Listing and Selling Your Home
SearchCaliHomes.com
The Search Cali Homes Team
OUR MISSION
Our mission is to be a trusted partner for all of our clients’ real estate needs. We not only strive for 100% client satisfaction...we guarantee it. FROM CLICK TO CLOSE, Search Cali Homes is your one-stop-shop for buying, selling, and investing in Southern California real estate.
SCH FINDS YOUR BUYER! SearchCaliHomes.com BUYER MEMBERS Our BUYER MEMBERS choose SearchCaliHomes.com to search for their next home over other real estate websites - we register hundreds of new buyer members every month! Search Cali Homes’ Inside Sales Agents are experts at connecting our buyers and sellers. They call, text, and email our registered buyer members who are searching for a home like yours. Plus, they canvass your neighborhood to find additional buyers. Bottom line... MORE EYES ON YOUR HOME!
THE TEAM ADVANTAGE MEET YOUR TEAM
To achieve our mission of 100% client satisfaction, we have built a team of specialists, working seamlessly as a well-oiled machine. Our skilled agents are laser focused on SELLING YOUR HOME, and negotiating the best deal for you. Most agents must balance that goal with time spent on transaction paperwork and marketing... but not Search Cali Homes agents! Our team is structured to ensure that every team member is doing what they do best, whether that is client-facing or behind the scenes.
LEAD AGENT: Your Lead Agent Listing Specialist is here for you every step of the way in your home selling process. They are your primary resource and professional representative in all contract negotiations through closing. They will help guide and advise you through the decision-making process.
CLIENT EXPERIENCE MANAGER: Marcia Zayas Marcia is your dedicated resource and will be in communication with you throughout the listing process, all the way to the closing table. We are committed to exceeding your expectations and ensuring you always get the attention you need and deserve. If at any time you feel we could be doing anything better or different, please reach out to Marcia to discuss.
LISTING COORDINATOR: Rylie Thiel Rylie will guide you smoothly through the process, from preparing your home for market, all the way through to closing. Before your home is listed, Rylie will schedule staging and photography, as well as coordinate key box placement, showing instructions and signs. Once a contract is received, Rylie will coordinate your contract paperwork and work with the lender and title company to ensure that you close on time.
THE TEAM ADVANTAGE MEET YOUR TEAM
THE FOUNDERS: Jonathan & Mike Loewenberg The Search Cali Homes Team at Keller Williams is a division of The Search Homes Network LLC, founded by two brothers who combined their successful careers into a real estate powerhouse! Jonathan, a TOP 1% Agent with over a billion dollars in sales and 18 years of experience in real estate, and Mike, a data scientist and lead generation guru with 25 years of experience and billions of leads generated.
INSIDE SALES AGENTS (ISA) / HOME LISTING SPECIALISTS: Stephen Davis | John Labra | Olivia Doyen Our ISA team’s mission is to ensure that listing your home is effective and efficient. Our Inside Sales Agents are highly skilled lead generators working hard 7 days a week, day and night, to find buyers looking to buy your home. They respond to leads, make prospecting calls, and vet potential buyers to ensure we’re not just finding buyers, but finding you the right buyer.
BEFORE WE LIST YOUR HOME
Getting the word out to the public and other agents is VITAL to our selling strategy and success.
Our Pre-Market Process: • Pricing Strategy Plan using Scientific Market Analysis • Marketing Strategy Plan • Professional High-quality photos of inside/outside of your home • 3-D Virtual walkthrough video of your entire home • Drone Video(s) of the outside of your home & any nearby landmarks/attractions • Professional Staging Consultation • Create a Custom Landing page for your home • SCH Buyers searching for a similar home are emailed/texted and called • Launch Social Marketing Ad Coming Soon campaigns • Agent to Agent Marketing using our email platform: We email all active agents in the surrounding areas so they can let their clients know about your home.
BEFORE WE LIST YOUR HOME TOP-QUALITY MEDIA
MORE SHOWINGS
HIGHER, FASTER OFFERS!
HD PHOTOGRAPHY | 3-D MODELING | DRONE VIDEO Nearly 100% of buyers will view your home
online before seeing it in person. The presentation of your home in all forms of media greatly influences how quickly your home will sell, and for how much. We invest in our listings, paying the cost of the best quality photography, 3-D models, drone videos, and more to set SCH properties apart from the rest.
PROFESSIONAL LANDING PAGE We create a landing page for your home on our site and begin advertising on social media and to all the agents in the surrounding areas.
STRATEGIC POSITIONING IN PRICING We don’t price your home to sit, we price it to SELL using Scientific Market Analysis and over 30 years of real estate and marketing experience.
HOME STAGING To ensure the “wow factor”, we pay for a professional staging consultation to prepare your home for sale.
SCH BUYER MEMBERS Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming
soon” properties. We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.
