Seb Webber | OCA by sebwebber

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07.22

SEB WEBBER

OCA EDITION 2022.01

13,231 BAD IDEAS. AND 87 GOOD ONES.

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OCA EDITION 2022.01

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BEFORE YOU BEGIN DISCLAIMER: HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR, EXECUTIVE PRODUCER, COMMISSIONER, LEAD CREATIVE, AND EXECUTIVE CREATIVE DIRECTOR FROM 2008 UNTIL NOW. I’M NEVER SINGULARLY RESPONSIBLE FOR ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. I LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS. TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS BECAUSE IT'S NOT "SNAPPY ENOUGH". I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY.

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BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY.

OCA EDITION 2022.01

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APPLE MUSIC SHARE WITH CARE

YEARS: 2017-2020

OCA EDITION 2022.01

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ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER

Project Name: APPLE/BEATS1 CHART SHOW

YEARS: 2017-2020

ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER

OCA EDITION 2022.01

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APPLE/BEATS1 CHART SHOW

CLIENT:

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Project Name: APPLE/BEATS1 CHART SHOW

ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER

APPROACH AND FEELING

L I V E

Doing It Live: The feeling we want for this is the idea of it it being IMMEDIATE. You are getting the best music right now before anyone else can. To begin we would begin each track appearance with an album or artist photo that fills most of the screen- but as text begins to pop up below - the album is quickly bumped out of frame as the news and info comes in for each additional track - animated as if a person is typing out the text right in front of you.

I T

MOTION EXAMPLE

LIST

(Click image below to play link)

D O I N G

THE

For this one we wanted to bring a personal element - that real feeling of this list being made personally for the Beats 1 crowd. This isn’t an algorithm just telling you what’s good - there is a process at work. We want to diverge from that feeling that a computer is picking this playlist - and give the feeling that the DJ’s and tastemakers at beats 1 are the ones who are putting these together. COLOR For the background we would utilize singular deep dark colors like greens, purples, and dark saturated reds. By doing this it will give us a unique color for each track, shifting each time an album cover fills the frame - while still allowing us to keep a unified darker palette with the bright text popping out of the frame. ANIMATION STYLE For the text we want the font to be big and in your face so that it can be quickly read on the phone. Something simple, but still a statement over dark colors. To finish out the sequence we would end with the final video track and top single. As the videos begin to play out we will utilize the 16:9 aspect ratio - giving us space to also include titles on the top and bottom as we play info and news about our “top track”.

Creative Director: Dan Carr Executive Producer: Seb Webber

B O A R D S

The Beats 1 List is bringing culturally relevant new music - securing as backwards. the selectorAsthats always We begin on a singleevery pieceweek of album artwork Beats as we 1pull we pull out we begin to see text ahead ofinthe keyAs is we to have unique, appear on the top and bottom thiscurve. emptyThe space. continue pullingsimple back aand new album flickers on in effective execution while remaining malleable and front of us and the album in back quickly fades out. consistent in quality for each week. We want to create For this we would keep with the black use thecutting light emanating from behind something thataesthetic is fluidand - rarely or editing and the central square to set the space. We allowing would have these backlights giveinto off athe complementary color to the prominent colors in our viewers to sink playlist of the week. the frame, giving a feeling of the light coming from with the frame itself like a lamp or a soft movie marquee. Whitelist has created 3 different concepts, approaches We want these frames to feel inviting, soft and smooth. We also want to give it a translucence as if it is being and styles we could create on a weekly basis for putting lit on a piece of glass - giving a unique but tangible feeling to it. together an energetic and forward thinking template for the Beats 1 List.

Origin

For all the attached examples we will use the 1:1 Aspect ratio since it will work best for both Facebook and Instagram while also being perfect for album covers.

T H E

T U N N E L

The Tunnel: For this approach we want to keep the piece simple, minimal and graphical. At our core we’ll be centered around a 1:1 curved corner lit screens as we slowly pull back inside an ominous tunnel. This shape will be where our album covers, photos and videos will play as we pull away. The album artwork will have the feeling of being of being rear projected, with a core glow coming from behind like a TV screen in a dark room (or more accurately a rear projection).

All boards and motion examples are temporary - merely a jumping off point to show you our direction that we would further tweak and get more detailed.

Frame Grab

MOTION EXAMPLE (Click image above to play link)

T H E

C Y C L E

The Cycle: For this approach we want to begin with something familiar and build it into something more intuitive and interesting. And when we say familiar we mean the Beats 1 logo.

AUDIO AND MUSIC The most important ask that we feel will make us want to listen to this playlist is getting access to at least one of the songs from the playlist to play - or even the top song from last week. Without the news or videos accompanying each song it feels like it will be hard to bring viewers to listen to new artists without getting to hear at least a little bit of the music itself. NEWS FEED For the news content we feel that it is important to involve not only Beats related artist history, but additional content about how they even got to Beats Radio in the first place. By being too involved with Beats related releases, much like above, it makes everything a bit too self contained and hard to find interest in it unless I’m already deep into listening to all the radio stations. The things I want to find out are about the deep cuts and how each artist got there. Often many of these artists haven’t had much of a runway before these Beats playlist - let’s show the best facts we can find to spark listeners interest.

We begin on the Beats 1 logo as it pulses with light and slowly begins to start up and rotate like a record speeding up. We push in until it is at the size of the box in the 3rd frame above and rotate around the logo watching text pass by like a mixture of a modern news feed and the motion of a DJ spinning a classic record - giving time for each track and artists info to play out on each spin of the logo. For videos and longer text blocks we will also be able to slowly move in until the video fills the screen, allowing the background to fall away and refrain from being a distraction on the borders.

CONCLUSION Thank you so much for this opportunity to pitch on this. It’s been fun getting to live in the Beats world for these last couple weeks and we’re excited to hear your thoughts and collaborate further.

As the logo rotates we will be able to watch as the gradient passes under us, almost like a timer for each song. As the tracks listings rotate by, we will be able to watch as the gradient under us passes by - giving us that preemptive understanding of when the next track will be coming up. This intuitive “timer” will keep our audience engaged while subliminally allowing the viewer to track how long the text and songs will be on screen - anticipating what comes next. As we circle around and hit the gap of the “b” in the logo - we reset and find ourselves in a new texture as more news and images rotate by.

SINGLE SPIN BOARDS

MOTION EXAMPLE

“Psycho”

Post Malone Feat . Ty Dolla Sign

C O LO R 4

With each week we will be able to have new gradients on the album and new backdrops for each week. This will give us an opportunity to easily separate each week within viewers feeds, and add new interest to each video.

