LISTING & SELLING YOUR HOME
SEARCH FLORIDA HOMES SFH
3D Tours
Drone Videos Postcards Flyers
HD Quality Photography
THE FOUNDERS
Mike & Jonathan Loewenberg
When it comes to real estate, Jonathan and Mike are both top players in their respective fields. Jonathan has earned a spot in the top 1% of agents thanks to his decades of experience and impressive track record of closing over a billion dollars in sales.
Meanwhile, Mike's expertise lies in marketing and team building, with a family legacy of successful real estate ventures spanning generations. Together, their combined knowledge and skill make for a powerhouse partnership in the world of real estate.
OPERATIONS MANAGER
Kate Hotchkiss
Kate is a professional responsible for overseeing and managing the day-to-day operations of our company. This includes managing the company's agents, ensuring compliance with legal and regulatory requirements, and supervising administrative and support staff.
The SEARCH FLORIDA HOMES TEAM at Keller Williams is a division of The Search Homes Network LLC, founded by two brothers who combined their successful careers into a real estate powerhouse!
LEAD & MARKETING TEAM
JOHN LABRA
Home Search Expert
OLIVIA DOYEN
Home Search Expert
VENEZIA GADINGAN
Inside Sales Agent
SAMANTHA ALEJANDRO
Inside Sales Agent
LOVELY CHUA
Marketing Director
MARICEL SERRANO
Social Media Manager
GERRLYN MIJARES
Marketing Assistant
ELLAN PAMPLONA
Inside Sales Agent
Our ISA team’s mission is to ensure that listing your home is effective and efficient. Our Inside Sales Agents are highly skilled lead generators working hard 7 days a week, day and night, to find buyers looking to buy your home. They respond to leads, make prospecting calls, and get potential buyers to ensure we’re not just finding buyers, but finding you the right buyer.
BEFORE WE LIST YOUR HOME
Getting the word out to the public and other agents is VITAL to our selling strategy and success.
OUR PRE-MARKET PROCESS
Pricing strategy plan using Scientific Market Analysis
Marketing strategy plan
Professional high-quality photos of inside/outside of your home
3D Virtual Walkthrough video of your entire home
Drone video(s) of the outside of your home & any nearby
Professional staging consultation
Create a Custom Landing page for your home
SFH Buyers searching for a similar home are emailed, texted and called
Launch Social Marketing Ad and Coming Soon campaigns
Agent to Agent Marketing using our email platform
We email all active agents in the surrounding areas so they can let their clients know about your home
TOP-QUALITY MEDIA MORE SHOWINGS HIGHER, FASTER OFFERS!
HD PHOTOGRAPHY | 3D MODELING | DRONE VIDEO
Nearly 100% of buyers will view your home online before seeing it in person. The presentation of your home in all forms of media greatly influences how quickly your home will sell, and for how much.
We invest in our listings, paying the cost of the best quality photography, 3D models, drone videos, and more to set SFH properties apart from the rest.
PROFESSIONAL LANDING PAGE
We create a landing page for your home on our site and begin advertising on social media and to all the agents in the surrounding areas.
STRATEGIC POSITIONING IN PRICING
We don’t price your home to sit, we price it to of real estate and marketing experience.
HOME STAGING
To ensure the “wow factor”, we pay for a professional staging consultation to prepare your home for sale.
SFH BUYER MEMBERS
Our growing active
We select the ones that are searching for a similar home to yours and call, email, and text them to tell them about your home and ask if they would like a private tour.
AGENT TO AGENT
MARKETING
MARKET FACTORS WITHIN YOUR CONTROL
Price
Property Condition
Staging Availability for Showing
YOUR HOME PRICING
FACTORS YOU CAN’T CONTROL
Competition
Buyer’s or Seller’s Market
Interest Rates
When the Perfect Buyer walks Through the Door
KEY MARKET FACTORS | COMPETITIVE MARKET ANALYSIS
The proper balance of these factors will expedite your sale.
PRICE
Pricing your home correctly from the start is the deciding factor on how long it will take to sell it.
