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LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS. TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS BECAUSE IT'S NOT "SNAPPY ENOUGH". I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY. BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY. DIGITALLY WATERMARKED FOR RECIPIENT ONLY BEFORE YOU BEGIN

DISCLAIMER: HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR EXECUTIVE PRODUCER, COMMISSIONER, LEAD CREATIVE, AND EXECUTIVE CREATIVE DIRECTOR FROM 2008 UNTIL NOW I’M NEVER SINGULARLY RESPONSIBLE FOR ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA.

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 APPLE MUSIC

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: YEARS: CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER 2017-2020

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER YEARS: 2017-2020

MOTION EXAMPLE TUNNELTHE BOARDS 2 5 6 7 8 LIVEITDOING

APPROACH AND FEELING Doing It Live: The feeling we want for this is the idea of it being IMMEDIATE. You are getting the best musicright now before anyone else can. To begin we would begin each track appearance with an album or artist photo that ﬁlls most of the screen- but as text begins to pop up below the album is quickly bumped out of frame as the news and info comes in for each additional track - animated as if a person is typing out the text right in front of you. For this one we wanted to bring a personal element that real feeling of this list being made personally for the Beats 1 crowd. This isn’t an algorithm just telling you what’s good there is a process at work. We want to diverge from that feeling that a computer is picking this playlist and give the feeling that the DJ’s and tastemakers at beats 1 are the ones who are putting these together.

NEWS FEED For the news content we feel that it is important to involve not only Beats related artist history, but additional content about how they even got to Beats Radio in the first place. By being too involved with Beats related releases, much like above, it makes everything a bit too self contained and hard to find interest in unless I’m already deep into listening to all the radio stations. The things want to find out are about the deep cuts and how each artist got there. Often many of these artists haven’t had much of a runway before these Beats playlist let’s show the best facts we can find to spark listeners interest. CONCLUSION Thank you so much for this opportunity to pitch on this. It’s been fun getting to live in the Beats world for these last couple weeks and we’re excited to hear your thoughts and collaborate further.

The Beats 1 List is bringing culturally relevant new music every week securing Beats 1 as the selector thats always ahead of the curve. The key is to have unique, simple and effective execution while remaining malleable and consistent in quality for each week. We want to create something that is ﬂuid rarely cutting or editing and allowing our viewers to sink into the playlist of the week. Whitelist has created 3 different concepts, approaches and styles we could create on a weekly basis for putting together an energetic and forward thinking template for the Beats 1 List. For all the attached examples we will use the 1 Instagramratio while also being perfect for album covers. All boards and motion examples are temporary merely a jumping off point to show you our direction that we would further tweak and get more detailed.

ANIMATION STYLE For the text we want the font to be big and in your face so that it can be quickly read on the phone. Something simple, but still a statement over dark colors. To ﬁnish out the sequence we would end with the ﬁnal video track and top single. As the videos begin to play out we will utilize the 16:9 aspect ratio - giving us space to also include titles on the top and bottom as we play info and news about our “top track”.

The Cycle: For this approach we want to begin with something familiar and build it into something more intuitive and interesting. And when we say familiar we mean the Beats 1 logo. We begin on the Beats 1 logo as it pulses with light and slowly begins to start up and rotate like a record speeding up. We push in until it is at the size of the box in the 3rd frame above and rotate around the logo watching text pass by like a mixture of a modern news feed and the motion of a DJ spinning a classic record giving time for each track and artists info to play out on each spin of the logo. For videos and longer text blocks we will also be able to slowly move in until the video ﬁlls the screen, allowing the background to fall away and refrain from being a distraction on the borders. As the logo rotates we will be able to watch as the gradient passes under us, almost like a timer for each song. As the tracks listings rotate by, we will be able to watch as the gradient under us passes by giving us that preemptive understanding of when the next track will be coming up. This intuitive “timer” will keep our audience engaged while subliminally allowing the viewer to track how long the text and songs will be on screen anticipating what comes next. As we circle around and hit the gap of the “b” in the logo - we reset and ﬁnd ourselves in a new texture as more news and images rotate by CYCLETHE

MOTION EXAMPLE

SINGLE SPIN BOARDS COLOR gradients on the album and new backdrops for each week. This will give us an opportunity to easily separate each week within viewers feeds, and add new interest to each video.