OCA EDITION 2022.01

YEARS: 2017-2020

OCA EDITION 2022.01

ADELE SHARE WITH CARE

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ADELE

“19” NUMBER ONE IN 17 COUNTRIES “21” NUMBER ONE IN 23 COUNTRIES “25” NUMBER ONE IN 26 COUNTRIES 3.3 BILLION VIDEO AND AUDIO STREAMS

DECADE 2006-2016

BILLBOARD MUSIC AWARD FOR TOP BILLBOARD 200 ALBUM 2016, 2012 · 25, 21

BILLBOARD MUSIC AWARD FOR TOP STREAMING SONG (AUDIO) 2012 - Rolling in the deep

BILLBOARD MUSIC AWARD FOR TOP POP ALBUM 2013, 2012 · 21

BILLBOARD MUSIC AWARD FOR TOP SELLING SONG 2016 · Hello

BRIT AWARD FOR CRITICS´CHOICE 2008

GRAMMY AWARD FOR BEST MUSIC VIDEO 2012 - Rolling in the Deep

MTV VIDEO MUSIC AWARD FOR BEST EDITING 2011 · Rolling in the Deep

MTV EUROPE MUSIC AWARD FOR BEST UK & IRELAND ACT 2011

GRAMMY AWARD FOR BEST SONG WRITTEN FOR VISUAL MEDIA 2014 · Skyfall

IHEARTRADIO MUSIC AWARD FOR SONG OF THE YEAR 2016 - Hello

GOLDEN GLOBE AWARD FOR BEST ORIGINAL SONG 2013 · Skyfall

ECHO AWARD FOR ALBUM OF THE YEAR 2012 · 21

BILLBOARD MUSIC AWARD FOR TOP DIGITAL MEDIA ARTIST 2012

BILLBOARD MUSIC AWARD FOR TOP ALTERNATIVE SONG 2012 · Rolling in the Deep

BILLBOARD MUSIC AWARD FOR TOP POP ARTIST 2012

BILLBOARD MUSIC AWARD FOR TOP DIGITAL SONGS ARTIST 2012

JUNO AWARD FOR INTERNATIONAL ALBUM OF THE YEAR 2016, 2012 · 25, 21

AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK ALBUM 2011 · 21

CRITICS' CHOICE MOVIE AWARD FOR BEST SONG 2013 · Skyfall

AMERICAN MUSIC AWARD FOR FAVORITE ADULT CONTEMPORARY ARTIST 2012, 2011

BRIT GLOBAL SUCCESS AWARD 2016

GRAMMY AWARD FOR BEST FEMALE POP VOCAL PERFORMANCE 2009 · Chasing Pavements

MTV VIDEO MUSIC AWARD FOR BEST CINEMATOGRAPHY 2011 · Rolling in the Deep

MTV VIDEO MUSIC AWARD FOR BEST ART DIRECTION 2011 · Rolling in the Deep

JUNO AWARD FOR VIDEO OF THE YEAR 2016 · Hello

AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK FEMALE ARTIST 2011

OCA EDITION 2022.01

60 MILLION ALBUMS SOLD

YEARS: 2007 - 2013

ROLE:

CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

OCA EDITION 2022.01

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XL RECORDINGS / ADELE

CLIENT:

YEARS: 2007 - 2013

ROLE:

CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

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CLIENT:

YEARS: 2007 - 2013

ROLE:

CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R

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YEARS: 2022

ROLE:

EXEC. CREATIVE DIRECTOR

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CLIENT:

YEARS: 2022

ROLE:

EXEC. CREATIVE DIRECTOR

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CLIENT:

YEARS: 2022

ROLE:

EXEC. CREATIVE DIRECTOR

OCA EDITION 2022.01

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AFROJACK

CLIENT:

YEARS: 2022

ROLE:

EXEC. CREATIVE DIRECTOR

OCA EDITION 2022.01

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BRAND BIBLES SHARE WITH CARE

YEARS: 2015, 2016

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ROLE: CHIEF CREATIVE OFFICER

OCA EDITION 2022.01

CLIENT: TIDAL / JAY Z

ROLE: CHIEF CREATIVE OFFICER

24 THINGS EVERY

TYPOGRAPHY.

This is a guide to the basic elements that makes TIDAL. Let’s follow the rules so we look great.

NATIONALE BOLD.

BRAND SHOULD HAVE.

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NATIONALE. Nationale serves in all fields for the brand – creative and stationary.

THIS IS IT. 04. 06. 08. 10. 12. 18. 22. 24. 26. 28. 30. 32.

Our name The symbol The logo Do’s and don’ts Typography Typography online Colour Graphic tags 5 things Pictograms USP icons Illustrations

34. 42. 44. 48. 50. 52. 54. 56. 58. 60. 62. 64.

PRIMARY WEIGHTS.

Photography Photography usage Background Ads Sosial media assets SoMe ads Editorial assets Partner assets Retail assets Partner assets Video assets Digtial ads

Nationale Bold and Nationale Light is our basic selection. These are available for stationary use.

NATIONALE LIGHT.

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TIDAL BR AND BOOK

OUR NAME.

TYPO.

NATIONALE REGULAR.

HISTORY.

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SECONDARY WEIGHTS.

TIDAL is a high fidelity music entertainment brand from Aspiro.

Nationale Regular and Nationale Demibold are extra weights for creative use.

TONE-OF-VOICE. We are in the know and always confident. We define for ourselves what’s hot. We are playful yet intelligent, but never cheesy in our expressions.

NATIONALE DEMIBOLD. THE BRAND. The brand is made for those who demand the best and take conscious choices.

ALL CAPS.

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There is no such thing as Tidal or tidal. We are TIDAL. Always.

TIDAL BR AND BOOK

OTHER TYPO.

THE SYMBOL.

EXAMPLE

WHAT IT IS. ILLUSTRATIVE FONTS

Its an abstracted diamond welded with the letter «T» that stands for TIDAL.

As supply to our creative concepts in editorial we allow use of other typo. This use is limited to design dept and should always serve as artistic graphical supplement.

TIDAL BR AND BOOK

ONLINE TYPO.

THE LOGO. PRIMARY.

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NATIONALE DEMIBOLD.

Our primary logo – vertical logo with category specification. Use if possible.

NATIONALE REGULAR.

Use this for headings.

SECONDARY

NATIONALE REGULAR.

Use when we are forced to use horisontal logo. Keep category specification if possible.

Use this for body.

NATIONALE DEMIBOLD.

ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789

TIDAL BR AND BOOK

DO’S AND DON’TS.

YES.

TIDAL BR AND BOOK

ONLINE TYPO.

NO.

NATIONALE REGULAR.

SPACE AROUND THE LOGO.

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FONTSTACK.

When placing our logo, please make sure it has sufficient spacing around it.

When neither of the online fonts provided is available, go for one of these, in chronological order:

ON A BACKGROUND.

Nationale Helvetica Sans serif

When using logo on a photographic or heavy coloured background, make sure there’s enough visual peace for the logo to show.

