About Me
I graduated in Applied Art from College of Art, New Delhi in 2010 and have been exploring the realms of visual communication both at professional and individual levels since then.
My aim is to think differently and attain refinement in everything I undertake. I served as the ‘Head Girl’ in my school (Somerville, Noida) and won accolades in college as well.
Socially conscious issues move me and I wish to reflect the reality in my actions too! India allures me and I desire to capture its essence by knowing more about traditional crafts, art and culture, history and heritage.
The most challenging aspect is to be able to communicate through a creative visual medium that works as a problem solver for everyone and transcends over culture, language and illiteracy at a local and global level.
I become more clear with each passing day and even more clueless finding the right way...!
I have always been in search of knowledge and hope that this passion to learn never dies!
I am keen on doing experimental and research based work in these areas of interest.
Visual Communication is a dynamic field with enormous scope of expression and abundant variety in subject areas.
Contents BRANDING AND IDENTITY DESIGN PRINT COMMUNICATION DESIGN Exhibition Panels Collaterals Posters Infographics Publication Advertising
PACKAGING DESIGN INTERACTION DESIGN MEDIUM EXPLORATION SELF-INITIATIVE
Branding and Identity Design
Identity Design
National Road Safety Mission MARUTI SUZUKI INDIA LIMITED Corporate Social Responsibilty College of Art - Delhi , B.F.A. Third year - 2009
Winner of the Logo Creation Competition which became the face of the program branding! As per the brief, this logo successfully combines the 3 goals of the mission – Training, awareness and advocacy. The design is based on the round structure of the steering wheel which symbolizes driving. The logo of Maruti Suzuki has been placed at the centre as it is the focus area and the 3 extending figures with holding hands target on all classes and age groups who are a part of driving and educates them about their social responsibility on road through this campaign.
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AT IO IO S NA IS M L R OAD SAFETY
The color green stands for awareness and safety, orange is for advocacy and blue depicts training on road. These 3 colors also combine to symbolize India and aims at bringing the citizens together to make road safety a priority!
Corporate Identity Manual Stationery Design
MURUGAPPA GROUP Business and Corporate Sector Lopez Design, Delhi - 2011
SEPTEMBER
2011 V1
contact: For any queries .murugappa.com brandqueries@corp
Objective This project was undertaken to make sure that clear guidelines are created for the logo usage across print and electronic media. The stationery had to be designed in a way that makes this leading business house visible both for its own use and along with individual group companies. Strategy and Process System design and functionality was given key significance and a great amount of planning and research over each aspect of this 82 page manual and even stationery followed. Output Over a period of 3-5 months the entire task was accomplished from setting guidelines to actual artworks. Challenges Software and technical skills were enhanced during this entire span and system thinking, planning, process, patience were amongst the greatest learnings!
Logo Explorations
HANDMADE KASHMIR Handicraft Sector Lopez Design, Delhi - 2011
Objective A logo to be applied on the web portal for ‘Handmade Kashmir’ had to be created bearing resemblance with the parent body - Crafts Development Institute. Strategy and Process Several options were created after conducting a brand analysis and creative research on Kashmir. Certain elements and typeface from the identity of the parent body were adopted to suggest connection and a parallel fresh route was also undetaken. Output Option1 depicts a ‘gateway’ to Kashmiri crafts where the buyer can direct contact the registered artisans online; Option2 shows Handmade Kashmir as the ‘core’ of crafts; Option3 depicts the ‘beauty and intricacy’ through embroidery style; Option4 inspired by the woodwork pattern conveys ‘expansion’ of industry via this newly formed body. Challenges To create an option linked to the parent body was actually an unusual task in itself which highlighted the need of system design. The overall process followed was highly interesting and enjoyable!
Identity and Stationery Design
SHIVI PAL Self- promotion College of Art - Delhi , B.F.A. Second year - 2008
The task was to create your own identity using the initial alphabets of your first and last name which could be used for self-branding across various collaterals. The identity appears feminine, ornate and simple like me! Its composition is inspired from the face of ‘lord Ganesha’ as alphabet ‘s’ forms his tusk and ‘p’ depicts one eye. The usage of the same will prove to be auspicious and help obstruct obstacles in any professional work. I worked on a color palette reflecting the shades of my personality which was further applied on the identity and stationery as well.
Symbol Design OUT OF THE BOX INNOVATION
Symbol of Innovation Contest GODREJ INDIA Competition entry NID Ahmedabad - 2014
Jury’s choice - Selected amongst top 15 designs Innovation is to discover new dimensions Innovation means thinking out of the box Innovation promises power to people Innovation is to have a vison Innovation is an idea creating change
DISCOVERING NEW DIMENSIONS IN INNOVATION
Exhibition Panel Graphics
UNICEF MOZAMBIQUE Social Sector Lopez Design, Delhi - 2011
Objective Panel graphics for an exhibition of Unicef’s program of co-operation with the govt. of Mozambique, South Africa had to be created which targets the 4 areas of survival, education, fight against HIV and child protection. Strategy and Process A strong, attractive and vibrant look was adopted to promote interaction with the audience. A theme symbolizing new life, development and growth inspired from the authentic elements was created. Output Over a period of 2 months the entire process from research to actual production was carried. Challenges Tackling a new language and culture was the most challenging and fun part! Production knowledge dealing with scale, space, display mechanisms was gained along with eye for detail and accuracy.
