Project Home Services On-Demand Valpak Milestone 4

Milestone 2: Research Master Minds Nicholas Ausse, Amanda DiCicco Roberta Green, Matthew Motta Megan Rothman, Aaron Wasserman

Meet The Team Nicholas Ausse is completing his final semester working on a BS in Finance. Nicholas has been married to his wife Nadia for 3 years, and the two were blessed with their first child Sophia, in March of last year.

Amanda DiCicco is a senior studying Entrepreneurship and Marketing. Born in Long Island, she works full-time at Dex Imaging and with the Tampa Bay Rays. She loves her two cats, traveling, and superheroes.

Roberta Green is working on her Accounting degree. She has six siblings, one of them her twin Robert. She has worked for Raymond James Financial for 38 years. She looks forward to spending time with her 8 grandchildren on their bi-annual trip to Magic Kingdom.

Meet The Team Matthew Motta is studying Business Economics with a minor in International Business. He is returning to school after a career as an executive chef. He has accepted a position in Denver starting in June. He dreams of owning his own restaurant, and is a raging Patriots fan.

Meghan Rothman is finishing her Bachelors in Accounting this Spring and is seeking postgraduation placement within the local Tampa Bay area. Originally from the Northeast, she works for Macy’s Credit Operations as a Partner Center Strategies Senior Supervisor for five years.

Aaron Wasserman is finishing his Bachelors of Entrepreneurship where he has been learning about start-up strategy and high growth while experimenting with collaborative processes. A self-proclaimed technophile, he is a fan of adventure in the outdoors, sustainable urban homesteading, and anything from video to tabletop role-playing games.

We believe that the On-Demand Economy will have a Big Effect on the Local Economy.

Political Analysis

● Net Neutrality ● Privacy Rights ● Political Gridlock

Economic Outlook Forbes

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Consumer Spending House Construction Business Investment Tampa Bay has higher than national average home appreciation (PNC)

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Social Trends

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Boredom - For the 1st time in history, people are bored Attitudes towards privacy change daily People are finding unprecedented access to information and use it to watch cat videos Dunbar’s Number - A cognitive limit of 150 stable relationships Life Expectancy is increasing (AARP)

66% Of Americans Own A Smartphone (according to 2015 Pew research)

Technology

Technology People use smartphones to Learn - Share - Navigate

● Trends point towards increasing tech capabilities ● Access to the internet is expanding ● Cloud Computing allows for the use of Big Data in decision making and problem solving

Cisco’s Important and Emerging Technology Big 4: Cloud - Mobility - Analytics - Social Internet of Everything (IOE) - Industry Issues Software-Defined Networking - Consumerization Security/Privacy - Big Data - IT Appliances

● Global Warming

Environmental Scary Problems to Solve

● Rising Pollution ● Severe Weather ● Water Scarcity

Legal

â—? Regulation is undergoing constant overhaul in an attempt to keep up with disrupting business â—? Class Action lawsuits are common

What is an On-Demand Economy? “ an economic activity created by technology companies that fulfill consumer demand via immediate provisioning of good and services.�

(Business Journal)

Examples of On-Demand Services

Issues Facing the On-Demand Economy

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Balancing Cost and Motivation

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Regulatory and Political Problems at Scale

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Challenges Getting to Scale ○

Low Barriers of Entry means lots of competitors

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No Brand Loyalty means higher cost of keeping customers

Best Practices in the On-Demand Economy ● ● ● ● ● ● ● ● ●

Build for Cost, Convenience, and Speed Cognitive Ease - Minimize learning curve Interactive - Allow for multiple touch points between the platform and users No Lag - Interactions should be faster than consumers expect Context Matters - Be mindful of customers’ context Security and Privacy - Nothing is as secure as never knowing, ie Don’t Ask Mobile Optimized - 66% of Americans use a smartphone for internet use Real-time Updates - Ensure the customer knows you’re thinking about them 24/7 Support - Be available to help anytime with a smile

On-Demand Home Service Competition

Rivalry of Firms in the On-Demand Economy Suppliers

Buyers Zero Brand Loyalty

Rivals competing in a Highly-Fragmented market use a differentiation strategy

Home Service Consumer SWOT Analysis Strength: ● ●

Freedom of Choice - They get to make the final purchasing decision Have relationships within the community

Weakness: ● ●

Avoid Extreme Relocation - Tend to stay within regular geographic areas May be subject to Homeowner requirements

Opportunity: ● ●

Can reach out to friends for advice New On-Demand services can make life more comfortable

Threats: ● ●

Loss of Security - May lose income Extreme Weather is always a threat to a home or business

Suppliers in the On-Demand Economy ● ●

Users can be consumers and suppliers of services; see Uber Retailers of construction materials supply most independent home service providers ○

Home Depot has an app with on-demand features like: ■ Buy Now Pick Up ■ Ship To Store ■ Live Chat

ValPak SWOT Analysis Strength: ● ●

Connected to COX - a recognized brand and source of knowledge Have relationships within the community

Opportunity: ● ● ●

Weakness: ● ●

Franchise model contractual requirements complicates broad-company projects Currently limited to Direct Mail

Expand market share with the new OnDemand Economy Expand Product Offerings Share with existing friends and build new relationships within home service industry

Threats: ●

Newcomers and Rivals are currently testing the market

Tested On-Demand Apps

Local Service Provider SWOT Analysis Strength: ● ● ●

Known within the community Relationships with other service providers Owners typically involved in daily activities

Opportunity: ● ● ●

Natural disasters means work Money spent locally provides exponential economic benefit Many area homes are due for renovation

Weakness: Threats: ● ●

Marketing challenges with limited available capital Limited capacity to pursue growth projects

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Rivals with capital can enter and disrupt Legal and Political requirements and taxes

Strategic Group Mapping -

Identify a group of industry rivals who may have similar goals How receptive will these partners be to collaboration?

Research the expected growth in the market Will working as a group increase or decrease market demand?

Thank You! Any Questions?