2024 MEDIA PLANNER
Powerful reach through a wide range of high-quality print, digital, online and in-person media solutions that deliver remarkable results!
THE BUSINESS MAGAZINE FOR BEACH, COASTAL AND NAUTICAL RETAILERS
Our variety of advertising options and product coverage give you optimum exposure!
Seaside Retailer’s portfolio of media solutions provides the perfect outlet for advertising products that are geared toward beach, coastal and nautical retailers.
COMMITMENT
Unlike other media outlets, Seaside Retailer is dedicated solely to the retailers who sell beach, coastal and nautical merchandise. You have our undivided attention.
DEDICATED TEAM
Our expert team has decades of experience in business-to-business media publishing. We produce award-winning and engaging content that will get you noticed.
AT YOUR SERVICE
We understand the needs of advertisers and will guide you through the process. We want to help you make the biggest impact for your investment.
Whether you’re a large wholesale company or a small, family-owned business, advertising in Seaside Retailer gives you year-round access to your customer base — readers who purchase the types of merchandise you sell!
Each issue of Seaside Retailer magazine features style trends, product focuses, and Seaworthy Ideas on relevant merchandise categories. Articles and product ideas range from apparel, jewelry, souvenirs, gifts, home decor, holiday, beach accessories and more!
We provide in-depth coverage of products because we know how important it is for seaside retailers to make informed purchases. We want to make sure they stay on top of current styles that will guide their buying decisions. Advertising in these special product coverage sections, complete with product ideas, helps you stand out from the competition!
2 | 2024 MEDIA PLANNER
Put the power of print to work for you!
Print advertising is an effective and powerful tool for businesses looking to reach their target audience. A majority of consumers view print advertising as a highly reliable form of marketing, making it a successful way to reach potential new customers. It can generate high response rates and lead to increased website visits.
Even in the digital age, print ads still have the power to sway consumer opinion and drive sales. The ability to establish a close connection between your brand and readers is essential to maximizing the impact of your brand. By reaching potential customers with targeted messages that appeal directly to their purchasing decisions, it is still one of the most cost-effective ways to reach potential new customers!
TOP 5 BENEFITS OF ADVERTISING:
#1 AFFORDABLE OPTIONS: A wide range of options and frequency discounts offer our advertisers affordable choices. Reach each new potential buyer for just pennies!
#2 TARGETED REACH: Our readers are retailers who purchase the types of products you sell. With our highly-targeted demographics, your ad will be reaching thousands of potential new customers.
Print ads generate a 27% increase in visits to advertisers websites, up from 12% in 2009.**
#3 BRAND RECOGNITION AND CREDIBILITY: Seaside Retailer is a respected publication in the retail industry. When your ads are among the pages of a trusted source such as ours, it adds credibility to your brand.
When print advertisements are used together with email marketing, businesses average a 49% increase in sales and a 125% increase in inquiries.**
DID YOU KNOW? PRINT READERS USUALLY SPEND 20 MINUTES OR MORE WITH THEIR PUBLICATION IN HAND.*
#4 A LONG SHELF LIFE: Informative B2B publications like Seaside Retailer are referred back to time and again, providing the potential for repeat exposure.
#5 PASS-ON EXPOSURE: Copies of Seaside Retailer can be shared among co-workers and employees, increasing the number of people per issue who see your ad.
2024 MEDIA PLANNER | 3
Consumers who trust print ads most when making a purchase.* Consumers who take the time to look through print ads.* 88% 82% Consumers who say they look forward to receiving print ads.* 80% Consumers who say they can recall a brand after seeing a print ad.* 75%
Our highly targeted content is created for beach, coastal and nautical retailers — the customer base you target with your merchandise!
Recognized by publishing’s prestigious 2020 Folio: Eddie and Ozzie Awards and the 2021, 2022 & 2023 American Society of Business Publication Editors AZBEE Awards.
