Secrid Autumn/Winter 2016

www.secrid.com info@secrid.com twitter.com/secrid facebook.com/secridofficial instagram.com/secridofficial

Autumn / Winter 2016

A BETTER WORLD STARTS IN YOUR POCKET

Founders We produced the first 13,000 articles at home on the kitchen table together with friends and family.

T

hat was in 2009, we had already been living and working together for 25 years. With Secrid our dream became a reality; our own design label with unique products. Nowadays we work with more than 70 colleagues in a beautiful old factory building. It is still one big family and our educational backgrounds in the fashion academy and technical university are strongly reflected in our products. This is the core of our brand: innovative accessories for everyday use.

“In recent years, the content of wallets has undergone revolutionary changes. Traditional coins and banknotes have given way to high tech cards with built-in chips and antennas. Not only has the convenience increased, so too have the risks. This was the inspiration for developing a new kind of wallet.” rené van geer

“Safety is the heart of our products, but it is just as important that they feel good and put a smile on your face. It makes me happy hearing stories from enthusiastic users about their experience with our wallet.” marianne van sasse van ysselt

Team The kitchen table still has a central position in our company. For informal discussions, a communal lunch and the perfect espresso.

W

ith an average age of 26 our team is young and energetic. A diverse family of 70 colleagues spread over various departments: from customer service to the warehouse, from bookkeeping to the creative studio and so on‌ We consider our colleagues’ characters to be as important as their CVs. We see this as a basis for team building. Growth is our biggest aim. For our production, our retailers and in particular for personal growth. We place great importance on training and coaching. And on a barista course, naturally.

THE HEART Resilliant and indestructible.

The Cardprotector is the heart of all our products.

Available in 9 colours.

CRISPLE

AMBER

MAT TE

PURPLE

MAT TE

PETROL

DUTCH MARTIN A new leather of Dutch origin

Martin Antheunisse developed a new type of leather especially for Secrid: Dutch Martin.

Leather with a characteristic appearance and feel to it, developed and produced exclusively in the Netherlands. The coating is transparent and natural due to the use of wax, oil and grease. The hard carnauba wax makes the leather scratchresistant and water-repellent. This gives it a deep, natural gloss that only improves through use.

Available in Night Blue, Whiskey and Bordeaux.

NILE Classic crocodile skin... made from cow hides This type of leather was developed in the Netherlands.

The crocodile print is hard-wearing and hand-coloured.

A special sponging technique gives this cow leather a deep, rich colour. It has a high gloss finish.

Available in black and red.

GLAMOUR

BRONZE

MONEYBAND The smallest solution for banknotes and receipts Can also be used to join together two Cardprotectors, with space between for a few business cards. Anyone can make their own personal combination by choosing from 8 Moneybands and 9 Cardprotectors.

4-6 cards

8-12 cards

CARDSLIDE

A worthy replacement for leather The new Cardslide is produced from high-quality polycarbonate, as used in the production of bulletproof glass. The Cardslide is a useful addition to the Cardprotector, suitable for business cards and banknotes, for example. It has slimline finishing touches from stainless steel. Available in black and white.

Made in Holland

By 2009 the leather industry had virtually abandoned the Netherlands in favour of low-income countries. Secrid has brought this industry back to the Netherlands.

B

y developing a revolutionary different product and production process, wallets are once again being produced on a large scale in the Netherlands.

More efficient and cleaner than ever and at a quantity never before seen in the Netherlands.

Close cooperation with our 40 suppliers also

plays a part in this. From the sewing workshop in Vlaardingen to the social enterprise in Leiden.

Produced in favourable conditions and with concern for the environment, Secrid has already created more than 200 jobs in the Netherlands.

Aluminium

Leather

The heart

The hides

Only about ten companies in the world make high-precision aluminium profiles. As luck would have it, two of these are in the tiny country of the Netherlands. In addition to having clients in the aviation and motor industries they now also work for Secrid.

One of the last tanneries in the Netherlands produces a large part of our leather.

This family business was established in 1906 and combines traditional skills with modern techniques. They also supply the luxury French and Italian fashion houses. The leather is tanned under controlled conditions. We can therefore be certain that we can supply a reliable top-quality product.

Social enterprise

More than a hundred people enthusiastically and precisely assemble our products every day.

T

he majority of them are employed at a social enterprise in Leiden. All the various parts of our wallets, such as the Cardprotector, the sliding system, and the leather are brought together here.

This is also where our wallets receive their unique serial number.

All the resources that our employees use in the social enterprise, such as the tools to assemble the Cardprotector, are produced by Secrid and in close consultation with the employees themselves. They know better than anyone else what is important.

RFID The latest generation of bank cards, credit cards and ID cards is equipped with RFID chips and antennas, to enable wireless communication (RFID = Radio Frequency Identification).

RFID unsafe

RFID safe

This can be convenient, but also introduces risks, as RFID cards can be scanned and skimmed from long distances. Theft of personal data and money may occur without being noticed. When RFID cards are inside the Cardprotector completely, this

RFID safe to use

wireless communication is blocked and the cards are fully protected. When the cards are slid out 30 mm, the wireless signal is weak, but sufficient for communication over a short distance. This way your privacy remains secured in the best possible way.

