EXCLUSIVE OPPORTUNITIES FOR YOUR BUSINESS
SPONSORSHIP OPPORTUNITIES 2015
SPONSORSHIP
PRICE*
AVAILABILITY
PAGE
Principal & Show Bag Sponsor
$45,000
RESERVED
5
Central Bar Sponsor
$25,000
RESERVED
6
ASIAL Conference Sponsor
$13,500
RESERVED
7
ASIAL Conference Catering Sponsor
$7,000
RESERVED
8
ASIAL Conference Satchel Sponsor
$5000
AVAILABLE
8
Seminar Theatre Sponsor
$8,000
AVAILABLE
9
Gala Dinner Sponsor - Gold
$21,000
RESERVED
10
Gala Dinner Sponsor - Silver
$9,000
AVAILABLE
11
Gala Dinner Entertainment Sponsor
$6,500
RESERVED
11
Cocktail Reception Sponsor
$12,500
RESERVED
12
30th Year Commemorative Corner & $5,000 Cash Prize Draw
$19,500
RESERVED
13
New Products Showcase & Awards Sponsor
$12,500
RESERVED
14
Registration Sponsor
$11,000
RESERVED
15
Lanyards Sponsor
$9,000
RESERVED
15
KEY OPPORTUNIITIES
CONFERENCE OPPORTUNITIES
NETWORKING OPPORTUNITIES
OTHER OPPORTUNITIES
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SPONSORSHIP OPPORTUNITIES 2015
INCREASE YOUR BRAND EXPOSURE AND PROFILE IN THE MARKET PLACE Diversified Communications has been in the business of creating meaningful brand experiences for over 30 years. Established in 1982, the business operates in a diverse range of consumer facing and B2B industries including Building, Design, Oil & Gas, Audio Visual, Food & Wine, Fitness, Waste & Recycling and of course Security. The Security Exhibition and Conference works closely with sponsors to generate successful business outcomes through the creation and delivery of fully integrated partnership.
EXPOSURE BY NUMBERS 4,500+
39,000+
The number of qualified and targeted visitor who attended the show in 2014
The number of decision makers we engage with annually through our active databases, websites and social media channels.
98.9% The satisfaction rating of brand and product awareness for the exhibitors in 2014
$1.6 million The average annual spending power of each visitor who attended the show in 2014
$138,000 The average value of leads per exhibitor in 2014
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SPONSORSHIP OPPORTUNITIES 2015 ABOUT THE EVENT The Security Exhibition & Conference is Australasia’s premier security industry event. No other security event in Australasia will get your brand in front of the entire security supply chain. In 2015 the event will celebrate 30 years of showcasing the latest business security solutions, intelligence on managing security threats and a world-class conference program with insights from local and international experts. The Security Exhibition & Conference exclusively partners with the Australian Security Industry Association Ltd (ASIAL) and is the essential platform to launch new products and connect with the best in the industry. From security professionals, installers and integrators to end users responsible for sourcing the latest products, services and technologies, the show attracts 4,500+ of Australasia’s most influential decision makers.
