Vallarta Tribune / 782

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April 2 - 8, 2012 | Issue 782

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News

Thierry Blouet Trophy 7th Edition

Daylight Savings Time begins April 1st in Mexico A reminder that local clocks will move forward 1 hour in the early hours of April 1st, this coming Sunday.

Particularly those visiting in the area who are flying back out that day, or those who have scheduled activities or tours for that day, may want to take note and prepare accordingly.

Chef Luis Enrique Alvarado Ramirez Coco Tropical Restaurant was the winner of the seventh edition of the Trofeo Thierry Bluet. As winner of the trophy, also won the space to be representative of our region’s most important cooking competition at national level: MEXICO AZTEC GOLD ABASTUR Thierry Blouet The tournament was filled with exceptional colors and scents, the 8 participants wore when presenting culinary creativity and good taste. The nerves running to the couple of the dishes to the table of the jury, which was led by Chef Gerard Dupont,

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president of the Academie Culinaire de France accompanied by the Host Chef Thierry Blouet, Chef Roland Mainetre, Chef Carlos Ahumada, Chef Margarita Dumois, Cassandra Beretta chef, Chef and Chef Philippe Piel Hugo Gutierrez.

Note that the theme of this tournament was “Pig Sonora”, and each chef presented his creation freely, surprising the panel of judges, who evaluated all the details of the dish, making difficult task for the final grade. This contest is supported by the “Académie Culinaire de France and Vatel Club of Mexico”

April 2 - 8, 2012 | Issue 782

In most of Mexico daylight saving time begins at 2:00 a.m. local time on the first Sunday in April. On the last Sunday in October areas on daylight saving time fall back to Standard Time at 2:00 a.m. local time. Central Standard Time (CST) becomes Central Daylight Time (CDT), and so forth.

The state of Sonora does not observe daylight saving time. During daylight saving time turn your clocks ahead one hour. At the end of daylight saving time turn your clocks back one hour.

NEW! In 2010 ten Mexico municipalities which share a border with the United States will begin daylight saving time three weeks earlier on the second Sunday in March and end on the first Sunday in November.

Previously all of Mexico, with the exception of the state of Sonora which does not observe daylight saving time, began and ended daylight saving

time at the same time. The Congress of Mexico passed legislation in December 2009 which allowed these ten border cities to adopt a daylight saving time pattern consistent with the United States.

The observation of daylight saving time for these ten municipalities will begin at 2:00 a.m. local time on the second Sunday in March. On the first Sunday in November these areas will return to Standard Time at 2:00 a.m. local time.

This change in daylight saving time observance was requested by local governments and political leaders to help facilitate commerce with the United States. Industries such as transportation and banking were especially affected by the differences in daylight saving time. In some cases businesses had to to open an hour early than usual to conduct business with US companies during the 3 weeks in March when the two countries were on different times.

Some smaller towns and villages surrounding these ten municipalities may unofficially follow the extended daylight saving time pattern.

News

Analyzing each company’s expected dividends: Will the investment pay off?

Fuente: BMV, empresas y Vector • Dividend payments constitute a valuation criterion that one can employ when making investment decisions.

• The model for valuing dividends takes into account the shareholder’s expected yield and expected dividend payments over the long term.

• Coincidentally, the attractive valuations are those of companies with growing cash flow generation.

In light of the annual shareholders meetings of Mexican companies, and the decision by some to decree dividend payments, we decided to conduct a valuation analysis of the main companies that traditionally pay dividends.

To begin with, it is important to keep in mind the financial theory that holds that the value of a stock is equal to all the future dividends that the company is expected to pay out. It is precisely that concept that

determines dividend growth model (DGM): DGM = Div t1 / (Ke - g) in which: Div t1 = Next year’s expected dividend Ke = Yield the shareholder expects g = Dividend rate of growth For purposes of our analysis, we have employed a representative sample of companies in the Mexican market that consistently pay dividends and which are susceptible to a valuation based on this method.

Based on the dividend that the company has approved for 2012 or which we project the company will pay this year, and employing the Weighted Average Cost of Capital growth over a seven year historical horizon (although some of the companies did not pay dividends during part of that time or are companies that have only recently begun to trade publicly) we determined a long-term payout growth rate.

We calculate the discount rate (Ke), using a Capital Asset Pricing Model (CAPM), in which we apply the following assumptions: Free risk rate = 4.5% Sovereign risk = 180 bp (based on recent EMBI data) Risk premium = 5.0% Beta: That of each company

Beautiful Villa in Gaviotas malls, restaurants and the beautiful beaches are all minutes away. The area has mountain views.

This Villa is located in the Colonia Gaviotas, an established tranquil residential area, with tree lined streets. Located near the best schools in Puerto Vallarta. Shopping

House is 603.87 m2 (6,500 square feet), lot is 650.32 (7,000 square feet). A privacy and security wall surrounds the house. The house has just been remodeled with the finest finishes- Borsh kitchen appliances, granite counter tops, travertine marble and canteria finishes with vaulted ceilings and air conditioning.

Laurie Pedelaborde Office 22 22 604 Cell 044 322 107 5545

April 2 - 8, 2012 | Issue 782

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The Original IFC National

HOME TOURSAlthough the CAPM does not The Original IFC

directly include, as such, the sovereign risk variable, we are consistent in incorporating the country risk factor when calculating WACC as part of a DCF analysis.

TOURS

THANK YOU HOME TOURS

For Making the IFC HOME A HugeTHANK SuccessYOU This Year!!!

As the results, we calculated the stock’s theoretical price based Going onthe anIFC IFCHOME Home Tour exclusively For Making TOURS on expected dividends, Supports the CleftThis Palate A Huge Success Year!!!Programand compared it against the actual price if directionally there exists Going on an IFC Home Tour some degree of over or under Supports the Cleft Palate Program IFC Home Tours Ended Marchvaluation 29 our chosen sample.

We Will Be Back Next Season!!To that end, we calculated IFC Home Tours Ended March 29 ratio between the actual and Check ourBeWebsite for Datesthe theoretical price: when it is greater We Will Back Next Season!!

Check our Website for Dates

For more details go to:

For more details go to: www.Ifcvallarta.com www.Ifcvallarta.com 322-222-5466

than 1, the company is overvalued (unattractive); and when it is less than 1, the company is undervalued (attractive in terms of expected dividends).

We constructed the graph that

322-222-5466 PROCEEDS HAVE BEEN SUPPORTING THEappears IFC below using the dividend yield PROCEEDS HAVE BEEN SUPPORTING THE IFC CLEFT PALATE PROGRAM IN PV FOR 25 YRS by company in our analysis.

in cash flow generation, something we naturally look for from companies with a solid financial profile such as AMX, GMODELO, GAP, ASUR, GMEXICO, AZTECA and BOLSA.

Based on these variable results,

On the other side of the equation,

IS A REGISTERED CHARITY IN MEXICO interesting opportunity costs are IS A REGISTERED CHARITY IN MEXICO those with the lowest valuations (actual price / theoretical price) and high dividend yield levels.

between valuation levels and dividend yields: the greater the dividend yield, the lower the valuation.

It is interesting that the most compelling companies are generally those with the strongest with growth

In keeping with its multiple valuation, ELEKTRA * shows the highest degree of overvaluation rom this perspective.

CLEFT PALATE PROGRAM IN PV FOR 25 YRS THE INTERNATIONAL FRIENDSHIP CLUB we find that companies that offer we identify a negative correlation THE INTERNATIONAL FRIENDSHIP CLUB

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April 2 - 8, 2012 | Issue 782

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Roberto Aceves

Our Home is Your Home Welcome to Puerto Vallarta. A warm welcome to each and every one you, visiting our secret little paradise.

Starting with our representative at Gustavo Diaz Ordáz International Airport, who presented you with this complimentary copy of the Vallarta Tribune, we wish you an unforgettable stay and many wonderful experiences.

We hope the Tribune will provide you with useful tips making your vacation more enjoyable.

Jesús Manuel Díaz Zurita DIRECTOR David Plotz MANAGING EDITOR dplotz@vallartatribune.com Alonso Verde ADVERTISING MANAGER alonso.verde@tribunadelabahia.com.mx Letters to the Editor editor@vallartatribune.org DESIGNER Cynthia Estela Andrade Gtz. cisandra@vallartatribune.com

www.vallartatribune.com Weekly publication edited, printed and distributed by Ediciones y Publicaciones Siete Junio, SA de CV Grupo Editorial Tribuna Calle 21 de Marzo # 1174 Col. Lomas del Coapinole Del. El Pitillal, Puerto Vallarta, Jalisco México CP 48290 Tel. (322) 226-0829, 226-0800 Questions about Distribution: ventastribuna7@yahoo.com

While the dividend valuation model has its weaknesses, just like any other method, especially if the companies in question have had irregular dividend policies or more pronounced growth rates than the investor’s opportunity costs, we believe that this method could be combined with others with which to enrich our view of the company.

