came to some points that we wanted to consider and reference through out our process.The first thing we noticed was that Mote is very small and intimate; it is not a huge commercial aquarium. We therefore wanted the app to keep that same feel of friendly, small neighborhood, intimate, community. " The second thing we noticed were the volunteers. The volunteers, we feel, are one of Mote’s greatest strengths and the customers and online reviews agreed.

Therefore, we did not want to create an app that would take away from that quality.

Some of our research pointed out that apps have a great possibility in enhancing an experience and education; however, they also have the ability to distract from real life experience and real time socializing. In institutions such as Museums or Mote Aquarium, the reason for the institution's existence is education and allowing the community and visitors to experience something they normally read about online or in a book. The point is to interact and get the full experience through seeing, hearing, smelling, touching, and engaging with other people experiencing that same space. This is when learning takes place because each visitor has a personal experience and memory to take home with them. Therefore, we want this app to help people have that experience and to supplement their visit, not take away from it. We don't want visitors to have their heads down on the phone in a virtual world. What we want to do is have features that help them move through the exhibits smoothly and with ease so that their experience is positive, fun, and natural with out confusion or stress. " Although we do not want the app to distract from the exhibit, we do still want it to be a useful tool. We want it to be relevant whether you are at Mote or in Texas. We want to include features and functions that can be used where ever you are as well as functions and features specifically for the exhibit. Finally, our team wants the app to not only be easy and functional for the user/ visitor but also a useful tool for Mote Marketing Team and Volunteers. We want it to be an app that can help Mote accomplish their goals.

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Our Team Vision We want the Mote App to be an experience in itself that sparks a child-like curiosity in any of its users. We hope it will make them feel as if all of the answers to their questions are just a trip to Mote away. Not only will it educate & inform its users it will above all inspire.

M o t e A p p

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Research Development

Existing Application Research For the foundation work of this project, our research started with existing applications that can be downloaded to mobile devices such as ipad, iphones, and other smartphones. We specifically focused on other aquariums, museums, exhibits, and other top applications that are within the Education category. We focused on apps within the Educational category, obviously because it is a research based aquarium, but also because our group is interested in designing an app that will bring a new level and dimension to the visitor experience. Therefore, we wanted to see how similar apps are successful in engaging the visitor in a unique and enriching way. We based the comparison of each app’s features and what sets them apart from other apps in their respective categories.

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American Museum of Natural History • Personal gps • Turn by turn direction • Preloaded tours • Digital exhibits • Custom tours • Fossil hunt • Sharing experience • Bookmarking • Museum info Aquarimate • Explore • Calendar • Postcards • Parameters and stats • (Create your own fish tank) • Build timelines for your inhabitants

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• Livestock and equipment • Track expenses • Photo gallery • Back up and restore Cleveland Museum of Art (ArtLens) • Maps, where are you • 9 hrs educational audio and video • (Rent ipads at museum) • Interactive feature at the museum with a wall that can be used as a giant screen and is all touch sensitive • Scan rooms and objects to identify them and explain them • Slide shows, videos, Guggenheim • Multimedia guides to current and past exhibits • Interviews with artists, curators, designers • Access to all permanent items • Exploration of buildings • Designed for people with disabilities • Personalize with favorite pieces • Verbal imaging description, text enlargement, voice over Ganguin Tate Modern • Menu • Travels • Gallery • Info • Explore through theme, date, biography, copyright info, time periods • World map of travels Infinity of Nations • Color coordinating and uniform graphics, colors, themes of actual exhibit with app aesthetic • Designed for easy visual communication Love Art National Gallery • Choose exhibits base on theme, underlying message • Gallery • Enlarge detailed work at high resolution

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Smithsonian • Take photos of leafs with smart phone • Uploads coordinates to data base • Helps with research

Additional Innovative Research Incorporating smartphones, tablets, ipads, iphones, and other technology into museums and aquariums is changing the way in which visitors experience exhibits.

Technology is adding another dimension to learning and to our experience. As a result, museums and aquariums are not what they were 10,15, 20 years ago. In order to stay relevant, interesting, and attractive to visitors these institutions must upgrade and evolve along with the times. Therefore, our group was interesting in finding studies, articles, and interviews that related to the topic of integrating and creating a new meaningful experience that is attractive and interactive with the upcoming generations.