HELVETICA REGULAR.

PHOTOS. When using photo as background for logo, if possible add a black colour overlay to secure branding.

NO NO NO.

ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789

Logos should always be placed horizontally. Drop shadows or other effects is off-limits.

TIDAL BR AND BOOK

YEARS: 2015, 2016

TIDAL BR AND BOOK

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ROLE: CHIEF CREATIVE OFFICER

COLOURS.

PHOTOGRAPHY.

Black is our first colour. We are aiming for high contrast in our creative work. The diamond light is used sparingly and mainly as brand accent colour.

PREMIUM IMAGES We aim for a high standard on all images.

BLACK.

DIAMOND LIGHT.

WHITE.

RGB: 0-0-0 CMYK: 0-0-0-100 HEX: 0000000

RGB: 0-255-255 CMYK: 50-0-18-0 HEX: 00FFFF PMS: Pantone 2225

RGB: 255-255-255 CMYK: 0-0-0-0 HEX: FFFFFF

RGB VARIATIONS.

#HEX

RGB

NAME

#1C1C1C

28/28/28

DARK

#232323

35/35/35

MEDIUM

#5A5A5A

90/90/90

GREY

#A5A5A5

165/165/165

LIGHT GREY

TIDAL BR AND BOOK

GRAPHIC TAGS. TELLING THE STORY. We want to communicate high quality music in a simple and bold way. The communication plays on a double meaning using ‘sounds’ as a noun as well as a verb. The full stop indicates that TIDAL is the best quality.

SOUNDS. PERFECT.

Period.

TIDAL BR AND BOOK

BRAND PERSONALITY. With inspiration from lists of what one should have, TIDAL made its own must-have list for our core target group.

1. A CREDIBLE SIGNATURE Leave your mark.

2. APPRECIATION OF TIME The ultimate luxury.

3. CONFIDENCE Enter every room like you own it.

4. FLAIR FOR ENTERTAINING Create the right mood for any occasion.

5. AN EAR FOR QUALITY. Never compromise on sound.

TIDAL BR AND BOOK

USP ICONS. ICONS. Use together with the USP explanatory texts. HIGH FIDELITY SOUND QUALITY No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited access to over 25 million tracks. HIGH DEFINITION MUSIC VIDEOS Demand more, dive into video after video from our 75,000-plus music video library. No ads. No fuzzy images. Just crystal clear pictures. CURATED EDITORIAL Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, articles, features and interviews by experienced music journalists.

TIDAL BR AND BOOK

ILLUSTRATIONS.

TIDAL BR AND BOOK

PHOTOGRAPHY USE.

DEVICES.

BE ASPIRATIONAL.

We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story.

When using photography we need to consider what it looks like. For advertorial space and all other places, we need to make sure we look our best. Today anyone can take decent pictures with their smartphone – for us this means we need to be even better. Use brand photos. We do not allow use of any stock photos or similar, unless they are cleared with design & marketing dept.

TIDAL BR AND BOOK

YEARS: 2015, 2016

TIDAL BR AND BOOK

OCA EDITION 2022.01

YES.

NO.

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Project Name: TIDAL

ROLE: CHIEF CREATIVE OFFICER

BACKGROUND.

PHOTOGRAPHY.

PREMIUM IMAGES

BLACK OVERLAY.

We aim for a high standard on all images.

To secure good readability and a peak into our images we use black overlays for both screen and print if it is needed.

TIDAL BR AND BOOK

DIGITAL ADS. DIGITAL ADS. Depending on target we choose the right use of image. All ads are tested and reviewed. Always include; logo, high fidelity music streaming and CTA.

TIDAL BR AND BOOK

VIDEO.

TIDAL BR AND BOOK

SOCIAL MEDIA ASSETS.

FIVE THINGS A MAN SHOULD HAVE.

LOGO FOR FACEBOOK

We aim for premium video production and stribe to align the visual language to other TIDAL on-screen experiences.

PX: 180x180

LOGO FOR TWITTER

Click here for the overlay folder. PX: 600x600

LOGO FOR YOUTUBE PX: 1600x1600

LOGO FOR LINKEDIN PX: 100x80

LOGO FOR GOOGLE PX: 100x80

TIDAL BR AND BOOK

VIDEO.

TIDAL BR AND BOOK

EDITORIAL ASSETS.

HOW GOOD IS LOSSLESS.

ASSETS.

Simple film explaining the differences on lossless and lossy.

All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide.

PRODUCT VIDEO.

More on this in the TIDAL EDITORIAL BOOK.

TIDAL BR AND BOOK

TIDAL – The first music service that combines the best High Fidelity sound

quality, High Definition music videos and tailor-made Curated Editorial.

TIDAL BR AND BOOK

SOUNDS. PERFECT.

ADS. EXAMPLES OF USE

PICTOGRAMS.

SOUNDS. PERFECT.

PICTOGRAMS.

tidalhifi.com

Depending on target group we select type of imagery.

A designer tool only. Developed when needed. FIVE THINGS A MAN SHOULD HAVE FIVE THINGS A MAN SHOULD HAVE FIVE THINGS A MAN SHOULD HAVE

TIDAL – The first music service that combines the best High Fidelity sound quality, High Definition music videos and tailor-made Curated Editorial.

SOUNDS. PERFECT.

01. A CREDIBLE SIGNATURE

02. APPRECIATION OF TIME

Leave your mark.

Indulge in the ultimate luxur y.

01. A CREDIBLE SIGNATURE

02. APPRECIATION OF TIME

Leave mark. SIGNATURE 01. A your CREDIBLE

Indulge in the ultimate OF luxur y. 02. APPRECIATION TIME

Leave your mark.

Indulge in the ultimate luxur y.

03. CONFIDENCE Enter ever y room like you own it.

03. CONFIDENCE EnterCONFIDENCE ever y room like you own it. 03. Enter ever y room like you own it.

04. FL AIR FOR ENTERTAINING

05. AN E AR FOR QUALIT Y

Create the right mood for any occasion.

Never com promise on sound. Discover why TIDAL is the only AN music streaming ser viceYyou need. 05. E AR FOR QUALIT Never com promise on sound. 05. AN E AR FOR QUALIT Y Discover why TIDAL is the only music streaming vice you need.why TIDAL is the Never com promise onser sound. Discover only music streaming ser vice you need.

04. FL AIR FOR ENTERTAINING Create the right for any occasion. 04. FL AIR FORmood ENTERTAINING Create the right mood for any occasion.

