WE’VE GOT THE
PEOPLE, EXPERTISE & COMMITMENT TO GET YOUR MESSAGE HEARD
LOUD & CLEAR IN THE MARKETPLACE!
TABLE OF CONTENTS SERVICES
5
DIVISIONS
7
THE SDI ADVANTAGE
9
SDI FOOTPRINT
11
SPORTS 13 EXPERIENTIAL
17
SALES & AQUISITIONS
21
CONTACT
25
MAKE
SOME
NOISE
services
For over 20 years, SDI has been creating innovative marketing programs, designed to build brands through increased awareness and sales. We go one step further by building an experience around a brand to make consumer recall as strong as it can be. Check out our divisional services to discover how SDI Marketing can give your brand a louder voice.
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DIVISIONS
SDI Marketing has developed into one of Canada’s premier full-service marketing agencies with a National infrastructure. SDI is comprised of three separate divisions. These divisions specialize in various areas of expertise to suit all your marketing needs from Sports, Experiential and Sales & Acquisitions.
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VANCOUVER MONTREAL TORONTO
THE SDI ADVANTAGE
Over 20 years ago we started out as a small marketing services agency with one simple philosophy; “Make our client’s business our business’. This approach has developed us into one of Canada’s most innovative marketing services agencies, and we take pride that we continue to represent our original clients. Our dedication to maintaining and growing relationships results in better access to markets, innovative programs and proven results for our clients. Ideas are currency and allow brands to flourish. Ideas that are poorly researched and executed, however, waste opportunities and possibly even destroy brands. At SDI Marketing all of our ideation comes from consumer insights and research, our network of relationships and, most importantly, our experience and knowledge. We never present an idea or budget that isn’t thoroughly investigated or that we can’t execute with confidence. To be a truly Canadian agency, a permanent presence in major markets is essential. With SDI’s head office located in Toronto and regional offices in Montreal and Vancouver, SDI Marketing has the opportunity to offer clients the most comprehensive national footprint available.
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SDIMKTG FOOTPRINT HEAD OFFICE REGIONAL OFFICES PRIMARY COVERAGE SECONDARY COVERAGE
Footprint
SDIMktg has coverage in
95% of the Canadian Marketplace.
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SDI
SPORTS IS AT THE TOP OF ITS
GAME.
sports
No one is more passionate about Sports Marketing than the team at SDI. For the past 20 seasons, SDI has gained an unprecedented depth of knowledge throughout all professional, elite and amateur sports organizations in North America. On behalf of our clients, SDI has attended over 3,000 sporting events this year! And when sport organizations, athletes and player agents exclaim, ‘Show me the money!’ we have seasoned pros on our team who know how to negotiate to minimize costs and deliver program objectives. SDI has everything it takes to put more points on your scoreboard!
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HOSPITALITY
From Super Bowl to NHL Stanley Cup Finals to Grey Cup – SDI has the expertise to create and execute a winning experience for all your hospitality needs. Event planning, tickets and travel – SDI has all your bases covered.
GRASSROOTS
Seeking out national targeted grassroots opportunities to provide relevant brand experiences, the SDI team travels from coast to coast delivering key messages to core consumers.
Evaluation & Contract Negotiations
SDI strategically reviews and determines market value for potential property and athlete partnerships. SDI’s successful negotiations include signing Sidney Crosby on behalf of Gatorade – prior to his rise to hockey superstardom.
Concept/Program Development
SDI provides strategic expertise to cross-functional agencies and brand teams, and develops programs tailored to client objectives. From concept to implementation to measurement – SDI is a go-to strategic advisor.
Athlete & Property Management
SDI is a leader in partner relations – managing the execution of deal points, such as: promotional development, appearances, production dates, while constantly ensuring all parties expectations and objectives are met.
social media
SDI understands it’s difficult to keep up with industry trends and the latest marketing techniques in a continuously changing environment. Keep your brand connected in real time by creating online consumer relationships, contesting and brand building programs with strong results.
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SILENCE IS
GOLDEN BUT IT
WON’T
SELL YOUR BRAND.
experiential
To be successful, you have to make some noise out in the marketplace. You have to be noticed -- create moments that connect with consumers and drive them to your brand. As one of the industry’s originators of Experiential Marketing, it’s a big part of what we do best. Through various live events and lifestyle programs, we help clients build brands and relationships with consumers, employees and brand influencers. So before you introduce your brand to consumers, introduce yourself to SDI Marketing.
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Ideation & Experiential CONCEPTS
SDI’s strength is in developing Award Winning Programs that satisfy the senses. From Conceptual ideas and renderings, straight through to Program Planning and Execution, SDI plays the role of architect, builder and finally, ambassador for your brand, bringing your product to life!
Product Launches
In store, out of store. In the sky, the ocean, or in the streets – SDI has supported Product launches in every environment imaginable. Our goal is maximum impact for our clients. Through brand ambassadors, artists and celebrities, SDI executes memorable launches that build instant relationships with your target consumers.
