Pep bg16 pwp guidelines v9 by Mohamed Chaabane

Performance with Purpose Graphic System â&#x20AC;&#x201C; January 23, 2017

TABLE OF CONTENTS 03 | Introduction

| PwP Supporting Icons

04 | Performance with Purpose Logo Lockup

18 | - Products

05 | Our Look and Feel

19 | - Planet

| Basic Graphic Elements

20 | - People

06 |

- Typography

21 | - Alternate Icons

07 |

- Typography Application Example

22 | - Secondary Icons

08 |

- Color Palette

24 | Logos to be Updated

| Performance with Purpose (PwP) 09 |

- PwP Lockup Placement

25 | Animated PwP | Photography

10 | - PwP Lockup Translations

26 | - PepsiCo Photography Overview

11 | - PwP Lockup Color Variations

27 | - Products & Ingredient Photography

12 | - Focus Areas

28 | - Products & Ingredient Seamless Photography

13 | - PwP Lockup Clear Space & Minimum Size

29 | - Planet Photography

| PwP Supergraphics

30 | - People Photography

14 | - Supergraphics

31 | Putting It All Together

15 | - Lockup 16 | - Cropping / Transparency 17 | - Misuse

Performance with Purpose 2 – Graphic System – January 23, 2017

INTRODUCTION Welcome

Other Important Guidelines

Over the next decade, we will direct our Performance with Purpose (PwP) efforts toward helping to create a healthier relationship between people and food while continuing to grow our business. Our efforts will build on and expand the work of the past 10 years across focus areas we are now calling Products, Planet and People. In support of this, we have refreshed our PwP logo.

This document focuses on our graphic language, the visual expression of PwP and the important association with our corporate brand.

The following pages define visual elements that when used together create a distinct look for PepsiCo communications. This look has been developed to meet two strategic objectives:

For More Information

1. Increase the impact of Performance with Purpose by bringing it to life consistently across PepsiCo communications. 2. Improve the association between PepsiCo and Performance with Purpose by systemizing how sustainability is visualized across c orporate communications. Successfully achieving these objectives will require all PepsiCo business units, divisions, regions, countries, corporate functions, Employee Resource Groups and initiatives to carefully follow this PwP Graphic System, as well as the PepsiCo Logo System Guidelines. Getting all communications across the company that focus on PwP to align with this look will require a conscientious effort and a transition period. Current supplies of existing items may be depleted before redesigning under the new PwP Graphic System. However, all materials must be updated and aligned with the new graphic system no later than June 2017.

Performance with Purpose 3 – Graphic System – January 23, 2017

To further support the strategic objective of communicating as one PepsiCo enterprisewide, please carefully review the PepsiCo Logo System Guidelines.

For questions and additional guidance on how to apply these standards, please email: erin.thomas@pepsico.com and your request will be answered as soon as possible. In addition, the PepsiCo Logo System Guidelines and brand assets are available on the PepsiCo Graphic Assets site, located on MyPepsiCo.com and can be made available to vendors who do not have access to the intranet site.

PERFORMANCE WITH PURPOSE (PwP) Performance with Purpose is the shorthand expression of the PepsiCo brand promise. It means delivering sustainable growth by investing in a healthier future for people and our planet. This brand promise is underscored not only by our PwP goals, but also by the actions and communications of each PepsiCo division, region, country, corporate function, Employee Resource Group initiative and associate. The strength of the PepsiCo brand promise depends on consistent application of the Performance with Purpose message and image across every communication. The three unfolding and overlapping Ps of the new logo (the P icons) represent the dynamic, interdependent nature of our focus areas, and the logo’s resemblance to speech b ubbles points to the ongoing dialogue that will continue to inform and improve our work.

PwP Logo Lockup

Horizontal

Vertical (Alternate)

Please use the following pages to help select the best approach for supporting PwP and its three sustainability focus areas — Products, Planet and People — in PepsiCo branded communications.

PERFORMANCE WITH PURPOSE LOCKUP There are three versions of the Lockup — horizontal, vertical, and horizontal footer. You may use any of these three Lockup options, depending on your design needs. The PepsiCo corporate logo should also appear on all communications, but in multipage documents it does not need to appear on the same page as the PwP Lockup. When the two logos do appear on the same page, examples of proper placement are shown on page 9.

Logo Font Family

Sharp Sans Display No.1:

Performance with Purpose 4 – Graphic System – January 23, 2017

Horizontal Footer (Alternate)

OUR LOOK AND FEEL

Performance with Purpose

Our corporate look revolves around our brand promise, Performance with Purpose (PwP). It ensures that our 1. P Icon Lockup communications visually reinforce our PwP goals and our CORPORATE HEADQUARTERS PEPSICO WEBSITE three focusPepsiCo, areas: Products, Planet and People. Inc. For more information about our company, our Performance 700 Anderson Hill Road

2. PwP Icons

with Purpose efforts, our policies and the awards we’ve

Purchase, NY 10577 received, please see our corporate website at www.pepsico.com Demonstrated here, and throughout this document, are and http://www.pepsico.com/Purpose. For greater detail on our sustainability performance, the different graphic elements that can be combined to PEPSICO GUIDING PRINCIPLES see our latest Global Reporting Initiative (GRI) Report at http://www.pepsico.com/Purpose/Performance-withTo advance our mission and vision with honesty, fairness create PepsiCo communications that consistently reflect Purpose/Sustainability-Reporting. and integrity, we are committed to six guiding principles. For additional information about PepsiCo, please see our When conducting business around the world, we must our promise. latest Annual Report at www.pepsico.com/investors. always strive to:

