HOW TO OPTIMIZE YOUR SITE FOR VOICE SEARCH
In the coming future, voice search is expected to rule the empire of search engines. Experts believe that more than half of the users will use voice search for exploring internet by 2020. It can be defined as the search mechanism where the users make their voice queries (i.e. queries made by speaking) to the search engines using a device which may include a home assistant, a mobile etc. The rapidly growing statistics of voice search users have flooded the market with ‘smart speaker’ devices like Amazon’s Echo, Apple’s new Home Pod, and Google Home. The increasing demand of these devices proves that voice search has reached our homes with an intention of staying longer. A few ways of optimizing your website in accordance with voice search are: 1. Speed up your website For an effective voice search, it’s important to keep track of the speed of your website. Two of the most effective ways of improving the site speed are – on your key pages, you can adapt Accelerated Mobile Pages (AMP) which makes your web content more accessible on the mobile devices; or you can enhance your site through a responsive web design which renders way more benefits to your site than merely enhancing its speed. It also helps in reducing the bounce rate by retaining the viewers of your pages. 2. Secure your website Researchers say that an HTTPS security not only boosts the search results of a site but also plays a vital role in voice search as it has been discovered that voice search results usually include the URLs which have adopted HTTPS.
3. Content Optimization A poor content can degrade the performance of even the fastest loading website. Even if you have already uploaded a few articles and blogs to your site, it is recommended to conduct a content audit for checking the articles which need a repurposing, for, an outdated content does not flavor well. To avoid this restructuring of content, you should consider creating evergreen content.
4. Strong Back links we all know what vital role back links play in forming a foundation of any website. In voice search, Google presents to you a single most appropriate answer, instead of the list of tens of probable links which is rendered by the traditional search. This indicates that Google requires having extreme confidence in the accuracy of the information it provides and to help to ensure this accuracy, the algorithm of the voice search may rely on domain authority rather than page authority. In other words, if Google has found an answer to voice search answer on any of its most trusted websites, it doesn’t bother about the other links that lead to the same enquired page.
5. Customer Interaction Customer inquiries are a major part of any business. If you have added voice search with your website, then you must always be ready to accept the voice queries of customers and answer them. 6. Higher Ranking The high the ranking your page has on a specific keyword, the higher are the possibilities of getting that page chosen by Google in the results of voice search. Google often gives voice searchers the content which has already been proven trustworthy in the search engine result pages.
Source: http://sdssoftwares.co.uk/how-to-optimize-your-site-for-voice-search.php