Home Décor

Gifts for Home (From page 60)

items placed around it.”

Drinkware is the one décor item that alumni purchase, according to Schofher. “They also purchase a lot of apparel. Alumni and students honestly spend about the same amounts; however the posters are popular mostly with the students.”

Overall, home décor is often a smaller category at college bookshops than apparel or the books themselves, but individual items can nevertheless be strong sellers at different campuses.

With that in mind, décor may be an area of merchandising that is prime for growth, or, unlike apparel and classroom accessories, it simply isn’t as large of a priority for student shoppers. According to store staff, alumni tend often to wear their school colors, supporting their alma mater with wardrobe rather than home items. On the other hand, perhaps the next big hit in college-centric home décor is just waiting to be discovered! ❖