Portfolio & Essays

2013 n

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e ionn D via Syl hion ing s a s F ndi a h c a Mer iplom D

A r t I n s ti tu te A p p li c a ti o n Essays P o r tf o li o & Resume

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Essay

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Introduction I am a fashion sketcher, a lover of detail, and that which is fresh and refreshing. I am beginning in my career, but effortlessly talented with an innate ability to grab attention through my fashion illustrations. I am beginning understand trends and the flow of style, color choice, and fabric movement. Now, I want to grow. I desire to get a better and more a professional understanding of textiles, fashion marketing, merchandising, trend forecasting, and all that is to do with the fashion industry.

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Resume

SUMMARY OF QUALIFICATIONS

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Knack for visual presentations and public speaking Familiar with marketing of social media sites Innovative and self-motivated team player Exceptional organizational and research skills Excellent oral and written communication skills Provides creativity in branding and advertising strategies Driven by meeting specific organizational goals Able to grasp to ideas, meet deadlines and prioritize task Ability to use creative judgment and use resourcefulness

INTEREST AND SKILLS

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Develop budget and expense reports.

Develop marketing strategies and comparative analysis Create visually exciting displays using trendy techniques Produce stunning digital and print presentations Build effective designs and Moodboards Execute marketing and branding plans Effectively communicate with team members

SOFTWARE EXPERIENCE (MAC & PC Proficient)

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MS Word Excel PowerPoint Publisher MS Word Photoshop After Effects Adobe Illustrator InDesign

ion EducatUniversity Full Sail

e 2012 L | Jun F , k r a P N Winter IA DESIG D E M oject: — MFA search Pr

g & Re in d n a r b e R ration: o p r o C s & Website e o g Zal o L d Redevelope udience A t e • g r a T Redefined • Tagline w e N d e t Crea Livingstone College Salisbury, NC | May 2010 • Campaign g in d n a r eb ns and Overall R ig s e Bachelor of Arts- Business Administration D • l a k rigin Created O nding Project Boo • les Rebra a Z •

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e c n e i r Expe Profes

Wgiv 10 sional Ex 3.3 Rad perie io, Marketi ng & M Living Life o nce anageme n Purpo • Design nt Inter se various n digital a campaig nd print ns pr • Manag and assist in web desi omotional e marke gn ting for audience . developm Belk D ent. epartmen t Store Associa | Retail te & Sales • Accom plished annu • Catered to custo al sales and cr mers’ s • Assis tyling an edit goals. t with s d fashio ales and departm n needs markdow ent was . n s visual and e

ly appea ling

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ER NT K G MANAG E AS SISTA EE R WOR T IN IV N T T E U A L K R O R T V A IS S& ND M DM IN ACTIV ITIE | BR AND A t 2010| A 3 n 1 e 0 m 2 t r D a N p R ME R VY BES BA mu n it y, S e r v ic e De RT P E R FO E C N O R C E E | T 0 om y 201 ADOR VOLUN ENCE As s is te d C NYC - M a SON AND AMBAS S y S ch o o l | , r ll a a t H n F CONFE R e C ie N m g U e le R n E L E r A z P a t N S C Ko on POK E C h o ir, NATIO - 2010 | S IPATED IN e C o nce rt n 9 IC o 0 T t 0 R s 2 g A P – in e — L iv ER lle g g s t o ne C o FUNDR AIS re n c e | SECR ETARY TEE R M is s L iv in o u n c il | ORGAN IZED C o nfe t s | VOLUN c ly r je e o t r C r p i a Y n u n A u rch, Q t o rat io H OOL D Pre -Alum ER .E. Zio n C h | MENTOR : H IG H S C rage Mus e um & re s .M T R EASU R A D l il N H A e T s v N ie e E r B Rock & SID is t a n s, Fo o d lp ing M in p te r | P R E IOR CLAS S R o wa n H e d Pro je c t: Ne w O r le o rate d , Mu Tau C h a H OMOR E AND J UN n ar or p IONS E SOP S a in t Be r a R h o S o ro r it y In c COM P ETIT ENT OF TH L ID A S N E R IO P G | E m R n LEG E S igm a G am r nme n t As s o c iat io E R AT COL N IN e v W o T G S r is e | 1 St u de n t e e En te r p r F in s t n St u de