Retail, Sampling & Sales Programs
At the core of all of SDI’s Experiential Marketing Programs is our understanding of how to “move the needle” for our clients. Whether your brand needs a National retail program or custom Experiential campaign, our level of care and attention to detail is second to none and is part of our corporate DNA.
BEST IN CLASS REPRESENTATION
SDI’s hand-picked Brand Ambassadors have all graduated from “SDI College” – the best Training Program in the Industry. Intense courses and testing in product knowledge, sales training, marketing and consumer insights, guarantee Tier 1 representation for your brand.
pr & media campaigns
SDI is no stranger when it comes to assisting our clients with innovative ideas that develop immediate awareness and enhanced profile for their brands. If it’s large scale, like Canada’s first mobile retail “Pop up” store, or on a smaller scale, SDI’s ideas and execution know no limit!
ON THE LEADING EDGE
SDI continues to push the envelope by introducing new technology, trends and resources for our clients. If it’s the latest in interactive projections and touch screens, or the most recent social media trend, SDI always knows what’s hot. In a rapidly evolving marketplace, SDI makes its clients leaders, not followers.
cause marketing
Understanding the Cause Marketing industry for over 20 years, SDI has worked with several National charitable organizations building compelling programs/events that deliver fundraising goals, partners, participants and marketing objectives.
ADVERTISING & MARKETING LAW SUPPORT
SDI’s in-house Legal department specializes in Advertising and Marketing Law. Developing Contests and Promotions, reviewing Creative and Copy, and providing guidance on Comparative Claims or the Competition Act, are value added services that make SDI a point of difference from our competitors and a great benefit to our Clients.
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GREATER
SALES & AQUISITIONS COULD BE IN THE
CARDS
FOR YOU.
sales & aquisitions
We don’t want to make any predictions, but based on our track record, SDI Marketing could help boost your bottom line. Our Sales & Acquisitions division has become Canada’s leader in credit card acquisition, executing over 20,000 card acquisition programs a year! But we don’t stop there - we also specialize in sales training, retail audits, approvals, activation, usage and brand awareness. Let SDI Help turn acquisitions into customers!
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CANADA’S LEADER IN AQUISITION MARKETING
SDI Marketing has shot to the top spot when it comes to face to face acquisition marketing. From sporting events and concerts to shopping centers and grocery stores, SDI continues to acquire new qualified customers to many of North America’s largest companies.
SALES TRAINING
Being Canada’s sales marketing leader has its advantages. We know how to sell and are proud to share our secrets with front line employees of some of the countries largest retailers through our in-depth sales training programs. Do the names Sears, Best Buy and Staples ring a bell? They called, we trained and they sold!
MYSTERY SHOPPING
Sometimes the best thing to do is to get a 3rd party to have a look - that’s what companies like Molson, Staples, Ikea, Costco and Good-Year have done. SDI Marketing has an experienced team of Mystery Shoppers that know what to look for and can tailor their visit to meet your needs. With over 2,000 Mystery Shops a year, we know the value of delivering measurable information.
MERCHANDISING
With a national network of representatives, SDI Marketing has the perfect solution for your merchandising needs. Whether rural or urban, we have the coverage that allows us to get the job done right, on time and on budget, Guaranteed!
!
CARD AQUISITIONS
If you’re looking for Canada’s leader in Credit, Loyalty or Private Label Card acquisitions, look no further. SDI executes over 30,000 card acquisition events per year and growing! We’ve helped companies such as PC Financial, Citi, JP Morgan Chase and National Bank become industry leaders. Our secret is simple, we not only acquire new customers for you, but we develop and execute methods to help ensure those qualified customers activate and use your product.
DATA AQUISITION
Whether in person or on-line, SDI has proven, effective methods to acquire the data you need, with the most up to date technology. From surveys, custom contesting to sales leads, SDI can develop a program to get you the information you’re looking for.
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NOW THAT YOU’VE SEEN
OUR PITCH IT’S TIME TO PLAY BALL.
DIVISIONS sports ANDY HARKNESS
VP Sports Marketing Work. 416.674.9035 Cell. 416.817.4190 aharkness@sdimarketing.com
exp
s&a
VP Experiential & Corporate Counsel Work. 416.640.8858 Cell. 416.305.4328 ogleeson@sdimarketing.com
VP Sales & Aquisitions Work. 416.674.8589 Cell. 905.599.1997 gconant@sdimarketing.com
OLIVER GLEESON
GEOFF CONANT
BUSINESS DEVELOPMENT vancouver
montreal
toronto
Regional Manager Work. 604.739.1204 Cell. 604.657.9263 cgaydon@sdimarketing.com
Regional Manager Work. 514.931.8728 Cell. 514.294.0562 moliver@sdimarketing.com
SR Account Manager Work. 416.640.8859 Cell. 416.617.2645 imadeiros@sdimarketing.com
CHRIS GAYDON
MIKE OLIVER
IAN MADEIROS
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