The Tunnel: For this approach we want to keep the piece simple, minimal and graphical. At our core we’ll be centered around a 1:1 curved corner lit screens as we slowly pull back inside an ominous tunnel. This shape will be where our album covers, photos and videos will play as we pull away. The album artwork will have the feeling of being of being rear projected, with a core glow coming from behind like a TV screen in a dark room (or more accurately a rear projection). We begin on a single piece of album artwork as we pull backwards. As we pull out we begin to see text appear on the top and bottom in this empty space. As we continue pulling back a new album ﬂickers on in front of us and the album in back quickly fades out. For this we would keep with the black aesthetic and use the light emanating from behind the central square to set the space. We would have these backlights give off a complementary color to the prominent colors in the frame, giving a feeling of the light coming from with the frame itself like a lamp or a soft movie marquee. We want these frames to feel inviting, soft and smooth. We also want to give a translucence as it is being lit on a piece of glass giving unique but tangible feeling to it.

COLOR For the background we would utilize singular deep dark colors like greens, purples, and dark saturated reds. By doing this it will give us a unique color for each track, shifting each time an album cover ﬁlls the frame - while still allowing us to keep a uniﬁed darker palette with the bright text popping out of the frame.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER LISTTHE Creative Director: Dan Carr Executive Producer: Seb Webber

The most important ask that we feel will make us want to listen to this playlist is getting access to at least one of the songs from the playlist to play or even the top song from last week. Without the news or videos accompanying each song it feels like it will be hard to bring viewers to listen to new artists without getting to hear at least a little bit of the music itself.

