Quotable

The coverage universe of Souvenirs, Gifts & Novelties (SGN) includes a wide range of store types, including out-of-home leisure entertainment locations like zoos, aquariums, museums and others, and many unique and profitable independent retail shops. SGN strives to offer the owners, managers and buyers from these stores the best ideas from their colleagues across the country on how to operate wisely and with creativity to best serve their customers. In the magazine's ads, we strive to bring retailers many of the best vendors in the industry, companies who offer everything from gifts and souvenirs to jewelry and apparel.

This issue we offer the Winter Profiles in Excellence. The profiles are a chance for vendors to tell their stories and discuss their offerings.

The magazine also contains a Special Surf Expo Section with stories on beach supplies and apparel, nautical home decor, and gifts and stationery. In the Apparel section, we cover clothing trends and accessories at apparel shops, apparel best-sellers at college stores and apparel and gifts at museum shops. Also, the Jewelry Report offers stories on jewelry at caves and caverns, Hallmark stores and other store types.

We also offer an Atlanta Market feature on baby and kids merchandise and a Las Vegas Market feature on top-selling gifts at art museum stores with a bonus sidebar on best-selling children's gifts.

And don't miss the expanded zoo and aquarium section with stories on quality gifts, name-dropped and custom merchandise and souvenirs. Edible gifts are also top sellers, and we explore this category in articles focused on hospital shops and country stores. There are even more merchandise categories covered in this issue, see the Table of Contents for the complete list.

I hope you enjoy the issue.

Scott C. Borowsky President and Executive Editor Souvenirs, Gifts & Novelties magazine

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