Combining Strategic, Creative and Technical Thinkers.
Combining strategic, creative and technical thinkers to d eliver insightful and effective communicatio n results on brief, on budget and on time.
Meet the Thinking Team Our objective, across all projects, is to create unique design solutions that strategically communicate your marketing message and meet your corporate objectives, on time, on brief, and on budget. Seamer Design is a leading edge design management firm, servicing local, national and international clients, ranging from small to large corporations, franchise systems and Government agencies. We are a full-service agency specialising in brand management, graphic design, advertising, marketing, new media and communication for all on-line and printed material. Our team are on the cutting edge of creativity in both print and new media, delivering distinctively fresh ideas, aesthetics and service. We manage your project from start to finish including handling print production and multimedia implementation. You’ll have one personal account director, who gets to know your business inside out, overseeing all elements of your communication ensuring continuity and making life easier for you.
What We Think In all that we do we focus on achieving optimal commercial outcomes that drive revenue and profit for our clients. Our advice is formulated at all times with this key objective front of mind. Our collaboration fuses consumer science with the art of creative marketing to effectively drive results and distinctive communication strategies. We are transparent about our practices, and communicate all activity to ensure you are comfortable with all outcomes.
Strategic Thinking Brand Strategy Understanding your customer’s needs and shaping your business to deliver exceptional products and services is a daily challenge faced by businesses small or large, local or multinational. Marketing decisions impact directly on a business’ financial performance. Different market segments will offer different profit potential. In deciding which segment to target, businesses must identify which potential customer groups will maximise returns. Similarly, different products will have different profit margins. Knowing which are your most profitable offerings is fundamental to decisions at a strategic and tactical level. It is these challenges that we seek to explore and manage. By working together we develop well thought-out business and marketing plans that reflect market needs in accordance with your organisation’s capability, business lifecycle and desired direction. Our services include: • Brand audit • Customer segmentation • Brand strategy • Positioning and channel strategies • Product development • Communications planning
Creative Thinking Brand Development The birth of a corporate identity or brand is an exciting challenge. Brands are a product or services’ way of communicating to the world and most importantly, present and prospective customers. This is why it is imperative that consumers notice and understand yours. A brand begins with a design statement or logo that must encapsulate the soul of a product, or organisation. This symbol, be it prose or emblematic must give meaning, and convey purpose and nature to a commercial-weary public already bombarded with as many as 3000 advertising messages everyday. We believe brands that are noticed are brands that are different. Our approach is based on recognising and exploiting such differences across all channels to market. Our services include: • Naming • Concept and image development • Trademarking and registration
Communications Successful businesses are developed through consistent communication, delivery and performance. The way in which messages are communicated should, directly or indirectly target the desired audience and positively influence their propensity to ‘purchase or act’. Selecting the right mix of communication elements needs to be researched, planned and executed with precision. Essentially, it is the communication and design process, and resultant outcome, that brings business strategy to the forefront. Our services include: • Campaign planning
• Graphic design
• Stationary
• Corporate brochures
• Product packaging
• Photography
• Advertising
• Copywriting and editing
• Trade show displays
• Public Relations
• Special events
• Merchandise