USEFUL PHONE NUMBERS FIRE DEPARTMENT: 060 - (322) 223 94 76 & 78 TOURISM (322) 222 0242 or 01 800 446 3942 HARBOR MASTER: (322) 224 1000, 224 0427 ENVIROMENTAL EMERGENCY CENTER (COETEA) 01 800 710 49 43 FEDERAL COMMISSION ELECTRICITY (CFE) 071 - (322) 225 5555 CANADIAN CONSULATE (322) 293 00 98 & 99 AMERICAN CONSULATE (322) 222 0069 & (33) 3268 21 45 RED CROSS * 060 EMERGENCY * 060 and 066 IMMIGRATION * (322) 221 13 80 FEDERAL POLICE

(322) 290 0658 & 64

No matter where you may be visiting from, Canada, the U.S., another part of Mexico or perhaps even Europe, Nuestra Casa es tu Casa, Our Home is your Home, Bienvenidos!

BUCERIAS POLICE (329) 298 1020

We look forward to receiving your comments, should you wish to share your experience with us, please feel free to do so, send your story to editor@ vallartatribune.org

RADIO TAXI * 299 37 06

Have a great time, the City of Puerto Vallarta hopes to see you again soon!

Vallarta Tribune is an activity and entertainment guide and merely publishes information as it is provided by the advertiser or event host.

If our valuation process is broadened to include various approaches (DCF, target multiples, sum-of-the parts), the circumstances of some companies that pay dividends demand the use of other analytical tools.

FIRE DEPARTMENT (322) 113 3325 / 55 PROFECO * 01 800 468 8722 MUNICIPAL CIVIL PROTECTION (322) 224 77 01 PUBLIC SECURITY 066 & (322) 290 0507 SEAPAL VALLARTA (322) 226 9191

INTERNATIONAL AIRPORT OF PVR (322) 221 1298 * (322) 221-1325 (322) 221-1537 A I R L I N E S: AEROMEXICO Plaza Genovesa Shopping Ctr Loc 2 & 3 224-2777 MEXICANA Villa Vallarta Shopping Ctr Local G-18 224-8900 AIR CANADA Gustavo Diaz Ordaz Int Airport 01 (800) 719-2827 ALASKA AIRLINES Gustavo Diaz Ordaz Int Airport 221-1350

We do not assume responsibility in errors or omissions other than to correct them as soon as they are made known to us regarding event schedules, locations and/or prices. In addition, we do not assume any responsibility for erroneous inclusion or exclusion of information except to take reasonable care to ensure accuracy, that permission has been obtained to use it, and to remove it as soon as is practical upon receiving your notification of error.

CONTINENTAL AIRLINES Gustavo Diaz Ordaz Int Airport 221-1025

We recommend you always confirm prior to attending or visiting an event or establishment.

UNITED AIRLINES 221-3264

DELTA AIRLINES Gustavo Diaz Ordaz Int Airport 221-1032 AEROTRON Gustavo Diaz Ordaz Int Airport 221-1921 AEROMAR Gustavo Diaz Ordaz Int Airport 221-0815 AMERICA WEST Gustavo Diaz Ordaz Int Airport 221-1333

GUSTAVO DIAZ ORDAZ INTERNATIONAL AIRPORT Management Office Line 221-1325

Editor.

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April 2 - 8, 2012 | Issue 782

PV Guide

PUERTO

GUIDE

VALLARTA

w w w. v a l l a r t a t r i b u n e . c o m

Facts about Puerto Vallarta!

Area 1,300 sq. kilometers.

Population Approx. 375,000 inhabitants.

Climate Tropical, humid, with an average of 300 sunny days per year. The temperature averages 28°C (82°F) and the rainy season extends from late June to early October.

Fauna Nearby Sierra Vallejo hosts a great variety of animal species such as iguana, guacamaya, deer, raccoon, etc.

Sanctuaries Bahía de Banderas encloses two Marine National Parks - Los Arcos and the Marieta Islands - where diving is allowed under certain circumstances but fishing of any kind is prohibited.

Every year, the Bay receives the visit of the humpback whales, dolphins and manta rays in the winter. During the summer, sea turtles, a protected species, arrive to its shores to lay their eggs.

Time Zone The entire State of Jalisco is on Central Time, as is the southern part of the State of Nayarit - from San Blas in the north through to the Ameca River, i.e.: San Blas, San Pancho, Sayulita, Punta Mita, La Cruz de Huanacaxtle, Bucerías, Nuevo Vallarta, etc.)

Currency The Mexican Peso is the legal currency in Mexico although Canadian and American dollars are widely accepted.

Money Exchange (Caja or casa de cambio).

Better yet, if you have a «bank card», withdraw funds from your account back home. Try to avoid exchanging money at your hotel. Traditionally, those offer the worst rates.

Economy Local economy is based mainly on tourism, construction and to a lesser degree, on agriculture, mainly tropical fruit such as mango, papaya, watermelon, pineapple, guanabana, cantaloupe and bananas.

Buses A system of urban buses with different routes. Current fare is $6.50 Pesos per ticket and passengers must purchase a new ticket every time they board another bus. There are no “transfers”.

Taxis There are set rates within defined zones of the town. Do not enter a taxi without agreeing on the price with the driver FIRST. If you are staying at a hotel, you may want to check the rates usually posted in the lobby.

Also, if you know which restaurant you want to go, do not let the driver change your mind.

Many restaurateurs pay commissions to taxi drivers and you may end up paying more than you should, in a second-rate establishment!

There are 2 kinds of taxi cabs: those at the airport and the maritime port are usually vans that can only be boarded there.

They have pre-fixed rates per passenger. City cabs are yellow cars that charge by the ride, not by passenger.

When you ask to go downtown, many drivers let you off at the beginning of the area, near Hidalgo Park. However, your fare covers the ENTIRE central area, so why walk 10 to 15 blocks to the main plaza, the Church or the flea market?

Pick up a free map, and insist on your full value from the driver! Note the number of your taxi in case of any problem, or if you forget something in the cab. Then your hotel or travel rep can help you check it out or lodge a complaint.

Telephone Calls Always check on the cost of long distance calls from your hotel room.

Some establishments charge as much as U.S. $7.00 per minute!

Cell Phones Most cellular phones from the U.S. and Canada may be programmed for local use, through Telcel and IUSAcell, the local carriers. To dial cell to cell, use the prefix 322, then the seven digit number of the person you’re calling. Omit the prefix if dialing a land line.

Local Customs Tipping is usually 10%-15% of the bill at restaurants and bars. Tip bellboys, taxis, waiters, maids, etc. depending on the service.

Taking a siesta is a Mexican tradition.

Some businesses and offices close from2 p.m. to 4 p.m., reopening until 7 p.m. or later.

In restaurants, it is considered poor manners to present the check before it is requested, so when you’re ready to leave, ask for «La cuenta, por favor» and your bill will be delivered to you.

April 2 - 8, 2012 | Issue 782

If you’ve been eaning to find a little information on the region, but ever quite got around to it, we hope that the following will help.

Look at the map in this issue, you will note that PV (as the locals call it) is on the west coast of Mexico, in the middle of the Bay of Banderas, the largest bay in this country, that includes southern part of the state of Nayarit to the north and the northern part of Jalisco to the south.

Thanks to its privileged location -sheltered by the Sierra Madre mountains- the Bay is well protected against the hurricanes spawned in the Pacific. Hurricane Kenna came close on October 25, 2002, but actually touched down in San Blas, Nayarit, some 200 miles north of PV. The town sits on the same parallel as the Hawaiian Islands, thus the similarities in the climate of the two destinations.

What to do Even if your all-inclusive hotel is everything you ever dreamed of, you should experience at least a little of all that Vallarta has to offer - it is truly a condensed version of all that is Mexican and existed before «Planned Tourist Resorts», such as Cancun, Los Cabos and Ixtapa, were developed.

Millions have been spent to ensure that the original “small town” flavor is maintained downtown, in the Old Town and on the South Side.

Local sightseeing A good beginning would be to take one of the City Tours offered by the local tour agencies.

Before boarding, make sure you have a map and take note of the places you want to return to.

Then venture off the beaten path. Explore a little. www.vallartatribune.com

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PV Guide

Live Music Guide Mexican Hacienda San Angel Mariachi La Joya de México Miramar 336, downtown Monday through Friday from 7 p.m. to 8:45.

