Seb Webber - Portofolio 2022_09

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RESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022© BAD13,231IDEAS. AND 08.22GOOD87ONES. SEB WEBBER

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DISCLAIMER: HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR EXECUTIVE PRODUCER, COMMISSIONER, LEAD CREATIVE, AND EXECUTIVE CREATIVE DIRECTOR FROM 2008 UNTIL NOW I’M NEVER SINGULARLY RESPONSIBLE FOR ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA.

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I LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS BECAUSE IT'S NOT "SNAPPY ENOUGH". I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY. BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY. DIGITALLY WATERMARKED FOR RECIPIENT ONLY BEFORE YOU BEGIN

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 APPLE MUSIC

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: YEARS: CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER 2017-2020

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER YEARS: 2017-2020

MOTION EXAMPLE

YEARS: 2017-2020

The Tunnel: For this approach we want to keep the piece simple, minimal and graphical. At our core we’ll be centered around a 1:1 curved corner lit screens as we slowly pull back inside an ominous tunnel. This shape will be where our album covers, photos and videos will play as we pull away. The album artwork will have the feeling of being of being rear projected, with a core glow coming from behind like a TV screen in a dark room (or more accurately a rear projection). We begin on a single piece of album artwork as we pull backwards. As we pull out we begin to see text appear on the top and bottom in this empty space. As we continue pulling back a new album flickers on in front of us and the album in back quickly fades out. For this we would keep with the black aesthetic and use the light emanating from behind the central square to set the space. We would have these backlights give off a complementary color to the prominent colors in the frame, giving a feeling of the light coming from with the frame itself like a lamp or a soft movie marquee. We want these frames to feel inviting, soft and smooth. We also want to give a translucence as it is being lit on a piece of glass giving unique but tangible feeling to it.

THE Creative Director: Dan Carr Executive Producer: Seb Webber

The Cycle: For this approach we want to begin with something familiar and build it into something more intuitive and interesting. And when we say familiar we mean the Beats 1 logo. We begin on the Beats 1 logo as it pulses with light and slowly begins to start up and rotate like a record speeding up. We push in until it is at the size of the box in the 3rd frame above and rotate around the logo watching text pass by like a mixture of a modern news feed and the motion of a DJ spinning a classic record giving time for each track and artists info to play out on each spin of the logo. For videos and longer text blocks we will also be able to slowly move in until the video fills the screen, allowing the background to fall away and refrain from being a distraction on the borders. As the logo rotates we will be able to watch as the gradient passes under us, almost like a timer for each song. As the tracks listings rotate by, we will be able to watch as the gradient under us passes by giving us that preemptive understanding of when the next track will be coming up. This intuitive “timer” will keep our audience engaged while subliminally allowing the viewer to track how long the text and songs will be on screen anticipating what comes next. As we circle around and hit the gap of the “b” in the logo - we reset and find ourselves in a new texture as more news and images rotate by CYCLETHE

The most important ask that we feel will make us want to listen to this playlist is getting access to at least one of the songs from the playlist to play or even the top song from last week. Without the news or videos accompanying each song it feels like it will be hard to bring viewers to listen to new artists without getting to hear at least a little bit of the music itself.

The Beats 1 List is bringing culturally relevant new music every week securing Beats 1 as the selector thats always ahead of the curve. The key is to have unique, simple and effective execution while remaining malleable and consistent in quality for each week. We want to create something that is fluid rarely cutting or editing and allowing our viewers to sink into the playlist of the week. Whitelist has created 3 different concepts, approaches and styles we could create on a weekly basis for putting together an energetic and forward thinking template for the Beats 1 List. For all the attached examples we will use the 1 Instagramratio while also being perfect for album covers. All boards and motion examples are temporary merely a jumping off point to show you our direction that we would further tweak and get more detailed.

COLOR For the background we would utilize singular deep dark colors like greens, purples, and dark saturated reds. By doing this it will give us a unique color for each track, shifting each time an album cover fills the frame - while still allowing us to keep a unified darker palette with the bright text popping out of the frame. ANIMATION STYLE For the text we want the font to be big and in your face so that it can be quickly read on the phone. Something simple, but still a statement over dark colors. To finish out the sequence we would end with the final video track and top single. As the videos begin to play out we will utilize the 16:9 aspect ratio - giving us space to also include titles on the top and bottom as we play info and news about our “top track”.