Technical Thinking Understanding the way in which your customers research and interact with your company online is essential. Working with our clients we seek to understand these information transactions and achieve creativity with approaches to new media and system integration. Strategy is at the forefront of all online solutions and it is backed up by distinctively fresh ideas in aesthetics and technical service to ensure that your brand is being delivered consistently across all digital applications. Our team brings several years of experience in project development in Government, Large Multi-National Corporations, through to small businesses. Our successfully completed projects have included dynamically driven website development, e-Commerce development, content management development, 2D and 3D animation and email marketing. Our services include: • Web design and development • 2D and 3D animation • Extranet architecture design and development • Banner advertisement design and development • Content management system/customisation • Intranet architecture design and development • Email marketing
Fee dba ck
Pro duc tio n
Client Brief
Brand Audit Focus Groups
Testing
Research
Refinement 2D and 3D Animation Email Marketing
Strategic Planning
Implementation
Web Design and Development
Name and Positioning
Client
CMS
Intranet/Extranet Architecture
Customer Segmentation
Public Relations Pac kag ing
Advertising
Creative Output
Photography Communication
Brand Strategy Product Development Channel Strategies
Communications Planning Corporate ID
Trademarking and Registration Brand Development
Our Clients Think We’re Great
Corporate Identity
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1. Motek, 2. Choco Churro, 3. Hoddles Creek, 4. Australian Retailers Association, 5. CLB Training & Development, 6. Choice Training Solutions, 7. Kellybrook Winery, 8. Department of Victorian Communities, 9. Harberry Property Group, 10. Department of Innovation, 11. Mr. Roast, 12. Kids ‘N Karts, 13. Next Talent Development, 14. Angus Levitt, 15. ODA, 16. Ultimate Tiles
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17. Fairfield Aged Care, 18. Money Depot, 19. Department of Innovation – eGov, 20. Real Estate1, 21. Vesbar Wine Club, 22. Wine Supply, 23. Originous Indigenous, 24. My Checkout, 25. Baldwin Consulting Group, 26. Footy Voice, 27. ESEP, 28. Telstra Exchange, 29. Citrus Splitzer, 30. Active Hearing, 31. Barista, 32. CFA Connect
Brand Development Australian Retailers Association
Franchise Council of Australia Fr
Logo Design, Stationery, Information Brochure
Br Brand Development, Member Brochure, Registration Form
Angus Levitt
Rentall Seek k
Logo Design, Stationery, Information Brochure
Logo Design, Stationery, Information Brochure
Active Hearing Retail Advertisement
Active Hearing Website Design, Clinic Conceptual Development
Active Hearing Brand Development, Stationary and Product Advertisement
Brand Development Mr. Roast Logo Design Stationery Menu Design, Stationery,
iVenture Experiences
Citrus Splitzer
Logo design, Website, Smart Card
Logo design, Plant Labels, Pot Label
Choco Churro Point Of Sale Poster
Choco Churro Logo Design, Menu
Choco Churro Mascot Creation, Store design
Co mmunicatio n Communicatio Information Victoria
City Collection
Set Of Calendars For Melbourne Show
Corporate Shirt Catalogue
Sport & Recreation Victoria
Red Rooster
Planning Institute of Australia
Information Brochure
Information Brochure
Planning Week Information Brochure
Department of Education Victorian Government Schools Brochure
Department of Education Right School Right Place Book
Department of Education Application Forms, Press Advertisement, CD Face
Co mmunicatio n Communicatio Healthy Habits
Banjo’s
In-store Advertising Campaigns
Easter In-store Advertising Campaign
Tuftmaster Carpets
Seriously Vodka
Banjo’s
Environmental Advertising Campaign
Pinky Promotion Advertising Campaign
In-store Advertising Campaign
Discover English
Hairhouse Warehouse
Discover New Horizons Information Brochure, Location Card and Enrolment Form
Franchise Information Booklet
Matchbox
Victorian Multicultural Commission
Franchise Information Booklet
Using Interpreting Services Manual/Folder, Interpreter Symbol Translation Card and Desk Tent
Packaging Wet & Wipe
Taxi
Point of Sale Stand, Product Packaging
Game Board Development, Design, Packaging
Choco Churro
Nordsjรถ
Take-away Product Packaging, Hot Drink Packaging
Brand Development, Label Re Design, Packaging
Kellybrook Winery Brand Development, Label Design
Axedale Reef Brand Development, Label Design, Packaging
Hoddles Creek
Wickhams Road
Brand Development, Label Design
Brand Development, Label Design
Multimedia Rinnai
Buyer Solutions
Design, Development, Content Management System Integration
Design, Development, Content Management System Integration
Chique Events
Telstra
Brand Development, Website Design, Development, Content Management System Integration
Brand Development, Website design
Department of Justice
Lady Gowrie
Victorian Fire Services Commissioner Website Design and Development
Website Design and Development
Active Hearing
CLB Training & Development
Website Design and Development
Design, Development, Content Management System Integration, E-commerce
Suite 1209, 401 Docklands Drive Docklands, VIC 3008
P: (03) 9008 9838 | F: (03) 9008 9837 E: info@seamerdesign.com
www.seamerdesign.com