HIGH FIDELIT Y MUSIC STREAMING HIGH FIDELIT Y MUSIC STREAMING HIGH FIDELIT Y MUSIC STREAMING

tidalhifi.com

TIDAL BR AND BOOK

YEARS: 2015, 2016

AVAILABLE ON ALL SYSTEMS

TIDALHIFI.COM/M

AVAILABLE ON ALL SYSTEMS

TIDALHIFI.COM/M

AVAILABLE ON ALL SYSTEMS

TIDALHIFI.COM/M

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TIDAL BR AND BOOK

OCA EDITION 2022.01

Film explaining functions and features of TIDAL.Click here for the overlay folder.

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CLIENT: TIDAL / JAY Z

ROLE: CHIEF CREATIVE OFFICER

PARTNER ASSETS.

PHOTOGRAPHY A S

R TS

SOCIAL MEDIA.

More on this in the TIDAL PARTNER BOOK.

A N S

LO M VE U S OF IC

We have a playbook with assets for all partnerships and they are expressed on FB.

PRODUCT IN USE

TIDAL BR AND BOOK

RETAIL ASSETS.

LIVE MUSIC Show people’s euphoric music moments.

PHYSICAL ASSETS Digisleeves and vouchers available for hard bundling with physical products. More on this in the TIDAL PARTNER BOOK.

TIDAL BR AND BOOK

TIDAL X

ARTIST

ABOUT TIDAL X

Show scenes from artists world. Hard work and intense creative moments.

TIDAL X gives fans the opportunity to connect with their favorite artists and witness unique experiences. From intimate performances, meet-and-greets, and even dinner with artists, the possibilities for TIDAL X users are endless. TIDAL X experiences showcase and support artists of all levels, giving them a platform to connect with their most loyal fans around the globe exclusively through TIDAL.

TIDAL BR AND BOOK

01. FULL COLOUR

TIDAL RISING

STYLES 01. GRADIENT

ABOUT TIDAL RISING

We use different levels of treatments to photos depending on their use and level of brand, marketing or editorial.

A program dedicated to artists from around the globe who have passionate fan bases and are ready to put themselves in front of a wider audience. TIDAL supports Rising talent across all genres by curating and featuring their vibrant and dynamic music for new fans to enjoy. Rising artists are showcased in monthly playlists, personal videos, and live performance opportunities, including the “Budweiser Made In America” festival, to help grow their fan base and get their music heard by more people in more places. TIDAL Rising exclusively produced features include “Where I’m From” videos, which give an in depth look into artist influences and inspirations, and fully produced music videos. TIDAL RISING was built to provide a platform that highlights,

TIDAL BR AND BOOK

TIDAL DISCOVERY

USP ICONS.

ABOUT TIDAL DISCOVERY

ICONS.

A place for TIDAL subscribers to exclusively discover new music from independent artists. Unsigned artists are able to upload their music to TIDAL through distribution partners (TuneCore, Phonofile, Record Union or DistroKid) to be shared in the Discovery section. Select releases will be featured in monthly TIDAL playlists and promoted among other TIDAL exclusive content.

Use together with the USP explanatory texts. HIGH FIDELITY SOUND QUALITY No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited access to over 25 million tracks. HIGH DEFINITION MUSIC VIDEOS Demand more, dive into video after video from our 75,000-plus music video library. No ads. No fuzzy images. Just crystal clear pictures. CURATED EDITORIAL Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, articles, features and interviews by experienced music journalists.

TIDAL BR AND BOOK

YEARS: 2015, 2016

TIDAL BR AND BOOK

OCA EDITION 2022.01

01. BRANDED

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Project Name: TIDAL

ROLE: CHIEF CREATIVE OFFICER

ILLUSTRATIONS. DEVICES. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story.

TIDAL BR AND BOOK

LOWER THIRD Lower third design is available as layered files.

TIDAL BR AND BOOK

SOCIAL MEDIA ASSETS. LOGO FOR FACEBOOK PX: 180x180

LOGO FOR TWITTER PX: 600x600

LOGO FOR YOUTUBE PX: 1600x1600

LOGO FOR LINKEDIN PX: 100x80

LOGO FOR GOOGLE PX: 100x80

TIDAL BR AND BOOK

EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. More on this in the TIDAL EDITORIAL BOOK.

TIDAL BR AND BOOK

TIDAL BRAND BOOK. Version Date Version:

1.4 Date: 01/2016

1.0 October 2015

Want to suggest some changes or highlight some updates? Please schedule some time in my For design questions or requests, person or digitally. please contact design@tidal.com

calender for us to speak in-

Unless changes come from HOVE directly, ad-hoc changes will not be made until the rst day of each new quarter. We do not have the bandwidth. If it’s urgent. Call me. Seb@tidal.com

TIDAL BR AND BOOK

YEARS: 2015, 2016

OCA EDITION 2022.01

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CLIENT: STEVE ANGELLO / COLDPLAY

ROLE: CREATIVE DIRECTOR, SIZE, DIR. OF MARKETING

Steve Angello Identity Guidelines V1.0.2013 —

Steve Angello Branding Guidelines Client: SIZE Project: New Steve Angello Facebook 19.07.2013

—

New Steve Angello Facebook

Coldplay AHOD: Day 1 Branding Changes Friday, July 19, 13

International Partners

YEARS: 2014,2015,2018

OCA EDITION 2022.01

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CLIENT: STEVE ANGELLO

ROLE: CREATIVE DIRECTOR, SIZE

Steve Angello Identity Guidelines V1.0.2013 —

Steve Angello Branding Guidelines Wordmark —

Use when the name needs to be spelled out. —

Steve Angello Identity Guidelines V1.0.2013 —

Symbol & Logo

Symbol —

Steve Angello Identity Guidelines V1.0.2013 —

Use when the name doesn’t need to be spelled out. —

Steve Angello Identity Guidelines V1.0.2013 —

Color

The symbol or wordmark should only be used in the supplied versions: plain white or black. No alteration or effects to the logo is allowed. PMS 877C Silver & PMS 876C Gold should only be used for special exclusive invitations, these will mainly be created by REBELS STUDIOS. Choose version depending on your background color. If the background is dark, choose the white version, if you’re working with a light background then use the black version. —

Symbol —

Steve Angello Identity Guidelines V1.0.2013 —

Wordmark —

Black —

Steve Angello Identity Guidelines V1.0.2013 —

Usage

Wordmark —

YEARS: 2014,2015,2018

OCA EDITION 2022.01

White —

Wordmark —

CLIENT: STEVE ANGELLO Steve Angello Identity Guidelines V1.0.2013 —

Steve Angello Identity Guidelines V1.0.2013 —

Wordmark —

Gold — Exclusive usage Special Invites —

Symbol —

Gold — Exclusive usage Special Invites —

Steve Angello Identity Guidelines V1.0.2013 —

Primary Colors

Secondary Colors For exclusive usage only

Primary Colors

Secondary Colors For exclusive usage only

Black — Pantone Black C — CMYK 0 0 0 100 — RGB 0 0 0 —

Silver — Pantone 877 C — CMYK 38 27 26 9 — RGB 166 169 170 —

Black — Pantone Black C — CMYK 0 0 0 100 — RGB 0 0 0 —

Silver — Pantone 877 C — CMYK 38 27 26 9 — RGB 166 169 170 —

White —

Gold — Pantone 876 C — CMYK 30 50 85 0 — RGB 138 117 56 —

White —

Gold — Pantone 876 C — CMYK 30 50 85 0 — RGB 138 117 56 —

— CMYK — RGB —

0 0 0 0 255 255 255

— CMYK — RGB —

0 0 0 0 255 255 255

Steve Angello Identity Guidelines V1.0.2013 —

Clear Space

Symbol —

Always make sure that clear space is applied around the logo for maximum visibility. —