For this one we wanted to bring a personal element that real feeling of this list being made personally for the Beats 1 crowd. This isn’t an algorithm just telling you what’s good there is a process at work. We want to diverge from that feeling that a computer is picking this playlist and give the feeling that the DJ’s and tastemakers at beats 1 are the ones who are putting these together.

MOTION EXAMPLE

TUNNELTHE BOARDS

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NEWS FEED For the news content we feel that it is important to involve not only Beats related artist history, but additional content about how they even got to Beats Radio in the first place. By being too involved with Beats related releases, much like above, it makes everything a bit too self contained and hard to find interest in unless I’m already deep into listening to all the radio stations. The things want to find out are about the deep cuts and how each artist got there. Often many of these artists haven’t had much of a runway before these Beats playlist let’s show the best facts we can find to spark listeners interest. CONCLUSION Thank you so much for this opportunity to pitch on this. It’s been fun getting to live in the Beats world for these last couple weeks and we’re excited to hear your thoughts and collaborate further.

SINGLE SPIN BOARDS COLOR gradients on the album and new backdrops for each week. This will give us an opportunity to easily separate each week within viewers feeds, and add new interest to each video.

MOTION EXAMPLE 2 5 6 7 8 LIVEITDOING APPROACH AND FEELING Doing It Live: The feeling we want for this is the idea of it being IMMEDIATE. You are getting the best musicright now before anyone else can. To begin we would begin each track appearance with an album or artist photo that fills most of the screen- but as text begins to pop up below the album is quickly bumped out of frame as the news and info comes in for each additional track - animated as if a person is typing out the text right in front of you.

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 “25”“19”“21”3.360 NUMBER ONE IN 17 COUNTRIES NUMBER ONE IN 23 COUNTRIES NUMBER ONE IN 26 COUNTRIES BILLION VIDEO AND AUDIO STREAMS MILLION ALBUMS SOLD GRAMMY AWARD FOR BEST MUSIC VIDEO 2012 - Rolling in the Deep IHEARTRADIO MUSIC AWARD FOR SONG OF THE YEAR 2016 - Hello BILLBOARD MUSIC AWARD FOR TOP DIGITAL SONGS ARTIST 2012 GRAMMY AWARD FOR BEST FEMALE POP VOCAL PERFORMANCE 2009 Chasing Pavements BILLBOARD MUSIC AWARD FOR TOP STREAMING SONG (AUDIO) 2012 Rolling in the deep BILLBOARD MUSIC AWARD FOR TOP BILLBOARD 200 ALBUM 2016, 2012 25, 21 BRIT AWARD CRITICS´CHOICEFOR 2008 GRAMMY AWARD FOR BEST SONG WRITTEN FOR VISUAL MEDIA 2014 Skyfall BILLBOARD MUSIC AWARD FOR TOP POP ARTIST 2012 BRIT GLOBAL SUCCESS AWARD 2016 DECADE 2006-2016 ADELE GOLDEN GLOBE AWARD FOR BEST ORIGINAL SONG 2013 Skyfall JUNO AWARD FOR INTERNATIONAL ALBUM OF THE YEAR 2016, 2012 25, 21 MTV VIDEO MUSIC AWARD FOR BEST CINEMATOGRAPHY 2011 Rolling in the Deep MTV VIDEO MUSIC AWARD FOR BEST EDITING 2011 Rolling in the Deep BILLBOARD MUSIC AWARD FOR TOP DIGITAL MEDIA ARTIST 2012 CRITICS' CHOICE MOVIE AWARD FOR BEST SONG 2013 Skyfall JUNO AWARD FOR VIDEO OF THE YEAR 2016 Hello BILLBOARD MUSIC AWARD FOR TOP POP ALBUM 2013, 2012 21 BILLBOARD MUSIC AWARD FOR TOP SELLING SONG 2016 Hello MTV EUROPE MUSIC AWARD FOR BEST UK & IRELAND ACT 2011 ECHO AWARD FOR ALBUM OF THE YEAR 2012 21 AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK ALBUM 2011 21 MTV VIDEO MUSIC AWARD FOR BEST ART DIRECTION 2011 Rolling in the Deep BILLBOARD MUSIC AWARD FOR TOP ALTERNATIVE SONG 2012 Rolling in the Deep AMERICAN MUSIC AWARD FOR FAVORITE CONTEMPORARYADULTARTIST 2012, 2011 AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK FEMALE ARTIST 2011