(322) 222 2692 La Destileria Mariachi Cocula Galeana 104 int 101, Downtown Thu - Sun 9-10 pm (322) 223 9709 Las Adelitas Mariachi Los Galleros Av. Fluvial Vallarta 234, Col. Fluvial Vallarta Fri 6:30 pm - 8:30pm Sat 5:30 pm - 8pm Sun 3:30 pm - 5:30 pm (322) 293 7778 El Arrayán Arpa Veracruzana Fri 7-10 pm Los Frijoleros Sat 7-10 pm Allende 344, downtown (322) 222 7195 Café del Mar Los Frijoleros Calle China #9, San Francisco, Nayarit Friday 8pm (311) 222-074258 4251 Cesare Marimba Av. Mexico 1208, Col. 5 de Diciembre Mon - Sun 9am-12pm (322) 222 9947

Trio & Trova Vista Grill Guitarrista Daniel J. Pulpito 377, Romantic Zone Wed-Fri 8-10:30 pm Trio La CAve Sat & Sun 8-10:30pm (322) 222 3570 Riviera Grill Paseo Cocoteros 35, Nuevo Vallarta, Nay Tatewari Flamenco Tue 7pm to 9pm Trio Riviera Fri 7pm to 9pm (322) 297 6545

Riviera Grill Al & Zoe Paseo Cocoteros 35, Nuevo Vallarta Wed 7-9pm (322) 297 6545

Kareoke La Regadera Morelos 666, downtown Mon - Sun 9pm-3am (322) 221 3970 Canta y No Llores Blvd Fco Medina Ascencio 1989 loc 1-8 Villas Vallarta Mon - Sun 1pm - 2am 044 (322) 169 8016

Blanco y Negro Mario Blanco Lucerna & Niza, Versalles Mon - Sat 11pm - 2am (322) 293 2556

Bar Paisas Lázaro Cárdenas 175 Col. Emiliano Zapata Wed - Mon 11pm - 1am (322) 117 2432

Exclamación Luis Zea Morelos 529, downtown Wed, Thu & Sat 10:30pm-2am (322) 222 7777

Las Ranas Cantan Independencia 249, El Pitillal Mon - Sun 8pm - 4am (322) 224 8531

Ikuai Coral Marlin 39-A, La Cruz de Huanacaxtle Sun 11am - 1 pm (329) 295 5526 ext 106

Jazz & Latin Jazz

Liberty Morelos 676, downtown Mon - Sun 9pm - 4am (322) 222 1822

Cubana La Bodeguita del Medio Salsa Group Paseo Díaz Ordaz 858 Malecon Tue - Sun 9:30 pm to 2am (322) 223 1586 Adriatico Lazaro Cardenas 43, Bucerías “Azúcar Caribeña” Tue, Wed, Fri, Sat 7pm - 10pm “Papo” 7pm - 10pm (329) 298 6038

Barra Bar With Singer Blvd. Fco. Medina A. Peninsula. Wed - Sat 3am (322) 209 1229 Café des Artistes Enrique Flores Guadalupe Sánchez 740, downtown Mon-Sat 8:30pm-11:30pm (322) 222 3228

International

Cesare Various Artists Av. Mexico 1208, Col. 5 de Diciembre Mon - Sun 8pm-11pm (322) 222 9947

La Palapa Púlpito 103, Romantic Zone Mon-Sun 8pm - 11pm Alberto Pérez Mon & Tue Raúl Simental Wed-Sun (322) 222-5225

La Casona Piano Bar Salvatore Paseo Cocoters 750, Nuevo Vallarta Thu & Sat 5pm - 10:30pm Sun 7:30 am-1pm (322) 226 9700

Agave Restaurant Bernardo & Laura Paseo Díaz Ordaz 901, downtown Sat & Sun 9am - 11:30pm (322) 223-2000

La Palma Alberto Robinson Vallarta Gardens, La Cruz de Huanacaxtle Fri 7pm-9pm (329) 295 5101 ext 212

Ikuai Ensamble Musical Marlin 39-A, La Cruz de Huanacaxtle Sat 11am - 1 pm (329) 295 5526 ext 106

Le Bistro Salvatore Isla del Río Cuale downtown Mon - Sat 10am-12pm (322) 223 1084

Riviera Grill Edson Paseo Cocoteros 35, Nuevo Vallarta, Nay Mon, Thu & Sat 7pm to 9pm (322) 297-6545

Rincón de Buenos Aires José Calderón Blvd. Nayarit 25, Nuevo Vallarta Tue-Sun 7pm-9:30pm (322) 297 4950

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Pincho & Olé Tapas Lounge Dúo de Jazz Morelos 664, downtown Fri of the mont, 9-11pm (322) 222-4019

Bar Paisas Trova Lázaro Cárdenas 175, Col. Emiliano Zapata Thu 8-11pm (322) 117 2432

Piano

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Lukumbé Saxofon Av Los Tules 449, Jardines Vallarta Sat & Sun 10am - 11:30am (322) 225 6375

The River Café Don and Ronda Isla del Rio Cuale Tue - Sat 6pm-10:30pm (322) 223-0788

April 2 - 8, 2012 | Issue 782

Blues, Country Café Roma Open Mic Encino 287, downtown Fri 6 - 10pm (322) 222 7378 Murphy´s Irish Pub Irish Covers Morelos 484 altos 1, downtown Tue-Sun 10pm (322) 113 0373 Philo´s Philo and the Mexican Shuffle Band. Delfin 15, La Cruz de Huanacaxtle Thu - Sat 8:30pm (322) 295 5068

Rock Roxy House Band Ignacio L Vallarta 217 Romantic Zone Mon - Sun 8pm-4am Señor Frog´s Various Morelos & Galeana 518 Sat 8pm (322) 222 5171 Bebotero House Band Paseo Díaz Ordaz 565, Malecón Mon - Sun 10pm - 3am (322) 113 0099 Benitto´s Paninoteca Bar Faz Nima Bay Local 12, Marina Vallarta Thu 9-11pm (322) 209 0287 Canto del Mar Lázaro Cárdenas 365 Romantic Zone Vedette Sat 4:30pm-6:30pm Grupo Cubano Sun 4:30pm-6:30pm (322) 222 7307 Clandestino Galeria Bar Honduras 126 Col. 5 de Diciembre Salomon Fri 9pm-1am Clandestino Sat 9pm-1am Dante Ristorante Amy Davanzante Timon, Marina Vallarta Fri & Sat 8-11pm (322) 209 0484 Hard Rock Café Obis Nigers Paseo Díaz Ordáz 652, Malecón Thu - Sat 10:30pm-2am (322) 222 2230 La Cuiza Baco Isla del Río Cuale Romantic Zone Sat 10:30pm (322) 223 4773 La Leche Almacén Gourmet Salomón Fiesta Americana, Zona Hotelera Fri 10:00pm-12am (322) 293 0900 Memories Café Faz. Mina 207, downtown Wed 9pm (322) 223 0648 Paradise Burger Black Beans Paseo Díaz Ordáz 740, Malecón Thu - Sat 10:30pm-2am (322) 222 2328

Banda La Cantina Various Groups Morelos 709, downtown Wed / Sat 12 am - 2 am (322) 222 1734

News

Colectika Ancestral Contemporary Art Gallery of the regular bead but the details are absolutely amazing. Santos Bautista is the grandson of Antonio Bautista and together with his father Jose and his uncle Francisco was one of the authors of the ‘Vocho Huichol’ the bug that was beaded from bumper to bumper.

Colectika Ancestral Contemporary Art Gallery at #858 Guadalupe Sanchez and Allende is a new space that we have created, that we hoping it will make you look at some very old traditions in a whole new way.

Santos is one of the original bead artists, his experience reflects in his work. Instead of creating a patchwork of symbols, Santos work tends to flow from top to bottom and the new iridescent and earth tone beads we import for him give his pieces a softer touch.

the frandson of Daniel Castro and son of Eliseo Castro.

He pays homage to his ancestors by showing them in skeletal form in his yarn art.

Natives in Mexico believe you soul lives on in your bones therefore to show one in skeletal form is to honor their soul.

Neikame is a yarn artist who has incorporated surrealism to his work.

His mixed medium pieces incorporate beads, yarn and acrylic paint which add real depth to them. Luis Castro is

These select artists are breathing new life into traditional art, we hope you take the time to come by and let us show you not only where the art comes from but more importantly where it is going.

Coleckita Mexican Folk Gallery 858 Guadalupe Sanchez y Allende Open Monday to Saturday 12-8pm Telephone 222-1007 peyotepeople@yahoo.com

Some artists of Mexican folk art have recently transformed their work from simple primitive pieces to fine art that is collected by Museums and Institutions the world over.