White —

Steve Angello Identity Guidelines V1.0.2013 —

Black —

Steve Angello Identity Guidelines V1.0.2013 —

Symbol —

Silver — Exclusive usage Special Invites —

OCA EDITION 2022.01

Symbol —

YEARS: 2014,2015,2018

SHARE WITH CARE

ROLE: CREATIVE DIRECTOR, SIZE

CLIENT: STEVE ANGELLO

Steve Angello Identity Guidelines V1.0.2013 —

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ROLE: CREATIVE DIRECTOR, SIZE

Steve Angello Identity Guidelines V1.0.2013 —

Logo Dont’s

Never alter the logo in any way, shape, color or form. No effects or color changes should be applied to the logo. Only use the supplied assets from REBELS STUDIOS. —

Steve Angello Identity Guidelines V1.0.2013 —

NEVER ALTER THE LOGO IN ANY WAY OR FORM.

Image

USE THE WHITE OR BLACK VERSION. NEVER APPLY ANY GRADIENTS OR EFFECTS TO THE LOGO.

DO NOT STACK THE LOGO.

DO NOT ALTER THE SHAPE OF THE LOGO.

ALWAYS SCALE THE LOGO PROPORTIONALLY.

NEVER APPLY COLOR TO THE LOGO.

NEVER MODIFY THE TYPOGRAPHY OR CREATE OTHER VERSION OF THE LOGO.

Logo

Layout Elements

VENUE INFORMATION DATE CITY COUNTRY GOES HERE

Gig Info

—

Partner Logos

Steve Angello Identity Guidelines V1.0.2013 —

Layout

Steve Angello Identity Guidelines V1.0.2013 —

Try to keep your layouts clean and allow for empty space in your layouts. Rather keep it too simple than cram the whole thing with clutter. Work with solid colours and keep effects to a minimum. Use supplied imagery from REBELS STUDIOS. —

Layout Example

VENUE INFORMATION DATE CITY COUNTRY GOES HERE

—

Steve Angello Identity Guidelines V1.0.2013 —

VENUE INFORMATION DATE CITY COUNTRY GOES HERE

Grid system for an A3 (297x420) page that is divided into 12 columns and rows using the Rule of Thirds (Golden Ratio). Includes a 12pt baseline grid. Additionally, you can change the baseline grid to 3pt to gain more leading options. —

Layout Example

Steve Angello Identity Guidelines V1.0.2013 —

Logo Placement

Placement of the logo is simple and straight forward. Always place the logo centered in your layouts, and ensure that proper clear space is applied (see page 24). —

YEARS: 2014,2015,2018

OCA EDITION 2022.01

—

CLIENT: STEVE ANGELLO

Steve Angello Identity Guidelines V1.0.2013 —

Typography

Color

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ROLE: CREATIVE DIRECTOR, SIZE

Steve Angello Identity Guidelines V1.0.2013 —

TRADE GOTHIC

Black & White Primary Color — Silver & Gold Secondary Color —

Steve Angello Visual identity

Color Pallette

PMS Black C

C0 M0 Y 0 K 100

R0 G0 B0

PMS 877C Silver

C 38 M 27 Y 26 K9

R 166 G 169 B 170

White

Greyscale

C0 M0 Y 0 K0

K 80

R 255 G 255 B 255

PMS 876C Gold

K 70

K 60

C 30 M 50 Y 85 K0

K 40

R 138 G 117 B 56

K 30

K 20

K 10

Steve Angello Identity Guidelines V1.0.2013 —

Steve Angello Visual identity

Trade Gothic Weights

Trade Gothic Character Set

Trade Gothic Light Trade Gothic Regular Trade Gothic Bold Trade Gothic Bold No.2

ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 0123456789€£$&@?!/+(.,:;)

Steve Angello Visual identity

Trade Gothic Type Size

Trade Gothic Alt. Weights

Imagery

ABCDEabcde12345$€&@

TRADE GOTHIC CONDENSED NO.18 TRADE GOTHIC BOLD CONDENSED NO.20

ABCDEabcde12345$€&@

TRADE GOTHIC EXTENDED

ABCDEabcde12345$€&@

TRADE GOTHIC BOLD EXTENDED

ABCDEabcde12345$€&@ ABCDEabcde12345$€&@ ABCDEabcde12345$€&@ ABCDEabcde12345$€&@ ABCDEabcde12345$€&@

Steve Angello Identity Guidelines V1.0.2013 —

Usage

Trade Gothic LT is the Steve Angello typeface and should be used in all communication related to Steve Angello. Several weights are available, but Trade Gothic Bold Condensed No. 20 is the main weight, for large headlines on for example posters. —

Optic kerning / tracking +20

Steve Angello Identity Guidelines V1.0.2013 —

Steve Angello Visual identity

Trade Gothic Usage

Trade Gothic Headlines

HEADLINES TRADE GOTHIC BOLD CONDENSED NO. 2O

14.10.13 MADISON SQUARE GARDEN NEW YORK

Steve Angello Visual identity

Trade Gothic Headlines

Trade Gothic Usage

WORLD TOUR — STEVE ANGELLO

YEARS: 2014,2015,2018

OCA EDITION 2022.01

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OCA EDITION 2022.01

C. SHARE WITH CARE

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CANNABIS SHARE WITH CARE

YEARS: 2021

OCA EDITION 2022.01

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ROLE: CREATIVE DIRECTOR

Project Name: RISE SNIPE CAMPAIGN

YEARS: 2019

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ROLE: BRAND CREATOR | CREATIVE DIRECTOR

Project Name: APOLLO420

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Project Name: TRAPPERS DELIGHT

ROLE: BRAND CREATOR | CREATIVE DIRECTOR

Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT

SEASON 1

Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT

ALIEN MINTS

Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT

MILKY WAY

Quantity 8 Cans – 3.5g each

CAKE WALK

@REALTRAPPERSDELIGHT

BAKLAVA MR SANDMAN

ORGANIC

INDOOR ONLY

PESTICIDE-FREE

KOSHER

EL JEFE FUELATO GELATO LA ZOO HORCHATA SOUR DIESEL ATF (ALASKAN THUNDER FUCK)

YEARS: 2019

OCA EDITION 2022.01

In compliance with CA Prop 215 SB 420. Section 11362.5 and 11362.7 of HSC. Use extreme caution. Do not drive or operate heavy equipment. Keep out of reach of children.