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R 2007 - 2013

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 This is a guide to the basic elements that makes TIDAL. Let’s follow the rules so we look great.24 THINGS EVERY BRAND SHOULD HAVE. THIS IS IT. 30.28.24.22.12.10.06.04. The symbol The TypographyTypographylogo online Graphic tags USPthingsicons 62.60.56.54.50.48.42.34. Photography usage SosialBackgroundmedia assets Partner assets Video Digtialassetsads TIDAL BRAND BOOK OUR NAME. TIDAL is a high fidelity music entertainment brand from WeAspiro.are in the know and always confident. We define for ourselves what’s hot. We are playful yet intelligent, but THE BRAND. ALL CAPS. There is no such thing as Tidal or tidal. We are TIDAL. Always. WHAT IT IS. stands for TIDAL. THE SYMBOL. PRIMARY. Our primary logo vertical logo with category specification. Use possible. SECONDARY Use when we are forced to use horisontal logo. Keep category specification possible. THE LOGO. NO.YES. SPACE AROUND THE LOGO. When placing our logo, please make sure has sufficient spacing around it. ON A BACKGROUND. background, make sure there’s enough visual peace for the logo to show. When using photo as background for logo, if possible add black colour overlay to secure branding. Logos should always be placed horizontally. Drop DO’S AND DON’TS. NATIONALE LIGHT. NATIONALE. stationary. PRIMARY WEIGHTS. These are available for stationary use. TYPOGRAPHY. (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE BOLD. Aa Aa SECONDARY WEIGHTS. Nationale Regular and Nationale Demibold are extra weights for creative use. NATIONALE DEMIBOLD. (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE REGULAR.Aa Aa TYPO. 16 TIDAL BRAND BOOK EXAMPLE ILLUSTRATIVE FONTS use of other typo. This use is limited to design dept and should always serve as artistic graphical supplement. OTHER TYPO. NATIONALE DEMIBOLD. Use this for headings. NATIONALE REGULAR. Use this for body. ONLINE TYPO. NATIONALE DEMIBOLD.(.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789Aa (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE REGULAR. Aa FONTSTACK. When neither of the online fonts provided is available, go for one of these, in chronological order: Helvetica (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 HELVETICA REGULAR.Aa ONLINE TYPO. abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅAa CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER YEARS: 2015, 2016

TELLING THE STORY. and bold way. The communication plays on a double meaning using ‘sounds’ as a noun as well as verb. SOUNDS. PERFECT GRAPHIC TAGS.

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ROLE:

28 TIDAL BRAND BOOK USP ICONS. Use together with the USP explanatory texts. No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited 75,000-plus music video library. No ads. No fuzzy images. Just crystal clear pictures. CURATED EDITORIAL Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, articles, features and interviews by experienced music journalists. ILLUSTRATIONS. We often need to support our communication with illustrations on the versatile use of our product. In these story. PREMIUM IMAGES We aim for a high standard on all images.

YEARS:

When using photography we need to consider what looks like. For advertorial space and all other places, we need to make sure we look our best. Today anyone can take decent pictures with their smartphone for us this Use brand photos. We do not allow use of any stock photos or similar, unless they are cleared with design & PHOTOGRAPHY USE. 2015, 2016 CLIENT: TIDAL / JAY Z CHIEF CREATIVE OFFICER

PHOTOGRAPHY.BEASPIRATIONAL.