We feature alibrije woodcarvings from Jacobo and Maria Angeles, woodcarvings and paintings by Julia Fuentes, wool rugs by Jacobo Mendoza, paper mache sculptures

by Ricardo Linares, paper mache and wire figures by Mario Saulo Moreno, paintings and ceramics from Demetrio Aguilar, and ceramics from the workshop of Alfonso Castillo but the best recognized artists we work with are undoubtedly the Huichol.

Their bright, colorful art can be seen in the market and shops all over town.

We will be the first to admit that some of the art, especially the Huichol bead and yarn art, has been over commercialized, saturating the market.

There are however a hand full of artists who are worth taking a second look at, they are taking the art in a whole new direction by adapting new colores, forms and ideas to their art.

Although there are literally thousands of artists, very few have been able to create a distinguishable style that separates their work from the rest of the market.

Today Huichol like Luis Castro, Neikame Carrillo, Santos Bautista and Florencio Lopez are taking the art to a whole new level.

Florencio Lopez is the only son of Jacinto Lopez, one of the pioneers of the art.

We import Czech #13 ‘micro’ beads that are half the size of the regular beads for Florencio to work with. The ‘micro’ bead is four times the work

www.vallartaartwalk.com April 2 - 8, 2012 | Issue 782

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News

The History of Tequila Filipinos introduced Mexican culture to their coconut brandy and, lacking a source of coconuts, Mexicans turned to agave as the obvious choice.

What better way to enjoy this spirit than to learn a little about the history of tequila? Tequila comes from the Mexican region of Tequila, Jalisco, home to fields of agave plants—the main ingredient of the drink. One hundred and six varieties of agave, a thorny, bluish-green plant, grow in Mexico and its history spans back to ancient times when Olmecs referred to the plant as “a delight for the gods and priests,” according to Salon.

The birth of Mexican distilleries resulted from Filipinos who jumped ship during trade routes to Spain. The

By 1906 Mexican distilleries were producing 8 million gallons of tequila in Jalisco. But tequila really took off during and after the 1910 revolution when the drink became associated with romantic tales of revolutionaries.

Noteworthy in the history of tequila, the spirit gained notoriety in the United States during the Prohibition when it was smuggled over the border.

Today, the word “tequila” is a “Protected Designation of Origin”, much like the term champagne refers only to certain French wines. No other country can produce labeled tequila products, and all tequila must be aged in the Mexico. Labels such as silver, reposed or anejo are also strictly regulated. A nonprofit, Consejo Regulador de Tequila, has even been established to monitor all aspects of the industry.

Tequila Consumption in U.S. boosts tourism for Jalisco State lava-rich soil. This lava-rich soil has proven itself perfect for the growth of the Weber blue agave plants that grow on the hillsides, along the highways, and on the valley floor.

Over the last five years tequila consumption has gone up over 45 percent in the United States.

This blue agave plant beverage has fueled an increase in tourism in the state of Jalisco in Mexico.

An even bigger influx of tourism is expected to occur in the region in October when the Pan American Games takes place in nearby Guadalajara.

Tequila was born in Jalisco centuries ago.

Today, the village of Valle de Tequila located in Jalisco, is being completely remodeled and new hotels, bed breakfasts, and Mexico’s own version of a 7-11 type store called OXXO have sprung up. Most premium tequila is from in and around the state of Jalisco with some in less touristy areas like the towns of Aandas and Atonilco.

The Valle de Tequila contains renowned shops like Don Javier’s cantina, La Capilla. Other highlights of the town include the 9,500 foot Volcan de Tequila which gives the region its 8

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Tourists can tour some of the biggest distilleries in the area, notably Sauza and Cuervo, to observe the process of creating tequila. Tourists may also go on self-guided walking tours of the town as part of the Ruta de Tequila, a trail that links Jalisco’s premium tequila areas like Napa’s wine trail. In addition, there’s a Tequila Express party train that leaves from Guadalajara and ferries individuals to Casa Herradura where they can taste tequila from a barrel carried by a donkey.

California native Rachel NicollsBernyk stated that “Tequila is like wine, and those of us who get into it know our favorite tequilas in the same way that a wine lover would know why they like certain wines.”

She went on to say that, “I enjoy learning something new about the language and the culture and the people, and of course, making tequila.” Similarly, Clayton Szczech of Experience Tequila, a tour guide of a local tequila tour company commented that, “True tequila and a tequila culture thrive down here, you’ve just got to know where to look.”

April 2 - 8, 2012 | Issue 782

A Small Tequila Town taking Tequila Global Tequila is a business on the rise and thanks to this new “gold rush,” Mexico is now promoting the town of Tequila as the tourist destination for tequila enthusiasts around the globe.

The town of Tequila is home to major brands like Jose Cuervo, Sauza, and a number of smaller producers distilling the highest quality product in the world. Naturally, as the interest in tequila rises, so does Mexico’s production of these golden spirits.

For instance, according to figures from Mexico’s Secretary of Economy, tequila production has more than doubled since 1995. In 2011, Mexico exported more than 163 million liters of the agave-based alcohol, up from 64 million in 1995.

One of the more widely known distilleries, Sangre de Azteca, produces about 9,000 liters of pure tequila a day, selling it under different brand names in Mexico, France, and the United States.

The global demand has been a driving force, but it is the growing demand for high-end spirits in the U.S. is why tequila producers have been expanding their businesses and

focusing on increasing exports to their northern neighbor. Overall, tequila exports from Mexico increased more than 11 percent in 2010 and seven percent in 2011.

With the market soaking up tequila exports at a furious pace, Mexico is posed to a leader in the tequila industry for years to come. Moreover, with Mexico ranking just third in global beer exports, this country could become the biggest beverage exporter in the world.

So when summer rolls around and you are enjoying an ice-cold Corona or a carefully crafted margarita, thank your friends to the south.

Top tips for quick excursions

Free for only a day, a weekend or on a shore excursion and want to get the most out of your time here? Where to begin depends on your interests and length of time. No other Mexican beach resort offers such a wide array of activities, entertainment, shopping, dining and tour options like Puerto Vallarta.

1. Culture Tour of historic center. Include beach side promenade with collection of art sculptures, visit the local cathedral, walk the hills of Gringo Gulch overlooking the center. Follow the Malecon south, cross the River Cuale for a late lunch on the beach in Olas Altas, south of downtown.

2: Art Galleries Vallarta has an innumerable number of art galleries and artists studios offering Huichol art to modern art. Most galleries are found in the historical downtown sector or the marina.

3. Extreme Sport Enjoy a spectacular adventure with one of the many tour operators. ATV and canopy tours offer an exhilarating day for those seeking extreme adventure.

You can also arrange an unforgettable experience swimming with dolphins or a quick whale watching tour.

4: Fun in the Sun Puerto Vallarta is known for the multitude of beaches. If you like to people watch and loads of activity, head to Los Muertos, the busiest beach at any time of year. Seeking more peace and quiet? Head to Conchas Chinas, Las Animas or Yelapa for an opportunity to see it all at some of the most amazing tropical virgen beaches.

5. Sunset Spectacular There are many daytime cruises to choose from that visit neighboring beaches. Some of the most spectacular views of the city are enjoyed on the way back at sunset allowing you to enjoy the magnificent colors that make Vallarta famous as the setting sun reflects on the mountains, the ocean and changes the color of distant clouds and the buildings in town.

6: Shop till you drop There is a lot of shopping in Vallarta and the number of boutiques is on the rise. Check out the new shopping mall near the marina for national and international fashion brands or to catch a movie. Head to the Historic Center for mostly silver and opal fine jewelry and souvenirs and to Olas Altas for hand crafted chocolates and hand painted ceramic for friends back home.

A must see is the ceramic factory in the Romantic zone which is a fascinating experience to see the talent at work.

News

Being on holiday on the beach, or live in the region of Vallarta or Riviera Nayarit not mean having enjoyed everything Sun, Sea, Mountain etc.

Now the restaurant La Casona located at Villa La Estancia Nuevo Vallarta offers Piano Bar, more than a place of music, is a place to enjoy a good drink and a good time with your partner or friends who frequent little in the week.

It is a privileged space for its haute cuisine, quality service and architecture that makes the Piano Bar of the Casona a unique place to enjoy good jazz music.

Open from 9:00 pm to 1:00 am, located at Paseo Cocoteros No. 700 Sur, Fracc. Maestro Flamingos, Nuevo Vallarta.