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Project Name: INNOCENT

ROLE: EXEC. CREATIVE DIRECTOR

Innocent

no worries. pure.

natural.

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes.

Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor.

Innocent

pure.

natural.

no worries.

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes.

Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor.

Innocent

no worries. natural. We pride ourselves on delivering the purest form of all natural cannabinoid oil and terpenes

YEARS: 2019

• No vitamin E acetate

• Contaminate FREE

• No harmful emulsifiers

• Zero Cut Distillate

• No additives

- Only pure extract

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes.

Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor.

OCA EDITION 2022.01

pure.

YEARS: 2021

OCA EDITION 2022.01

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ROLE: EXEC. CREATIVE DIRECTOR

Project Name: SAKS FIFTH AVENUE

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COLDPLAY SHARE WITH CARE

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

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CLIENT: COLDPLAY

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CLIENT: COLDPLAY

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Concept 1

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Pixel People

The identity for the tour is based on graphic patterns, created from photos of crowds at shows/festivals. The pixel patterns are basically blown up photographs of festival crowds. They can be actual crowds from Coldplay shows, or if we don’t have access to real footage we can just create random patterns based on similar photography. A colourful and eye catching graphic style and the pattern combinations are endless. They also work great in small scale on garments or supersized on a billboard. * FYI the copy is now Coldplay World Tour, but of course World Tour would be replaced with the proper tour name. —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

OCA EDITION 2022.01

Alt. 1 Layout Examples —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

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CLIENT: COLDPLAY

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Light Tubes Installation Construction —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Light Tubes Installation Construction —

Alt. 1 Black Layout Examples —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Logo Grid / Symmetry —

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

OCA EDITION 2022.01

OFF

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Tour book with behind the scenes photography —

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CLIENT: COLDPLAY

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Responsive iPhone/iPad app. The patterns respond and animate to Coldplay tracks similar to an equalizer. Tour dates and photos are also included in the app. —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

Responsive iPhone/iPad app. The patterns respond and animate to Coldplay tracks similar to an equalizer. Tour dates and photos are also included in the app. —

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

YEARS:

2012, 2015, 2016, 2017, 2019, 2021

OCA EDITION 2022.01

Client: Coldplay Project: Tour Merchandise 07.08.2013 —

OCA EDITION 2022.01

D. SHARE WITH CARE

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DID A DEAL WITH THE DEVIL SHARE WITH CARE

pronounced:

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pronounced:

YEARS: 2016 ,2017, 2018

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ROLE: CREATIVE DIRECTOR

CLIENT: GENERAL SNUS | ZYN

ROLE: CREATIVE DIRECTOR

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

Color usage Full Lock-up

Primary

Secondary

Color Name: Deepest Black Web#: 000000 CMYK: 75%/68%/67%/90% RGB#: 000/000/000

Color Name: Pure White Web#: ffffff CMYK: 0%/0%/0%/0% RGB#: 255/255/255

With light, pure absence brings the deepest of black, yet all colors of light merge as the brightest of white.

BRAND BOOK

In print, pure absence brings the whitest of white, yet all colors merge together to create the deepest of blacks.

We work with the unspoiled simplicity of 2 most fundamentals colors, the polar opposites that are paradoxically identical. Color inversion is permitted Color alteration is not permitted

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

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CLIENT: GENERAL SNUS | ZYN

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

Shopping Bag

Our logo and our name unify as a single message. No excess, only a clean symbol of what we do in word carefully placed. Our logo is our name with our motto as our aim. — Click here to download logo files.

Placement must be geometrically pleasing and classic, yet minimally invasive to the product our brand adorns.

No wrapping around edges, no angular placement, no cheaply made, cheaply printed or cheaply presented products.

Diagonal or vertical only.

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

Print Design

Whether in full lockup or divided between logotype and sub-marque, placement must be geometrically pleasing, classic and minimally invasive to the message we portray. Let the source of our print material be undeniable without overstating itself.

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

Logo

ALL CAPS LOGO, lower case motto.

The clear division between what we do and how we do it is represented in the stark disparity in both typeset and font.

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

Web Design

The certainty of our purpose speaks clearly through capital letters and bold typeface, square but not sharp. A minimalist site that is easy to navigate, free from clutter and ready to educate is congruent with all of our other branding efforts.

The motto of expert craftsmanship becomes understated, yet personal when expressed in lower case letters with an italicized flair.

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

Full Lock-up

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

Lock-ups

Guests to the virtual world of THE SWEDISH TOBACCONIST are welcome to inquire, learn and enjoy a simple yet timeless experience.

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

Icons Sub Marque

Logotype

Full Lock-Up Our primary logo – Horizontal Logo with Motto sub-marque

When we need to support our product communication with Illustrations, we use these simple illustrations to help the story.

Logotype ALWAYS BOLD, ALWAYS CAPITALIZED, ALWAYS HORIZONTALLY EXPRESSED. Sub Marque Always italicized, always lowercase, always horizontally expressed

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

5A. Photography 5B. Brand Persona

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

Case Study Photography

Primary Typeface

Din Condensed ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 A heavily industrial style characterizes the DIN type family. Strong and weighted; Din Condensed shows simplicity can be powerful.

Based on Russian constructivism but built to conform to German Industrial Standard, DIN Condensed holds 2 uniquely European points of view within its geometric style.

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

2A. Typography 2B. Typography

Photography Use When showcasing THE SWEDISH TOBACCONIST to colleagues or cohorts SMNA Case Studies, Trans-Atlantic updates please only use the approved photos located here.

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

5A. Photography 5B. Brand Persona

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

Secondary Typeface

2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Usage

4A. Product 4B. Print

4C. Website 4D. Illustrations

Photography

Didot ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789 Italic

Regular

Bold

ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 Premium Images THE SWEDISH TOBACCONIST uses only high quality, high resolution images.

Dating back to 1783, Didot was born of the roman type style and has been noted for its substantial stems flowing into extremely thin hairlines. It’s beauty could not be properly captured by old typeset, but it’s agelessness has seen it rise to prominence since being brought to the digital world in 1992.

YEARS: 2016 ,2017, 2018

Photography Use BE TIMELESS.

OCA EDITION 2022.01

When THE SWEDISH TOBACCONIST uses photography we consider what it will look like 100 years from now. If the look is not timeless, it is not to be used. Use unique photos. We do not allow use of any stock photos unless they are approved by the Swedish Match design & marketing dept.

