Apparel and Accessories

Where Sales Win (From page 36) offers,” the retailer noted.

Of course, while football is arguably America’s most popular sport nowadays, some cities are biased toward their baseball, hockey or basketball teams. Case in

““Everyone’s excited about our city’s new team. Those jerseys sell fast.” glewood, a short drive from the shop). The Rams win may help boost sales of team gear. But for now, Coyotl is excited by higher-end, luxury licensed apparel that gives Lakers fans new and fashionable reasons to add to their wardrobes. “We’ve got a new Lakers leather jacket that’s very popular,” Coyotl said. “Of the new things we have, the fancier and more expensive, the more people like it.” point: Los Angeles, which for decades lacked an NFL team. The L.A. Lakers are still the local obsession, and Lakers team jerseys are the top seller at Team LA Store in Carson, Calif. “People will buy anything Lakers,” said Store Manager Stephanie Coyotl , who said the Kings, L.A.’s hockey team, was a close second.

- Kaluhm Walter, Seattle Team Shop, Tukwila, Wash., commenting on the high demand for Kraken jerseys.

The city’s new football team is a distant third at Team LA Store, even though the Rams made it to this year’s Super Bowl (played at the SoFi Stadium in In-

Also new is the Seattle Kraken, an NHL ice hockey team. At the Seattle Team Shop in Tukwila, Wash., Store Manager Kaluhm Walter said demand is high for Kraken jerseys and other hockey related merchandise. “Everyone’s excited about our city’s new team,” Walter said. “Those jerseys sell fast.” Walter makes sure to display the newest Kraken gear right up front, with higher-up wall displays as well.

Both the Seattle Team Shop and the official Kraken team store are able to customize licensed apparel, which Walter said is a strong selling point. “A lot of people are getting their names put on the shirts,” he observed. “That makes it kind of personal.” ❖