April 2 - 8, 2012 | Issue 782

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March 26 - April 1st, 2012 | Issue 781

On The Beach

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March 26 - April 1st, 2012 | Issue 781

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News

Semana Santa and Easter in Puerto Vallarta

Semana Santa:

The week leading up to Easter, known as Holy Week in English or Semana Santa in Spanish, begins on Palm Sunday. On this day you can see elaborately woven palm fronds for sale in the local markets and in front of churches. Throughout the week there are many religious events that take place, but if you’re traveling in Mexico during this time, you should expect crowds at tourist attractions and beaches - since most students have two weeks off around Easter, this is a popular time for Mexican families to go on vacation Dates of Semana Santa: Semana Santa is the week before Easter, from Palm Sunday (Domingo de Ramos) to Easter Sunday (Domingo de Pascua), but since students (and some workers) enjoy a two-week break at this time, the full week preceding Easter as well as the following week comprise the Semana Santa holiday.

one out of every five Mexicans - around 20 million people - will travel during Holy Week, and Puerto Vallarta is one of the most popular beach destinations for nationals looking for a few days of fun-in-the-sun.

Since schools in Mexico have a two-week vacation period at this time, this is effectively Spring Break for Mexicans. This tends to be the hottest and driest time of year through most of the country, making the beach a magnet for those wanting to escape hot city streets. So if you’re planning to travel to Mexico during this time, be prepared for crowds on beaches and at tourist attractions, and make hotel and travel reservations well in advance.

Travel During Holy Week:

Religious Celebrations:

Tourism authorities estimate that

The

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religious

observances

April 2 - 8, 2012 | Issue 782

of

Semana Santa do not take a back seat to beach fun, however. Processions and passion plays take place all through the country, though different areas celebrate in different ways and certain communities have more effusive celebrations. Among those places where Holy Week is celebrated en grande are Taxco, Pátzcuaro, Oaxaca and San Cristobal de las Casas.

Puerto Vallarta tends to receive visitors en-masse, this time is the busiest time besides Christmas, another important Roman Catholic holiday Jesus’ final days are evoked in the rituals that take place during the week.

Palm Sunday - Domingo de Ramos On the Sunday prior to Easter, known as Palm Sunday, the arrival of Jesus in Jerusalem is commemorated.

According to the Bible Jesus rode into Jerusalem on a donkey and the people in the streets laid down palm branches in his path. In many towns and villages in Mexico on this day there are processions reenacting Jesus’ triumphal entry, and woven palms are sold outside churches.

The Last Supper was held on Jueves Santo (Maundy Thursday), which falls on April 5 this year, followed by Viernes Santo (Good Friday), which commemorates the day of Christ’s crucifixion.

On April 7, Mexico celebrates Sábado de Gloria (Holy Saturday), memorializing the full day Christ was in the tomb. On Sabado de Gloria, statues of Mary are covered with black dresses, because she is considered to be in mourning. April 24th is Domingo de Pascua (Easter Sunday), celebrating the Resurrection of Christ. On Jueves Santo, Viernes Santo, Sabado de Gloria, and Domingo de Pascua, there is a special mass each day.

One of the oldest traditions in México, Semana Santa is an artistic and cultural event of major importance, with everyone - young and old, children and parents, rich and poor - actively participating in the celebrations.

But Semana Santa is much more than a religious occasion. In fact, hundreds of people who come to Puerto Vallarta to celebrate Easter Week are not even Catholic. Like all holidays in Latin countries, Semana Santa is also a festive occasion, a time of celebration that lasts two weeks, when people come together to socialize and enjoy themselves.

Maundy Thursday - Jueves Santo The Thursday of Holy Week is known as Maundy Thursday or Holy Thursday. This day commemorates

News

Good Friday - Viernes Santo Good Friday recalls the crucifixion of Christ. On this day there are solemn religious processions in which statues of Christ and the Virgin Mary are carried through town. Often the participants of these processions dress in costumes to evoke the time of Jesus.

Passion plays, dramatic recreations of the crucifixion of Christ, are presented in many communities. The largest takes place in Iztapalapa, south of Mexico City, where over a million people gather every year for the Via Crucis.

While it may sound a bit chaotic, Semana Santa and Pascua are probably some of the most festive and exciting times to visit Puerto Vallarta. If you wish to witness the beauty of traditional Mexican culture - and enjoy the excitement of a two-weeklong party in Puerto Vallarta - Semana Santa and Pascua would be well worth experiencing for yourself.

Traditional Mexican Easter Food All countries have their Easter traditions and Mexico is no exception.

For Christians in many parts of the world, the week leading up to Easter is a somber time with food restrictions.

Mexicans celebrate the week leading up to and including Easter in a different way. In Mexico, there are certain foods that are traditional during this time and the people celebrate in a festive way with street carnivals.

Fish Dishes In Mexico, there are certain days during Lent when Catholics are not permitted to eat meat.

Therefore, in Mexico fish becomes a food eaten during the time leading up to Easter. Fish soup made with pieces of fish and lima beans is one

meal that is served during the Easter season. Shrimp is eaten raw or in patties covered with a traditional sauce called Pipian, made with spices and pumpkin seeds. Dried shrimp patties may also be used with sprigs of a wild plant called romerito, which resembles rosemary, and potatoes in a mole sauce.

Nopal is a flat-leafed cactus that is used in recipes. It is a versatile food, with part being considered a vegetable and part considered a fruit. Nopal is used in salads, in tacos and with eggs.

Chacales is a dish made with a dried white corn that is broken into pieces and made into soup. Italian squash is dried and fried with tomatoes and onions. It is served with melted cheese.

Desserts

Shrimp dishes are common in Mexico during Lent and Easter.

LUNCH SPECIALS

Capiriotada is a Mexican dessert served during Lent. It is basically a bread pudding that is made with toasted French bread, milk, cheese, butter, peanuts and raisins, covered with a syrup of cinnamon and brown sugar.

Empanadas are fruit turnovers that are made with cherries, strawberries, apples, apricots or blackberries.

Lui´ o b o

79 pesos

NACHOS

Pambazos are chicken- or cheesefilled rolls that are covered in a spicy salsa. Another carnival treat is platanos, which are fried plantains with a sweet cream topping. Another sweet treat is mini hot cakes served with marmalade.

Wings - smoked 3 hours Burnt Ends - Our #1 Appy Salad - Not just lettuce.

BBQ Shack

DINNER - With 2 sides

Authentic Pit Barbeque

BEER SPECIAL

129 pesos

Free Wings

SMOKED WINGS

A Bucket of Beer (6)

79 pesos

In Mexico during Easter week celebrations, street vendors sell aguas frescas, which are fruit-flavored waters. Fresh fruit ice bars (paletas) and ice cream are available. Raspados are shaved ices, similar to snow cones, that are sold from vendor carts.

APPY’s

with Pulled Pork and two Beer or two Pop.

with BBQ Sauce, Frank’s Red or Extreme Heat with a Beer.

Carnival Treats

MAR 22 - MAR 29 MAY 15 - MAY 31

Sandwich

& Coleslaw with a beer Changes Everyday

This traditional cheese is made of eggs, milk, sugar, vanilla and nutmeg.

It is made into a ball and sliced into individual portions.

RESTAURANT WEEK MENU

s

11:30 am - 4:00 pm

Mexican Easter Cheese

Vegetable Dishes

L

the washing of the feet of the apostles, the Last Supper and Jesus’ arrest in Gethsemane. Some Mexican traditions for Maundy Thursday include visiting seven churches to recall the vigil the apostles kept in the garden while Jesus prayed before his arrest, foot-washing ceremonies and of course Mass with Holy Communion.

4 Rib Platter 4 oz. Brisket + 4 oz. Pulled Pork 1/2 Chicken

All day, Everyday

DESSERTS

Better than Sex Brownies with Vanilla Ice Cream

with

Infamous CDN Phillo Butter Tarts with Vanilla Ice Cream

125 Pesos

Banana Bread Pudding with Butter Bourbon Sauce

DRINK SPECIAL

189 Pesos

Lime Margarita 1 oz.

29 Pesos

1 2

DESSERT WINE

3 oz. Late Harvest 39 Pesos

COFFEE

25 pesos

Authentic Pit BBQ * 589 Morelos Centro, Puerto Vallarta * 322.143.7212 April 2 - 8, 2012 | Issue 782

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News Toots Gabriel

Sue and Marie

(and other things dangerous around Mexico)

Is the Certified Padi Master Instructor and Padi IDC Staff Instructor www.pvseadive.com

Topes

Whether you drive down to Mexico, rent a car while there or even if you just get a ride in a taxi or bus sometime, you should be aware of Mexican Speed Bumps. Wherever you are from let me suggest that you are not very familiar with these obstructions.

They can certainly be considered barriers, impediments, obstacles and hindrances. And they are everywhere.

As you approach a speed bump, if you are doing the driving, please slow down, a lot, and if you are a passenger then I recommend that you brace yourself. If you hit one of these at ‘speed’ then you will feel the ‘bump’.