5A. Photography 5B. Brand Persona

1A. Logo 1B. Lock-ups

The Swedish Tobacconist

OCA EDITION 2022.01

BUT THE DEVIL PAID ON TIME. EVERYTIME. SHARE WITH CARE

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DEORRO SHARE WITH CARE

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

OCA EDITION 2022.01

CLIENT: DEORRO

YEARS: 2022

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ROLE: EXEC CREATIVE DIRECTOR

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CLIENT: DEORRO

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ROLE: EXEC CREATIVE DIRECTOR

TOUR VISUALS

YEARS: 2022

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CLIENT: DEORRO

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#DECADE GOOGLE SHARE WITH CARE

YEARS: 2015

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ROLE: CREATIVE DIRECTOR, SIZE

Project Name: SIZE ANNIVERSARY

YEARS: 2015

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ROLE: CREATIVE DIRECTOR, SIZE

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Project Name: SIZE ANNIVERSARY

YEARS: 2015

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ROLE: CREATIVE DIRECTOR, SIZE

OCA EDITION 2022.01

Project Name: SIZE ANNIVERSARY

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EXPERIENTIAL DESIGN SHARE WITH CARE

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TARGET KALEIDOSCOPIC FASHION SPECTACULAR SHARE WITH CARE

ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL

AGENCY: MOTHER

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Project Name: TARGET KALEIDOSCOPIC FASHION SPECULAR

YEAR: 2010

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YEAR: 2010

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AGENCY: MOTHER

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ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL

Project Name: TARGET KALEIDOSCOPIC FASHION SPECULAR

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GIORGIO MORODER REBRANDING A 74 YEAR OLD ICON SHARE WITH CARE

YEARS: 2015, 2016

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ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM), EXECUTIVE

Project Name: GIORGIO MORODER PRODUCER (ALBUM)

YEARS: 2015, 2016

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ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE

Project Name: GIORGIO MORODER PRODUCER (ALBUM)

YEARS: 2015, 2016

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ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE

Project Name: GIORGIO MORODER PRODUCER (ALBUM)

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H. SHARE WITH CARE

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WOLF HALEY SHARE WITH CARE

YEARS: 2010

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Project Name: TYLER, THE CREATOR | “YONKERS” CLIENT: XL RECORDINGS ROLE: EXECUTIVE PRODUCER | Commissioner | CREATIVE PRODUCER | A&R

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I. SHARE WITH CARE

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IDOLS SHARE WITH CARE

YEARS: 2007

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ROLE: FIRST PAID JOB EVER

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Project Name: THEIR LAW

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J. SHARE WITH CARE

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JOHNSON AND JOHNSON SHARE WITH CARE

YEARS: 2019

OCA EDITION 2022.01

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ROLE: EXECUTIVE PRODUCER CREATIVE DIRECTOR OF BRAND AND DIRECTOR (TV)

Project Name: NEUTROGENA

YEARS: 2019

OCA EDITION 2022.01

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ROLE: EXECUTIVE PRODUCER CREATIVE DIRECTOR OF BRAND AND DIRECTOR (TV SPOT)

Project Name: NEUTROGENA

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J BALVIN SHARE WITH CARE

YEARS: 2019

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ROLE: EXECUTIVE PRODUCER

Project Name: REGGAETON BY J BALVIN

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L. SHARE WITH CARE

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LEMONADE SHARE WITH CARE

YEARS: 2015

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ROLE: CHIEF CREATIVE OFFICER, TIDAL | SEAN CARTER ENTERPRISES

Project Name: LEMONADE | TIDAL

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LIONELFUCKINGRICHIE SHARE WITH CARE

YEARS: 2015

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ROLE: CREATIVE DIRECTOR / TOUR COLLATERAL AND MERCHANDISE

Project Name: LIONEL RICHIE

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M. SHARE WITH CARE

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MATHANGI “MAYA” ARULPRAGASAM M.I.A SHARE WITH CARE

YEARS: 2007-2014

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ROLE: VARIOUS

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YEARS: 2007-2014

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ROLE: A&R | CREATIVE PRODUCER \ HEAD OF CREATIVE BETWEEN XL RECORDINGS AND INTERSCOPE

Project Name: M.I.A

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Project Name: M.I.A AND WORKING WITH ROMAIN GAVRAS

ROLE: COMMISSIONER

X2 MTV VMA AWARD WINNER

YEARS: 2010,2012

OCA EDITION 2022.01

THE FIRST VIDEO YOUTUBE EVER OFFICIALLY BLACKLISTED . YAY.

YEAR: 2013

OCA EDITION 2022.01

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ROLE: A&R | CREATIVE PRODUCER \ HEAD OF CREATIVE BETWEEN XL RECORDINGS AND INTERSCOPE

Project Name: M.I.A

OCA EDITION 2022.01

MUSE SHARE WITH CARE

YEAR: 2018

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ROLE: EXECUTIVE PRODUCER

OCA EDITION 2022.01

Project Name: MUSE

YEAR: 2018

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ROLE: EXECUTIVE PRODUCER

OCA EDITION 2022.01

Project Name: MUSE

OCA EDITION 2022.01

N. SHARE WITH CARE

OCA EDITION 2022.01

NEW BALANCE SHARE WITH CARE

ROLE: CREATIVE DIRECTOR | DIRECTOR ON VIDEO IN | COLLABORATION

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Project Name: NEW BALANCE: MADE IN THE U.K WITH CAROUSEL AGENCY,

Branding, Brand Style Guide and Global Campaign: NEW BALANCE “MADE” Branding, Brand Style Guide and Digital Content, Photography and Video for Global Brand Campaign for New Balance Made--the premium footwear/ apparel/ lifestyle division that is Made in USA and Made in UK only.

YEAR: 2019

OCA EDITION 2022.01

Roles: Designer / Layout for Brand Style Guide, Creative Director/ Film Director on video campaign. Creative Director on photo shoot. Creative Director on video edit and composing original music piece for final video. Produced original 3d renders and retail design concepts throughout campaign. Agency: Carousel - San Diego, CA

made.

YEAR: 2019

made.

OCA EDITION 2022.01

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ROLE: CREATIVE DIRECTOR | DIRECTOR ON VIDEO

Project Name: NEW BALANCE: MADE IN THE U.K

OCA EDITION 2022.01

O. SHARE WITH CARE

OCA EDITION 2022.01

ON THE RUN SHARE WITH CARE

YEAR: 2014

OCA EDITION 2022.01

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ROLE: CREATIVE DIRECTOR | SEAN CARTER ENTERPrISES/ROC NATION

Project Name: ON THE RUN (MERCH ONLY)

OCA EDITION 2022.01

P. SHARE WITH CARE

OCA EDITION 2022.01

PERRY FARRELL SHARE WITH CARE

YEAR: 2019

OCA EDITION 2022.01

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ROLE: CREATIVE DIRECTOR FOR PERRY | EXECUTIVE PRODUCER & CO DIRECTOR ON “PIRATE

Project Name: PERRY FARREL PUNK POLITICIAN.”