YEARS: 2017-2020

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R 2007 - 2013

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 This is a guide to the basic elements that makes TIDAL. Let’s follow the rules so we look great.24 THINGS EVERY BRAND SHOULD HAVE. THIS IS IT. 30.28.24.22.12.10.06.04. The symbol The TypographyTypographylogo online Graphic tags USPthingsicons 62.60.56.54.50.48.42.34. Photography usage SosialBackgroundmedia assets Partner assets Video Digtialassetsads TIDAL BRAND BOOK OUR NAME. TIDAL is a high fidelity music entertainment brand from WeAspiro.are in the know and always confident. We define for ourselves what’s hot. We are playful yet intelligent, but THE BRAND. ALL CAPS. There is no such thing as Tidal or tidal. We are TIDAL. Always. WHAT IT IS. stands for TIDAL. THE SYMBOL. PRIMARY. Our primary logo vertical logo with category specification. Use possible. SECONDARY Use when we are forced to use horisontal logo. Keep category specification possible. THE LOGO. NO.YES. SPACE AROUND THE LOGO. When placing our logo, please make sure has sufficient spacing around it. ON A BACKGROUND. background, make sure there’s enough visual peace for the logo to show. When using photo as background for logo, if possible add black colour overlay to secure branding. Logos should always be placed horizontally. Drop DO’S AND DON’TS. NATIONALE LIGHT. NATIONALE. stationary. PRIMARY WEIGHTS. These are available for stationary use. TYPOGRAPHY. (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE BOLD. Aa Aa SECONDARY WEIGHTS. Nationale Regular and Nationale Demibold are extra weights for creative use. NATIONALE DEMIBOLD. (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE REGULAR.Aa Aa TYPO. 16 TIDAL BRAND BOOK EXAMPLE ILLUSTRATIVE FONTS use of other typo. This use is limited to design dept and should always serve as artistic graphical supplement. OTHER TYPO. NATIONALE DEMIBOLD. Use this for headings. NATIONALE REGULAR. Use this for body. ONLINE TYPO. NATIONALE DEMIBOLD.(.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789Aa (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 NATIONALE REGULAR. Aa FONTSTACK. When neither of the online fonts provided is available, go for one of these, in chronological order: Helvetica (.,;:!”#$%&/?@*)abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ0123456789 HELVETICA REGULAR.Aa ONLINE TYPO. abcdefghijklmnopqrstuwxyzæøåABCDEFGHIJKLMNOPQRSTUWXYZÆØÅAa CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©DIAMOND LIGHT.BLACK. RGB VARIATIONS. #HEX RGB NAME WHITE. COLOURS. Black is our first colour. We are aiming for high contrast in our creative work. The diamond light is used sparingly CMYK: 50-0-18-0CMYK: 0-0-0-100 CMYK: 0-0-0-0 #232323 35/35/35 MEDIUM TELLING THE STORY. and bold way. The communication plays on a double meaning using ‘sounds’ as a noun as well as verb. SOUNDS. PERFECT GRAPHIC TAGS. 26 TIDAL BRAND BOOK BRAND PERSONALITY. With inspiration from lists of what one should have, TIDAL made its own must-have list for our core target 1. A CREDIBLE SIGNATURE 2. APPRECIATION OF TIME The ultimate luxury. Enter every room like you own it. 4. FLAIR FOR ENTERTAINING Create the right mood for any occasion. 5. AN EAR FOR QUALITY. Never compromise on sound. 28 TIDAL BRAND BOOK USP ICONS. Use together with the USP explanatory texts. No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited 75,000-plus music video library. No ads. No fuzzy images. Just crystal clear pictures. CURATED EDITORIAL Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, articles, features and interviews by experienced music journalists. ILLUSTRATIONS. We often need to support our communication with illustrations on the versatile use of our product. In these story. PREMIUM IMAGES We aim for a high standard on all images. PHOTOGRAPHY.BEASPIRATIONAL. When using photography we need to consider what looks like. For advertorial space and all other places, we need to make sure we look our best. Today anyone can take decent pictures with their smartphone for us this Use brand photos. We do not allow use of any stock photos or similar, unless they are cleared with design & PHOTOGRAPHY USE. YEARS: 2015, 2016 CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 PREMIUM IMAGES We aim for high standard on all images. PHOTOGRAPHY. BACKGROUND.BLACKOVERLAY. To secure good readability and a peak into our images needed. 46 TIDAL BRAND BOOK We aim for premium video production and stribe to align the visual language to other TIDAL on-screen Clickexperiences.herefor the overlay folder. VIDEO. HOW GOOD IS LOSSLESS. Simple film explaining the differences on lossless and lossy. PRODUCT VIDEO. Film explaining functions and features of TIDAL.Click here for the overlay folder. VIDEO. SOUNDS. PERFECT. SOUNDS. PERFECT. EXAMPLES OF USE Depending on target group we select type of imagery. ADS. DIGITAL ADS. All ads are tested and reviewed. CTA. DIGITAL ADS. 54 TIDAL BRAND BOOK PX: 180x180 LOGO FOR TWITTER LOGO FOR YOUTUBE PX: 1600x1600 LOGO FOR LINKEDIN LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. PICTOGRAMS.PICTOGRAMS. A designer tool only. Developed when needed. Project Name: YEARS: CARE.wITHSHARERESERVED.RIGHTSaLLWEBBER.SEB©2015, 2016TIDAL ROLE: CHIEF CREATIVE OFFICER

Editorial recommendations, album presentations,

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 SOCIAL MEDIA. We have playbook with assets for all partnerships and they are expressed on FB. PARTNER ASSETS. 62 TIDAL BRAND BOOK Digisleeves and vouchers available for hard bundling with physical products. More on this in the TIDAL PARTNER BOOK. RETAIL ASSETS. YEARS: 2015, 2016