4 | 2024 MEDIA PLANNER
2024 EDITORIAL CALENDAR
JANUARY/FEBRUARY
Close: Dec. 1, 2023; Materials due: Dec. 6, 2023
• Style Trend: Resort Apparel
• Product Focus: Beach Accessories
• Presentation: Visual Merchandising Tips & Tricks
• Seaworthy Ideas:
- Souvenirs
- Flamingos
- Drinkware
Bonus distribution: Surf Expo; Atlanta Market; Las Vegas Market; Philadelphia Gift Show; Cape Cod & Islands Gift Show
MARCH/APRIL
Close: Feb. 1; Materials due: Feb. 6
• Style Trend: Impulse Buys
• Product Focus: Eco-friendly
• Presentation: Enticing foot traffic
• Seaworthy Ideas:
- Beach Towels
- Crabs
- Patio & Outdoor
MAY/JUNE
Close: April 1; Materials due: April 6
• Style Trend: Home Decor
• Product Focus: Jewelry
• Presentation: Clothing displays
• Seaworthy Ideas:
- Footwear
- Whales
- Maps
JULY/AUGUST
Close: June 3; Materials due: June 6
• Style Trend: Holiday
• Product Focus: Candles/Aromatherapy
• Presentation: Sales & Clearances
• Seaworthy Ideas:
- Headwear
- Lobsters
- Beach Bags
Bonus distribution: Atlanta Market; Las Vegas Market; OC Apparel Show; Las Vegas Souvenir & Resort Gift Show; Florida Expo
SEPTEMBER/OCTOBER
Close: Aug. 1; Materials due: Aug. 6
• Style Trend: Casual Apparel
• Product Focus: Health & Wellness
• Presentation: Storytelling
• Seaworthy Ideas:
- Stationary
- Mermaids
- Men’s
Bonus distribution: Surf Expo; New England Made; Corpus Christi Souvenir & Resort Show; Panama City Beach Gift Show; IGES; Smoky Mountain Gift Show
NOVEMBER/DECEMBER
Close: Oct. 1; Materials due: Oct. 4
• Style Trend: Name Drops
• Product Focus: Kids
• Presentation: Backroom organization
• Seaworthy Ideas:
- Entertaining
- Sea Turtles
- Light Houses
Bonus distribution: Ocean City Resort Gift Expo; Grand Strand Gift & Resort Merchandise Show
In Every Issue:
• Store Owner Profiles
• Events Coverage
• Starfish Award
• Product Showcase
• Product and Style Trends
• Trending Topics
• Coastal Connection
• Expert Columns
• Retail News
2024 MEDIA PLANNER | 5
Seaside Retailer offers bimonthly distribution to 12,000+ retailers. Plus, an additional 4,000+ copies are distributed at trade shows annually!
By placing your ad in Seaside Retailer, you are ensuring your brand stays front of mind among buyers who make wholesale purchasing decisions.
n Southeast ........................................................................ 54%
n Northeast ........................................................................ 24%
n West Coast & Pacific 13%
n Great Lakes....................................................................... 3%
n Inland .................................................................................. 5%
n Caribbean........................................................................... 1%
Subscribers are primarily located in coastal areas where beach, coastal and nautical boutiques and shops are popular.
Our specially curated subscriber list means your ad is directly reaching this niche group of beach, coastal and nautical retailers.
n Gift Shops & Souvenir Stores ......................... 53%
n Boutiques....................................................................31%
n Zoos/Aquariums/Water Parks ...........................3%
n Surf Shops 3%
n Home Decor Stores..................................................4%
n Other............................................................................... 6%
6 | 2024 MEDIA PLANNER 24% 54% 1% 13% 5% 3%
We make it easy for you to reach your core audience!
53% 31% 3% 3% 7% 6%
SPECS & PRICING
Seaside Retailer offers a variety of print ad sizes suitable for all budgets. Place an ad in multiple issues and take advantage of our frequency discounts.