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Admissions Essay I am a daydreamer. I can pause in the midst of normal everyday activities and dream… dream with my eyes wide closed. Open to everyone who passes, but closed-because in that brief moment I can’t see or focus on anything, except that dream. Dreams of being GREAT, dreams of being creatively creative, dreams of working as a creative director for a fashion magazine, dreams of having my very own clothing line and retail store- I just love to dream! But now it is time to transition from dreaming to doing and making these dreams and ambitions into reality.

I first began to do research of the Art Institutes several years ago, seeking a degree and specialized training in fashion design however decided to head down a different path and obtain a Bachelor’s in Business Administration and a Master’s Media Design. Through all of this I never lost my passion for design, color, fit, texture- Fashion. I still had dreams of designing a clothing line- so I kept sketching.

After doing extensive research of the Art Institute’s Fashion Retailing Program, I became increasingly fascinated with how well the program was aligned.

Aligned to not only stimulate my knowledge of garment construction, design, and textile, but also ensures that I as a student will come out with extensive understanding of the business side of the retail industry.

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I sincerely believe that no matter what I decided to do that this program will develop me as a whole. Rather I go in to creative directing for a magazine, designing a clothing line, editing, buying or whatever- I will be ready. I want to be amongst the number of professionals who now have a story of “I was an Art Institute Student and now I am a successful ……” Whatever it is- its my story to write. I’ll write a story of how I used to dream and now I am doing because the Art Institute of Atlanta Prepared me!

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Fashion Sketches k n i P g n i d d e W ss e r D

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. . . s e h c t e k s n o i h s a f y m

The Modern Pinstripe Suit

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Fashion R

etail r n ashio e most f e h fy t k has th or i t n e se id you thin erience f the a e l P “ that uying exp identify to e r o t s ul b f lease that add er s P s e . c s c r su me tore tive mann add o t s s e u its c ts of th a posi ements y l in en elem perience w those e our essa x Y o the e escribe h erience. e, value, d g exp ine, shap n and i y u l e b to th address r.� lo ld shou , and co e textur

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Retail Storey a s s e

To walk into a store and to feel completely comfortable, calm, and welcomed is only a portion of the experience that makes shopping more valuable. Old Navy is a store that not only caters to the needs of a woman, but also responds to the need of the whole family. Although it is not a “high-end brand”, it puts the same effort into ensuring that customers get the quality, style, and feel that most high-end brands offers. There are so many elements of Old Navy that add to the overall buying experience in a positive manner.

One element is the brand’s identity. A brand identity and what the brand puts out in media advertising does effect how a buyer buys? Old Navy’s brand is strong and so identifiable that it is actually a benefit for the in store experience. Shoppers arrive at the store expecting a fun, bright, and comfortable atmosphere, which is what he or she obtains while shopping.

Believe it or not, the second element that I would use to describe this store would be “EASY”. When consumers step into a store they want to find whatever it is they want, easily. In Old Navy, sections are defined. Signs are bold, bright and simple to read. There’s no guessing game who how much a product cost or how much a discount or sale is. Clothing displays are clean, streamlined, and never overstuffed, which is a plus for customers shopping in a hurry. The décor of the store is easy and simple too because Old Navy wants the product to speak for itself.

Lastly, there is value in Old Navy clothing. The store offers the latest trends at a specific affordable price point, which its target audience finds appealing.

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more f ashion sketch es 3 girls le y t s e s e sam d u t i t t a t n e r diffe

t u O ing o G m ’ I ” s s e e h r “T D t h g i n o T

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Stre et Styl e

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Thank you for your time and consideration.

You have just viewed my essays, resume and some of my personal sketches. to d ar w r o f the k o o m I l g fro e of t in u r t i a t e s h n n!

I o o Art lanta S At

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