DISCOVERYTIDAL FANSLIVE LOVEARTISTSOFMUSIC PRODUCT IN USE PHOTOGRAPHY 48 TIDAL BRAND BOOK Show people’s euphoric music moments. LIVE ARTISTMUSIC We use different levels of treatments to photos depending on their use and level of brand, marketing or editorial. USPSTYLESICONS.ICONS. can enjoy your music the

ABOUT TIDAL RISING program dedicated to artists from around the globe who have passionate fan bases and are ready to put themselves in front of wider audience. TIDAL supports Rising talent across all genres by curating and featuring their vibrant and dynamic music for new fans to enjoy. personal videos, and live performance opportunities, including the “Budweiser Made In America” festival, to more people in more places. TIDAL Rising exclusively produced features include “Where I’m From” videos, inspirations, and fully produced music videos. TIDAL RISING was built to provide a platform that highlights, TIDAL RISING

journalists. CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER

clear pictures. Get

the

our

TIDAL X gives fans the opportunity to connect with their favorite artists and witness unique experiences. From intimate performances, meet-and-greets, and even dinner with artists, the possibilities for TIDAL users are endless. TIDAL X experiences showcase and support artists of all levels, giving them platform to connect with their most loyal fans around the globe exclusively through TIDAL.

TIDAL X

ABOUT TIDAL DISCOVERY place for TIDAL subscribers to exclusively discover new able to upload their music to TIDAL through distribution partners (TuneCore, Phonofile, Record Union or releases will be featured in monthly TIDAL playlists and promoted among other TIDAL exclusive content. way the artists more, into video after video from Just crystal behind music with expertly Curated playlists,

intended. Unlimited HIGH DEFINITION MUSIC VIDEOS Demand

dive

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name:TIDAL ROLE: CHIEF CREATIVE OFFICER ILLUSTRATIONS.DEVICES. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story. 68 TIDAL BRAND BOOK Lower third design is available as layered files.THIRDLOWERLOGOFORFACEBOOKLOGOFORTWITTERLOGOFORYOUTUBELOGOFORLINKEDIN PX: 100x80 LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. More on this in the TIDAL EDITORIAL BOOK. 82 TIDAL BRAND BOOK TIDAL BRAND BOOK. For design questions or requests, Version: 1.4 Want to suggest some changes or highlight some updates? Please schedule some time in my calender for us to speak inperson or digitally. Unless changes come from HOVE directly, ad-hoc changes will not be made until the ﬁrst day of each new quarter. If it’s urgent. Call me. YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: STEVE ANGELLO / COLDPLAY ROLE: CREATIVE DIRECTOR, SIZE, DIR. OF MARKETING 2014,2015,2018 Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Steve GuidelinesBrandingAngello Client: Project:SIZENew Steve Angello Facebook 19.07.2013 New FacebookAngelloSteve Friday, July 19, 13 ColdplayAHOD:Day 1 Branding Changes International Partners

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS:CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE 2014,2015,2018 Steve V1.0.2013IdentityAngelloGuidelines to be spelled out. Steve IdentityAngelloGuidelines doesn’t need to be spelled out. Symbol Steve V1.0.2013IdentityAngelloGuidelines The symbol or wordmark should only be used in the supplied versions: plain white or black. No alteration or effects to the logo is allowed. PMS 877C Silver & PMS 876C Gold should only be used for special exclusive invitations, these will mainly be created by REBELS STUDIOS. Choose version depending on your background color. If the background is dark, choose the white version, if you’re working with a light background then use the black version. Color Steve IdentitySteveIdentityAngelloGuidelinesAngelloGuidelines Steve V1.0.2013IdentityAngelloGuidelines Steve GuidelinesBrandingAngello Steve IdentityAngelloGuidelines LogoSymbol& Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved.V1.0.2013IdentitySteveWordmarkV1.0.2013IdentitySteveSymbolAngelloGuidelinesAngelloGuidelines Rebels Studios 2013. All rights reserved. Usage