WHY SPONSOR THE SECURITY EXHIBITION & CONFERENCE? Sponsorship at the Security Expo offers a number of benefits: • Build brand awareness in a targeted and qualified market • Gain access to a diverse range of contacts through the Security Exhibition and ASIAL networks • Differentiate from your competitors and stay top of mind • Help launch products or services through a targeted trade marketing campaign • Gain credibility through association with the premier event for the industry • Drive visitor traffic to your stand to generate new business and strengthen existing relationships
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KEY OPPORTUNITIES 2015 PRINCIPAL SPONSOR - $45,000* (Exclusive Opportunity) The Principal Sponsorship will offer prominent and intimate brand association with the Security Exhibition & Conference. The partnership offers significant pre show, onsite and post show branding through all marketing and communication channels. In addition, the official show bag sponsorship is a high visibility opportunity that promotes your brand not only at the show but also beyond the event. Branding Inclusions: • Exclusive principal exhibition sponsor • Your logo and link on the sponsor section of the Security website • MREC banner ad on the exhibitor list and product directory page of the website for 1 month duration • Feature article inclusion in 1 x email • Your logo included on all direct mail • Your logo included on all visitor invitations • Your logo included on press advertising • Company inclusion in social media posts2 x pre-show, 2 x during show, 2 x post show • Company exposure through 2 x blog posts on the Security website • Your name highlighted on all promotional floor plans • Your logo included in the show guide • Full page advertisement in the show guide • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature Networking Event Inclusions: • 5 x Tickets to the Security Gala Dinner • 5 x Tickets to the Security Cocktail Reception Show Bag Inclusions: • Your company logo on 4,500 official show bags • Two company inserts packed into each show bag (sponsor to provide insert) • Show bag insert exclusivity Show Bag Branding Opportunity: At sponsor’s expense and subject to approval • Opportunity to provide promotional gift included in the show bag
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CENTRAL BAR SPONSOR - $25,000* (Exclusive Opportunity) The Central Bar sponsorship offers significant exposure in a high traffic area. The Central Bar is the key networking space and hub of the exhibition offering hot food, coffee and drinks throughout the show. Branding Inclusions: • Exclusive naming rights of the Central Bar • Prominent company branding on the bar including the design and signage • Your logo included on the overhead banner for the Central Bar • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo included on all relevant directional signage • Your logo and link on the sponsor section of the Security website • Company inclusion in Security social media post: 2 x pre-show, 2 x during show, • Your name highlighted on all promotional floor plans • Your logo included in the show guide Central Bar Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity to distribute promotional material within the Central Bar • Opportunity for product placement within the Central Bar
*Note: Does not limit other partnerships within the Central Bar. This includes but not limited to: ⁻ Best New Product Awards Sponsor - Awards announced in the Central Bar during the Cocktail Reception on Thursday 16th July 2015 ⁻ Cocktail Reception Sponsor – The Cocktail Reception will be held in the Central Bar on Thursday 16th July 2015 ⁻ 30th Year Commemorative Corner & $5,000 Cash Prize Draw Sponsor – The cash prize will be drawn on the afternoon of Friday 17th in the Central Bar ⁻ Digital content and advertising on screens or stand-alone touch screens within the bar
CONFERENCE OPPORTUNITIES 2015 ASIAL CONFERENCE SPONSOR - $13,500* The ASIAL Conference delivers two days of expert insight and analysis, featuring acclaimed industry experts from Australia and around the world. The comprehensive program provides an excellent opportunity to align your brand with industry thought leadership. Acknowledgement: • Acknowledgement of your sponsorship by the facilitator at the commencement of each session • Speaking opportunity at the commencement of the Conference (up to 2 minutes) Branding Inclusions: • Prominent company branding on signage and banners for the Conference Theatre • Your logo included on all relevant directional signage • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo on the lectern signage in conjunction with ASIAL’s logo • Your logo displayed on screen during the Conference • You logo or company name mentioned in Conference related eDM’s, visitor invitations and direct mail by both the Security Exhibition and ASIAL • Company inclusion in both the Security and ASIAL social media posts: 1 x pre-show, 1 x during show • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section and dedicated Conference page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity to display additional signage in the Conference room • Opportunity to provide a gift for each delegate Ticket Inclusions: • 5 x Conference Registration Passes
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CONFERENCE OPPORTUNITIES 2015 ASIAL CONFERENCE CATERING SPONSOR - $7,000*
ASIAL CONFERENCE SATCHEL SPONSOR - $5,000*
The ASIAL Conference Catering is located on the exhibition floor and serves as a central networking area for the conference delegates.
Each delegate carrying the conference satchel will promote your brand not only at the show, but also beyond the event, giving extended exposure.