26 TIDAL BRAND BOOK BRAND PERSONALITY. With inspiration from lists of what one should have, TIDAL made its own must-have list for our core target 1. A CREDIBLE SIGNATURE 2. APPRECIATION OF TIME The ultimate luxury. Enter every room like you own it. 4. FLAIR FOR ENTERTAINING Create the right mood for any occasion. 5. AN EAR FOR QUALITY. Never compromise on sound.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 PREMIUM IMAGES We aim for high standard on all images. PHOTOGRAPHY. BACKGROUND.BLACKOVERLAY. To secure good readability and a peak into our images needed. 46 TIDAL BRAND BOOK We aim for premium video production and stribe to align the visual language to other TIDAL on-screen Clickexperiences.herefor the overlay folder. VIDEO. HOW GOOD IS LOSSLESS. Simple film explaining the differences on lossless and lossy. PRODUCT VIDEO. Film explaining functions and features of TIDAL.Click here for the overlay folder. VIDEO. SOUNDS. PERFECT. SOUNDS. PERFECT. EXAMPLES OF USE Depending on target group we select type of imagery. ADS. DIGITAL ADS. All ads are tested and reviewed. CTA. DIGITAL ADS. 54 TIDAL BRAND BOOK PX: 180x180 LOGO FOR TWITTER LOGO FOR YOUTUBE PX: 1600x1600 LOGO FOR LINKEDIN LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. PICTOGRAMS.PICTOGRAMS. A designer tool only. Developed when needed. Project Name: YEARS: CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©2015, 2016TIDAL ROLE: CHIEF CREATIVE OFFICER

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 SOCIAL MEDIA. We have playbook with assets for all partnerships and they are expressed on FB. PARTNER ASSETS. 62 TIDAL BRAND BOOK Digisleeves and vouchers available for hard bundling with physical products. More on this in the TIDAL PARTNER BOOK. RETAIL ASSETS. YEARS: 2015, 2016

TIDAL X

ABOUT TIDAL RISING program dedicated to artists from around the globe who have passionate fan bases and are ready to put themselves in front of wider audience. TIDAL supports Rising talent across all genres by curating and featuring their vibrant and dynamic music for new fans to enjoy. personal videos, and live performance opportunities, including the “Budweiser Made In America” festival, to more people in more places. TIDAL Rising exclusively produced features include “Where I’m From” videos, inspirations, and fully produced music videos. TIDAL RISING was built to provide a platform that highlights, TIDAL RISING ABOUT TIDAL DISCOVERY place for TIDAL subscribers to exclusively discover new able to upload their music to TIDAL through distribution partners (TuneCore, Phonofile, Record Union or releases will be featured in monthly TIDAL playlists and promoted among other TIDAL exclusive content.

DISCOVERYTIDAL FANSLIVE LOVEARTISTSOFMUSIC PRODUCT IN USE PHOTOGRAPHY 48 TIDAL BRAND BOOK Show people’s euphoric music moments. LIVE ARTISTMUSIC We use different levels of treatments to photos depending on their use and level of brand, marketing or editorial. USPSTYLESICONS.ICONS. can enjoy your music the way the artists intended. Unlimited HIGH DEFINITION MUSIC VIDEOS Demand more, dive into video after video from our Just crystal clear pictures. Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, journalists. CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER

TIDAL X gives fans the opportunity to connect with their favorite artists and witness unique experiences. From intimate performances, meet-and-greets, and even dinner with artists, the possibilities for TIDAL users are endless. TIDAL X experiences showcase and support artists of all levels, giving them platform to connect with their most loyal fans around the globe exclusively through TIDAL.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name:TIDAL ROLE: CHIEF CREATIVE OFFICER ILLUSTRATIONS.DEVICES. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story. 68 TIDAL BRAND BOOK Lower third design is available as layered files.THIRDLOWERLOGOFORFACEBOOKLOGOFORTWITTERLOGOFORYOUTUBELOGOFORLINKEDIN PX: 100x80 LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. More on this in the TIDAL EDITORIAL BOOK. 82 TIDAL BRAND BOOK TIDAL BRAND BOOK. For design questions or requests, Version: 1.4 Want to suggest some changes or highlight some updates? Please schedule some time in my calender for us to speak inperson or digitally. Unless changes come from HOVE directly, ad-hoc changes will not be made until the first day of each new quarter. If it’s urgent. Call me. YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: STEVE ANGELLO / COLDPLAY ROLE: CREATIVE DIRECTOR, SIZE, DIR. OF MARKETING 2014,2015,2018 Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Steve GuidelinesBrandingAngello Client: Project:SIZENew Steve Angello Facebook 19.07.2013 New FacebookAngelloSteve Friday, July 19, 13 ColdplayAHOD:Day 1 Branding Changes International Partners