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Steve V1.0.2013IdentityAngelloGuidelines Exclusive usage Special Invites Steve V1.0.2013IdentityAngelloGuidelines Black Silver Primary Colors Secondary Colors For exclusive usage only Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Symbol Steve IdentityAngelloGuidelines BlackSymbol Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. ExclusiveSilver usage Special Invites Symbol Steve V1.0.2013IdentityAngelloGuidelines Exclusive usage Special Invites Symbol Steve V1.0.2013IdentityAngelloGuidelines Black Silver Primary Colors Secondary Colors For exclusive usage only Steve V1.0.2013IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. Always make sure that clear space is applied around the logo for maximum visibility.SpaceClear Steve V1.0.2013IdentitySteveIdentityAngelloGuidelinesAngelloGuidelines © Rebels Studios 2013. All rights reserved. CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018

Never alter the logo in any way, shape, color or form. No effects or color changes should be applied to the logo. Only use the supplied assets from REBELS STUDIOS.

VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve IdentityAngelloGuidelines VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve V1.0.2013IdentityAngelloGuidelines

Dont’sLogo

Steve V1.0.2013IdentityAngelloGuidelines of the logo is simple and straight forward. Always place the logo centered in your layouts, and ensure that proper clear space is applied (see page 24).

Steve

Steve IdentitySteveIdentityAngelloGuidelinesLayoutElementsAngelloGuidelines Rebels

Rebels Studios 2013. All rights reserved. Grid system for an A3 (297x420) page that is divided into 12 columns and rows using the Rule of Thirds (Golden Ratio). Includes a 12pt baseline grid. ally, you can change the baseline grid to 3pt to gain more leading options.

Try to keep your layouts clean and allow for empty space in your layouts. Rather keep it too simple than cram the whole thing with clutter. Work with solid colours and keep effects

Steve IdentityAngelloGuidelines

PlacementLogo Placement

CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018

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IdentityAngelloGuidelines

Steve IdentityAngelloGuidelines

Steve IdentityAngelloGuidelines USE THE WHITE OR BLACK VERSION. EFFECTS TO THE LOGO. DO NOT STACK THE LOGO. DO NOT ALTER THE SHAPE OF ALWAYS SCALE THE LOGO NEVER APPLY COLOR TO THE LOGO. NEVER MODIFY THE TYPOGRAPHY THE LOGO. NEVER ALTER THE LOGO IN ANY WAY OR FORM. Steve IdentityAngelloGuidelines

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Steve IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Typography Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. TRADE GOTHIC Steve V1.0.2013IdentityAngelloGuidelines Rebels Studios 2013. All rights reserved. Steve Angello Visual identity Steve Angello Visual identity Trade Alt.TradeWeightsGothicGothicWeightsTrade Gothic Light Trade Gothic Regular Trade Gothic Bold Trade Gothic Bold No.2 TRADE GOTHIC CONDENSED NO.18 TRADE GOTHIC BOLD CONDENSED NO.20 TRADE GOTHIC EXTENDED TRADE GOTHIC BOLD EXTENDED Trade TypeTradeCharacterGothicSetGothicSize 0123456789abcdefghijklmnopqrstuvxyzåäöABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ€£$&@?!/+(.,:;)ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ABCDEabcde12345$€&@ Steve IdentityAngelloGuidelines Trade Gothic LT is the Steve Angello typeface and should be used in all communication related to Steve Angello. Several weights are available, but Trade Gothic Bold Condensed No. 20 is the main weight, for large headlines on for example posters. Optic kerning / tracking +20 Usage Steve V1.0.2013IdentityAngelloGuidelines Steve Angello Visual identity Visual identity UsageUsageTRADEHEADLINESGOTHIC BOLD CONDENSED NO. 2O ANGELLOWORLDTOURSTEVE14.10.13MADISON SQUARE GARDEN NEW YORK Steve IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. Color Steve V1.0.2013IdentityAngelloGuidelines © Rebels Studios 2013. All rights reserved. 0 M 0 Silver Greyscale 255 G 169 M 50Gold 117 Primary V1.0.2013IdentitySteveSecondaryColorColorAngelloGuidelines © Rebels Studios 2013. All rights reserved. Imagery Steve V1.0.2013IdentityAngelloGuidelines YEARS:CLIENT:2014,2015,2018STEVEANGELLO ROLE: CREATIVE DIRECTOR, SIZE