CONDITION
The condition of the property affects the price and the speed of the sale. As prospective buyers often make purchases based on emotion, first impressions are so important. Our team will be able to help in optimizing the physical appearance of your home to maximize the buyer’s perception of value.
COMPETITION
Prospective buyers are going to compare your property - both the condition and the price - to the other listings in and around your neighborhood. Those buyers will determine value based on properties that are listed or have recently sold in the area.
TIMING
Property values are affected by the current real estate market. Because we can’t manipulate the market, we’ll collaborate on a pricing and marketing strategy that will take advantage of the first 30 days your property is listed. It’s the window of opportunity when buyers and their agents discover your property and are most likely to visit and make offers.
LOCATION
Location is the single most crucial factor in determining the value of your property.
TERMS
Terms structured to meet our objectives are essential to successful marketing.
LISTING FOR SALE PREPARING YOUR
You don’t get a second chance to make a great first impression! Below are some simple ways to maximize your home’s appeal.
EXTERIOR
Keep the grass freshly cut
Remove all yard clutter
Apply fresh paint to wooden fences
Paint the front door
Weed and apply fresh mulch to garden beds
Clean windows inside and out
Wash or paint the home’s exterior
Tighten and clean all door handles
Ensure gutters and downspouts are firmly attached
INTERIOR
Remove excessive wall hangings, furniture, & knick-knacks
Clean or paint walls & ceilings
Shampoo carpets
Clean and organize cabinets and closets
Repair all plumbing leaks, including faucets & drain traps
Clean all light fixtures
FOR SHOWINGS
Turn on all the lights
Open drapes in the daytime
Make arrangements for pets to be secured and out of sight
Play quiet background music
Infuse the home with a comforting scent like apple spice or vanilla
Vacate the property while it is being shown
Y OUR LISTING IS LIVE!
95% of all consumers view properties on the internet prior to purchasing. (According to the National Association of Realtors®)
MASSIVE INTERNET EXPOSURE
Your home is plastered all over social media to a highly targeted audience of active potential buyers.
SFH BUYER MEMBERS
Our growing active BUYER MEMBERS are eagerly waiting to hear about “coming soon” properties.
Y OUR LISTING IS LIVE!
EMAIL MARKETING
We market to and communicate regularly with qualified buyers in our database.
COLOR PROPERTY FLYERS
Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers.
AFTER WE LIST
QUICK, RELIABLE RESPONSIVENESS
We promise to return calls within hours, not days, of receiving them.
CANVASSING YOUR NEIGHBORHOOD
We will attempt to personally talk to your neighbors as they occasionally refer buyers to your property.
SKILLED NEGOTIATING
We are your fiduciary. Your best interest is our best interest, and we will represent you in every phase of the transaction.
UNDER CONTRACT! C ONGRATULATIONS, YOU ARE
Once we receive offers on your home, your agent will review and advise you on the pros and cons of each offer.
You may opt to sign an offer immediately or to work with your agent on crafting a counterproposal to ask the buyer for an improvement on price or terms. Once both parties have signed, the road to closing begins.
INSPECTION
Most purchase contracts allow the buyer a specified amount of time to inspect the property and potentially make repair requests. SFH agents know how to navigate the negotiations surrounding inspections to your advantage.
APPRAISAL
Buyers using mortgage financing will have to pay for an appraisal to ensure that the property value supports the loan. SFH agents take a proactive approach with the appraiser to make sure the appraisal comes in at the value needed.
YOUR HOME IS SOLD! CONGRATULATIONS
CLOSING!
Once all of the documents are signed by both parties, the escrow holder will verify the buyer’s funds, pay off any outstanding mortgages or liens, and legally transfer title to the property. The buyer gets the keys to the home, and you receive funds wired directly into your bank account!
CLIENT EXPERIENCES
CLIENT EXPERIENCES
FLORIDA HOMES TEAM
The Search Florida Homes Team supports you through every step of listing and selling your home. With a combined 50+ years in real estate and online marketing, you can be assured of a stress-free home sale experience!
SEARCH FLORIDA HOMES
Keller Williams South Shore 109 Harbor Village Lane Apollo Beach, FL 33572
Each office is independently owned and operated.
SFH