And, while you might consider the term ‘safety first’ as being practical in a situation like this you should also be made aware that in Mexico there is little to no correlation between ‘safety first’ and ‘driving’.

The speed bumps that I am describing are called, in Spanish, ‘Topes’. Generally, there will be signage providing fair warning, but not always. And, while we are on the subject of ‘warning’ nobody told me that a little research would expose the fact that the word ‘tope’ also is a verb that means, in English, “To drink (liquor) habitually and excessively or engage in such drinking”. You know, like, “Methinks that guy topes”. It can be frustrating for me that, while I may try to avoid the subject of alcohol, something occurs that draws me back into it. Aha! That reminds me of something else. There is another connection that is far more interesting.

There always is.

When one thinks of ‘connections’ it is easy to slither over to ‘connected’.

And that means one thing – Mafia.

And when you think of Mafia then you could easily think of ‘movies’ and then who, in their right mind, would not think The Godfather. Of course I have friends who, when they think of movies, would probably think Slither. We’ll let them think whatever they want because we are thinking Godfather.

What a great movie. It came out in 1972 and was a massive hit, winning all sorts of awards including three Oscars and introducing a number of new actors including, as a supporting actor, Al Pacino, who plays a supporting role in my little drama, here. In 1974 The Godfather Part II was released. Another of the greatest movies of all time, it starred Al Pacino and won six Oscars.

The network was opposed to the use of the Part II in the title believing that no one who had seen a movie would want to see a part two. This was the first major motion picture to do this 14

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and it would seem that Francis Ford Coppola was on to something judging by the number of times this would be done over the years. Over the next decade and a half Al Pacino went on to entertain us in many movies including Serpico, Dog Day Afternoon, Scarface and one of my favourites, And Justice for All. It could just be that Al had had quite enough of the Godfather genus when it was brought to his attention that he was being sought out to reprise his aging role once again. I can just picture him sitting by his pool and being visited by a studio representative with an offer he ‘couldn’t refuse’. He explains to the emissary that he really isn’t interested. Something like, “Just when I thought I was out, they pull me back in”. When Coppola heard this he loved it and wrote it straight into the script. All conjecture, of course.

The Godfather Part III was not as successful as the first two. To say it didn’t win any awards would be incorrect though as Sofia Coppola won two Golden Raspberry Awards for both Worst Supporting Actress and Worst New Star.

So, what the heck does any of that have to do with speed bumps? What has it got to do with Mexico? Well, Al Pacino and Robert Deniro were, of course, both in The Godfather and also both starred in the movie Heat. Now, you might suppose that I am going to tell you something lame like when we think of ‘heat’ we naturally think of Mexico. And, while that is absolutely correct, it is rather fruitless, to be sure.

Fasten up, here we go.

History reveals that Speed Bumps were first used in the town of Chatham, New Jersey, around 1907. And who is one of the most famous celebrities to come from New Jersey? Old Blue Eyes himself. A little research also exposes the uncanny resemblance of Frank Sinatra’s early career to that of Johnny Fontane. Apparently Frank was really pissed with Mario Puzo for creating the character and told him so on more than one occasion.

Frank sure offered us some great music. “And now, the end is near and so....” is a beautiful song that Frank gave us back in 1968. I always believed that he had given Paul Anka, the composer, an offer he “couldn’t refuse”. Anka dismisses that and says he wrote it, willingly, for Frank. In the mean time I will try to finish this my ‘own’ way.

Another famous celebrity and, April 2 - 8, 2012 | Issue 782

A Diving Legend

must have come as a bit of a shock to Richard Branson, who has been publicly planning to take his sub down there this year and take all the glory!

To some divers, there seems to be a bizarre competition as to who goes the deepest. This is something I don´t understand and it often makes me giggle inside when the topic comes up.

I would however, love to be on board a boat with James Cameron when this topic is discussed as I think he now wins hands down. Not that it is a competition, but for some, it seems to hold bragging rights, even if everyone else knows it´s a pile of rubbish and the said person will probably be the 1st diver to surface due to being low on air!

This week saw the filmmaker, James Cameron, dive to a depth that hasn´t been dived to in over 52 years, and is the 1st person to ever do this on his own. He bravely went to the bottom of the Mariana Trench, to a place called Challenger Deep at a mere 6.8 miles down in a 24 foot submarine! I knew this guy likes to dive, but this is a bit extreme. His film credits give us a clue to the dive fanatic he is. Watch “Avatar” carefully and you will see so many underwater plants and creatures in this film. That is one thing though, but to risk his life to do this dive is true dedication to his passion for exploring the ocean.

Five people have died in submersible accidents over the decades, and Mr. Cameron said the risks he faced were “acceptable” given the testing that his craft’s parts have undergone and its backup gear for such critical systems as electrical power and life support.

This journey has been planned in secret for the past 7 years, and of course singer, from New Jersey is Bruce Springsteen. Seems that Bruce and his dad used to take random road trips down into Mexico at a time when the family lived in California.

In 1995 he released the song “Sinaloa Cowboy”. I suspect that Mexico would have certainly had its effect on him.

An examination of Bruce’s biography

The dive craft is only 24 foot long and 43 inches wide, so not a comfortable ride at all. He was bolted inside it for 9 hours with his knees bent up and was largely immobile for the whole time. I expect he found his yoga training came in very handy during this time!

The only other time the Mariana

Trench has been explored was in 1960, when the United States Navy sent down two men, who stayed for just 20 minutes. Their craft’s landing stirred up so much ooze that the divers could see little during their stay on the bottom, and they took no pictures.

By contrast, Mr. Cameron had packed his craft with cameras and recording devices and plans to make at least two movies: a 3-D production for wide-screen theaters, and a National Geographic TV special. His aim is to film the realm’s unfamiliar life.

I personally have been blown away by this achievement and am excited to see the footage and future films that will come from this dive. Truly one of our greatest explorers, entrepreneurs and filmmakers of my lifetime, and one person who really can say he went deep without being laughed at. reveals the following: “Although there were a few speed bumps along the way in Springsteen’s career, the wonder of his nearly unbroken string of critical and commercial success is that he achieved it while periodically challenging his listeners by going off in unexpected directions...”

Salud!

News

Beach Activities Swimming with dolphins, diving, shows and sports are all great beach activities With the ample modern infrastructure of many Mexican beaches, you will find entertainment centers where you can enjoy the best shows, theme parks with unique and unforgettable activities, and, in the evening, a dynamic nightlife to enjoy before heading for bed.

Imagine yourself seated before a pyramidal stage by the shore, on which, beneath the light of the moon, you watch the extraordinary spectacle of a demonstration of the ancient ball game; or singing along with a favorite pop star at a beach concert; or watching a motocross competition in the bright sun, at which the high-speed vehicles kick up the sand in their exciting turns.

Further from the sea, you don’t need to miss a single moment of fun spent with the family, thanks to a whole range of nature reserves to choose from, where you can dive, swim, explore rivers and cross beautiful mangrove swamps that will shade you from the heat of the sun.

Mexico Taxi Project shows Real People and Real Mexico

The idea is to share the experiences of real people, that is, of travelers that have spent time in Mexico and wish to share their testimonies. They are tourists speaking to tourists; people that enjoyed their Mexican vacation so much that they share their positive experience even in a taxi cab.

Or you can climb aboard the famous banana boat, swim with dolphins, take part in sand sports or get to know the animals of the region, such as turtles and manta rays, as well as learning about the marine fauna in the aquariums.

If this is still not enough, the extreme sports you can have a go at are many and very exciting. You’ll feel your heart racing as you make a leap into space with a bungee rope or a parachute. Exciting too is a dive into the depths of the sea or observation from the surface with a snorkel, as you feel the fish brush right past you.

On land you can try mountain biking, rappelling, or mountaineering almost at the sea’s edge thanks to the country’s many mountain ranges, which also offer all kinds of activities to fill you with energy and satiate your desire for adventure.

The Mexico Taxi Project campaign is trying to influence in a positive way the perception that Americans have about Mexico; its goal is to spark their interest in visiting Mexico, to explore its destinations and to live a unique experience.

For many Americans and Canadians, Mexico is a way to escape the routine, the ideal place to take a break along nature, to submerge in a fascinating culture or to spend days full of fun.

This project’s purpose is to reinforce the image of the Mexican paradise; that place where “there is nothing to worry about, except to have good time”.

The testimonies that make up this campaign are real and were told by tourists without the knowledge that they were being documented. This spontaneity is highlighted mainly on the project “Taxi Cab Confessions”, an original way to get to know, and to share, the opinion of foreign tourists regarding this country.

Aboard a taxi, the driver asks the passengers, American tourists just returning from their vacations in Mexico, what they thought about their trip. The travelers then answer in a spontaneous way, without bias.