2024 PRINT SPECS
Ad Size
A Full Page 8.375" × 10.875"
B 1/2 Page Horizontal 6.875" × 4.625"
C 1/2 Page Vertical 3.25" × 10"
D 1/3 Page Vertical 2.125" × 10"
E 1/3 Page Square 4.5" × 4.625"
F 1/4 Page Square 3.25" × 4.625"
G Spread 16.75" × 10.875"
Full Page Ad:
• Trim: 8.375" x 10.875"; Bleed: 8.625" x 11.125"
• Keep live matter .25" away from all sides.
Spread:
• Trim: 16.75" x 10.875"; Bleed: 17" x 11.125"
• Keep live matter .25" away from all sides and .75" total across the gutter.
CUSTOM MARKETING
Interested in creating an even bigger splash? Inquire about our belly bands, catalogs, gatefolds, outsert polybags, postcards and advertorials!
2024 PRINT RATES
CONTACT US FOR CURRENT RATES!
A Full Page B 1/2 Horizontal C 1/2 Vertical D 1/3 Vertical G Spread 2024 MEDIA PLANNER | 7 F 1/4 Square 1/3 Square E
Ad 1x 2x 3x 4x 5x 6x Full
1/2
Page
Page 1/3 Page 1/4 Page Spread Back Cover Inside Front Cover Inside Back Cover
Website
13.4K
Total monthly ad impressions
Seaside Spotlight
38% Average open rate
3,067
Monthly page views
Seaside Update
4,693+ Unique emails
Limited to ten products per edition for high visibility.
Digital Magazine
19,600
Total annual impressions
Seaside Retailer’s website and digital products provide effective ways to reach your target audience directly, frequently, and easily. More wholesale orders from your potential customers are just a click away!
8 | 2024 MEDIA PLANNER
Website and digital options that create brand visibility!
Website: Updated regularly with news, advice, events and product ideas. Creates an online community where retailers and wholesalers can connect.
A ............. Leaderboard .............................................................. 728 x 90 pixels
B ............. Rectangle ................................................................. 300 x 250 pixels
C ............. Tower .........................................................................300 x 600 pixels
Digital Edition E-blast: Available to one exclusive advertiser per issue, the ad will appear on the e-blast subscribers will see when they access the digital edition.
D ............ Leaderboard .............................................................. 728 x 90 pixels
Seaside Update: Monthly e-newsletter providing news updates, tips and product ideas. Three advertising spots available each month.
E ............. Leaderboard .............................................................. 728 x 90 pixels
F ............. Banner Bottom ........................................................ 728 x 90 pixels
Seaside Spotlight: Monthly product e-newsletter featuring products available for order. Advertiser supplies image, 20-word description and URL. Each edition is limited to 10 spots for a highly visible experience.
G............. Product Spot ....................................................... image + 20 words
G B C
2024 MEDIA PLANNER | 9 E F D A
KAREN CARR
Publisher & Creative Director
330-591-2575
karen@breakwallpublishing.com
KRISTIN ELY Executive Editor & Conference Director
858-684-7744
kristin@breakwallpublishing.com
JAMIE WINEBRENNER
Sales Manager
330-269-5875
jamie@breakwallpublishing.com
KATIE TURNER Business Development Manager
219-206-1140
katie@breakwallpublishing.com
MEGAN SMALLEY Associate Editor
330-576-9338
megan@breakwallpublishing.com
CHRISTINE SCHAFFRAN Associate Editor 216-272-7700
christine@breakwallpublishing.com
DEBBY CLARKE
Ad Production Coordinator & Graphic Designer
856-816-6346
debby@breakwallpublishing.com
HANNA MEUSSLING Accounts Receivable
330-368-2047
accounting@breakwallpublishing.com
Contact us to learn how we can help you reach beach, coastal and nautical retailers! 3593 Medina Road #117 • Medina, OH 44256 • www.seasideretailer.com seaside retai ler BEACH | COASTAL | NAUTICAL BreakwallPublishing