SEBASTIAN SPONHEUER MA of Arts in Business / Design & Produktmanagement
KEY FACTS VITA
///////////////// OVERVIEW
EDUCATION
WORK // INTERNSHIPS
SOFTWARE
PROJECTS
///////////////// ADIDAS EQT AUSSTELLUNG
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TOUCHSCREEN
ADAPTIV LIGHTBRIDGES
GREENSCREEN
//////////////// TEAM ESCAPE LIVE ESCAPE GAMES
NUTZER BEWERTUNGEN
EYECATCHING INTERIOR
OPEN GAME
PRODUKT ÃœBER SCREEN ANTEASERN
OTHERS
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///////////////// OTHERS
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VIELEN DANK
BACKUP
///////////////// DESIGN THINKING // MARKETING METHODES
Owner Strategy Growth Strategy
Porters 5 Forces
Differentiation Strategy Development Stage
Company Structure Vision, Mission, Values
Role of Design
FRANK MÜLLER
THOMAS LANG
LUTZ KUCHER
VOLKMAR SCHNITTER
Head of Product Design, KISKA
CEO, Urban-E Chairman, BEM
CEO and Manager, The Green Company
CEO and Design Strategist, Winora
CEO, Bike-Energie
Value Chain, Business Model, Skills, Uniqueness
Company History
Product Development Process
MARKUS WALDMANN
Culture & Style
DESIGN AUDIT
Product Design Brie ing
Trends
DESIGN AUDIT
Management- / IT-Systems
Target Groups
EXPERTEN INTERVIEWS
Staff, People
Competition Clients Product Range
Financials USP
ONLINE UMFARGEN
Design Strategy
Brand/CI
CRAIG DENT
WILFRIED GRUNDNDER
CHRISTOF TÄUBLE
MARIO PREINING
CEES VAN VLIET
Senior Transportation Designer and Bike Enthusiast, KISKA
CEO, Grundner und Söhne
Senior Transportation Designer, KISKA
Marketing and Rider, Ego-Kits
B2B Support and Key Account Manager, Suntour
USER TESTS
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66 %
53%
9%
?
= E-Bikes are like a walking aid for older people n=559
Do you know the brand of your bicycle? n=577
Do you know the brand of your bicycle? n = 695
Aktiv bekannte Marken? n=145 KTM
47%
6%4% 7% 33% 8% 9% 9% 11%13%
Yess
53%
No
Flyer
Think about purchasing an E-Bike n=696
1%
Kalkhoff Haibike Sco Bosch Specilized
74% 58%
23%
23% 5%
2
nd OVER
40 Purchasing decisions by age group n=612
Befragt wurden 789 Teilnehmer zwischen 21-30 (66%) aus der DACH Region welche überwiegend in Großstädten oder im Urbanen Raum leben. Die wichtigsten Innovations-Barrieren sind für diese Zielgruppe: ein schlechtes Images, ein noch zu hoher Preis zusammen mit einer nahezu nicht vorhandenen Marken-Wahrnehmung.
Smart
Welche der folgenden E-Bike-Marken kennen Sie? (passiv)? n=620 80% 70% 60% 50% 40% 30% 20% 10% 0%
EVERY
56% 34% 32%
33% 9%
3% 6% 1%
16% 4%
10%
15%
4% 9%
Which criteria would you look for when buying an E-Bike? n=603
Dies führ zu einem signifikant geringerem Kaufinteresse im Vergleich zu der Altersgruppe der Best und Silver Ager.
////////////// PLAY
///////////////// DESIGN I APP SOFTWARE UPDATE
EXPAND YOUR GRAVITY PLAYGROUND!
BOARD COMPUTER
PERFORMANCE
35 KMH
SPEED MAX
MAX POWER
REKUPERATION
E-Tankstelle
RIDERS ON THE STORM THE DOORS 7:25
YOU
20%
ANNA
REGENWAHRSCHEINLICHKEIT
SHARE IT
11:30
180M
180M
LOCKED
TRITTFREQUENZ 15 12 9 6 3 0
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////////////// B2B PARKING PLACE
THE BIGGEST PROBLEM IS AN IMAGE PROBLEM
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