The campaign also includes amazing prints on magazines, made up of attractive images and brief testimonies, and interactive billboards that show the back side of a postcard sent from a Mexican tourist destination.

For more information mexicotaxiproject.com

visit

Diving Watching the fish swimming by from the surface cannot be compared to immersing yourself in the depths and being guided by them through the seas.

Washed by the soft waters of the Pacific Ocean, home to lagoons, rivers, cenotes and lakes, Puerto Vallarta is an ideal place to go diving.

Whatever day it is, every day is a good one to go exploring the magical and colorful underwater world, full of species of fish, turtles and mammals of all shapes, sizes and colors, swimming in shoals through the coral reefs, the soft sands, the spectacular caves and the deep chasms that open up in a flash of bright blue.

as well as the diverse sea life, there are shipwrecks, buildings and even religious statues to be explored under the waves. It is also possible to take photographs of your aquatic adventures, providing a souvenir of your journey into the ocean depths.

Best of all is that in some of the best locations in Mexico to try out this enjoyable experience – such as Mismayloya, Marieta Islands and Los Arcos– you’ll find numerous operators providing training, professional equipment rental and tours with the best safety records and best trained personnel to take you on this unique experience.

This is an experience that allows you to feel part of this unique world, and to sense the immensity, beauty and power of the waters that provide life and home to thousands of animals, from tiny fish to great mammals such as whales and orcas, as well as the strange microorganisms that reproduce amongst the plants and coral and which, on occasion, light up the water at night, filling it with extraordinary reflections.

There is a whole world of submerged surprises and hidden stories, because April 2 - 8, 2012 | Issue 782

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News

Major renovations and new investments highlight latest resort developments in Riviera Nayarit Riviera Nayarit, on Mexico’s Pacific Coast, continues to attract major investments and the biggest names in international resort development. Led by companies like Grand Palladium Resorts & Hotels, Hard Rock International, Occidental Hotels & Resorts, Four Seasons and others, the choice of new and transformed resorts this summer will be more impressive than ever.

Grand Palladium Resorts & Hotels has completed a $30 million transformation of the all-inclusive Grand Palladium Vallarta Resort & Spa. The entire property was made over to capture the essence of authentic Mexican culture and provide guests with the ultimate Grand Palladium experience.

With new bathrooms, contemporary furniture and new color schemes, the resort’s 422 guest accommodations, ranging from deluxe rooms to suites, now reflect the natural beauty of Mexico’s landscapes and beaches. A new restaurant, Ribs & More, joins the property’s buffet restaurant, El Bosque, and the ala carte Portofino Restaurant, under the direction of the renowned Spanish chef, Juan Mari Azark, among the Grand Palladium’s dining options.

The resort also features a newly expanded Renova Spa with four massage rooms, a new sauna, steam

room, a hot and cold Jacuzzi and a Bridal Room; a Sunset Boulevard Disco; and expanded Kids Club and Junior Club. For more information, visit www.palladiumresorts.com.

Hard Rock International has announced that the Vallarta Palace in Nuevo Vallarta has been transformed into the new Hard Rock Vallarta.

Described by the company as “the ultimate all-inclusive,” the resort features luxury accommodations, including in-room double Jacuzzis; fine dining, top-shelf drinks, 24-hour room service, and live entertainment.

In keeping with the Hard Rock image, there will be Rock Star Suites, an extensive collection of authentic rock memorabilia, and an “ongoing schedule of live concerts, celebritydriven soirees and other exciting onsite events.”

The resort features 348 guestrooms, four restaurants and a snack bar, four bars, a new Moon Lounge, a spa and fitness center, beauty salon, Kids Club, two swimming pools, and 6,300 square feet of meeting facilities.

For more information, visit www. hardrockhotels.com.

Occidental Hotels & Resorts has reopened the Occidental Grand Nuevo Vallarta after a $14 million renovation.

Formerly the Allegro Nuevo Vallarta, the all-inclusive resort offers 270 guest

accommodations ranging from deluxe rooms to suites and two penthouses, and the Royal Club, offering an even higher standard of accommodations plus private check-in and exclusive reception area and restaurant. Other resort features include four restaurants, including two ala carte; three bars, a fitness center, lighted tennis court and two swimming pools, one reserved for children.

The resort is on the Bay of Banderas only 35 minutes from Puerto Vallarta.

For more information, visit www. occidentalhotels.com. Four Seasons Punta Mita has just completed a series of upgrades including renovations of the Tamai adult pool and its cabanas, new games and flat screen televisions in its game room, opening of the Nawua Gourmet Store including Mexican foods and handicrafts, refurbishments to the Four Seasons Yacht and renovations of Nua bar.

By mid-2012, guest rooms will be upgraded with new furniture, artwork, lamps and bathroom accessories.

Meeting rooms and the Numa Pool will also be refurbished.

Long a favorite among international travelers seeking intimate luxury, Hotel Des Artistes in Punta Mita has reopened as Hotel CINCO offering “an unpretentious, pristine organic living experience in a refined atmosphere.”

Featuring a healthy lifestyle, including an emphasis on local, farm-to-table

dining, the resort offers a handful of rooms and suites, including the new Villa CINCO, with 5,500 square feet of space, a master bedroom with an office, library, master living room, state-of-the-art kitchen and dining pod, soaking tub, two guest rooms and a bonus room. Villa CINCO also offers a fire pit, an infinity pool and a Jacuzzi.

The award-winning chef Thierry Blouet oversees the menu at the popular Café des Artistes del Mar and guests also may enjoy rooftop casual dining at the Local Harvest restaurant as well as refreshments at the Barefoot Bar. Other resort facilities include the Gerry Lopez AquaCenter with Surf/ SUP Concierge for aquatic adventures, the CINCO Athletic Club & Spa and Lifestyle Camps. For more information, visit www.cincopuntamita.com.

This year, TripAdvisor’s Travelers’ Choice Awards List rewarded several properties in Riviera Nayarit with some of the highest distinctions for best hotels in Mexico and the world.

Among the hotels that received awards this year are Marival Residences & World Spa (ranked second in the listing of the best 25 allinclusive hotels in the world and as the number one all-inclusive hotel in Mexico), Taheima Wellness Resort & Spa, Villa la Estancia and the St. Regis Punta Mita (all placed in the listing for top five hotels in Mexico). The Four Seasons Punta Mita and Hotel Cinco were rated on the list of Top 25 Best Hotels in Mexico.

Emotional Welcome Cocktail at the Tianguis Turístico and included duck torta ahogada, scallops Novillero-style in green aguachile, duck spread, and piglet tostadas, along with specially designed drinks.

A fundamental part of the experience was the show called “The Ceremony of Color”, where talented artists participated in performances, dancing and music inspired in the color and spirituality of the Huichol culture.

Over 3,000 participants, mostly professionals of the touristic industry, enjoyed the opportunity of experiencing Mexico during this event Over 3,000 professionals of the touristic industry enjoyed a magical and unforgettable evening at the Welcome Cocktail of the Tianguis Turístico 2012, which took place last March 25 at Marina Riviera Nayarit in La Cruz de Huanacaxtle.

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A wonderful boat ride at sunset among lively conversation and cocktails marked the beginning of this celebration, which was created to allow professionals of the touristic industry to enjoy all the aspects of the experience of vacationing in Mexico.

The Ambassador of Mexican Cuisine, Patricia Quintana, designed the menu together with 18 local chefs, April 2 - 8, 2012 | Issue 782

“This is a great opportunity to promote all of Mexico, to communicate the world the best of our country, share what we are doing for the tourism and speak well of Mexico”, highlighted the Governor of Nayarit Roberto Sandoval to the travel agents, professionals and representatives of the international press.

Mariachi, folk dancing, fireworks, and the presentation of Eugenia León singing Mexican music delighted participants.

The Convention and Visitors Bureau (CVB) of Riviera Nayarit praises the teamwork undertaken by the State Tourism Bureau of the Federal Government and the State Governments of Jalisco and Nayarit, who have been jointly planning the event since the beginning, in order to show the best face of Mexico to the world.

News in a beautiful palapa building The Easter season airport that formerly housed a restaurant.

The Easter season will be celebrated by many this year at Christ Church by the Sea here in Puerto Vallarta.