PepsiCo Sustainability Report 2015 & 2025 Agenda

• Care for our customers, our consumers There will be of#HOWWILLWE a PEPSICO MICROSITE andinstances the world we live in.when the graphic look • Sell only products we can be proud of. communication will need Thishasmay created be an immersive microsite that looks at • Speak with truth and candor.to be streamlined.PepsiCo some of the issues relevant to the world and to business. • Win with diversity and inclusion. 3.ourPwP Spelled Out explore and share ideas around the questions of “How Will • Balance short term and long term. because: the content does not directly relateTo to PepsiCo’s We: Grow Sustainably, Thrive in a Changing Environment and • Respect others and succeed together. Create Opportunity,”other please visit howwillwe.com. PwP goals; there are space limitations; or emphasizing aspects of the PepsiCo brand, such as the product portfolio, are more critical to the communication’s objective. In these FORWARD-LOOKING STATEMENTS situations the PepsiCo graphic elements demonstrated on this This PepsiCo, Inc. (“PepsiCo” or the “Company”) Sustainability to compete effectively, PepsiCo’s ability to achieve its goals Report contains statements reflecting our views about with respect to Products, Planet and People, unfavorable page should be used to create a look that is on brand. our future per formance that constitute “forward-looking economic conditions in the countries in which PepsiCo statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are

PERFORMANCE WITH PURPOSE

2025 AGENDA

4. Ingredients

operates and the other factors discussed in the risk factors section of PepsiCo’s most recent annual report on Form 10-K

When the Pgenerally icons are through usedthewithout the Performance with identified inclusion of words suchfull as and subsequent reports on Forms 10-Q and 8-K. Investors are Photography Style “aim,” “believe,” “estimate,” “expect,” “goal,” “intend,” “may,” cautioned not to place undue reliance on any such forward“plan,” “target” and “will” or similarPerformance statements or variations with looking statements, which speak only as of the date they Purpose Lockup, the words Purpose should of such terms and other similar expressions. Forward-looking are made. PepsiCo undertakes no obligation to update any inherently involve risks andthe uncertainties that page. forward-looking statements, whether as a result of new be written statements out somewhere on same could cause actual results to differ materially from those information, future events or otherwise. predicted in such statements, including changes in demand for PepsiCo’s products, changes in the legal and regulatory environment, imposition by any jurisdiction (within or outside of the U.S.) of new or increased taxes or other measures that impact our products and the timing thereof, PepsiCo’s ability

This publication contains many valuable trademarks owned and/or used by PepsiCo, Inc. and its subsidiaries and affiliates in the U.S. and internationally to distinguish products and services of outstanding quality. All other trademarks featured herein are the property of their respective owners.

Performance with Purpose 5 – Graphic System – January 23, 2017

4 2

SUSTAINABILITY REPORT 2015

BASIC GRAPHIC ELEMENTS Sharp Sans Display No.1 is the font used for the PwP logo. It should be used only in the complete logo or when the three focus areas are broken out individually (see page 12 for more guidance on this treatment) and should not be used for headline or body copy. Univers is a unique, modern sans serif typeface that compliments the new PwP identity. It is considered our primary font family because it is used for headlines and other prominent pieces of type throughout our communications materials. We recommend using the seven styles of Univers shown on this page. Additional weights and oblique styles of Univers are available online and can be purchased as needed. Myriad Pro is a contemporary sans serif typeface. Myriad Pro is used for body copy, lists and legal copy. It can also be used for subheads, as shown here. For online applications or shared Microsoft Office files, you may use Arial instead. You may purchase Univers and Myriad Pro from www.fonts.com and Sharp Sans Display No.1 from www.vllg.com.

Performance with Purpose 6 – Graphic System – January 23, 2017

Typography

Primary Font Family

Secondary Font Family

UNIVERS 59 ULTRA CONDENSED Univers 47 Light Condensed Univers 47 Light Condensed Oblique Univers 57 Condensed Univers 57 Condensed Oblique Univers 67 Bold Condensed Univers 67 Bold Condensed Oblique

Myriad Pro Light Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Italic Myriad Pro Semibold Myriad Pro Semibold Italic Myriad Pro Bold Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic

BASIC GRAPHIC ELEMENTS

Typography Application Example

PERFORMANCE WITH PURPOSE PLANET

PRODUCTS

100

PEOPLE

Provide access to

≥

BILLION

servings of nutritious foods and beverages for underserved communities and consumers

Calories from added sugars per 12-oz. serving in at least 2/3 of our global beverage portfolio volume

≥

2 acres to be covered by our Sustainable Farming Initiative, to advance respect for workers’ human rights, improve growers’ livelihoods and yields, and increase sustainable agricultural practices

MILLION

improvement in water-use efficiency among our direct agricultural suppliers in highwater-risk sourcing areas

12.5

≥

reduction in absolute GHG emissions across our value chain by 2030

women and girls to benefit from $100 million in investments

MILLION

3 10 | 11 PepsiCo Sustainability Report 2015

1. Univers 59 Ultra Condensed 2. Myriad Pro Regular 3. Univers 57 Condensed Oblique

Performance with Purpose 7 – Graphic System – January 23, 2017

See following pages for our complete 2025 agenda.

BASIC GRAPHIC ELEMENTS

Color Palette

Correct color reproduction is critical for building brand recognition with our varied audiences. Always refer to this guide and use the values presented at the right. These color breakdowns and formulas (CMYK, Spot, RGB and Hex) have specific uses depending on the type of communication you are producing. Please check with your vendor to make sure you are providing the right color information for the specific medium in which the logo will be used. For most print applications, CMYK (4-color process) is preferred. Only use spot colors when CMYK is not available. For most digital applications, RGB will be the correct color reference. In lieu of the PepsiCo colors listed throughout these guidelines, you may use the following PANTONE® (PMS) colors, the standards for which are shown in the current edition of the PANTONE FORMULA GUIDE. The CMYK and RGB breakdowns shown on this page have not been evaluated by Pantone LLC for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Color Publications for accurate color. PANTONE® is the property of Pantone LLC.