Branding Inclusions: • Prominent company branding on signage • Your logo included on all relevant directional signage • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • You logo or company name mentioned on Conference related eDM’s, press advertising and direct mail by both the Security Exhibition and ASIAL • Company inclusion in both the Security and ASIAL social media posts: 1 x pre-show • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section and dedicated Conference page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide
Branding Inclusions: • Satchels produced for each delegate with your logo prominently displayed on satchel cover (in addition to the Security Exhibition & Conference and ASIAL’s logo). Price includes print of logo in one colour. • Satchel handed out to all conference attendees • Your logo and link on the sponsor section and dedicated Conference page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature
Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity to display additional signage in the Conference Catering space
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CONFERENCE OPPORTUNITIES 2015 SEMINAR THEATRE SPONSOR - $8,000* (Exclusive Opportunity) Delivering a specialised program targeted at Security Installers and Professionals, the Security Seminar Program will focus on practical sessions addressing the future of the industry. Align your brand with thought leadership and shaping the future of the industry. Branding Inclusions • Exclusive sponsorship of the Seminar Theatre • Prominent company branding on signage and banners • Your logo included on all relevant directional signage • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo or company name mentioned on Seminar related emails, direct mail and print advertising • Company inclusions in social media posts: 1 x pre-show, 1 x during show • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section and dedicated Seminar page of the Security website • Your logo included in the Security show guide
Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity to distribute promotional material within the Seminar Theatre
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NETWORKING OPPORTUNITIES 2015 GALA DINNER SPONSOR - GOLD - $21,000* The Gala Dinner will be held on Wednesday 15th July and will bring together security professionals and their clients from across the country. Celebrating the 30th year of the Exhibition and Conference, it will be a must attend event and cater for up to 450 guests. Guests will celebrate the industries achievements and enjoy a three course dinner, fine wine and entertainment. Acknowledgement: • Acknowledgment of your sponsorship by the MC • Speaking opportunity (up to 2 minutes) Branding Inclusions: • Recognition of sponsorship on event ticket • Your logo to appear on all table menus • Your logo included on dinner slides • Your logo included on onsite dinner signage • Your logo or company name mentioned in Gala Dinner related email and direct mail by both the Security Exhibition and ASIAL • 200 Word editorial profile in the July issue of the Security Insider • Your logo and link on the sponsor section and dedicated networking events page of the Security website • Your logo and link on the ASIAL website • Company inclusion in both the Security and ASIAL social media posts: 2 x pre-show, 1 x during show • Your logo included in the Security show guide Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity for your branded gift to be positioned on each place setting • Opportunity for centrepiece sponsored by your company, acknowledgment of sponsorship to occur in the form of table place cards Ticket Inclusions: • VIP package table of 10 at the Gala Dinner
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NETWORKING OPPORTUNITIES 2015 GALA DINNER SPONSOR - SILVER $9,000*
ENTERTAINMENT SPONSOR $6,500*
The Gala Dinner will be held on Wednesday 15th July and will bring together security professionals and their clients from across the country. Celebrating the 30th year of the Exhibition and Conference, it will be a must attend event and cater for up to 450 guests. Guests will celebrate the industries achievements and enjoy a 3 course dinner, fine wine and entertainment.
The Gala Dinner will be held on Wednesday 15th July and will bring together security professionals and their clients from across the country. As the entertainment sponsor for the evening, your brand will be in front of 450 security professionals and their clients celebrating 30 years of the exhibition and conference.
Acknowledgement: • Acknowledgment of your sponsorship by the MC Branding Inclusions: • Recognition of sponsorship on event ticket • Your logo or company name mentioned in a Gala Dinner related email by both the Security Exhibition and ASIAL • Your logo and link on the sponsor section and dedicated networking events page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide • Your logo to appear on all table menus • Your logo included on dinner slides • Your logo included on onsite dinner signage
Acknowledgement: • Acknowledgment of your sponsorship by the MC Branding Inclusions: • Recognition of sponsorship on event ticket • Your logo or company name mentioned in a Gala Dinner related email by both the Security Exhibition and ASIAL • Your logo and link on the sponsor section and dedicated networking events page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide • Your logo to appear on all table menus • Your logo included on onsite dinner signage Ticket Inclusions: • 5 x Tickets to the Security Gala Dinner
Ticket Inclusions: • 5 x Tickets to the Security Gala Dinner