Communication Collaterals
UNICEF INDIA Social Sector Lopez Design, Delhi - 2010 and 2011
Work done across various printed collaterals ranges from developing ideas on vital issues to devising grass root level communication. Design tasks include survey reports, factsheets, folders, leaflets, books, newsletters and promotional accessories like conference bags.
Promotional Posters
Series promoting Germany in India GERMAN INFORMATION CENTRE International Relations and Service Lopez Design, Delhi - 2011
Objective As per the given brief, we were required to design a series of 4 posters highlighting different aspects of Germany. These will be showcased at various places in India celebrating the 60 years of German- Indo relations.
Strategy and Process Visual appeal was a must and system design for connecting all the 4 posters was cracked after rigorous research and client feedback on the themes of Innovation, Economy, Culture and Language .
Output Finally 4 stunning posters were created over a period of 6 months of ideation, execution and refinement. Multiple facets of Germany being the ‘land of opportunities’ were depicted in each poster around a central theme.
Challenges Everything from initial brainstorming to image research, copywriting, sampling and printing techniques indeed made me aware about process and detail in every aspect of print design.
Interactive Posters on Indian Partriarchy MENDICINE - CURE TO PATRIARCHY Visual Thinking module NID Ahmedabad - 2013
PSYCHOLOGY AND PATRIARCHY Because...Pink can never be Blue
RELIGION AND PATRIARCHY Because...Discrimination pains more than Menstruation
SOCIETY AND PATRIARCHY Because...I am not a Superwoman
MEDIA AND PATRIARCHY Because...I sell more than my Soul
Interactivity - Pull
Interactivity - Open
Interactivity - Swing
Interactivity - Slide
Information Graphics
HINDU SANSAKARAS Word and Image module NID Ahmedabad - 2013
Objective As per the given brief, we were required to evoke the essence of each Sanskara through visual representation and follow a series.
Strategy and Process After rigorous reading, several explorations were made as per the concepts. Focus was given to the illustration style that is minimal and inspired from the theme of ‘ Dualism’.
Output Finally 4 graphics were created which were authentic, detailed, traditional yet progressive, transitory, educational, contemporary, simplified, symbolic and abstract in nature.
Challenges From understanding an unknown area of Indian traditions to actual execution was indeed very insightful, enriching and satisfying.
KESHANTA - VITALITY Relationship with manhood Pure- Impure
SAMAVARTAN - ETERNITY Relationship with knowledge Guru - Shishya
VIVAHA - PROSPERITY Relationship with companion Male- Female
ANTYESHTI - SANCTITY Relationship with Spirit Life - Other world
PERSONAL TIMELINE Visualization NID Ahmedabad - 2014
Going deep down the memory lane to uncover the layers of my life.
Publication Design
History Book Part VI MBD PUBLICATION HOUSE Education Sector Arun Verma Design Studio , NOIDA - 2009
History is like a story and every chapter of this book tries to depict the life of 17 famous characters -Warriors, Emperors, Discoverers, Artists and Religious figures from the Ancient and Medieval World with illustrated vignettes and imagery related to each person. I started working on this book during my Internship and later completed it as a freelancer. It was a wholesome experience of doing this 120 page book which included conceptualizing, page layout, design template, image research, illustrations, text-setting and finally the cover.
Publication Design
Computers for You Part II MBD PUBLICATION HOUSE Education Sector Arun Verma Design Studio , NOIDA - 2009
Technology and Space always fascinate kids and they love to explore them more and more! This book tries to give them knowledge about both these worlds through the eyes of a kiddo alien who has been illustrated differently in all the 11 chapters thereby adding double fun to computer learning! Working on this 70 page book was my main internship project which included conceptualizing, page layout, design template, text-setting, illustrations and cover design. Understanding children and what they would enjoy to read was the biggest challenge.
Brochure Design
INCREDIBLE INDIA Hospitality and Tourism College of Art - Delhi , B.F.A. Final year - 2009
A concise promotional booklet highlighting the myriad colors of Incredible India was designed covering the areas of Heritage, Topography, Art and Culture, Fairs and Festivals, Cuisine, Wellness, Faith and Values.
Magazine Design
‘Buzz’ - The Markazine NMIMS, MUMBAI Marketing and Advertising Freelance project - 2009
The initial task was to design a visual identity for the name of this magazine - ‘Buzz’ started by the Marketing Cell of Narsee Monjee Institute of Management Studies in Mumbai. The scope of work further got extended to devising the overall look, cover and inside sections of the inaugural issue. Template design and a system was clearly laid that could be applied in the future issues.
Mini Campaign Advertising
Be a Vegetarian College of Art - Delhi , B.F.A. Final year - 2009
Mahatma Gandhi Leonardo Da Vinci George Bernard Shaw Thomas Edison All of them brought a great change in the society through their work and even followed vegetarianism. Today we do not need to make any big change like them but just a small positive one for a healthier and happier future - switch on to vegetarianism. VegetariON for a positive change....!
