X L M O B I L I TY
DESIGN FUTURE WHAT DOES GOOD DESIGN MEAN IN THE VEHICLE INDUSTRY? AND DOES IT HAVE ANYTHING TO DO WITH AESTHETICS? AND ABOVE ALL: WHAT DOES THE FUTURE HOLD? BY ALEXANDRA NAGILLER
Design is not aesthetics.
First of all, however, it is important to clear up a common misunderstanding: design does not necessarily mean aesthetics, as Sebastiano explains: "A car can be well-designed,
The sketch of an Alfa Romeo but terrible from an aesthetics point of view, because design means one thing above all: solving a problem in the most elegant way possible". And that's what the students at the IED learn from the best. Because all the instructors are professionals actively working in the field, projects can be realized together with manufacturers. And the students also get an insights into areas that are "top secret" - as the design departments of the manufacturers are their best kept secret. Until you get that point it takes a lot of stamina. "I drew hundreds of pages of lines and circles until they were perfect. You have to invest a lot of your free time for that, but it's worth the effort," reveals the graduate of the HTL Bau und Design in Innsbruck. For his final project (pictured above) he was tasked to develop a motorbike together with Ducati. "The question was: How can Ducati save the city? Because in an urban context, completely different criteria are decisive for riding fun than those for which Ducati is normally known for. The city is simply not a racetrack where you need 200 hp rather, it's narrow, winding, there are obstacles. The result is a small electric motorbike that sits between
moped, BMX and trial bike". The end result has gone down well. He now works for KISKA, which is responsible for the design of KTM.
Visionary designs. Part of the
studies is also to think about how mobility in the future can be improved. And here Sebastiano sees still a lot of room for improvement for many manufacturers: "There is too little attention on what cities really need. If you ask yourself the designers question "What does a driver need?", then the answer is: less than you would probably think. At the moment every limit is exploited to the maximum: even more complex, bigger and bigger, more equipment. Yet a huge car in the city is simply impractical. More than anything micro-mobility triggers the customers emotions these days." In his opinion, electric vehicles are already further along in terms of design: "There are many ways being tried here. Many things may seem peculiar but it is good that they are so courageous. This will certainly make the industry as a whole more dynamic in the next few years." But the regulations are the main obstacle, as he admits: "There is a lot going on in the interior of vehicles, but for the exterior there is an extremely strict corset which limits the creativity."
The project for the bachelor thesis: the Ducati Revolt.
with the speed of change. That's why exciting cooperations are emerging, such as at Pininfarina, which developed and built the Battista, a supersports car with an electric drive-train and carbon fibre body, in collaboration with the young, innovative Croatian manufacturer Rimac Automobili." By the way, what is currently being tinkered with behind closed doors is gonna be released at the earliest in about six years. We are definitely looking forward to it.
In flux. Change is unstoppable. „In the past few
years alone, several hundred new mobility brands have been registered in China. It remains to be seen which ones will prevail, but there is a fresh wind blowing." And how will the traditional brands react to this? "Many find this step difficult, especially with
Sebastiano Develli studied at the Istituto Europeo di Design (IED) in Turin. He gives us insight into what mobility could look like in the future.
The Smart Roadster was also a project.
At IED practice is at the forefront – as is collaboration with the major manufacturers.
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he Istituto Europeo di Design (IED) is one of the few educational institutions in the world where you can learn "Transportation Design". But what exactly do you learn there? And what are they working on? Sebastiano Develli from Innsbruck, who studied there, gives us some insights.