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE 2014,2015,2018 Steve V1.0.2013IdentityAngelloGuidelines to be spelled out. Steve IdentityAngelloGuidelines doesn’t need to be spelled out. Symbol Steve V1.0.2013IdentityAngelloGuidelines The symbol or wordmark should only be used in the supplied versions: plain white or black. No alteration or effects to the logo is allowed. PMS 877C Silver & PMS 876C Gold should only be used for special exclusive invitations, these will mainly be created by REBELS STUDIOS. Choose version depending on your background color. If the background is dark, choose the white version, if you’re working with a light background then use the black version. Color Steve IdentitySteveIdentityAngelloGuidelinesAngelloGuidelines Steve V1.0.2013IdentityAngelloGuidelines Steve GuidelinesBrandingAngello Steve IdentityAngelloGuidelines LogoSymbol& Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved.V1.0.2013IdentitySteveWordmarkV1.0.2013IdentitySteveSymbolAngelloGuidelinesAngelloGuidelines Rebels Studios 2013. All rights reserved. Usage

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Steve V1.0.2013IdentityAngelloGuidelines Exclusive usage Special Invites Steve V1.0.2013IdentityAngelloGuidelines Black Silver Primary Colors Secondary Colors For exclusive usage only Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Symbol Steve IdentityAngelloGuidelines BlackSymbol Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. ExclusiveSilver usage Special Invites Symbol Steve V1.0.2013IdentityAngelloGuidelines Exclusive usage Special Invites Symbol Steve V1.0.2013IdentityAngelloGuidelines Black Silver Primary Colors Secondary Colors For exclusive usage only Steve V1.0.2013IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. Always make sure that clear space is applied around the logo for maximum visibility.SpaceClear Steve V1.0.2013IdentitySteveIdentityAngelloGuidelinesAngelloGuidelines © Rebels Studios 2013. All rights reserved. CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018

Rebels Studios 2013. All rights reserved. Grid system for an A3 (297x420) page that is divided into 12 columns and rows using the Rule of Thirds (Golden Ratio). Includes a 12pt baseline grid. ally, you can change the baseline grid to 3pt to gain more leading options. Steve V1.0.2013IdentityAngelloGuidelines PlacementLogo Placement of the logo is simple and straight forward. Always place the logo centered in your layouts, and ensure that proper clear space is applied (see page 24). Steve IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Steve IdentitySteveIdentityAngelloGuidelinesLayoutElementsAngelloGuidelines Rebels Studios 2013. All rights reserved. VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve IdentityAngelloGuidelines VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve V1.0.2013IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©Steve IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Never alter the logo in any way, shape, color or form. No effects or color changes should be applied to the logo. Only use the supplied assets from REBELS STUDIOS.Dont’sLogo Steve IdentityAngelloGuidelines USE THE WHITE OR BLACK VERSION. EFFECTS TO THE LOGO. DO NOT STACK THE LOGO. DO NOT ALTER THE SHAPE OF ALWAYS SCALE THE LOGO NEVER APPLY COLOR TO THE LOGO. NEVER MODIFY THE TYPOGRAPHY THE LOGO. NEVER ALTER THE LOGO IN ANY WAY OR FORM. Steve IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Layout Try to keep your layouts clean and allow for empty space in your layouts. Rather keep it too simple than cram the whole thing with clutter. Work with solid colours and keep effects

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Steve IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Typography Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. TRADE GOTHIC Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Steve Angello Visual identity Steve Angello Visual identity Trade Alt.TradeWeightsGothicGothicWeightsTrade Gothic Light Trade Gothic Regular Trade Gothic Bold Trade Gothic Bold No.2 TRADE GOTHIC CONDENSED NO.18 TRADE GOTHIC BOLD CONDENSED NO.20 TRADE GOTHIC EXTENDED TRADE GOTHIC BOLD EXTENDED Trade TypeTradeCharacterGothicSetGothicSize 0123456789abcdefghijklmnopqrstuvxyzåäöABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ€£$&@?!/+(.,:;)ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ Steve IdentityAngelloGuidelines Trade Gothic LT is the Steve Angello typeface and should be used in all communication related to Steve Angello. Several weights are available, but Trade Gothic Bold Condensed No. 20 is the main weight, for large headlines on for example posters. Optic kerning / tracking +20 Usage Steve V1.0.2013IdentityAngelloGuidelines Steve Angello Visual identity Visual identity UsageUsageTRADEHEADLINESGOTHIC BOLD CONDENSED NO. 2O ANGELLOWORLDTOURSTEVE14.10.13MADISON SQUARE GARDEN NEW YORK Steve IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. Color Steve V1.0.2013IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. 0 M 0 Silver Greyscale 255 G 169 M 50Gold 117 Primary V1.0.2013IdentitySteveSecondaryColorColorAngelloGuidelines © Rebels Studios 2013. All rights reserved. Imagery Steve V1.0.2013IdentityAngelloGuidelines YEARS:CLIENT:2014,2015,2018STEVEANGELLO ROLE: CREATIVE DIRECTOR, SIZE