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NETWORKING OPPORTUNITIES 2015 COCKTAIL RECEPTION - $12,500* (Exclusive Opportunity) The Security Cocktail Reception will be held on Thursday 16 th July. 400+ Industry leaders, exhibitors and visitors come together to celebrate and network, including the announcement of the Best New Product Award and Best Stand Awards. Acknowledgement: • Acknowledgment of your sponsorship by the MC Branding Inclusions: • Recognition of sponsorship on the Cocktail Reception tickets • Your logo or company name mentioned in a Cocktail Reception related email by both the Security Exhibition and ASIAL • Company inclusions in both the Security and ASIAL social media posts: 1 x pre-show, 1 x during show • Your logo and link on the sponsor section and dedicated networking events page of the Security website • Your logo and link on the ASIAL website • Your logo included in the Security show guide • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo included on slides Branding Opportunities: At sponsor’s expense and subject to approval • Opportunity to display additional signage in the Central Bar during the Cocktail Party Ticket Inclusions: • 20 x Tickets to the Cocktail Reception
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OTHER OPPORTUNITIES 2015 30TH YEAR COMMEMORATIVE CORNER & $5,000 CASH PRIZE DRAW $19,500* (Exclusive Opportunity) Be the hero of Security with the 30th Year Commemorative Corner & $5,000 Cash Prize Draw sponsorship. The Commemorative Corner will showcase the defining moments and evolution of the security industry in the last 30 years. It will also hold the entry point for the $5,000 Cash Prize open to all delegates, visitors and exhibitors. This prize will be drawn in the central bar on the final afternoon of the exhibition to celebrate the 30th year of the exhibition and conference. The space will also have seating and coffee for visitor to relax and enjoy a break. Branding Inclusions: • Exclusive sponsorship of the 30th Year Commemorative Corner • Prominent branding on 30th Year Commemorative Corner feature design and signage • A 3m x 2m space within the 30th Year Commemorative Corner to display your company and products • Exclusive sponsorship of the $5,000 Cash Prize Draw • Branded entry point for the prize draw located at the 30th Year Commemorative Corner • Your branding on the large novelty cheque provided to the winner • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo or company name mentioned in 30th Year Commemorative Corner and Prize Draw related email and direct mail • Company inclusion in Security social media posts: 2 x pre-show, 2 x during show • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section and dedicated Commemorative Corner and Prize Draw page of the Security website • Your logo included in the Security show guide Branding Opportunities: • Opportunity to present novelty cheque for the $5,000 cash prize Networking Event Inclusions: • 5 x Tickets to the Security Cocktail Reception
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OTHER OPPORTUNITIES 2015 NEW PRODUCT SHOWCASE & AWARDS SPONSOR - $12,500* (Exclusive Opportunity)
The New Product Showcase and Awards celebrates the latest technologies and excellence in the Australasian security industry. Align your brand with innovation and maximise your brand exposure with these key features of the exhibition. The primary reason visitor attend the exhibition is to source new products and technology. Branding Inclusions: • Exclusive sponsorship of the New Product Showcase • Prominent company branding on the showcase design, signage and banner • Your logo included on all relevant directional signage including 10 branded carpet tiles located throughout the show floor directing traffic to the New Product Showcase • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • Your logo or company name mentioned in New Product Showcase & Awards related email and direct mail • Company inclusion in social media posts: 1 x pre-show, 1 x during show • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section and dedicated new product showcase and awards page of the Security website • Your logo included and promotion of sponsorship in the Security show guide Branding Opportunities: • Opportunity to present Best New Product Awards to the winners at the Cocktail Reception held on Thursday 16th July Networking Event Inclusions: • 5 x Tickets to the Security Cocktail Reception
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OTHER OPPORTUNITIES 2015 REGISTRATION SPONSOR - $11,000*
LANYARDS SPONSOR - $9,000*
(Exclusive Opportunity)
(Exclusive Opportunity)
The Registration Sponsorship offers intimate brand association with the Security Exhibition & Conference. This package is unparalleled with regard to exposure; your brand will be seen by all visitors as they register to attend the event.
Sponsorship of the lanyards is an excellent high visibility marketing tool as your company name and logo adorns the neck of every attendee at the show. This exclusive sponsorship provides maximum exposure as conference delegates, visitors and exhibitors are all wearing your company branded lanyard.
Branding Inclusion Pre-Event: • Your logo included on the registration page header • Your name highlighted on all promotional floor plans • Your logo and link on the sponsor section of the Security website • Your logo in the Security show guide Branding Inclusion at the Event: • Your logo on Registration Staff and Information Point Staff t-shirts • Your branding on the registration desk • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature
Branding Inclusions: • Your company logo on 5,500 lanyards (in addition to the Security Exhibition logo) • Opportunity to select the colour of the lanyard (subject to colours available) • Your logo and link on the sponsor section of the Security website • Your logo in the Security show guide • Your logo on all relevant onsite sponsor signage including the exhibition entrance feature • You retain ownership of any unused lanyards for future use
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