Special Surf Expo Section

Where Great Gifts (From page 49) organized. I think the best displays are organized, clean, but also have some negative space to give the eye a rest.”

Whether locals or tourists, long- or short-term visitors, beach gift shops are grateful to the customers who keep their doors open all year long. Cole said her local customers kept her going during the pandemic; during the summer she has a 50/50 customer base. Lodwick said, “We work hard, and our first priority is always our customers. We stop whatever we are doing to talk and laugh and have fun with our customers—helping them when they want help, but also letting them browse to their heart’s content.” ❖