Stationery Store Trends

Getting Stationery Sales (From page 31) much joy and a non-digital aspect to our lives that is much needed.” She added, “Beautiful stationery and paper goods are a throwback to Gen Xers and Baby Boomers who had to use those items before the early 2000s when email became the main mode of communication. I think it makes them feel good to put pen to paper and can appreciate the emotional value of sending a card in the mail to make someone feel special. For the younger generations who are just experiencing paper goods and greeting cards, it’s a whole new experience that is exciting and tactile.”