Portfolio 2017

Page 1

SEBASTIAN SPONHEUER MA of Arts in Business / Design & Produktmanagement


KEY FACTS VITA


///////////////// OVERVIEW

EDUCATION

WORK // INTERNSHIPS

SOFTWARE


PROJECTS


///////////////// ADIDAS EQT AUSSTELLUNG


//////////////// IMANOX FXone

TOUCHSCREEN

ADAPTIV LIGHTBRIDGES

GREENSCREEN


//////////////// TEAM ESCAPE LIVE ESCAPE GAMES

NUTZER BEWERTUNGEN

EYECATCHING INTERIOR

OPEN GAME

PRODUKT ÃœBER SCREEN ANTEASERN


OTHERS


///////////////// //////////////// aQrad OVERVIEW


///////////////// OTHERS


///////////////// OVERVIEW

VIELEN DANK


BACKUP


///////////////// DESIGN THINKING // MARKETING METHODES

Owner Strategy Growth Strategy

Porters 5 Forces

Differentiation Strategy Development Stage

Company Structure Vision, Mission, Values

Role of Design

FRANK MÜLLER

THOMAS LANG

LUTZ KUCHER

VOLKMAR SCHNITTER

Head of Product Design, KISKA

CEO, Urban-E Chairman, BEM

CEO and Manager, The Green Company

CEO and Design Strategist, Winora

CEO, Bike-Energie

Value Chain, Business Model, Skills, Uniqueness

Company History

Product Development Process

MARKUS WALDMANN

Culture & Style

DESIGN AUDIT

Product Design Brie ing

Trends

DESIGN AUDIT

Management- / IT-Systems

Target Groups

EXPERTEN INTERVIEWS

Staff, People

Competition Clients Product Range

Financials USP

ONLINE UMFARGEN

Design Strategy

Brand/CI

CRAIG DENT

WILFRIED GRUNDNDER

CHRISTOF TÄUBLE

MARIO PREINING

CEES VAN VLIET

Senior Transportation Designer and Bike Enthusiast, KISKA

CEO, Grundner und Söhne

Senior Transportation Designer, KISKA

Marketing and Rider, Ego-Kits

B2B Support and Key Account Manager, Suntour

USER TESTS


///////////////// EXPLORE

66 %

53%

9%

?

= E-Bikes are like a walking aid for older people n=559

Do you know the brand of your bicycle? n=577

Do you know the brand of your bicycle? n = 695

Aktiv bekannte Marken? n=145 KTM

47%

6%4% 7% 33% 8% 9% 9% 11%13%

Yess

53%

No

Flyer

Think about purchasing an E-Bike n=696

1%

Kalkhoff Haibike Sco Bosch Specilized

74% 58%

23%

23% 5%

2

nd OVER

40 Purchasing decisions by age group n=612

Befragt wurden 789 Teilnehmer zwischen 21-30 (66%) aus der DACH Region welche überwiegend in Großstädten oder im Urbanen Raum leben. Die wichtigsten Innovations-Barrieren sind für diese Zielgruppe: ein schlechtes Images, ein noch zu hoher Preis zusammen mit einer nahezu nicht vorhandenen Marken-Wahrnehmung.

Smart

Welche der folgenden E-Bike-Marken kennen Sie? (passiv)? n=620 80% 70% 60% 50% 40% 30% 20% 10% 0%

EVERY

56% 34% 32%

33% 9%

3% 6% 1%

16% 4%

10%

15%

4% 9%

Which criteria would you look for when buying an E-Bike? n=603

Dies führ zu einem signifikant geringerem Kaufinteresse im Vergleich zu der Altersgruppe der Best und Silver Ager.


////////////// PLAY


///////////////// DESIGN I APP SOFTWARE UPDATE

EXPAND YOUR GRAVITY PLAYGROUND!

BOARD COMPUTER

PERFORMANCE

35 KMH

SPEED MAX

MAX POWER

REKUPERATION

E-Tankstelle

RIDERS ON THE STORM THE DOORS 7:25

YOU

20%

ANNA

REGENWAHRSCHEINLICHKEIT

SHARE IT

11:30

180M

180M

LOCKED

TRITTFREQUENZ 15 12 9 6 3 0


///////////////// MA of ARTS EGOone

////////////// B2B PARKING PLACE

THE BIGGEST PROBLEM IS AN IMAGE PROBLEM


//////////////// TRANSFORM


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