Special Gifts and Home Décor Section

Art Museum Shops (From page 40)

Getting Handcrafted Items Noticed

Highlighting that a product is handmade is always a good selling point. “Using signage to describe artisan vendors lets patrons know that their purchase supports a small business,” Haber said.

Signage emphasizing that any purchase of locally made items not only supports the local arts commu-

Devoe also shares the stories of local makers on signage. “It’s important to encourage visitors to learn about the individuals who handcraft our items and the process they use to make them,” she said.

Showcasing Items Online

Selling items online became more important during the COVID-19 pandemic. The Heard Museum Shop has an extensive selection of items on its website, organized by category. An email featuring the item of the week is sent to museum members, McGee said.

The Isabella Stewart Gardner Museum shop has a section on its website called “Meet the Makers” that is dedicated to highlighting the work of the talented artisans it partners with. Each page includes a short bio and description of their work.

nity but the museum as well is key in promoting sales at her shop, Barnella said.

Shalla Glenn uses story boards featuring like items or items that complement an exhibit. Signage notes the artists and fair trade organizations.

The Phoenix Art Museum asks its artisans to supply high-resolution photos of their wares for its website. “This lessens the workload on staff and the photos they provide are usually much better than anything the museum could produce,” Barnella said. ❖