Museums and the Web 2013 MW2013 Matthew Fisher and Jennifer Moses The Annual conference of Museums and the Web • Encourage participation and dialogue and social interaction in the exhibit space • People always engrossed in their mobile devices • Studies done on people without their phone throughout their work day and then their reaction when they are given their phone on their lunch break • Mobile phones often take the place of real time socializing • Others argue that mobile devices facilitate dialogue between distant individuals and groups • Apps crosses barriers of age, socioeconomic class, education level, and geographic location • Museums try to incorporate apps into exhibits to “provide additional interpretative information for visitors”

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• Believe Museums have a huge opportunity with apps that has not been explored beyond the obvious (voice tours, maps, schedule, additional info) • Museums are real spaces for informal learning, real time, concrete objects, physical spaces • Museums share the fact that they are a social space just as an app can be a social space • “Social interaction has been cited by many scholars as a corner stone of effective informal learning in the museum” • Visitors learn the most and gain the most personal fulfillment when museum experiences allow and inspire visitors to see themselves as part of a social group anchored in time and space through an exhibit • People are strongly influenced by interactions and collaborations they have with individuals within their own social group • Share their experience with other visitors through recording and photos (young people) Some museums have been successful in creating real time social apps: “Murder at the Met” - Metropolitan Museum of Art • Incorporated a murder mystery • had to follow clues through out the exhibit guided by the app • As a result hundreds of teenager cam and worked in groups • 27% loved working in teams • 29% liked examining works of art • 28% liked using clues to problem solve • 14% mobile app was their favorite • 99% said they would come back “Country Dog Gentlemen” - SFMOMA • given a randomly selected mood, concept or sound, and invited to select an artwork in the room that best fits the prompt • another player is given the same and is asked to see what the first play chose • encourages conversation between the different points of view • invites players to physically play in the exhibit • engage in gallery space

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• also prompts visitors to “waddle like a penguin in to the next room” creating an openminded- playful atmosphere “Magic Tate Ball” • survey by location awareness- tailor the experience to that location • analyses the ambient sound of their environment to display suitable Tate Artwork • “Explorer” app American Museum of Natural History • Indoor location based technology to locate visitors and creates custom tours and tracks galleries they have visited • Street Museum and MOMA also use this “Art Clix” High Museums • visual recognition software to identify artwork in the camera frame • very expensive • very innovative • Gaming • single player and multiplay • neither is very social • encourages collaboration and competition • group provides the greatest social opportunities • scavenger hunt compels visitors to navigate the museums

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M o t e A p p Budget Research

References: • Howmuchtomakeapp.com • appmuse.com • http://www.bluecloudsolutions.com/blog/cost-develop-app/ The total cost of an app can vary based on all the different features. What we recommend is that you think less about the cost and more about what strategy will have the biggest return on investment before pulling out your checkbook. You can spend money on a basic version but will it be worth the money? Will visitors use it and keep the app or will it be forgotten after they leave.

• Simple, table based app - $1,000-4,000 - you provide all the content, clear direction, and example apps of what you want it to do. If you know your way around Photoshop, you can probably supply the graphics which will cap this project at $1,500. The additional costs are when you want to GPS locators, Social media integration or bells and whistles like that.

• Database App (native) – $8,000-$50,000 – Again, you provide every piece of content, image, writing, sound, etc. The cost is going to come from creating the logic within the app and architecting all the usability and/or game play. The content will usually be dropped in and then parsed accordingly. These projects tend to be front heavy since the data is what’s driving the entire game and the framework is so important.

• In-App Purchasing – $1,000-$3,000 – this allows for users to buy new content or full versions of the apps. The cost spread comes from the amount of in-app purchasing, the complexity, and whether or not you build it all into the first app or if you are doing it from a server.

• Web Services – $1,000-$5,000 – This is taking the content to a remote access point so that you can update your app with an XML files instead of raw code changes. The degree to what you need varies but I would recommend having this conversation with your developer before getting too deep – it can save you HUGE headaches down the road.