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CANNABIS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: RISE SNIPE CAMPAIGN ROLE: CREATIVE DIRECTOR YEARS: 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: APOLLO420 ROLE: BRAND CREATOR | CREATIVE DIRECTOR YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHTORGANICINDOORONLYALIEN MINTS MILKY WAY CAKE GELATOFUELATOELMRBAKLAVAWALKSANDMANJEFE SEASON 1 Project Name: TRAPPERS DELIGHT ROLE: BRAND CREATOR | CREATIVE DIRECTOR YEARS: 2019

We pride ourselves on delivering the purest form of all natural cannabinoid oil and terpenes No vitamin E acetate No harmful emulsifiers No additives Contaminate FREE Zero Cut Distillate - Only pure extract pure. no worries. natural. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor.Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural.

Innocent Project Name: INNOCENT ROLE: EXEC. CREATIVE DIRECTOR YEARS: 2019

InnocentInnocent

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: SAKS FIFTH AVENUE ROLE: EXEC. CREATIVE DIRECTOR YEARS: 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Coldplay Project: Tour Merchandise 07.08.2013 Concept 1 Client: Coldplay Project: Tour Merchandise 07.08.2013 © Rebels Studios 2013. All rights reserved. PeoplePixel The identity for the tour is based on graphic patterns, created from photos of crowds at shows/festivals. The pixel patterns are basically blown up photographs of festival crowds. They can be actual crowds from Coldplay shows, or if we don’t have access to real footage we can just create random patterns based on similar photography. A colourful and eye catching graphic style and the pattern combinations are endless. They also work great in small scale on garments or supersized on a billboard. * FYI the copy is now Coldplay World Tour, but of course World Tour would be replaced with the proper tour name. Client: Coldplay Project: Tour Merchandise 07.08.2013 Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013ColdplayTourMerchandiseColdplayTourMerchandiseColdplayTourMerchandiseColdplayTourMerchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Rebels Studios 2013. All rights reserved. YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Rebels Studios 2013. All rights reserved. Layout Examples Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:InstallationLight07.08.2013Project:Client:07.08.2013ColdplayTourMerchandiseTubesConstructionColdplayTourMerchandise Rebels Studios 2013. All rights reserved. Installation Construction Client: Coldplay Project: Tour Merchandise 07.08.2013 Rebels Studios 2013. All rights reserved. OFF Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. ON Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:07.08.2013ColdplayTourMerchandise CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Tour book with behind the photographyscenes Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Tour book with behind the photographyscenes Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise tracks07.08.2013similar to an Tourequalizer.datesand photos are also included in the app. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Responsive iPhone/iPad app. The patterns respond and animate to Coldplay an equalizer. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 D.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 DID A DEAL WITH THE DEVIL

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 pronounced: CLIENT: GENERAL SNUS | ZYN ROLE: CREATIVE DIRECTOR YEARS: 2016 ,2017, 2018

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The Swedish Tobacconist Placement must be geometrically pleasing and classic, yet minimally invasive to the product Diagonal or vertical only. Shopping Bag No wrapping around edges, no angular placement, no cheaply made, cheaply printed or cheaply presented products.

Whether in full lockup or divided between logotype and sub-marque, placement must be geometrically pleasing, classic and minimally invasive to the message we portray. Let the source of our print material be undeniable without overstating itself.

Click here to download logo files. o1

Our logo and our name unify as single message. No clean symbol of what do word Our logo is our name with our motto aim.