CMYK Spot RGB Hex

PepsiCo’s color palette has shifted from previous years with the updated identity. There are no longer purple swatches within the palette, due to the refined focus areas. CMYK Spot RGB Hex

PepsiCo LT Green

PepsiCo Orange PepsiCo Gray

PepsiCo Green

PepsiCo LT Orange PepsiCo LT Cyan

Performance with Purpose 8 – Graphic System – January 23, 2017

Corporate

Products

Planet

People

PepsiCo Blue

PepsiCo Orange

PepsiCo Green

PepsiCo Cyan

PepsiCo Gray

100/70/0/10 PMS 287 C 12/45/131 0C2D83

0/73/98/0 PMS 1655 C 252/76/2 FC4C02

91/0/100/0 PMS 355 C 0/150/57 009639

100/13/1/2 PMS Process Blue C 0/133/202 0085CA

0/0/0/60 PMS CG10 C 99/102/106 63666A

PepsiCo LT Blue

PepsiCo LT Orange

PepsiCo LT Green

PepsiCo LT Cyan

PepsiCo LT Gray

100/53/2/16 PMS 2945 C 0/76/151 004C97

0/51/100/0 PMS 144 C 237/139/0 ED8B00

65/0/100/0 PMS 368 C 120/190/32 78BE20

83/1/0/0 PMS 2995 C 0/169/224 00A9E0

0/0/0/25 PMS CG4 C 187/188/188 BBBCBC

PepsiCo DK Blue

PepsiCo DK Orange

PepsiCo DK Green

PepsiCo DK Cyan

PepsiCo Black

100/71/10/47 PMS 654 C 0/58/112 003A70

0/62/95/0 PMS 158 C 232/119/34 E87722

96/2/100/12 PMS 348 C 0/132/61 00843D

99/50/0/0 PMS 300 C 0/94/184 005EB8

0/0/0/100 PMS Process Black C 39/37/31 27251F

PERFORMANCE WITH PURPOSE

PwP Lockup Placement

Use vertical alternate logo for top left corner placement on materials.

Performance with Purpose 9 – Graphic System – January 23, 2017

PERFORMANCE WITH PURPOSE The PwP logo itself should not be translated. Working files will be provided by Corporate Communications with the translation underneath the logo. For other translations, please contact the PEP design SPA box.

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PwP Lockup Translations

PERFORMANCE WITH PURPOSE

PwP Lockup Color Variations

The PwP Lockups (vertical and horizontal) are available in different color variations depending on your application. For most situations you should use either the full-color positive or reverse version. For applications where full-color printing or reproduction is not a vailable, you may use the one-color Lockup in grayscale. Note that the P icons continue to overlap in the one-color version. Always use the electronic file provided and don’t attempt to create these logos yourself. Both the vertical and horizontal Lockups are available in these color variations.

Full-color Lockup

Do not use the Lockup in 100% black

75% black PepsiCo Gray

60% black

One-color Lockup in grayscale

Do not use the Lockup in 100% PepsiCo Blue

Full-color Lockup with knockout type

Do not use the one-color Lockup on a darker background

Note: Used only for screen printing and embroidery.

Performance with Purpose 11 – Graphic System – January 23, 2017

PERFORMANCE WITH PURPOSE When breaking out the focus areas from the logo, please use one of the two approved designs represented on this page.

Focus Areas

Sharp Sans Display No.1 Bold

Myriad Pro Semibold

When translating the focus areas they should be kept in the correct font (shown in left column). However, when appropriate characters aren’t available, use PepsiCo corporate font Myriad Pro (shown in the right column).

products

Focus area translations are available in 10 key languages. For other translations, please refer to the Corporate Global Assets page on Brand Central, and contact PepsiCoGraphicStandards@pepsico.com for the Sharp Sans font.

planet

Focus Area Colors As detailed on page 8, the 3 focus area colors are:

people

Products: PepsiCo LT Orange Planet: PepsiCo LT Green People: PepsiCo LT Cyan

Univers 59 Ultra Condensed

Performance with Purpose 12 – Graphic System – January 23, 2017

Myriad Pro Bold Condensed

PRODUCTS

PLANET

PEOPLE

PERFORMANCE WITH PURPOSE Clear Space

PwP Lockup Clear Space & Minimum Size

1.5X

Always present the PwP Lockup clearly and legibly. Do not compromise it by allowing distracting graphics or text to invade its space. To ensure appropriate presentation, a clear space has been defined surrounding the Lockup, equal to 1.5 times the height of the People “hand” icon.

Minimum Size To ensure legibility, the standard PwP Lockup should not be reproduced in sizes smaller than the Minimum Size shown here. However, in circumstances where the logo needs to be smaller than 2" wide, you may use the Alternate Minimum Size shown at far right, which should never be smaller than 1" wide. The horizontal footer variation of the logo should not be used smaller than 1.25" wide.

1.5X

2 in

1 in

1.25 in

Performance with Purpose 13 – Graphic System – January 23, 2017

PwP SUPERGRAPHICS The icons from the PwP Lockup have been developed into two dynamic graphic tools to be used in our marketing communications.

Supergraphic PwP Icons Three Supergraphic Icons are derived from the main PwP Lockup. The heart, leaf and hand icons represent each of the three Performance with Purpose focus areas. The Supergraphic PwP Icons have distinct uses and rules regarding their application.

Supergraphic P Icons Similar to the Supergraphic Icons in that they are derived from the PwP Lockup, the Supergraphic P Icons have very different applications. The Supergraphic PwP and Supergraphic P Icons: 1. Can be used at large or small sizes. 2. Must always be used in solid form, and never in outline. 3. The icons should either be filled with the colors designated for the focus area, or in PepsiCo LT Gray. When used on a dark background, it’s preferred that the icon becomes a white “knock out.” 4. Icons can be used in solid or transparent form. When used as a background, 15% transparency is recommended.