SECRID WALLETS Due to the clever design you will be surprised how much it can hold

4-6 cards

Bank notes

Extra cards / business cards

102 mm

16 mm

68 mm

OUR MODELS

C ARDPROTECTOR

MONE YBAND

C ARDSLIDE

MINIWALLE T

SLIMWALLE T

T WINWALLE T

63 x 102 x 8 mm

25 mm (width)

68 x 103 x 19 mm

65 x 102 x 21 mm

68 x 102 x 16 mm

70 x 102 x 25 mm

4 cards with embossed cards

Bank notes, business cards and for

4 cards with embossed cards

4 cards with embossed cards

4 cards with embossed cards

8 cards with embossed cards

or 6 flat cards

connecting 2 Cardprotectors

or 6 flat cards

or 6 flat cards

or 6 flat cards

or 12 flat cards

Bank notes, business cards, key

Bank notes, business cards

Bank notes, business cards

Bank notes, business cards

2 extra cards

4 extra cards

6 extra cards

4 extra cards

LEATHER We use high quality European cow hides. It is tanned under good working conditions and with care and attention to the environment.

ORIGINAL

VINTAGE

NILE

DUTCH M ARTIN

Corrected full grain leather • Dyed semi-aniline • Smooth finish

•

Corrected full grain leather • Aniline dyed, finished with wax • More personal through use

•

Full grain leather Hand dyed aniline • High gloss alligator print

•

•

•

CRISPLE

M AT TE

REC YCLED

GL A MOUR

Polished full grain leather • Fine print • Scratchproof and stain resistant

•

Corrected full grain leather • Opaque, matte finish • Scratchproof and stain resistant

•

Made of vegetable tanned, recycled leather • Gains colour and gloss through use

•

•

•

Full grain leather Finished with wax and oil • Natural gloss finish

• •

Split leather Film finish Noticeable sparkle

POS Our display material sells. We have designed our displays to present our wallets in an attractive and clear way. They are often the start of a conversation.

Like our dynamic display that demonstrates the sliding system in our wallets by sliding bank cards in and out automatically. At just 0.1 m² our displays take up very little space and are available in 9 variations. They will fit into any retail outlet.

PD-22-X

PD-22-D

PD-12-V

PD-13-D

PD-12-X

PD-12-D

430 x 272 x 220 mm

430 x 272 x 220 mm

430 x 272 x 220 mm

320 x 390 x 220 mm

320 x 272 x 220 mm

320x 272 x 220 mm

20 pieces

15 pieces

10 pieces

16 pieces

14 pieces

9 pieces

POS-A4

POS-DC

A4-Showcard

Democards (2 x 6 cards)

PD-23-X

PD-23-D

PD-13-X

BROCHURE DISPENSER

430 x 390 x 220 mm

430 x 390 x 220 mm

320 x 390 x 220 mm

113 x 130 x 30 mm

30 pieces

25 pieces

21 pieces

C ARDPROTECTOR

C-Black

C-Red

C-Titanium

C-Brown

C-Violet

C-Silver

MONE YBAND

C-Gold

C-Blue

C-Silver

MB-Maas

MB-Tiber

MB-Bordeaux

MINIWALLE T

MB-Seine

MB-Black

MB-Blue

Brushed

C ARDSLIDE

ADDITIONAL SLIDE

CS-Black/

CS-White/

Black

Bordeaux

AS-Black

AS-White

MB-Thames

MB-Red

SLIMWALLE T

M-Nile

M-Nile

M-Amazon

M-Crisple

M-Crisple

M-Crisple

M-Crisple

S-Nile

S-Amazon

S-Dutch Martin

S-Dutch Martin

S-Dutch Martin

S-Matte

S-Matte

Black

Red

Brown

Black

Caramel

Orange

Amber

Black

Brown

Night Blue

Bordeaux

Whiskey

Green

Petrol

M-Crisple

M-Crisple

M-Crisple

M-Dutch Martin

M-Dutch Martin

M-Dutch Martin

M-Glamour

S-Original

S-Recycled

S-Recycled

S-Vintage

S-Vintage

S-Vintage

S-Vintage

Lemon

Cobalt

Emerald

Night Blue

Bordeaux

Whiskey

Bronze

Black

Stone

Natural

Black

Chocolate

Brown

Cognac

M-Glamour

M-Matte

M-Matte

M-Matte

M-Matte

M-Matte

M-Original

Champagne

Green

Purple

Petrol

Blue

Pink

Black

T WINWALLE T

M-Original

M-Original

M-Recycled

M-Recycled

M-Vintage

M-Vintage

M-Vintage

T-Nile

T-Nile

T-Amazon

T-Matte

T-Matte

T-Matte

T-Original

Dark Brown

Red Lipstick

Stone

Natural

Black

Chocolate

Brown

Black

Red

Brown

Green

Purple

Blue

Black

M-Vintage

M-Vintage

M-Vintage

T-Original

T-Recycled

T-Recycled

T-Vintage

T-Vintage

T-Vintage

Cognac

Blue

Grey

Red Lipstick

Stone

Natural

Black

Chocolate

Brown