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• Share Capabilities – $500-$1,500 – This is mostly for social media (twitter, facebook) and emailing, but there can be other integrations. WordPress websites, for example, may be one. Lots of options and most of these platforms have robust APIs to make it work well.

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M o t e A p p Research Development Interview Questions

Observation and Visitor Questions The second stage of our research was to visit Mote Marine Aquarium and interviewing volunteers, customers, visitors, and the Sarasota community. We formulated several questions for the different people we interviewed.

General: 1. Have you ever been to Mote Marine before? If so how many times? How long ago?

2. How did you hear about Mote?

3. Who did you come to Mote with? Friends? Family? Kids?

4. What do you remember about your visit most?

5. Did you see each exhibit? All parts of the campus?

6. Which exhibit was your favorite?

7. Why was it your favorite?

8. What is different about Mote from other aquariums that you have visited?

9. Would you like to come back?

10. What more could Mote offer to enrich your experience?

11. Is there anything you would have liked to see or know more of?

12. Why did you chose to come to Mote today?

13. Was it easy to navigate?

14. Were the exhibits informing? Interesting? Boring? Dull?

15. Are you going to recommend Mote Marine to anyone?

16. Rate your experience from 1-10.

17. Do you know about the programs that Mote offers? (camps?classes?)

18. What recommendations could you give to Mote for their exhibits?

19. Do you have ideas of what Mote could add in the future?

20. What have you learned from your visit? Do you have any new insight?

21. When you go to an Aquarium what are you most interested in seeing? Learning?

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22. What was your impression of Mote?

Past Visitors: 1. When did you last visit Mote?

2. How many times have you visited?

3. What did you enjoy most?

4. What part of you experience do you remember the most? Most vividly?

5. What did you take away from the experience?

6. What did you dislike about your visit?

7. Did you have any complications?

8. Did you visit all the exhibits or only a select few?

9. What recommendations do have for mote?

10. What would you like to see in an app to enhance your visit?

11. Did you recommend Mote to someone else?

12. What is different about Mote from other Aquariums?

13. What did you take away from your visit? What did you learn? Did you have any new insight?

14. What was your overall impression of Mote Marine?

App questions: 1.

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What is your favorite app?

Why is it your favorite?

What types of apps do you usually download and use? (educational, entertainment) What would you like to see in an app for Mote?

What features would help enrich your visit at Mote?

Do you use apps on a daily basis? Which ones?

Do you download apps for your children to use? Which ones?

Family/ Kids/ Parents questions: 1. What was your experience like at Mote?

2. What were you hoping to learn/ take away from your visit?

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3. What do you want your children to learn/ take away from their visit?

4. What was your child’s favorite exhibit?

5. What did your child like the most when walking through Mote?

6. Will you come back?

7. How did you hear about Mote?

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M o t e A p p Research Development Interviews,Observations, and Online reviews

Frequent Visitor Answers/ Comments • What make Mote different is the volunteers • Volunteers are happy, bright, helpful, knowledgable, friendly... Visitors enjoy their conversations • Very clean tanks, exhibits, looks healthy, natural, clean, well managed • Everything is very colorful, beachy, tropical • People are interesting • Good place for friends and family • Many was their first trip • Family member brought them • WIll recommend • So small but so much to offer and see • Do not mind the cost or contributions to Mote if the exhibits are entertaining Visitor Observations We observed visitors in how they moved through the exhibit and interacted in the space with each other and the volunteers in order to see how an app might change or enhance the experience.

• Visitors draw to colorful exhibits (Displays, Fish, Tanks) • Jelly Fish very popular (especially for Women)

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• Center Tank with open top is very popular (Open top is more interactive and inviting) • A lot of elderly people (50+) • Visitors Outside appear slightly confused or lost, looking for certain exhibits • A few visitors asked for directions • Kids like the interactive exhibits (Petting tank, Rays, Buttons) • Kids are more enthusiastic to touch and interact • Photo Booth with the fossils is popular • Several visitors had their ipads and iphones out taking pictures and videos of animals, exhibits, and of each other in the exhibit • All Volunteers seem happy, excited, enthusiastic, and willing to help and talk to visitors • Many parents and children • Families • Couples Volunteer Input • People like the interactive parts of Mote • People are interest in connecting with animals • Shark Feeding show is popular • Many volunteers, usually stay for many years • Kids make connections with movies, shows, cartoons like Nemo and they ask for Nemo!