Performance with Purpose 14 – Graphic System – January 23, 2017

Supergraphics

PwP SUPERGRAPHICS Each focus area is represented by one of the three Supergraphic icons and always appears in the color designated for this focus area. Products is always shown in PepsiCo LT Orange, Planet is always in PepsiCo LT Green and People is always in PepsiCo LT Cyan. The order and placement of the Lockup arrangement should never be changed when appearing in the complete logo format. However, when appearing as a visual support element or supergraphic, it is acceptable to arrange the icons to fit within the working space. For example, a smaller version of the PwP icon (heart, leaf, hand) may appear near the appropriate solid P icon to further identify the plank. Flipping the P icons horizontally is only acceptable when they are not being represented in the original Logo Lockup. Please see example below.

A TRADITIONAL GRAIN MEETS MODERN TECHNOLOGY

BITIOUS TARGETS BY DESIGN

our 2025 agenda, we did not simply ask we could do more. We asked ourselves how ough. As a result, we purposefully set the bar argets that won’t be easy to achieve, including equire us to partner with others in bold

high for all companies, and early adopters st continue pushing boundaries. Our hope s agendas will inspire others to act and tions to shared challenges. A few companies er, with sufficient scale, can create enough change behavior, creating new approaches become standard practice.

RWARD IS COLLABORATIVE

gress needed today will require that companies ns engage with one another across sectors, perspectives, resolve current tensions and d the latest research to find a collective path vitable that we’ll disagree on certain issues, reements need not be roadblocks to impleons.

logue with diverse stakeholders made the Performance with Purpose a success, and this kind will become even more important as we work together to restore and maintain ystem. The health of that ecosystem depends ur actions.

PepsiCo’s Research & Development (R&D) teams successfully adapted optical sorting technology to more efficiently and accurately sort oat grains by their colors. This improvement to our oat milling process supports our efforts to broaden what we refer to as our Everyday Nutrition product offerings, reduce energy use and deliver cost savings.

PLANET Through the use of optical sorting technology, extraction rates of quality oats for Quaker products during the milling process increased, creating energy and cost savings within our operations. This R&D breakthrough can also be replicated to improve PepsiCo’s oat milling operations and efficiencies around the globe.

PRODUCTS Through our global Quaker Oats brand, we’re adding to the number of products in our portfolio that contain positive nutrition such as whole grains. Optical sorting technology ensures that the highest‑ quality oats are selected for use in Quaker products, improving the overall finished‑product quality as a result of the efficiency of oat separations while also reducing unintended food waste.

PEOPLE The sorting process our R&D teams adapted employs high‑ definition, custom‑built cameras; algorithm‑based scanning technology; and high‑speed computers. To develop the sustainable products, processes and packaging that are part of PepsiCo’s 2025 agenda, we will continue to need contribu‑ tions from leading talent, particularly employees and business partners with science, technology, engineering and math (STEM) capabilities.

Performance with Purpose 15 – Graphic System – January 23, 2017

Lockup

PwP SUPERGRAPHICS

Cropping / Transparency

The Supergraphics can be cropped off the bottom edge of the page if necessary. Always make sure the icons are r ecognizable after being cropped. Do not crop off identifying elements such as, the top of the heart, or the fingers of the hand.

OUR 2025 AGENDA:

PRODUCTS Through our new Products goals, we will continue to refine our food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and salt, and by developing a broader portfolio of product choices, reaching more underserved communities and consumers.

FARM-TO-SHELF INTEGRITY Our award-winning Alvalle-brand gazpachos and cold soups, made in Murcia, Spain from vegetables harvested by area growers, are also sustainably produced and packaged.

WHAT’S NEW ABOUT OUR PRODUCTS GOALS?

SOURCE SUSTAINABLY

HOW WILL WE DO IT?

2020 and 2025 GOALS: Through PepsiCo’s Sustainable Farming Initiative (SFI) or equivalent industry programs, strive to sustainably source our direct agricultural raw materials by 2020; and seek to sustainably source our nondirect major agricultural raw material ingredients by 2025

• By extending our SFI across additional key crops;

2020 GOAL: Building on our earlier goal, continue to invest in the necessary measures to complete our plans to sustainably source 100% of palm oil and cane sugar by 2020

SPUR PROSPERITY

HOW WILL WE DO IT?

2025 GOAL: In partnership with the PepsiCo Foundation, invest $100 million to support initiatives to benefit at least 12.5 million women and girls around the world in communities near where we work

• By focusing our expertise, resources and strategic partnerships in communities around the world near where we work to enable 1.5 million young women to progress through school and be successful in the workforce, creating social and economic opportunities that will benefit their broader communities;

We believe that a comprehensive and holistic approach will help these young women achieve success, which in turn has the power to transform and build sustainable communities.

• By engaging with industry NGOs and experts to map a pathway to certified supplies of specific commodities; and • By gaining Roundtable on Sustainable Palm Oil (RSPO) certification (for palm) and Bonsucro® certification (for cane sugar) and implementing related sourcing plans.

REDUCE & ELIMINATE WASTE

HOW WILL WE DO IT?

2025 GOAL: Strive to achieve zero waste to landfill across all of our direct operations through efficient and responsible waste management

• By expanding recycling and small-scale waste-recovery projects in PepsiCo’s manufacturing facilities; and

2025 GOAL: Work to reduce the food waste we generate in our direct operations by 50%

• By using the first global Food Loss & Waste Standard — published in 2016 — to refine and develop appropriate internal systems to measure, manage, minimize and prevent food waste; and

• By supporting recycling infrastructure in global markets.

• By working with peers, supply chain partners and community leaders to explore further beneficial uses for food waste and new food-waste-recovery options.

2025 GOAL: Strive to design 100% of our packaging to be recoverable or recyclable, and partner to increase packaging recovery and recycling rates

• Our targeted reductions in added sugars, saturated fat and salt have been further informed by the latest dietary guidelines of the World Health Organization and other authorities.

• By targeting investments in local recovery and recycling infrastructure and education; and • By partnering with associations and governments globally, and with cross-sector coalitions such as the Closed Loop Fund, to implement long-term solutions.

