SPARK Magazine Vol.01

EDITOR

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In the beginning of the digital era when everything is uploaded to the Internet platforms, the value of these pieces of information will be realized only when they are uploaded at the right time. 10 years ago, pictures taken by oneself and songs written by oneself that are uploaded onto online platforms are just pieces of content, the ownership of each of which is only shown with their end credit. So, it is easy to copy or modify original works, and it takes a long time to check which places data are transferred to. There may be intellectual copyright that protects the rights of owners of works created on online platforms, but there is no concrete protection provided by the Internet system when information is sent out all over the world. Nowa days, the digital system has come a long way, to the point where this flaw is clearly seen, resulting in every piece of content nowadays being able to be

traced back to their origins using a smart system. Not only are creative works uploaded onto the Internet now valued as digital assets in order to protect their creators’ intellectual properties, but they are also to be appraised in order to know how much they are worth on the online market. And, thus, a new career emerges: earning a living through NFT.

NFT is an abbreviation for “Non-Fungible Token,” a type of cryp tocurrency with a unique feature: There is only one piece in the world. People without ownership of a specif ic NFT cannot duplicate, nor copy, nor modify its content. NFT is a digital asset that represents a piece of art, video, music, or other media. Creators can convert their works to NFTs, so that their values are shown on online platforms, allowing them to generate income. And it is possible to track purchases, sales, and transfers of

ownership of creative works with the blockchain system without the need for a middleman. Today, NFTs that generate income on the cryptocurren cy market can be converted from any type of creative work, depending on the trends at the time — in other words, creative works must be converted to NFTs in the right place at the right time to generate income. Now that assets that have been created or uploaded to the Internet for a long time are being re-evaluated in the form of NFT, it is not uncommon for creators to flock to mint their works to add value to them. This is also one of the intellectual li censing strategies used to prevent unauthorized use of creative works on the Internet.

The benefits of converting pieces of content or works into digital assets are freedom and openness — that is, creative works that can be converted to NFTs are not limited to works and

collectibles created in the past, but also include newly-conceived works that attract enthusiasts and investors to appraise them and inspire new artists with artistic assets to become full-time digital art creators and make money on the NFT platform. In Thai land, there are numerous artists who have gotten discovered and risen to stardom thanks to their NFT works. NFT works must be bought and sold through a platform for crypto trading called “Marketplace.”

NFT’s role is far beyond merely being a product for sale or display online; Given that various forms of ownership are conceived to support the digital market that is expanding into the Metaverse, NFT is also con sidered a selling point for creators of products and services on social me dia, especially in the game, collectible, sports, media, and entertainment markets.

What do young artists need to know before selling their NFT works?

Know cryptocurrency trading systems in order to create a wallet also known as “My Wallet” to pay for con verting works into digital files. and converting digital money to physical cash;

Know systems for uploading and converting file formats into NFT-supported file formats, such as gif, jpeg, png, svg, mp4, webm, glb, mp3, wav, flac, pdf, html (zip archive), and md, and that the larger the files, the higher the fees or Gases;

Know that NFT can be sold as a collection or as a sin gle work file;

Know that NFT can be sold in two options: fixed price or time auction;

Know that you must understand the market on the platform where you want to sell your NFTs;

Know how to socialize, express yourself and your lifestyle, and communicate with the people in the community on the platform where you want to sell your NFTs;

Know that creating works with a clear character is comparable to building a brand through works.

METAVERSE

WITH METAVERSE THE CREATION PRODUCTS

2025 is the year when the “Ready Player One” film says a virtual reality called “Oasis” will come; when wearing headsets can change people’s lives in every dimension. The film’s imagination does not appear to have to wait until 2025, as the future of virtual reality is now underway under the name “Metaverse,” which has become a hot topic to dis cuss when a startup develops a business plan, or an online earner develops a sales plan. Giant IT firms in Silicon Valley, leading digital media profes sionals, and online platform creators all place a high value on the existence of a virtual world that will forever change the way people live their lives.

“Metaverse” was first mentioned by Nobel Prize winner Neal Stephenson in his book “Snow Crash” in 1992. The book defines “Metaverse” as a 3D parallel world, in which people can immerse them selves in a virtual reality experience using IEEE hardware devices that are directly connected to their brains. To enter this world, people are required to wear an avatar, which can be generated based

on either their own or other people’s appearances.

