P rofiles In Excellence

Mutual Sales, Inc.

By Samantha Walker

Since 1950, Mutual Sales has been making sure that independent stores, small chains, and special-order corporate customers have gotten the merchandise they need, when they need it. They are a specialized direct importer and distributor of more than 1,200 beach and summer recreation items. They are family owned and operated since 1950, making them the oldest beach and resort distributor in the country. They have grown from humble beginnings in a 2,000-square-foot space to a modern 25,000-square-foot warehouse.

Mutual Sales makes every effort to ship in-stock items the same day or next day. Through their long experience of taking care of customers, they understand that there's a world of difference between getting

• Beach and Resort Merchandise

product on the shelves on Friday rather than having to wait until Monday for it to arrive. When the season is hot, every day counts, and they know that as well as their customers do. The fact that they have one of the best, if not the best, customer retention rates in the industry shows that their attention to service helps keep customers year after year. Their top-rated customer service team is eager to work with you.

The Mutual Sales design team works hard to keep up with current and upcoming trends. Their products reflect that with updated colors, styles and designs each season. They work with over 50 factories to source quality and innovative merchandise. Mutual Sales is a great source for all your beach and summer recreation needs.

(For more information, call 800-486-9469, visit www.mutualsales.com or circle 24 on the reader service card.)