• We’ll be significantly investing to provide access to healthier options, with a focus on underserved communities and consumers. • Our Products performance measurement is changing from key brands in 10 key markets to our global portfolios.

Key Programs and Partners

• By supporting skills development in specialized disciplines such as science, technology, engineering and math, as preparation for active roles in the global economy; and • By providing women and their families with education and market-relevant workforce training as well as support for nutrition, safe water access, infrastructure and sustainable agriculture.

“Our collaboration with PepsiCo and the PepsiCo Foundation has shown the immense potential public-private partnerships have to accelerate sustainable development. Working together, we have improved the lives of more than 1 million people across 12 countries in Latin America and the Caribbean since 2008. PepsiCo’s on-the-ground capabilities and expertise in key areas such as agriculture, recycling and nutrition have enabled us to launch innovative new programs that both catalyze growth and improve people’s lives.” —Luis Alberto Moreno, President, Inter-American Development Bank

Converting Waste to Energy PepsiCo’s commitment to renewable energy and reducing waste is on display at Frito-Lay North America’s manufacturing facility in Casa Grande, Arizona. Here, locally sourced waste — white wood (primarily from chipped wooden pallets) and pecan shells — are used as the primary fuel source for our biomass boiler, which heats the frying oil for our potato chips. The ash produced by this process is then used as filler for concrete.

Key Programs and Partners

“PepsiCo understands that water is far more than an ingredient needed to make its food and beverage products. Water is our most precious resource, critical for both people and nature. We’re proud of our work with PepsiCo to protect sources of clean drinking water and promote increased recycling rates, two urgent priorities that will preserve our planet for future generations.”

Enabling education: With our partners, PepsiCo will work to enable 1.5 million young women to progress through school through programs such as Diplomas Now, in which students at risk of dropping out of high school receive assistance to stay on track to graduation.

—Ben Packard, Managing Director, Corporate Engagement, The Nature Conservancy

16 | 17 PepsiCo Sustainability Report 2015

LOCAL WATERSHEDS

DIRECT AGRICULTURAL SUPPLIERS

OUR 2025 AGENDA:

PLANET

When supergraphics are overlaid on images without text on the icon, they should be set to 30% transparency

Having recently exceeded all of our first‑decade Performance with Purpose water goals, PepsiCo will work to address the world’s largest user of freshwater — agriculture — by working to improve water‑use efficiency among our direct agricultural suppliers by 15 percent, and to deliver an additional 25 percent increase in water‑use efficiency in our direct manufacturing operations.

Through our new Planet goals, we will reduce our environmental impact while growing our business and helping to meet the food, beverage and natural resource needs of our changing world.

When supergraphics are overlaid on images with text on the icon, they should be set to 80% transparency and the text on them should be white

WHAT’S NEW ABOUT OUR PLANET GOALS? • We’ll be engaging in a comprehensive effort to reach Positive Water Impact (pictured at right), including more work with growers to address agriculture’s important role in water security. • We’ll be proactively working to reduce the approximately 93% of our total GHG emissions that originates outside of our direct operations* (Scope 3 emissions), while continuing to reduce Scopes 1 and 2. • We’ll strive to halve food waste in our direct operations.

*Company-owned and -operated sites that manufacture our products.

24 | 25 PepsiCo Sustainability Report 2015

Performance with Purpose 16 – Graphic System – January 23, 2017

PLANET

PRODUCTS PepsiCo takes into consideration the water intensity of the crops needed to grow what we refer to as our Everyday Nutrition business and broaden our global products portfolio. We will continue to work to increase agricultural water‑use efficiency through programs like our Sustainable Farming Initiative.

• Work to increase water-use efficiencies of direct agricultural suppliers • Promote less-water-intensive irrigation methods, low-water crop varieties where appropriate, and use of on-farm water-saving technology and tools • Help growers manage the water leaving their farm fields that can carry pollution — as part of what is known as agricultural water runoff — to avoid contamination of local surface and ground water

PepsiCo will contribute to Positive Water Impact in and near the communities where we work — meaning our efforts and partnerships will be designed to enable long-term, sustainable water security for our business and others who depend on water availability.

PEOPLE Access to safe water is a UN‑recognized, fundamental human right, and essential to good health and prosperity. That is why the PepsiCo Foundation and its partners have worked to enable access to safe water for 9 million people to date, with a goal of reaching another 16 million around the communities where PepsiCo works by 2025.

STRIVING FOR POSITIVE WATER IMPACT

DIRECT MANUFACTURING OPERATIONS

• Increase water-use efficiencies in manufacturing operations • Ensure wastewater from operations meets PepsiCo’s high-quality standards to protect the environment • Provide water, sanitation and hygiene for our global manufacturing employees

• Replenish the water consumed to make our products within the watershed — meaning the land from which it came — in high-water-risk areas • Support watershed conservation projects where we work, such as reforestation and wetland preservation • Contribute to programs that lead to the more productive use of water in highwater-risk areas, which can be as simple as repairing leaks and educating youth on responsible water use

ADVOCACY, COLLABORATION & SUPPORTING ACCESS TO SAFE WATER

• Advocate for strong water governance locally and nationally, with the aim of promoting solutions that meet local needs and reflect best practices in water management • Work with cross-sector partners to develop new tools and methods that mitigate water insecurity, which we intend to make available to the public • Through the PepsiCo Foundation and water partners, enable access to safe water for 25 million people (2006–2025), with a focus on communities near where PepsiCo works

PwP SUPERGRAPHICS

Misuse

It is important to always use our artwork correctly and without variation. Shown here are examples of incorrect uses for the Supergraphic Lockups and Icons, all of which should be avoided. Always use the electronic artwork provided without alteration.