“Metaverse” is defined on the one hand, ac cording to Wikipedia, as a universe of 3D digital worlds, which is a combination of the terms “meta” and “universe.” Mark Zuckerberg, on the other hand, posted on his Facebook that Metaverse is a concept that combines physical reality, virtual reality, and augmented reality. All of these, however, are just ideas of how they envision the Metaverse to be. No one nor companies can really tell exactly what it is going to look like.

To make it easier to define “Metaverse,” using the concepts of IT professionals from each school, its essence is comparable to that of a large platform — large enough to be referred to as a new world for humans. This platform is built to enable both what is possible and what is not possible in the real world. For decades, the Internet has fostered the habit of exploring the world through screens. From now on, it will be more than just a place through which you can “connect” to social networks at any

THE COMING OF METAVERSE COMES CREATION OF VIRTUAL PRODUCTS AND SERVICES.

time, but rather a place in which you can “immerse” yourself in a virtual reality technology-enabled ex perience through every sense that is realistic in all dimensions.

For Metaverse to function properly, three main factors are required: virtual space, connecting device, and avatar. Simply put, the virtual space is a platform, a website, or an application that focuses on 3D composition; The connecting device is a device used to connect to a human’s sensory ner vous system that allows for more engaging digital content access, such as headset and haptic; And the avatar is a virtual representation or identity of a user in the virtual world, which is the most important part in driving Metaverse into the new age of the digital world.

With the coming of Metaverse comes the cre ation of virtual products and services. Although they are merely a part of the generally more accessible virtual world, for they typically come in the form of social media or games, there are many other prod

ucts and services that Metaverse citizens may need, such as museum tour services, virtual world travel services, mental therapy services for those suffering from stress, entertainment services tailored to sub cultural niches, and many more.

This is only just the beginning. It is now up to young designers and creative minds to transform Metaverse into the world we desire. So, it’s no sur prise that no one can clearly describe what Metaverse is going to look like, and that there is no unanimity on what it will look like, for everyone’s dream world is different. That is why making dreams come true is truly challenging.

If Metaverse is a new world for humans, it will not be complete by now. However, that doesn’t necessarily mean it has not arrived yet; On the contrary, we may be unaware that we are part of a vital piece of the puzzle driving this virtual world towards completion one step at a time.

THE FUTURE IS NOW

The rapid development of technology against the background of the great resignation caused by the COVID-19 pandemic has brought about “careers of the future” that many people could never have imagined before, implying new possibilities and even new frontiers for living. What careers should you keep an eye on in the near future? Allow us to prepare you for the careers of the future.

Game Designer AR Platform Software Engineer

Technological advancements have changed how users connect to the online world. Various technology companies are now dealing with mas sive amounts of data being fed into their platforms, they must therefore hire software engineers who special ize in platform design, networking, data storage, distributed computing, artificial intelligence, natural language processing (NLP), and user interface (UI) design.

For anyone who wants to work as a game designer for a company in the Metaverse, skills in designing and delivering VR games as well as quick problem-solving are much needed to enable real-time feedback. This posi tion is required to work with a diverse range of positions, such as product designer, content curation strategist, researcher, software engineer, artist, and executive.

Product Manager NFT Strategy Expert

A blockchain-powered digital asset that represents an entitlement to an asset in the virtual world, each NFT has unique value, and many companies in the Metaverse have chosen to adopt such an innovation. Pursuing this career necessitates indepth knowledge of blockchain tech nology, comprehension of the concept of NFT creation and engagement programs, and the ability to analyze industry trends to formulate strategies and identify opportunities for effective adjustments to plans and actions.

Product manager is responsible for developing marketing plans to create a social experience of using VR technology, improve remote user visibility, and expand platform user connectivity. It also participates in the process of adopting product market ing plans and strategies and informing internal departments that are involved. As a result, the ability to understand from the user’s perspective, collect feedback, and identify business op portunities for existing products is critical for the position.