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHTORGANICINDOORONLYALIEN MINTS MILKY WAY CAKE GELATOFUELATOELMRBAKLAVAWALKSANDMANJEFE SEASON 1 Project Name: TRAPPERS DELIGHT ROLE: BRAND CREATOR | CREATIVE DIRECTOR YEARS: 2019

InnocentInnocent

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural.

We pride ourselves on delivering the purest form of all natural cannabinoid oil and terpenes No vitamin E acetate No harmful emulsifiers No additives Contaminate FREE Zero Cut Distillate - Only pure extract pure. no worries. natural. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor.Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set

al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural. Innocent Project Name: INNOCENT ROLE: EXEC. CREATIVE DIRECTOR YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: SAKS FIFTH AVENUE ROLE: EXEC. CREATIVE DIRECTOR YEARS: 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Coldplay Project: Tour Merchandise 07.08.2013 Concept 1 Client: Coldplay Project: Tour Merchandise 07.08.2013 © Rebels Studios 2013. All rights reserved. PeoplePixel The identity for the tour is based on graphic patterns, created from photos of crowds at shows/festivals. The pixel patterns are basically blown up photographs of festival crowds. They can be actual crowds from Coldplay shows, or if we don’t have access to real footage we can just create random patterns based on similar photography. A colourful and eye catching graphic style and the pattern combinations are endless. They also work great in small scale on garments or supersized on a billboard. * FYI the copy is now Coldplay World Tour, but of course World Tour would be replaced with the proper tour name. Client: Coldplay Project: Tour Merchandise 07.08.2013 Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013Project:Client:07.08.2013ColdplayTourMerchandiseColdplayTourMerchandiseColdplayTourMerchandiseColdplayTourMerchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Rebels Studios 2013. All rights reserved. YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Rebels Studios 2013. All rights reserved. Layout Examples Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:InstallationLight07.08.2013Project:Client:07.08.2013ColdplayTourMerchandiseTubesConstructionColdplayTourMerchandise Rebels Studios 2013. All rights reserved. Installation Construction Client: Coldplay Project: Tour Merchandise 07.08.2013 Rebels Studios 2013. All rights reserved. OFF Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. ON Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013Project:Client:07.08.2013ColdplayTourMerchandise CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Tour book with behind the photographyscenes Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Tour book with behind the photographyscenes Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise tracks07.08.2013similar to an Tourequalizer.datesand photos are also included in the app. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Responsive iPhone/iPad app. The patterns respond and animate to Coldplay an equalizer. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 D.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 DID A DEAL WITH THE DEVIL

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 pronounced: CLIENT: GENERAL SNUS | ZYN ROLE: CREATIVE DIRECTOR YEARS: 2016 ,2017, 2018

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TypographyLock-ups We work with the unspoiled simplicity of the polar opposites that are paradoxically identical. Color inversion is permitted Color alteration is not permitted With light, pure absence brings the deepest of black, In print, pure absence brings the whitest of white, yet all colors merge together to create the deepest of blacks

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Secondary Color Name: Pure 0%/0%/0%/0%White RGB#: 255/255/255 Primary Color Name: Deepest Black Web#: 000/000/000 Color usage

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

BRAND BOOK logo and unify as a single message. excess, only a clean symbol of what we do in word carefully placed. logo is name with motto as aim. here to ﬁles. Swedish Tobacconist certainty of purpose speaks clearly through understated,sharp. yet when expressed in lower case letters with an italicized flair. LOGO, how do it is in stark disparity in both typeset and the type and weighted; European points of within its style. Typeface PQRSTUVWXZ 0123456789 Dating back to 1783, Didot was born of the roman type style and has been noted for its substantial stems flowing into extremely thin hairlines. It’s beauty could prominence since being brought to the digital world in 1992.