The growing congregation, part of the Anglican Church of Mexico, will worship in English for a traditional Maundy Thursday service, April 5 at 5:00 p.m., and Easter Sunday service April 8 at 10:00 a.m. Christ Church is the only English-language Christian Liturgical congregation in Puerto Vallarta and has attracted an increasing number of worshippers since it started in 2000. Our new church is located directly across the highway from the

Completely refurbished and renewed, the church had seating for a hundred people and extra seating can be added. The rector of Christ Church is Father Jack Wehrs who established the Christian ministry here in Vallarta over 10 years ago. The congregation moved into its present location in 2007. The worship service follows the Anglican/Episcopal prayer book and Hymnal, but Fr. Jack points out that folks of all denominations are welcomed and regularly worship at Christ Church by the Sea. Beyond Sunday services, which are held at 10:00 a.m. November

Riviera Nayarit to create new theme attractions

Governor of Nayarit, Roberto Sandoval Castañeda, announces creation of new theme attractions

During Tianguis Turístico México 2012, the State of Nayarit´s Governor Roberto Sandoval Castañeda announced a new way to promote Nayarit by launching new theme attractions within the Riviera Nayarit region. The announcement was made to celebrate the 5th anniversary of the creation of the Riviera Nayarit brand, whose rapid positioning, recognition and success – since its launch at the Tianguis Turístico México 2007 – has allowed it to attain Mexico’s highest room occupancy levels, to lead the country in terms of cleanbeach certifications, and to attract and become a leader in private investments for the tourism industry in beach destinations in Mexico. The Governor stated that with this new strategy, his government intends to bring the benefits of economic development derived from tourism to the entire state, as these new brands encompass some of the most beautiful attractions that can be found throughout the state of Nayarit.

LAGUNAS ENCANTADAS (ENCHANTED LAGOONS) will help

through May, the church is actively involved in community outreach. The church has recently held a fund-raiser for Francisco Villa grade school in an area behind the church, to build a roof over the basketball court to allow the children relief from the rain and sun in the summers. This will be installed during the school’s Easter break this year.

The church has a number of parishioners teaching English to the kids at the grade school, and the kindergarten around the corner. A new class has been added for the parents in the evening. An ongoing project of the congregation is bringing layettes to the new mothers at the regional hospital,

President Calderon at Tianguis

the stand pavilions of Nayarit and the state tourism headed by Riviera Nayarit, which includes the entire coastline, but where all the attractions are promoted in the state.

promote three beautiful lagoons: Santa María del Oro, situated in the crater of a volcano; San Pedro Lagunillas, with an enviable climate; and Tepetiltic, with its enormous oak trees.

SIERRA DEL NAYAR (THE MOUNTAINS OF NAYARIT) is the route that will convey the region where the largest ethnic groups in Nayarit coexist: Coras, Huicholes, Tepehuanos, and Mexicaneros. This vibrant mosaic of traditions is intertwined in our region; through their timeless celebrations and colorful art they share their magical view of the world.

NAYARIT COLONIAL highlights the tourism attractions that history has left in this state: monuments, architecture, landscapes, archeology and the most traditional Mexican flavors in places like Tepic, Jala, Compostela, Ixtlán del Río, and Ahuacatlán.

The Convention and Visitors Bureau of Riviera Nayarit celebrates the creation of these new theme attractions and reiterates its commitment and dedication to attracting tourism to the entire coast of Nayarit, from its southern border with Jalisco to its northern end in the border with Sinaloa, as well as to bring tourism to these new destinations in Nayarit.

and food and clothing to the poor in the area.

Plans have been created and a capital campaign is in progress to raise funds to build an apartment on the third floor of the front building to house visiting priests for the summer.

This will enable the church to be open year-round.

With an ever expanding congregation, and more parishioners having longer stays in Puerto Vallarta, this would be a much needed addition to the church’s long-range planning.

Fr. Jack+ states ChristChurchbytheSea.org , or call Fr. Jack at 044 322 229-1129.

“The beads does not affect the sound?” Asked the president than the pianist who played traditional music in the ‘Pianol’, a piano decorated with Huichol, while the Ballet Mexcaltitán completed the framework for the acceptance of the president.

President Felipe Calderon accompanied by the Governor of Nayarit, Roberto Sandoval, walked by the stand of Nayarit and stopped to talk to the pianist playing with the ‘Pianol’ Riviera Nayarit, the destination known as The Treasure of the Mexican Pacific, said during the Official Opening Mexico Tourism Tianguis 2012, led by President Felipe Calderon, who was accompanied by the Governor of Nayarit, Roberto Sandoval, his counterpart of Jalisco, Emilio González and the Ministry of Tourism, Gloria Guevara. After opening remarks the President made a tour of the area being

April 2 - 8, 2012 | Issue 782

The booth also highlighted by the interactive experiences offered: the chance to sail on a boat sailing for Riviera Nayarit, a Huichol marakame cleaned with a quarter sensory Laguna de Santa María del Oro, the opportunity to enjoy the cuisine of Nayarit with the ceviche of the chef Betty Vasquez of San Blas and the traditional coffee Riviera Nayarit.

The stand also dozens of tourist service providers and representatives of hotels around Nayarit held business meetings with international buyers.

“It was a very productive day, which began to do business,” said the President of the Association of Hotels and Motels Bay of Banderas and the Convention and Visitors Bureau of Riviera Nayarit, Ferrnando Gonzalez Ortega.

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News

Presentation Hilton Hotel in Vallarta

General Rolando Miravete. He added that the investment for the hotel will be $ 40 million, said that when they begin operations generate approximately 230 employees.

Product is a “fresh” in addition to the hotels with about 200 rooms, will have 4 international restaurants as well as the west lounge. Other amenities of the resort include a gymnasium, spa, playground, meeting rooms for groups and conventions, as well as three meeting rooms and business center.

Rolando Miravete -General Manager

Hilton Hotel Group Worldwide and Santa Fe, submitted the first property development of Hilton Hotels & Resort in Puerto Vallarta, Mexico. Scheduled to open in the second quarter of 2012, July 10 to be exact. “We wanted to bring a household name, with the prestige that Hilton, but the mode of which we have experience that is the all-inclusive beach in a place like Puerto Vallarta,” said Director

Hilton Puerto Vallarta will feature 259 deluxe rooms and executive suites for honeymooners, offering contemporary decor, luxury amenities and modern facilities.

Puerto Vallarta Resort Hilton involved in Hilton HHonorsRegistered Trademark-, ​​the only guest reward program that allows members to earn points and miles for the same stay and redeem points for free nights with no blackout dates at more than 700 3mil hotels around the world.

IFC End-of-Season Brunch and Fashion Show

The International Friendship Club (IFC) is active each year in Puerto Vallarta with most activities taking place from November through April.

fashion show will feature men’s and ladies fashions.

It has become an IFC tradition to make their final meeting of the season into a festive farewell event open to members as well as the public.

The models will be circulating around featuring their outfits.

Attendees will receive a free Mimosa welcome drink, and unlimited free vodka drinks with an assortment of juices.

As with all IFC events, the proceeds benefit the Cleft Palate Surgery Program and other charities supported by the IFC.

Early bird price offers a 10% discount at $ 225 pesos per person including tip if tickets are purchased by the 9th of April.

The IFC continues to grow with over 500 paid members this year.

After the 9th, tickets will be $ 250 pesos including tip.

The brunch is a great opportunity to see friends before they depart PV for the summer.

There will be a door prize and a raffle. Tickets are available at the IFC and at Deja New.

This year they are presenting a new twist to their event and are offering a Brunch with a Fashion Show presented

by Deja New on Sunday at 11:30, April 15, 2012 at the Los Arcos Hotel on Olas Altas in the Zona Romantica.

The IFC is located at the northeast corner of the Rio Cuale Bridge on Calle Insurgentes above the HSBC Bank.

The IFC can be reached at 322-2225466 or www.ifcvallarta.com. Most IFC events sell out so get your tickets early!

In addition to a brunch buffet, the 18

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April 2 - 8, 2012 | Issue 782

Puerto Vallarta´s new icon

Following the introduction of the new brand image Puerto Vallarta, hoteliers, travel agents and entrepreneurs, said they were satisfied, because if it has a modernist concept, remain icons of the region into a new image that is not fought with the traditional image.

According to the presentation of the new brand, this was done after a comparative study and differentiating with peers nationally destinations of Puerto Vallarta such as Acapulco, Cancun, Los Cabos, to highlight the

distinctive features peculiar to the destination such as tradition that offers a typical village, the physical setting that offers the combination of sea and mountains, the gastronomic variety, quality and warmth in the treatment and services. Added to this, states that what people have in mind and represents Puerto Vallarta and the image showing identity, culture, beliefs, among others, concludes that the “Seahorse” is the icon that identifies the destination and not the crown and has been the brand for over 25 years.

The Natural Beauty of OUR Mountain

Plants

2000

Mammals

80

Birds

300

Amphibians and Reptiles

Butterflies

500

85

50% of these species are endemic to MĂŠxico.

We propose the area to be designated a

Natural Preserve Because for Vallarta,

Without the Mountain...

There is no future

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April 2 - 8, 2012 | Issue 782