Section
BRAND IDENTITY
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Table of Contents
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Table of Contents
BRAND IDENTITY
OUR MISSION
P07
BRANDING/STYLING Logo Useage Type Families Color
P08 P10 P12 P14
LIFESTYLE Photography
P16 P18
ILLUSTRATIONS Assorted Illustrations Illustrated Typography Combining Assets
P20 P22 P24 P26
SOCIAL Social Examples
P28 P30
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Section
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Section
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Brand Mission
WHO ARE WE?
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Brand Mission
OUR MISSION Connecting people with a simple activity that requires no electronics.
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Intro
Branding/Styling These elements make up the Hacky Sack brand identity. As follows are the guidelines for use of our logo, type-families and color palettes.
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Branding/Styling
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Logo Usage
LOGO This is the official Hacky Sack logo. TRADEMARK Hacky Sack is a word mark - this means the word can be designed and implemented in anyway to represent the Hacky Sack brand. Anytime the work Hacky Sack is used in any copy or design, it must be paired with registered trademark symbol (Hacky Sack®).
The logo must have the text “The Original Footbag” in order maintain its trademark. Do not remove.
LEGAL Legal copy when using the Hacky Sack trademark: ©2015 Wham-O, Inc. All Rights Reserved. ® and TM designates U.S. trademark of Wham-O, Inc. and are under license by The Original Footbag, Inc.
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WHAM-O LOGO Wham-O, Inc. logo use is optional on all assets
Branding/Styling
USAGE
3 Main Logo Formats
White Backed
Knocked-0ut
White Outline
Incorrect Logo Formats
Removing Elements
Pinching
Stretching _11
Type Families
ONLINE USE
MEDIUM CASE
For use on body copy
BOLD CASE
For stand alone headers and site nav titles.
AVENIR NEXT MEDIUM
AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz 0123456789!@#$% AVENIR NEXT BOLD
AsBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz 0123456789!@#$%
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Branding/Styling
ONLINE USE
MEDIUM CASE
For headers over body
copy, and product pricing.
DOBBOCHISEL
AaBbCcDdEeFfGgHhIi JjKkLlMm NnOoPpQq RrSsTtUuVvWwXxYyZz 0123456789!@#$%
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Color
COLOR PALETTE A
RGB 46 0 39 HEX 2E0927
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RGB 217 0 0 HEX D90000
RGB 255 45 0 HEX FF2D00
RGB 255 140 0 HEX FF8C00
RGB 4 117 111 HEX 04756F
Branding/Styling
COLOR PALETTE B
RGB 220 53 34 HEX DC3522
RGB 217 203 158 HEX D9CB9E
RGB 55 65 64 HEX 374140
RGB 42 44 43 HEX 2A2C2B
RGB 30 30 32 HEX 1E1E20
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Intro
Lifestyle Hacky Sack is about reconnecting people. Giving yourself a digital detox, taking a break from the normal routine.
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Lifestyle
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Imagery
LIFESTYLE All images associated with Hacky Sack should represent the spirit of the brand. Hacky Sack photography should evoke the feeling of fun and playful interaction. Not just with the product itself, but with the people surrounding it. This is a major way Hacky Sack will promote the spirit of the brand and connect with consumers.
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Lifestyle
Intro
Illustration Our supporting graphics consist of a wide array of illustrations. The style and quirky nature of these illustrations allows them to live on their own and in groups.
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Illustration
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Assorted
ASSORTED ILLUSTRATIONS
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Illustration
HIGHLIGHTS/CALLOUT ICONS
HIGHLIGHTS/CALLOUT ICONS
WINGDING ICONS
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Type
ILLUSTRATED TYPOGRAPHY In addition to the illustrations, hand-done typography is the second asset for the Hacky Sack brand and style. The type style may vary to represent different time periods or brand messaging. It should create energy and represent the attitude of Hacky Sack.
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Illustration
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Combining Assets
COMBINING ASSETS These are some examples for applying the different visual elements together. Illustrations, Typography, and Photography can be combined in many ways to represent the brand of Hacky Sack.
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HS Assets on Web
Illustration
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Intro
Social Primary social channels for Hacky Sack will be Facebook, Instagram, Twitter and Youtube.
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Social
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Assets
SOCIAL ASSETS These are some examples for applying the brand elements for social promotions.
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Social
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Contact
BRAND IDENTITY
CONTACT Address: FPO FPO FPO FPO FPO FPO FPO FPO FPO FPO FPO Phone: Toll Free - (xxx)-xxx-xxxx Fax - (xxx)-xxx-xxxx _32
Website: www.hackysack.com Email: info@hackysack.com
Follow Us:
End
Thank
s
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