Packaging
Packaging Design
Rajathani Miniature Art Set MEHRANGARH MUSEUM SHOP Art and Design College of Art - Delhi , B.F.A. Final year - 2010
Rajasthani Miniature Painting is a classic expression of India’s rich cultural heritage and this age old art should be revived & continued forever. This art box with the materials inside has been designed minutely for all those who wish to learn this skill in its authentic flavour!
Packaging Design
Honey Loops box with free gift accessories KELLOGGS INDIA Food Industry College of Art - Delhi , B.F.A. Final year - 2009
The objective of this assignment was to create better packaging for this new flavour than the existing actual product in market . The box was given a hexagonal shape inspired from the bee-hive and its reusability factor was kept in mind. Along with this a wide range of interesting gifts were created to add an element of surprise and attraction for the kids.
Packaging Design
New year gift for women’s collection TITAN RAGA WATCHES Fashion Industry College of Art - Delhi , B.F.A. Final year - 2010
This gift pack designed exclusively for gifting Titan Raga’s watch model - Kiara truly suggests the beauty of a flower. It opens interestingly with inspiring lines celebrating womanhood and the need to be on the edge of time... Be more - Unveil the real you!
Label Design
AVEDAM DERMA SOLUTION Skin and body care Freelance - 2010
Label graphics designed for Avedam beauty products try to capture the unique amalgamation of ancient ‘Ayurveda’ with modern dermatology. An extensive color palette was created highlighting the main ingredient inside the tube ie. Pink for Rose face wash.
Interaction Design
Interactive Service Design Immersive cabin experience for global private jets Aerospace Challenge, Honeywell India Future technology visualization
Motion Graphics
Stop Motion movie Pixilation Animation - 3 mins Time and Image module NID Ahmedabad - 2013
Access link to view http://www.youtube.com/watch?v=UYxEnuGlPdg&feature=share
Medium Exploration
Binding
Exploring different binding techniques and cover designs. This includes centre binding with hand braided jacket, perfect binding, coptic binding and section binding
Printing
‘Badshaah -Begum’ Silk-screen T-shirt print Printing class assignment College of Art - Delhi , B.F.A. Third year - 2009
After tediously working for several days in the serigraphy lab the final print result was indeed overwhelming! Learning a new technique that can be applied manually on T-shirts, wedding cards and even logos with flat colours definitely added to my knowledge of mediums.
Illustrating on fabric
‘Moods-swing’ Manual illustration on T-shirt Design class assignment College of Art - Delhi , B.F.A. Second year - 2008
This illustration derives its inspiration from ‘Madhubani’ folk art style and depicts a state of swinging moods faced by the youth today. Several expressions along with hand postures added fun to this entire exercise! The task of painting and drawing on T-shirt fabric was one big challenge in this case.
Life drawing
Graphite pencil, poster and water color, mix media on paper Illustration class assignments done in all 3 years College of Art - Delhi
Life study consisting of human anatomy not only increases awareness about the body details but also enhances observation, composition and illustration skills. In some of the examples shown here both male and female structures have been explored using different mediums. Impact of age and gender on anatomy was well understood during these sessions. Interesting exercises like moving beyond realism to abstract style using shapes and giving the models a completely different new cultural identity were carried with great enthusiasm.
Illustrations
‘Nightmare’ Mix media (digital and traditional) on paper Illustration class assignment College of Art - Delhi , B.F.A. Final year - 2009
My personal fear of lizards and the evil thought of becoming its prey while you are asleep has been executed in an experimental way.
‘Reliving Goa’ Photo colors and pen on paper Illustration class assignment College of Art - Delhi , B.F.A. Final year - 2009
Photo finish works - ‘Prey’ and ‘Pistol’ Poster colors and graphite pencil on paper Illustration class assignments College of Art - Delhi , B.F.A. First year - 2006 and 2007
‘Mother Teresa portrait’ Pen and ink on paper Illustration class assignment College of Art - Delhi , B.F.A. Second year - 2008
Photography
‘Nature’s revenge on mankind’ Studio Photography (Indoor) Photography module NID Ahmedabad - 2013
The photos here depict the pain of mother earth hightened due to ‘global warming’ and ‘drought with deforestation’. The impact of human actions is directly harming humans only. They must realise the future consequences.
Self-Initiative
Creative Volunteer
CHILD RIGHTS AND YOU, DELHI Non-profit organisation
I often feel sad seeing kids begging on road or selling flowers and books at an age where they should be given the freedom to live, learn, play and grow. The urge to take an action brought me closer to CRY and I was serving as a volunteer since June 2011 but became inactive in 2012 as I moved out of Delhi to pursue my masters. I was involved in creative help that includes ideating for events, interaction design and even photography revolving around the world of child rights no matter wherever you go!
I STAND UP FOR CHILD RIGHTS ...DO YOU?
Mind Sketch
When I’m not doing anything, I’m doing this!
Liked :)