PREPARE OUR STUDENTS to Become Masters of All Trades

When All-Round Knowledge and Readiness for Challenges Coming Our Ways Are the Future

A Conversation with Asst. Prof. Dr.Kamol Chiraphong, Dean of the Faculty of Digital Media, Sripatum University and Digital Content Special ist with Experience in Architecture and 3D Design

All phenomena in technology and innovation that have been occurring in 2022 have implications for future living. The fact that various business es have been transitioning towards fully-fledged digital businesses raises an important question: How can we develop our skills for this new world? And what is most important for those aspiring to work in these fields is none other than creativity and attitude. Employees of the future must be equipped with resilience, flexibility, and adaptability. Arts, technology, and design were previously separate, but now there is a method known as interdisciplinary that allows people with different expertises to collaborate on projects. It is a learning model that enables students to gain a better all-round understanding of the indus tries, preparing them to work in the industries by creating an “environ ment” suitable for the convergence of

diverse bodies of knowledge for the 21st century.

For a prime example, look no further than the Metaverse. Visual effect animation was previously limited to the entertainment industries, but there are now many more opportuni ties and careers in the digital world for younger generations to capitalize on and pursue when it comes to visual effect animation. To do so, they must be more knowledgeable about this environment than anyone else in order to build a business in the virtual world.

We are a creative faculty — open minded with no boundaries in thinking. We place a high value on building a community of artists and designers by having our students study together for the first three semesters to learn about possible things in all of the related fields. This will prepare them to be masters of all trades with knowledge that extends beyond their specific field. In the future, we would like to focus more on the business side, beginning with master’s degrees, to develop human resources who under stand digital industries, see opportu nities, and build networks that promote success in these fields. Hopefully, learning with us will enable our stu dents to reach their full potential.

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OF TRANSFORMING RAW DATA GRAPHS, AND EVEN THAT HELP THE RICH

VISUALIZATION PROCESS TRANSFORMING DATA INTO GRAPHS, CHARTS, EVEN VIDEOS HELP EXPLAIN RICH CONTENT

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Regardless of where global infor mation production originates, it con tributes to the rapid growth of data and the fact that it has become an increas ingly important part of our lives. Given the ever-increasing amount of data, it would be somewhat inaccurate to say that data are simply numerical assess ments of things, because in reality, data are like small components that can serve as another language to create mutual understanding among people — that is, it is these little things that are telling us what people want. Massive amounts of data may no longer be as valuable to brands as systemically arranged and organized data in a new easy-to-understand language.

Because a picture is worth a thousand words, “data visualization” has helped change the notion of cre ating value for information, allowing us to discover new styles of information presentation and see more trends in data. The use of graphics rather than text in the presentation of information makes it easier to digest and apply the information. Data visualization is the process of transforming raw data

into graphs, charts, and even videos that help explain the rich content in order to create a communication style that is easy for the audience to under stand, all while increasing the reliabil ity of the data. Not only does this make content concise and visually appeal ing, but it also aids in gaining insights from data; For example, the applica tion of data visualization in the tourism industry allows travel companies and their customers to obtain clear, insight ful information as well as to use the information to make adjustments to their travel plans to make them more suitable.

Today, data are frequently used in conjunction with machine learning to create powerful analytics. With that being said, the amount of information on our planet is enormous, making it challenging to see a big picture and understand and analyze data. Data visualization may be a tool that aids communication, allowing over a tera byte of data to be exploited, creating values comparable to gold in the digital world and affecting many busi ness circles.

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https://www.wgsn.com https://www.affde.com/th/ creator-economy.html https://www.hakwamroo.com/ the-creator-economy/ https://www.plotter.in. th/?p=25906

https://capitalread.co/ https://www.nationtv.tv/ original/378851206

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The scope of the term “Creator Economy” was redefined by The New York Times in 2021, from “content related to style” to “content relat ed to business.” This is a reasonable consider ation given that the global influencer market is expected to be worth $15 billion in 2022, up from $9.7 billion or nearly doubling from 2020. Creator economy is considered the most rapidly growing type of small business in the United States. This changing landscape is a result of the “Internet” supplanting the “Big Media” that once dominat ed the world of presentation, creating dialogues for audiences. The Internet has permeated every aspect of people’s lives, allowing for easier access to information and, more importantly, giving ordinary people opportunities to become celebrities on social media by creating their own various kinds of content.