• Ask a lot of questions about...

• What do the fish eat, live, gestation, mating, eyes/brain/ stinging cells for Jellies, life span • Identification

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• Where is a certain fish • Directions • What is happening at Mote that day • Where are the dolphins • Want to know about what they are touching and why it feels the way it does • Maps • Scheduling • Identification factor of fish • Search tool for certain fish • Identification of Tanks • Kids portion- Explaining Life processes to Kids in a proper but educational manner • Do not want it to eliminate the need for the volunteers • Want something that can help interaction, conversation, enhance the visit, but not take away from volunteers and actual exhibit

Online Reviews of Mote Marine While visiting Mote Marine, one of the volunteers suggested that we use websites such as Trip Advisor and Google Reviews to help with our research and planning of the Mote App. Although some of the reviews were either out of our groups control or unrelated to the app, we tried to collect and take notes on the comments in hopes that some of the issues could be resolved using the app. We divided our notes between negative and positive feed back, keeping that most of these comments are opinion and that they are subjective to each individuals experience.

Google Rating: 4.4 Stars out of 46 Reviews Trip Advisor: 4.5 Stars out of 265 Reviews

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Ranked #12 out of 83 Sarasota attractions Yelp: 4 Stars out of 46 Reviews

Positive Feed Back

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Very friendly & informative staff

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Volunteers are what make Mote unique- add a narrative

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Enjoy the eco tours

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Enjoy the few discounts they have

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Shark feeding, Jelly Fish, Manatees, and sea horse displays are beautiful

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Love the non commercial ambiance and environment

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Good for all ages

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May lack in splendor but makes up for it in connection

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Proud of the work Mote does

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Inspired by how active Mote is

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Passionate

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Surprisingly pleasant and nice

Negative Feed Back

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Overpriced

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Below average exhibits

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Exhibits resemble little of their natural environment.

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Run down, dirty, Small,

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Not accessible to handicapped

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Miss the second building

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Dislike the walk between buildings

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Public does not grasp the concept mote is a research facility

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Inform public about boat tours

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Disliked school crowds

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Not enough room to sit and eat (reserve seats for guest with food)

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Can be over crowded since the facilities are small

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M o t e A p p Stakeholders

Developing an app for Mote Marine Aquarium requires consideration of the key stakeholders that play large roles in developing, designing, funding, and launching the app. We identify the key stake holders to be: Marketing Team: The Marketing Team is a key stakeholder because they decided on the need to develop an app that would attract people to Mote Marine. The Marketing team is also responsible for launching the app and making the public aware of its existence and purpose and they therefore, have certain specifications and functionalities that they think are necessary for the app.

Board of Directors: The Board of directors is responsible for approving the app and finding the funding for the costs to make the app.

Visitors: The visitors are the reason for the app. The app is designed for their comfort and their needs. They are the direct users of the app and possibly influence others to download the app.

Moms and Grandparents: This is a more specific group of the visitors because they are the people making the plans to visit Mote and they sign their children and family up for camps, education programs, parties,or just visiting.

RCAD Team: The RCAD Team is the group of designers that worked within the allotted time with the assigned budget develop and design an application based on the needs of the client.

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Volunteers: Mote Marine’s volunteers are a valued asset of the firm, so a lot of the design of the app will be revolved around enhancing interaction between volunteer and visitor.

Donors: Without the generous donations of the donors the application would not be able to be a reality. Their roles is strictly funding based.

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Stakeholders Map

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The MoteApp The MoteApp is design with two versions. The first version is the basic, bare minimum version that includes the basic essentials of an app. It does not involve any interactive features. It is mostly informational, giving the user the basic information needed to attend Mote. This Version is the first section of the app, called Ask Mote.

The Deluxe Version of MoteApp includes Ask Mote as well as three additional sections: Experience Mote, Discover Mote, and Help Mote.