OCA EDITION 2022.01

Q. SHARE WITH CARE

OCA EDITION 2022.01

QNTMPAY SHARE WITH CARE

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Project Name: QNTMPAY

ROLE: CREATIVE DIRECTOR | COMMERCIAL DIRECTOR | MCLAREN LAUNCH

APRIL 2021

CUSTOMER EXPERIENCE IS OUR DRIVING CHANGE Logo Refresh

February 2021

VALUATION COMPARISON

SERIES A – 2014

SERIES A – 2015

SERIES A – 2016

SERIES A - 2019

20,000 CUSTOMERS

8,500 CUSTOMERS

1,500 CUSTOMERS

BETA

Raised $8M USD Valuation of $60M

Raised € 10M Valuation of € 60M

Raised £5M

Raised $20M USD

Valuation of £48M

Current Val $14B

Current Val $3.5B

Current Val $4B

8M Customers

5M Customers

4M Customers

$1750 / User

$437.5 / User

$500 / User

INTERCHANGE in Europe is only 20-30 bps - In Canada it’s 300 bps = 10X the revenue

YEAR: 2021

OCA EDITION 2022.01

Current Val $75M

200,000 Wait list

Leftloft for QNTMPAY

OCA EDITION 2022.01

R. SHARE WITH CARE

OCA EDITION 2022.01

ROSALÍA SHARE WITH CARE

YEAR: 2019

SHARE WITH CARE

ROLE: EXECUTIVE PRODUCER

OCA EDITION 2022.01

Project Name: ROSALIA

OCA EDITION 2022.01

S. SHARE WITH CARE

OCA EDITION 2022.01

SIZE IN THE PARK (CENTRAL PARK)

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OCA EDITION 2022.01

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Project Name: SIZE IN THE PARK

ROLE: CREATIVE DIRECTOR, SIZE

Client: Size Records Project: SITP 12.07.2013

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Size In The Park

Client: Size Records Project: SITP 12.07.2013

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Client: Size Records Project: SITP 12.07.2013

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Client: Size Records Project: SITP 12.07.2013

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Client: Size Records Project: SITP 12.07.2013

—

YEAR: 2014

OCA EDITION 2022.01

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Project Name: SIZE IN THE PARK

ROLE: CREATIVE DIRECTOR, SIZE

Client: Size Records Project: SITP 12.07.2013

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Guerrilla Marketing Neon Color Crossing Example

Client: Size Records Project: SITP 12.07.2013

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Poster Day & Night Example

Empire State Color Example

Client: Size Records Project: SITP 12.07.2013

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Social Media Poster Day Example

Client: Size Records Project: SITP 12.07.2013

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Facebook Cover - Teaser

Poster Night Example

Client: Size Records Project: SITP 12.07.2013

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Facebook Cover - Release

Wallpaint Day & Night Example

YEAR: 2014

OCA EDITION 2022.01

Client: Size Records Project: SITP 12.07.2013

OCA EDITION 2022.01

STARBUCKS SHARE WITH CARE

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Project Name: STARBUCKS x TIDAL

ROLE: CHIEF CREATIVE OFFICER

INVITV AE TN IU OE N

YEAR: 2015

OCA EDITION 2022.01

T. SHARE WITH CARE

OCA EDITION 2022.01

TIDAL SHARE WITH CARE

YEAR: 2015

SHARE WITH CARE

ROLE: CHIEF CREATIVE OFFICER

OCA EDITION 2022.01

Project Name: TIDAL

YEAR: 2015

OCA EDITION 2022.01

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ROLE: CHIEF CREATIVE OFFICER (PHOTOS FROM PERSONAL COLLECTION)

Project Name: TIDAL

YEAR: 2015

OCA EDITION 2022.01

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ROLE: CHIEF CREATIVE OFFICER (PHOTOS FROM PERSONAL COLLECTION)

Project Name: TIDAL

YEAR: 2015

OCA EDITION 2022.01

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ROLE: CHIEF CREATIVE OFFICER (PHOTOS FROM PERSONAL COLLECTION)

Project Name: TIDAL

ROLE: CHIEF CREATIVE OFFICER (PHOTOS FROM PERSONAL COLLECTION)

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Project Name: TIDAL

TIDAL

YEAR: 2015

OCA EDITION 2022.01

TWENTY TRUTHS SHARE WITH CARE

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Project Name: INTERNAL

ROLE: CREATOR

TWENTY TRUTHS

YEAR: 2015

OCA EDITION 2022.01

GEORGE LUCAS & THE LUCAS MUSEUM AFROJACK 7-UP JAY Z REDLIGHT MANAGEMENT UNIVERSAL MUSIC GROUP (CORPORATE) MAPLE MUSIC GROUP WHITELIST PRODUCTION/NOW FLORENCE AND MORE

OCA EDITION 2022.01

W. SHARE WITH CARE

OCA EDITION 2022.01

WILD YOUTH SHARE WITH CARE

YEAR: 2015

SHARE WITH CARE

ROLE: CREATIVE DIRECTOR, SIZE

OCA EDITION 2022.01

Project Name: WILD YOUTH

OCA EDITION 2022.01

X. SHARE WITH CARE

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Project Name: HXH

ROLE: EXECUTIVE CREATIVE DIRCTOR

creative process

final symbol

YEAR: 2009

OCA EDITION 2022.01

creative process

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Project Name: HXH

ROLE: EXECUTIVE CREATIVE DIRCTOR

color scheme

typography

final logo: horizontal version 1

final logo: stamp version 1

YEAR: 2009

OCA EDITION 2022.01

final logo: horizontal version 2

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Project Name: HXH

ROLE: EXECUTIVE CREATIVE DIRCTOR

moodboard 6

moodboard 2

moodboard 3

YEAR: 2009

OCA EDITION 2022.01

moodboard 1

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Project Name: HXH

ROLE: EXECUTIVE CREATIVE DIRCTOR

moodboard 7

poster examples

branded materials

moodboard 1

moodboard 2

moodboard 3

moodboard 5

YEAR: 2009

OCA EDITION 2022.01

branded materials

poster examples

OCA EDITION 2022.01

Y. SHARE WITH CARE

OCA EDITION 2022.01

THOM YORKE SHARE WITH CARE

YEAR: 2006

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ROLE: SNR PRODUCT MANAGER

OCA EDITION 2022.01

ART BY: STANLEY DODWOOD

Project Name: THE ERASER

OCA EDITION 2022.01

Z. SHARE WITH CARE

OCA EDITION 2022.01

______________ SHARE WITH CARE