Economic models are changing; With more content than ever before, it is no longer just for entertainment, but rather is becoming every thing. Content has so much potential that social media platforms like Facebook, Instagram, Tik Tok, and YouTube, must compete for it, employ ing a variety of strategies, ranging from giving more revenue from subscriptions fees to content creators, to sharing with them membership fees

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and advertising fees, to tipping from audiences. Because of the market’s constant growth, we can sell our content online through a wider va riety of channels, while also looking for platforms that are best suited to the types of content we create, such as Tumblr and WordPress for blog gers, Mixer for live streamers, Instagram and Pinterest for photographers, and TikTok for media creators.

On the one hand, creator economy is close ly related to the American Dream in that content creators who work hard enough will be reward ed with financial freedom and the opportunity to become successful entrepreneurs. And many of them begin to build brands and small busi nesses around their more well-known social statuses in order to enhance the capability to monetize on their own fan bases. People working on their dreams, creating opportunities, and earning money from their expertise and passions comprise the creator economy. Who would have thought we could make money at home playing computer games or making funny videos? How ever, everything is now possible.

In 2019, approximately 86% of people aged 13-38 years old in the United States said that if given the opportunity, they would like to become

an influencer, which coincides with the finding in Index Ventures’ Creator Manifesto that most teenagers prefer to be a YouTuber rather than a celebrity because the value of creativity tran scends fame and money. Furthermore, the economy is also opening its doors to workers from various fields, so creators do not have to abandon their old ways of working; They remain doctors, teachers, or engineers, but they simply expand their bodies of knowledge and commu nities and earn income on the Internet. Given that the influencer economy is transitioning into the creator economy, 52% of respondents define their media identity as a creator while only more than 32% as an influencer. What is the differ ence? According to strategist Zoe Scaman, in fluencers have a large audience and stylish content and work with brands, while creators are passionate about the content they create, building the power of communication until their communities that are willing to pay to view their content are formed. This is not to say that influ encers cannot be creators, nor that creators cannot work with brands; It is simply a matter of determining the importance of what they do and the sources of income they prioritize.

Get to Know “Character Licensing,” a Business That Makes Money from Characters that People Love

When talking about characters people around the world love, many people think of Disney characters, heroes from leading studios, or characters from all-time popular Japanese manga like Doraemon, which are much loved by both children and adults. These characters continue to generate income for their owners and copyright holders. Some of the creators may have already passed away, but these characters continue to live in people’s memories, appearing in works that are released afterwards for new er-generation fans to get to know them. This is the mone tization of “Character Licensing” — the purchase or lease of licenses to produce products and services featuring characters, from clothes, bags, toys, collectibles, and games, to movies, themed cafes, and themed parks.

Each character created is actually an intellectual property; Creators can apply for copyright protection that lasts for at least their lifetime and a period of 50 years from the end of the year in which they die, and once their copy

right terms expire, their works enter into the public domain and can be used without restriction. They can also register trademarks for their characters, which can be renewed every ten years for another ten years. This option is appro priate for those who have a keen eye for character man agement; The better they understand which types of products their characters suit, the more opportunities for them to expand their business, the more connections they have with brands, and the more directions they can devel op their business in.

As can be seen, the world of character licensing offers an abundance of possibilities, and brands are well aware of these opportunities as well. Creators can further devel op their characters into both products that generate income and cartoon characters that impress fans. The more unique, captivating, approachable, and capable of expressing emotions and feelings they are, the easier it is for them to win people’s hearts.

KEY

•For those enjoying drawing on tablets, smartphones, or laptops, this is an opportunity to turn your hobbies and passions into careers;

•Of course, there are always laws to consider when purchasing, selling, or leasing character licenses. Be sure to study copyright laws, trademark registration, and other related laws before entering into any agree ment or contract. Consider consulting and seeking advice from a legal professional, as there are brands, entrepreneurs, and licensing agents in this industry who will purchase or license your characters to produce various products. You can agree on “who” to buy or license “which” characters. All characters are not re quired to be lease-purchased.

•Actually, you creators do not have to wait for brands or businesses to contact you first in order to purchase or lease your characters; There is a lot of equipment and technologies out there in this day and age that allow you to try developing your own products, such as smartphone case, griptok, zine, sticker, mug, and clothes. For cost control, begin with pre-order or make-to-order.