Stationery Store Trends

their favorites and save them to frame as artwork, display on their desk at work, or to stash away for the perfect occasion.” Besides cards, Luna said stickers are among her strongest sellers. “We sell so many stickers. They are an inexpensive way to express yourself on your laptop, water bottle, or car. They are also so fun and easy to buy for others and to send in the mail in a greeting card. People can’t resist when they see one from their best friend’s favorite television show, or their spouse’s favorite hobby, or a local city sticker to express their own local love…it’s an easy grab and go gift.”

Liz Richmond , owner of The Paperbag in Allentown, Pa., said she is seeing a greater demand for writing paper than in previous years for many of the same reasons: “I’m just seeing a trend in customers wanting general stationery. People are getting back to the written word. It doesn’t matter what it’s on— cards, stationery. The pandemic was really a great influence on people getting back to the written word. People couldn’t see each other, so they would send a card. We were closed for 13 weeks, but even after we reopened, it took people time to feel comfortable coming back into stores. [When they came back] our card sales went up. Our wedding business is coming back— we’re back to where we were, to some extent.”

Richmond and other stationers saw much of their wedding

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