Wrong Colors

Overlapping Without Transparency

Rotation

Skewed/Stretched

Flipping Icons: note that solid green stem is now on the left, and the hand direction is flipped

Performance with Purpose 17 – Graphic System – January 23, 2017

Skewed/Stretched

PwP SUPPORTING ICONS

Products

The supporting Products icons were created to be used with the specific goal they each represent. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Reduce Added Sugars

Increase Positive Nutrition

Performance with Purpose 18 – Graphic System – January 23, 2017

Reduce Saturated Fat

Reduce Salt

Labeling

Responsible Advertising

PwP SUPPORTING ICONS

Planet

The supporting Planet icons were created to be used with the specific goal they each represent. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Reduce Packaging

Performance with Purpose 19 â&#x20AC;&#x201C; Graphic System â&#x20AC;&#x201C; January 23, 2017

Positive Water Impact

Lower Carbon Emissions

Source Sustainably

Sustainable Farming Initiative

Zero Waste to Landfill

Reduce Food Waste

PwP SUPPORTING ICONS

People

The supporting People icons were created to be used with the specific goal they each represent. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Respect for Human Rights

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Support Diversity

Spur Prosperity

PwP SUPPORTING ICONS

Alternate Icons

These alternate secondary goal icons were developed for additional support for the PwP goals. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Reduce Added Sugars

Increase Positive Nutrition

Respect for Human Rights (this specifically addresses Pepsico’s Sustainable Farming Initiative)

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Positive Water Impact (this specifically addresses water-use efficiency in agriculture)

Spur Prosperity

Reduce Carbon Emissions (this specifically addresses emissions from transportation)

PwP SUPPORTING ICONS

Secondary Icons – Guiding Principles

The Guiding Principles icons were created to support the overall PwP messaging and communications. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Care for customers & the world we live in

Win with diversity and engagement

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Sell only products we can be proud of

Speak with truth and candor at all times

Respect others and succeed together

Balance short-term and long-term goals

PwP SUPPORTING ICONS

Secondary Icons – Humans

These Human icons were created to support the overall PwP messaging and communications. They should be used exactly as they are shown on this page and should not be used with the same flexibility as the PwP logo icons.

Adults Male

Adults Female

Children

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LOGOS TO BE UPDATED As part of the transition period referenced on page 3, the logos represented on this page are part of a plan to be updated to better represent the updated PwP identity and its icons.

PepsiCo Gives Back PepsiCo PepsiCo Gives Back Gives Back

PepsiCo Ambassadors

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ANIMATED PwP There are predetermined animation files for PwP graphics. Please refer to the Corporate Global Assets page on Brand Central for access to these files.

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PHOTOGRAPHY

PepsiCo Photography Overview

Photography is a great tool for communicating what PepsiCo stands for. For this reason it is important that photography used within PepsiCo communications adheres consistently to the following style guidelines.

Choosing a style

Because PepsiCo is a diverse, global organization, we have a variety of photo types:

REAL

PRODUCTS/INGREDIENTS

NATURAL

single, grouped

PLANET manufacturing or R&D facilities, agricultural suppliers, retail outlets and communities

PEOPLE associates, partners, customers, consumers and citizens

Overall, the PepsiCo photographic style is about real life. Here are a few key words that define PepsiCo photography:

people, situations/environments, ingredients

body language, compositions, lighting and ingredients

APPETIZING fun, enjoyable and wholesome products

LOCAL a global company operating locally in more than 200 countries and territories

DIVERSE broad portfolio of food and beverage products for consumers around the world; recognized for high diversity and engagement standards

PROUD a “good” company; quality products for great value

UPBEAT a healthier future for all people, the planet and PepsiCo

FOCUS a shallow depth of field emphasizes what’s most important

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LEADERS IN THEIR FIELD

PHOTOGRAPHY More Like This: REAL NATURAL APPETIZING LOCAL DIVERSE FOCUS

Less Like This: CONTRIVED ARTIFICIAL UNFLATTERING

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Products & Ingredient Photography

PHOTOGRAPHY When using seamless photography (without any environmental background), do not add reflections or shadows. Silhouetted product photos can appear on white or color backgrounds, as provided in the examples. Products should always appear to scale in relation to other products they appear with on the same page or spread.

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Products & Ingredient Seamless Photography

PHOTOGRAPHY More Like This: REAL NATURAL LOCAL DIVERSE UPBEAT

Less Like This: METAPHORICAL OVERLY STYLED POSED

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Planet Photography

PHOTOGRAPHY More Like This: REAL NATURAL LOCAL DIVERSE PROUD UPBEAT

Less Like This: STAGED EXAGGERATED OVERT

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People Photography

PUTTING IT ALL TOGETHER

Design Examples – Supergraphics

This section includes examples that demonstrate various ways of using our corporate and portfolio logos, the PwP Lockup, iconography, color, typography and photography together to create communications that are uniquely PepsiCo. There is a significant amount of flexibility in the system, which allows you to be creative within your own group. However, take care to ensure the rules within this guide are followed so that our brand is consistently presented across all communications and to all audiences.

PEOPLE

Icons as knockouts

LAYING THE GROUNDWORK FOR A HEALTHIER FUTURE La Linea Rosa The first all-women production line at PepsiCo’s Vallejo, Mexico plant is still run by women, including packagers, operators and palletizers.

SOURCE SUSTAINABLY

HOW WILL WE DO IT?

• By extending our SFI across additional key crops;

2020 GOAL: Building on our earlier goal, continue to invest in the necessary measures to complete our plans to sustainably source 100% of palm oil and cane sugar by 2020

• By investing to close compliance gaps so that more growers can meet the minimum SFI standards; • By working with suppliers, peers, and joint venture, franchise and other business partners to identify new solutions and collaborate on successful programs and methods of implementation; • By engaging with industry NGOs and experts to map a pathway to certified supplies of specific commodities; and • By gaining Roundtable on Sustainable Palm Oil (RSPO) certification (for palm) and Bonsucro® certification (for cane sugar) and implementing related sourcing plans.