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ALL CAPS

Didot ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789 Italic ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 Regular ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 Bold ABCDEFGHIJKLMNO

Typography Logo UsageLock-ups When we need to support our product communication with Illustrations, we use these simple illustrations to help the story. Icons Typography Print IllustrationsLock-ups o5 Photography Use SMNA Case Studies, Trans-Atlantic updates

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font. Logo Logotyp TypographyTypography Color Usage Logo Usage Photography Full Lock-Up Motto sub-marque SubLogotypeMarque Always italicized, always lowercase, always horizontally expressedPrimaryLock-upso2Typeface Din ABCDEFGHIJKLMNOCondensedPQRSTUVWXZ0123456789 characterizes

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Whether in full lockup or divided between logotype and sub-marque, placement must be geometrically pleasing, classic and minimally invasive to the message we portray. Let the source of our print material be undeniable without overstating itself.

The Swedish Tobacconist Placement must be geometrically pleasing and classic, yet minimally invasive to the product Diagonal or vertical only. Shopping Bag No wrapping around edges, no angular placement, no cheaply made, cheaply printed or cheaply presented products.

| ZYN

CLIENT: GENERAL

our

TypographyTypography Color Usage Logo Usage Product Website Lock-ups Photography Case Study Photography please only use the approved photos located here.

Premium Images THE SWEDISH TOBACCONIST uses only high quality, high resolution images. Photography Use BE TIMELESS. Photography When THE SWEDISH TOBACCONIST uses photography we consider what it will look like 100 years from now. the look is not timeless, is not to be used. Use unique photos. We do not allow use of any stock photos unless they are approved by the Swedish Match design marketing dept. SNUS ROLE:

CREATIVE DIRECTOR YEARS: 2016 ,2017, 2018

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The Swedish Tobacconist Print Design Web Design TypographyTypography Color Usage Logo Usage Photography A minimalist site that is easy to to educate is congruent with all of simple yet timeless experience.

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CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

BUT THE DEVIL PAID ON EVERYTIME.TIME.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 DEORRO

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022 TOUR VISUALS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 #DECADE GOOGLE

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: SIZE ANNIVERSARY ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2015

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

DISCLAIMER: HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR EXECUTIVE PRODUCER, COMMISSIONER, LEAD CREATIVE, AND EXECUTIVE CREATIVE DIRECTOR FROM 2008 UNTIL NOW I’M NEVER SINGULARLY RESPONSIBLE FOR ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS. TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS BECAUSE IT'S NOT "SNAPPY ENOUGH". I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY. BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY. DIGITALLY WATERMARKED FOR RECIPIENT ONLY BEFORE YOU BEGIN DIIIVA

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 DIGITALLY WATERMARKED FOR RECIPIENT ONLY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE FROM 2008 UNTIL NOW FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. . TAKE THOSE GOOD IDEAS, YOU KNOW, BECAUSE IT'S NOT THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. .. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; IS A SELF-PROCLAIMED VAIL OF NONSENSE DIGITALLY WATERMARKED FOR RECIPIENT ONLY BEFORE YOU BEGIN

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 E.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

EXPERIENTIALDESIGN

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 F.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01

KALEIDOSCOPICTARGETFASHIONSPECTACULAR

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TARGET KALEIDOSCOPIC FASHION SPECULAR ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL AGENCY: MOTHER YEAR: 2010

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 G.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 GIORGIO MORODER REBRANDING A 74 YEARICONOLD

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM), EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 H.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 WOLF HALEY

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: TYLER, THE CREATOR | “YONKERS” CLIENT: XL RECORDINGS ROLE: EXECUTIVE PRODUCER | Commissioner | CREATIVE PRODUCER | A&R YEARS: 2010

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 I.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 IDOLS

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: THEIR LAW ROLE: FIRST PAID JOB EVER YEARS: 2007

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 J.