The Swedish Tobacconist Print Design Web Design TypographyTypography Color Usage Logo Usage Photography A minimalist site that is easy to to educate is congruent with all of simple yet timeless experience. Typography Logo UsageLock-ups When we need to support our product communication with Illustrations, we use these simple illustrations to help the story.

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Premium Images THE SWEDISH TOBACCONIST uses only high quality, high resolution images. Photography Use BE TIMELESS. Photography When THE SWEDISH TOBACCONIST uses photography we consider what it will look like 100 years from now. the look is not timeless, is not to be used. Use unique photos. We do not allow use of any stock photos unless they are approved by the Swedish Match design marketing dept. GENERAL SNUS | ZYN ROLE: CREATIVE DIRECTOR 2016 ,2017, 2018

Icons Typography Print IllustrationsLock-ups o5 Photography Use SMNA Case Studies, Trans-Atlantic updates TypographyTypography Color Usage Logo Usage Product Website Lock-ups Photography Case Study Photography please only use the approved photos located here.

The Swedish Tobacconist The certainty of our purpose clearly case italicized flair. CAPS LOGO, do it represented stark disparity both PQRSTUVWXZ 0123456789 Dating back to 1783, Didot was born of the roman type style and has been noted for its substantial stems flowing into extremely thin hairlines. It’s beauty could prominence since being brought to the digital world in 1992.

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 BUT THE DEVIL PAID ON EVERYTIME.TIME.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 DEORRO

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022 TOUR VISUALS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 #DECADE GOOGLE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: SIZE ANNIVERSARY ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2015

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 © Copyright SALT 2016. All rights reserved. Project Name: SIZE ANNIVERSARY ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2015

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 E.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 EXPERIENTIALDESIGN

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 F.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 KALEIDOSCOPICTARGETFASHIONSPECTACULAR

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TARGET KALEIDOSCOPIC FASHION SPECULAR ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL AGENCY: MOTHER YEAR: 2010

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TARGET KALEIDOSCOPIC FASHION SPECULAR ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL AGENCY: MOTHER YEAR: 2010

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 GIORGIO MORODER REBRANDING A 74 YEARICONOLD

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM), EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 H.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 WOLF HALEY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TYLER, THE CREATOR | “YONKERS” CLIENT: XL RECORDINGS ROLE: EXECUTIVE PRODUCER | Commissioner | CREATIVE PRODUCER | A&R YEARS: 2010

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 I.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 IDOLS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: THEIR LAW ROLE: FIRST PAID JOB EVER YEARS: 2007

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 J.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

JOHNSONJOHNSONAND

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: NEUTROGENA ROLE: EXECUTIVE PRODUCER CREATIVE DIRECTOR OF BRAND AND DIRECTOR (TV) YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: NEUTROGENA ROLE: EXECUTIVE PRODUCER CREATIVE DIRECTOR OF BRAND AND DIRECTOR (TV SPOT) YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 J BALVIN

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: REGGAETON BY J BALVIN ROLE: EXECUTIVE PRODUCER YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 L.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 LEMONADE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: LEMONADE | TIDAL ROLE: CHIEF CREATIVE OFFICER, TIDAL | SEAN CARTER ENTERPRISES YEARS: 2015

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 LIONELFUCKINGRICHIE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: LIONEL RICHIE ROLE: CREATIVE DIRECTOR / TOUR COLLATERAL AND MERCHANDISE YEARS: 2015

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 MATHANGI “MAYA” ARULPRAGASAMM.I.A

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: M.I.A ROLE: VARIOUS YEARS: 2007-2014

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: M.I.A ROLE: A&R | CREATIVE PRODUCER \ HEAD OF CREATIVE BETWEEN XL RECORDINGS AND INTERSCOPE YEARS: 2007-2014

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: M.I.A AND WORKING WITH ROMAIN GAVRAS ROLE: COMMISSIONER YEARS: 2010,2012 THE FIRST VIDEO YOUTUBE EVER OFFICIALLY BLACKLISTED . YAY. X2 MTV VMA AWARD WINNER

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 MUSE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: MUSE ROLE: EXECUTIVE PRODUCER YEAR: 2018

