The Original Cake Company wanted a brochure which would be used to show off their cakes to potential suppliers and also highlight the various ranges they make. The Original Cake Company is a small family run company and so I wanted to get this across with the brochure as well as highlighting the various ranges they do. The director of the company had a very quirky way of writing which gave the copy a very distinct feel so I wanted to replicate this in the aesthetic by giving it a handcrafted almost notebook/cookbook feel which would work nicely with the copy and also play off the fact that all the cakes are handmade. When constructing the brochure it was important to show off the beautiful imagery while still provide the relevant information and finding a way for the two to happily co-exist.