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 JOHNSONJOHNSONAND

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: NEUTROGENA ROLE: EXECUTIVE PRODUCER CREATIVE DIRECTOR OF BRAND AND DIRECTOR (TV) YEARS: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: M.I.A AND WORKING WITH ROMAIN GAVRAS ROLE: COMMISSIONER YEARS: 2010,2012 THE FIRST VIDEO YOUTUBE EVER OFFICIALLY BLACKLISTED . YAY. X2 MTV VMA AWARD WINNER

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© All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates FILES

© All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates FILES © All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates

© All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates

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© All Rights Reserved. DOGMA Capital Industries, LLC We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates

YOUR FILESTO-GO PAPER BAGS

CAREWITHSHARE OCA EDITION 2022.01 Project Name: TALK IN PERSON ROLE: TALK IN PERSON YEAR: 2020,2021 ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto ClassiGenuinelyfiedPhoto

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Project Name: PERRY FARREL ROLE: CREATIVE DIRECTOR FOR PERRY | EXECUTIVE PRODUCER & CO DIRECTOR ON “PIRATE PUNK POLITICIAN.” YEAR: 2019

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Leftloft for QNTMPAY Raised £5MRaised $8M USD Valuation of $60M Valuation of € 60M Valuation of £48M 4M Customers Raised € 10M BETA 5M Customers8M 20,000SERIESCustomersA–2014CUSTOMERS SERIES A – 2016 1,500 CUSTOMERS SERIES A – 2015 8,500 CUSTOMERS SERIES A - 2019 INTERCHANGE in Europe is only 20-30 bps - In Canada it’s 300 bps = 10X the revenueRaised $20M USD Current Val $75MCurrent Val $3.5BCurrent Val $14B Current Val $4B $1750 / User $437.5 / User $500 / User 200,000 Wait list VALUATION COMPARISON Project Name: QNTMPAY ROLE: CREATIVE DIRECTOR | COMMERCIAL DIRECTOR | MCLAREN LAUNCH YEAR: 2021

SIZE IN THE (CENTRALPARKPARK)

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Size Records Project: 12.07.2013SITP Size In The Park Project: Project:Client:12.07.2013SITPSizeRecordsSITP Project: 12.07.2013SITP Project Name: SIZE IN THE PARK ROLE: CREATIVE DIRECTOR, SIZE YEAR: 2014

CAREWITHSHARERESERVED.RIGHTSALLLLC.ENGINEERING,DOGMA2022©OCA EDITION 2022.01 Client: Size Records Project: 12.07.2013SITP MarketingGuerrilla Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP ExampleDayPoster&NightClient:Size Records Project: SITP Project:ExampleDay ExampleNightPoster12.07.2013SITP Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP Project: ExampleColorEmpire12.07.2013SITPState Client: Size Records Project: SITP MediaSocial Project: 12.07.2013SITP Facebook Cover - Teaser Copyright Rebels® Studios 2013. All rights reserved. Client: Size Records Project: SITP Facebook Cover Project Name: SIZE IN THE PARK ROLE: CREATIVE DIRECTOR, SIZE YEAR: 2014

WHITELISTUNIVERSALREDLIGHTAFROJACK7-UPJAYZMANAGEMENTMUSICGROUP(CORPORATE)MAPLEMUSICGROUPPRODUCTION/NOWFLORENCEANDMORE

Project Name: INTERNAL ROLE: CREATOR YEAR: 2015

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