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 N.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 NEVER THOUGHT… THEY WOULD LET ME IN HERE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TALK IN PERSON ROLE: TALK IN PERSON YEAR: 2020,2021 © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates YOUR FILES © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates YOUR FILES © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates YOUR FILES

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TALK IN PERSON ROLE: TALK IN PERSON YEAR: 2020,2021 © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates YOUR FILESEMAIL SIGNATURES To properly set these signatures up within the Market Basket email client, please schedule a time with Seb to walk you though the implementation of digital signatures. © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates YOUR FILESTO-GO PAPER BAGS

CAREWITHSHARE OCA EDITION 2022.01 Project Name: TALK IN PERSON ROLE: TALK IN PERSON YEAR: 2020,2021 ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: ON THE RUN (MERCH ONLY) ROLE: CREATIVE DIRECTOR | SEAN CARTER ENTERPrISES/ROC NATION YEAR: 2014

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 PERRY FARRELL

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: PERRY FARREL ROLE: CREATIVE DIRECTOR FOR PERRY | EXECUTIVE PRODUCER & CO DIRECTOR ON “PIRATE PUNK POLITICIAN.” YEAR: 2019

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 QNTMPAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Leftloft for QNTMPAY Raised £5MRaised $8M USD Valuation of $60M Valuation of € 60M Valuation of £48M 4M Customers Raised € 10M BETA 5M Customers8M 20,000SERIESCustomersA–2014CUSTOMERS SERIES A – 2016 1,500 CUSTOMERS SERIES A – 2015 8,500 CUSTOMERS SERIES A - 2019 INTERCHANGE in Europe is only 20-30 bps - In Canada it’s 300 bps = 10X the revenueRaised $20M USD Current Val $75MCurrent Val $3.5BCurrent Val $14B Current Val $4B $1750 / User $437.5 / User $500 / User 200,000 Wait list VALUATION COMPARISON Project Name: QNTMPAY ROLE: CREATIVE DIRECTOR | COMMERCIAL DIRECTOR | MCLAREN LAUNCH YEAR: 2021

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 ROSALÍA

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 SIZE IN THE (CENTRALPARKPARK)

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Size Records Project: 12.07.2013SITP Size In The Park Project: Project:Client:12.07.2013SITPSizeRecordsSITP Project: 12.07.2013SITP Project Name: SIZE IN THE PARK ROLE: CREATIVE DIRECTOR, SIZE YEAR: 2014

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Size Records Project: 12.07.2013SITP MarketingGuerrilla Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP ExampleDayPoster&NightClient:Size Records Project: SITP Project:ExampleDay ExampleNightPoster12.07.2013SITP Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP Project: ExampleColorEmpire12.07.2013SITPState Client: Size Records Project: SITP MediaSocial Project: 12.07.2013SITP Facebook Cover - Teaser Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP Facebook Cover Project Name: SIZE IN THE PARK ROLE: CREATIVE DIRECTOR, SIZE YEAR: 2014

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: STARBUCKS x TIDAL ROLE: CHIEF CREATIVE OFFICER YEAR: 2015

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 T.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 TIDAL

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TIDAL ROLE: CHIEF CREATIVE OFFICER (PHOTOS FROM PERSONAL COLLECTION) YEAR: 2015

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 TWENTYTRUTHS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 TWENTY TRUTHS GEORGE LUCAS & THE LUCAS MUSEUM WHITELISTUNIVERSALREDLIGHTAFROJACK7-UPJAYZMANAGEMENTMUSICGROUP(CORPORATE)MAPLEMUSICGROUPPRODUCTION/NOWFLORENCEANDMORE Project Name: INTERNAL ROLE: CREATOR YEAR: 2015

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 WILD YOUTH

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 X.

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: HXH ROLE: EXECUTIVE CREATIVE DIRCTOR YEAR: 2009 typography final logo: horizontal version 1

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: HXH ROLE: EXECUTIVE CREATIVE DIRCTOR YEAR: 2009 moodboard 1 moodboard 2 moodboard 6

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: HXH ROLE: EXECUTIVE CREATIVE DIRCTOR YEAR: 2009 moodboard poster examplesposter examples

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Y.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 THOM YORKE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: THE ERASER ROLE: SNR PRODUCT MANAGER YEAR: 2006 ART BY: STANLEY DODWOOD

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