This includes interactive features and features that can be used beyond the walls of Mote.

The difference between these two versions is price. The Basic Version of Mote App is affordable with the estimated budget of $10,000. The Deluxe Version is essentially the Basic Version with an additional functions that will make the Mote App more usable for customers and the Mote Team, but it is more expensive because it includes more features. The following pages will discuss the different features of each section.

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M o t e A p p App Design and Development

The Deluxe App is broken down into four basic sections: Each Section has different functions for that sections needs.

1. Ask Mote- Customer Service/ logistics 2. Discover Mote- Exhibit experience guide 3. Beyond Mote- Oceanic news base 4. Help Mote - Donating / getting involved with Mote

The Basic App includes ONLY the Ask Mote Section.

Main Menu Ask MOTE Discover MOTE Beyond MOTE Help MOTE

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Ask Mote: Ask Mote will be the “Customer Service Section�.This section of the app will be dedicated to all logistics of visiting, donating, and contacting Mote including: Tickets Purchase Info Ticket Purchase Operation Hours Movie Show Times Event Calendar Education Programs Special Exhibit Info FAQ Feed Back Section About Us Contact info Link to FB, Instagram, Website

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This section is designed to be simple and straight forward, providing the user with all the information necessary to visit Mote. They can find hours, purchase tickets, view the event calendar, look up times for the movies or activities such as the shark feeding, and look up information about education programs. It will like the user to the website for any additional information.

Ticketing System We recommend using a ticketing system in which users can purchase their ticket on the app and use a digital version of the ticket in the exhibit. (For example: Airplane tickets on a smart phone that is scanned). Visitors would have their ticket on their phone and can walk to the different exhibits, scan their ticket, and enter the exhibit.

This could help with social media by adding a prompt or option to check in on Facebook or Twitter once they have scanned their ticket to enter an exhibit. It could also help with statistics for data collection to see how many people go to each exhibit.

Especially for age group depending on which ticket they purchased (Adult or Child).

This could help maintain an “green� process by decreasing the number of tickets printed.

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Discover Mote Discover Mote is the portion of the app dedicated to help visitors navigate through the exhibit and enhance their experience. This section will include: Data Collector Data Processor Exhibit Selection Exhibit Plan Exhibit Map Guide

The Data Collector will take a survey of 4 questions when ever the user selects the Discover Mote section.The data will then be processed and help find relevant exhibits to the visitor based on the survey.The user can then select the exhibits they want to see or all and the app will generate a exhibit plan and direct you to each destination. It will give you reminders about the times of movies, shark feedings, and other events while you are at Mote.

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Beyond Mote Beyond Mote is the section that will be used outside of Mote. It is dedicated to informing app users of any news relevant to oceanic research and Mote research.The features of this section include: News Ticker Photo Gallery Upload Photos Photo Editor Drop Pin Search Data base The user can drop pin their location and the app will generate marine life that lives near their location.

The user can upload photos of any marine life and edit the photo (like an Instagram) and they can see the feed of other user uploads.

The search feature will allow the user to search any marine life and it will pull up a profile for basic information of the animal and recent articles

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Help Mote Help Mote is the section that will be used to find out how you can donate, volunteer, and get involved with Mote. The features include: Donation Center Information Center Links to Website This is a small, but important because it allows anyone who uses the app to directly donate or find out how they can help the organization. Even if the user does not directly donate through the app, they see “Help Mote� in the main menu and it can lead to questions and interest in getting involved.

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Devices

12,000

Email Login

2,000

In-App Payments

3,000

Suggestions/Reviews

5,000

Website Integration

3,000

Estimated Total: 24,000

We have created budgets for both basic and deluxe version of the Mote app. These estimates are based off of the lowest of the price range for each app element.However, this budget does not account for the hiring of a designer if needed. This budget is made around making this app usable for Apple users only. Making the app work for Android as well would be an additional $12,000. The basic app would include in app-payments where users can purchase tickets. This version would also include web integration where users could connect directly to articles related to marine life and the projects Mote is involved in. Users will also be able to leave comments or suggestions for mote on this version of the app.

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