AGENT TO AGENT MARKETING
PRICING YOUR HOME
KEY MARKET FACTORS | COMPETITIVE MARKET ANALYSIS The proper balance of these factors will expedite your sale. PRICE Pricing your home correctly from the start is the deciding factor on how long it will take to sell it. CONDITION The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value. COMPETITION Prospective buyers are going to compare your property – both the condition and the price – to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area. TIMING Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 40 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers. LOCATION Location is the single most crucial factor in determining the value of your property. TERMS Terms structured to meet our objectives are essential to successful marketing.
MARKET FACTORS WITHIN YOUR CONTROL: • Price • Property Condition • Staging • Availability for Showing FACTORS YOU CAN’T CONTROL • Competition • Buyer’s or Seller’s Market • Interest Rates • When the Perfect Buyer walks through the door
PREPARING YOUR LISTING FOR SALE You don’t get a second chance to make a great first impression! Below are some simple ways to maximize your home’s appeal:
EXTERIOR • Keep the grass freshly cut • Remove all yard clutter • Apply fresh paint to wooden fences • Paint the front door • Weed and apply fresh mulch to garden beds • Clean windows inside and out • Wash or paint the home’s exterior • Tighten and clean all door handles • Ensure gutters and downspouts are firmly attached
INTERIOR • Remove excessive wall hangings, furniture, and knick-knacks • Clean or paint walls and ceilings • Shampoo carpets • Clean and organize cabinets and closets • Repair all plumbing leaks, including faucets and drain traps • Clean all light fixtures
FOR SHOWINGS • Turn on all the lights • Open drapes in the daytime • Make arrangements for pets to be secured and out of sight • Play quiet background music • Light the fireplace (if seasonally appropriate) • Infuse the home with a comforting scent like apple spice or vanilla • Vacate the property while it is being shown
YOUR LISTING IS LIVE!
MASSIVE INTERNET EXPOSURE: Your home is plastered all over social media to a highly targeted audience of active potential buyers. SCH BUYER MEMBERS Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties. We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour. YARD SIGN Placement of the “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic. TEXT MARKETING Buyers who are interested in your home text for more pics and info, allowing us to capture their information and follow up with a phone call. 95% of all consumers view properties on the internet prior to purchasing. (According to the National Association of Realtors®)
SOCIAL MEDIA Your home will be featured on our blogs and social media pages. EMAIL MARKETING We market to and communicate regularly with qualified buyers in our database. COLOR PROPERTY FLYERS Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers. BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.” SHOWING TIME Remote showing convenience that texts/calls/emails sellers to make sure they know about showings ASAP. We follow-up for feedback within 24 hours of showings. OPEN HOUSE Conducted by trained agents, utilizing social media postings, door knocking, and physical advertising through signage to create exposure for your listing.
AFTER WE LIST
QUICK, RELIABLE RESPONSIVENESS We promise to return all calls within two hours of receiving them. CANVASSING YOUR NEIGHBORHOOD We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property. SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction. UPDATES ON THE MARKET We continuously monitor the market activity in your area and inform you accordingly through weekly reports. ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries. 24-HOUR AVAILABILITY The SCH Team is available 24 hours every day to field calls on your listing.
CONGRATULATIONS, YOU ARE IN ESCROW! Once we receive offers on your home, your agent will review and advise you on the pros and cons of each offer. You may opt to sign an offer immediately or to work with your agent on crafting a counterproposal to ask the buyer for an improvement on price or terms. Once both parties have signed, the road to closing begins.
Disclosures - Your buyer has the opportunity to review any disclosures that you have provided, as well as any Homeowners Association (HOA) documents.
Title Review - Title Insurance guarantees to the new owner that the property is transferred to them without any other claims or liens that could impact their ownership. Your SCH agent takes an early look at title documents to ensure smooth sailing.
Inspection - Most purchase contracts allow the buyer a specified amount of time to inspect the property and potentially make repair requests. SCH agents know how to navigate the negotiations surrounding inspections to your advantage.
Appraisal - Buyers using mortgage financing will have to pay for an appraisal to ensure that the property value supports the loan. SCH agents take a proactive approach with the appraiser to make sure the appraisal comes in at the value needed.
CLOSING! - Once all of the documents are signed by both parties, the escrow holder will verify the buyer’s funds, pay off any outstanding mortgages or liens, and legally transfer title to the property. The buyer gets the keys to the home, and you receive funds wired directly into your bank account!
SCH CLIENT EXPERIENCES
SCH CLIENT EXPERIENCES
The Search CALI Homes Team
From Click to Close
The Search Cali Homes Team supports you through every step of listing and selling your home. With a combined 50+ years in real estate and online marketing, you can be assured of a stress-free home sale experience!
“The SCH Team has the knowledge and expertise that has helped me through the sale of my condo. Things went seamlessly and were well organized from start to finish. Thank you!!!”
SearchCaliHomes.com The Search Cali Homes Team Keller Williams Realty
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