REDUCE & ELIMINATE WASTE

HOW WILL WE DO IT?

2025 GOAL: Strive to achieve zero waste to landfill across all of our direct operations through efficient and responsible waste management

• By expanding recycling and small-scale waste-recovery projects in PepsiCo’s manufacturing facilities; and

2025 GOAL: Work to reduce the food waste we generate in our direct operations by 50%

• By using the first global Food Loss & Waste Standard — published in 2016 — to refine and develop appropriate internal systems to measure, manage, minimize and prevent food waste; and

• By supporting recycling infrastructure in global markets.

• By working with peers, supply chain partners and community leaders to explore further beneficial uses for food waste and new food-waste-recovery options.

2025 GOAL: Strive to design 100% of our packaging to be recoverable or recyclable, and partner to increase packaging recovery and recycling rates

• By eliminating materials in PepsiCo- designed packaging that impact recycling sorting or contaminate recovery streams; • By redesigning the film used in our snacks packaging to enable its recovery; • By targeting investments in local recovery and recycling infrastructure and education; and • By partnering with associations and governments globally, and with cross-sector coalitions such as the Closed Loop Fund, to implement long-term solutions.

Key Programs and Partners

28 | 29 PepsiCo Sustainability Report 2015

Supergraphic icons as transparent background graphics Icons as identifiers

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PUTTING IT ALL TOGETHER The sample website pages to the right illustrate how to present Performance with Purpose through digital communications. The screen sample from howwillwe.com (top left) is an example of the photography style recommended for PepsiCo proprietary/professional photography. The images should be human centric, engaging, natural (not overly posed) and provide an interesting background texture. The Jordan water image (below left) is an example of the photography treatment recommended for PepsiCo photography that is either lower resolution or not especially dynamic or exciting. Here we’ve used parallax for the site page to create interest and movement in the image. Parallax is the visual effect of 2-D side scrolling that uses different background image movement speed. From the What We Believe section of pepsico.com, the sample page at top right shows the PwP “in action” interactive graphic. This illustrates how to unpack detailed goals in an interactive, digital platform, using the logo as an organizing concept. Also from the What We Believe section of pepsico.com, the guiding principles page at bottom right demonstrates how the guiding principles icons can be used over photography.

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Design Examples – Digital

PUTTING IT ALL TOGETHER The social media examples shown on this page from Facebook and Twitter illustrate how to present PwP through social media channels. The two screen captures at the top left, from PepsiCo’s 360 video on Facebook, are examples of creating an interactive PwP experience — allowing users to walk through each focus area and goal in their own time. These two examples demonstrate continuity between the font, icons and images from the PepsiCo website to social media. This Sustainable Sourcing Goal example (bottom left) showcases our social styling of individual goals — taking a deeper dive into each specific area, and creating a simple animation to visually illustrate our point. This maintains the same color scheme developed for each focus area, but with a water color treatment that unifies each as a goal-oriented social post.

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Design Examples – Digital

PUTTING IT ALL TOGETHER New PwP-focused PPT templates are available and can be found on the Corporate Global Assets page on Brand Central.

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Design Examples – PowerPoint

PUTTING IT ALL TOGETHER

Design Examples – Dotted Lines

The dotted divider lines can be used in a few different instances. The first instance in within infographics. The divider lines work well when breaking out larger callout text with smaller accompanying text while keeping the message clear and organized (see example 1). Another use of the divider lines (see example 2) is to differentiate between the main narrative and sidebar information. It is also acceptable to use these divider lines as accents to page headlines and sub-headlines.

PERFORMANCE WITH PURPOSE PLANET

PRODUCTS

100

The dotted rules should be used in white or PepsiCo Gray. When paired with a specific focus area, they can be used with the corresponding focus area color (PepsiCo LT Orange, PepsiCo LT Green or PepsiCo LT Cyan). Please refer to page 8 for further guidance on these colors.

Provide access to

≥

BILLION

servings of nutritious foods and beverages for underserved communities and consumers

PEOPLE

15%

Calories from added sugars per 12-oz. serving in at least 2/3 of our global beverage portfolio volume

20%

≥

acres to be covered by our Sustainable Farming Initiative, to advance respect for workers’ human rights, improve growers’ livelihoods and yields, and increase sustainable agricultural practices

12.5

≥

MILLION

Example 2

MILLION

See following pages for our complete 2025 agenda.

REVENUE CONTRIBUTION FROM EVERYDAY NUTRITION ~25%

OUR 2015 PROGRESS:

PRODUCTS

We are working to grow our portfolio of more nutritious products by building on our expertise and leveraging our iconic and trusted brands. In 2015, we introduced new whole grain products around the world, including a broader lineup of multigrain Sunbites snacks. We also expanded some of our established fruit and vegetable brands in 2015, including adding popular new flavors and cold-pressed juices in our Naked line, and green and fortified juices in our Tropicana family. Growing what we refer to as our Everyday Nutrition business to meet changing consumer demand is a core objective of our 2025 Products goals.

2015 marks the culmination of our reporting on PepsiCo’s Human Sustainability goals. These objectives are now evolving into our Products goals for 2025, which substantially expand our efforts in this area while building on our achievements to date, noted below.

Sold and marketed our products appropriately to our consumers, including children, in line with our global policies and accepted global standards, and continued to provide clear nutritional information on them

Continued to refine our food and beverage choices to meet changing consumer needs by reducing added sugars, saturated fat and sodium, and by developing a broader portfolio of product choices

ADDED SUGARS +4%

Line Options

In 2009, we set a goal to reduce the average amount of added sugars per serving in our key global beverage brands in key countries* by 25 percent by 2020, compared with a 2006 baseline. Eight out of the 10 countries we tracked reduced the average amount of added sugars per serving in their total beverage portfolios in 2015 against the 2006 baseline. In the U.S. and Canada alone, we successfully removed approximately 372,000 metric tons of added sugars from our total beverage portfolio compared with the 2006 baseline.

1pt dot / 1pt gap

Although progress was made, in key countries we increased the average amount of added sugars per serving in our total beverage portfolio by 4 percent compared with the 2006 baseline. We continue to invest in research and development to reduce added sugars, and we believe these efforts could yield significant progress.

SATURATED FAT -3%

.5pt dot / .5pt gap

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In 2009, we set a goal of reducing the average amount of saturated fat per serving in key global food brands in key countries* by 15 percent by 2020, compared with a 2006

14 | 15 PepsiCo Sustainability Report 2015

reduction in absolute GHG emissions across our value chain by 2030

women and girls to benefit from $100 million in investments

10 | 11 PepsiCo Sustainability Report 2015

Example 1

improvement in water-use efficiency among our direct agricultural suppliers in highwater-risk sourcing areas

baseline. In 2015, in key global food brands across all key countries, we reduced average saturated fat per serving by 3 percent compared with a 2006 baseline. Five of the 10 countries we measured against this goal met the 15 percent target in 2015, compared with the 2006 baseline. Going forward, we will work to continue to produce foods that are lower in saturated fat.

SODIUM -12% We set a goal to reduce the average amount of sodium per serving in key global food brands in key countries* by 25 percent by 2020,** compared with a 2006 baseline. In 2015, we reduced the average sodium per serving by 12 percent and removed more than 2,300 metric tons of sodium from key global food brands in key countries* as compared with 2006. In the UK and China, we had already met our 25 percent sodium reduction target in key brands. Additionally, Brazil, Canada, India, Mexico, Russia and Turkey all reduced the average amount of sodium per serving in key brands by more than 10 percent compared with 2006 levels. Our primary challenge in further reducing sodium has been consumer acceptance of reduced-sodium products in the U.S. and Saudi Arabia. Going forward, we will continue to work to reduce sodium by further investing in research and development.

RESPONSIBLE ADVERTISING 98% A Breakthrough in Whole Grains In 2015, we blended ground oats with milk to create a silky, great-tasting beverage for the popular dairy-drink market in China. Named “Best Dairy Drink of 2015” at the World Beverage Innovation Awards, our Quaker High Fiber Oats Dairy Drink was made possible through SoluOats, PepsiCo’s propriety technology that offers a “drinkable” version of oats, and is a prime example of our efforts to add more positive nutrition to the global diet. The drink contains the nutrients of natural whole grains and the dietary fiber of a bowl and a half of Quaker oatmeal — a help for Chinese diets, most of which have below the recommended daily intake levels of dietary fiber. And our patented technology can be used with other grains as well, allowing us to deliver a variety of whole grains in delicious, nutritious blended products in markets around the world.

PepsiCo is committed to helping consumers make informed choices by communicating responsibly about our products. We do this by providing consumers with fact-based nutritional information, responsibly advertising to children, and restricting direct sales to schools to only our most nutritious products. Our Responsible Advertising to Children Policy provides that on a global basis, we advertise to children under 12 only those products that meet PepsiCo’s Global Nutrition Criteria for Advertising to Children, to encourage the consumption of healthier food and beverage products. Over two different monitoring periods in the first half of 2015, we collectively achieved 98 percent compliance with this goal in globally representative markets. We will continue to strive for full compliance with this policy in the years ahead, working with others and adapting our marketing practices as needed in the evolving landscape.

*Key countries measured for these goals: Brazil, Canada, China, India, Mexico, Russia, Saudi Arabia, Turkey, the UK and the U.S. These countries together represented approximately 80 percent of our net revenue in 2015. **In 2014, we adjusted the target date for our sodium goal from 2015 to 2020 to allow additional time to meet this goal and align the sodium reduction target date with the target dates for reductions in saturated fat and added sugars.

COMPLIANCE WITH LABELING POLICY >93% On-package labeling is a critical part of responsible marketing that we continually look to improve upon. In 2010, we voluntarily committed to display calorie count and key nutrients on our packaging — where feasible to print and where permissible by local regulations — for all of our products in key countries* by year-end 2015. In addition to achieving over 93 percent compliance with this goal in 2015, PepsiCo also committed to participation in the SmartLabel™ Program to provide additional transparency to consumers on attributes in thousands of products, including nutrients, ingredients, allergens and the use of bioengineered ingredients.

In 2014, PepsiCo adopted our Global Labeling Policy, which calls for key nutrients to be labeled on the front, side or back of our packaging, in addition to making other nutritional information easily available. In 2015, in globally representative markets that represented over 97 percent of net revenue, 82 percent of our products complied with our side- and backof-package labeling commitment, and 67 percent complied with our front-of-package labeling commitment. We will work to advance compliance with our labeling commitment in the years ahead.

More local choices: Our global potato chip portfolio offers flavors that appeal to local taste profiles and culinary trends. Many of our snacks, such as the Walkers Cheese & Onion crisps pictured below, already have reduced saturated fat levels — progress we’ll work to build on over the next decade.

PUTTING IT ALL TOGETHER

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Design Examples – Banners and Signage

PUTTING IT ALL TOGETHER

Design Examples – Banners and Signage

Products Banner – Alt. Crop

Planet Banner – Alt. Crop

People Banner (x2)

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PUTTING IT ALL TOGETHER

Design Examples – Banners and Signage

Signage should follow a similar template so that we can assure the PwP logo is being displayed properly in all instances. Templates will allow you to make typographical signage and also use images/solid colors.

LOREM ISPUM DOLOR SIT AMET QUE ET IPSUM DOL LOREM ISPUM DOLOR SIT AMET QUE ET IPSUM DOL Performance with Purpose 38 – Graphic System – January 23, 2017

LOREM ISPUM DOLOR SIT AMET QUE ET IPSUM DOL

PUTTING IT ALL TOGETHER For email communications, a PwP template has been developed that can be used with or without a headshot. If a professional h eadshot is not available, the alternate template should be used.

Design Examples – Email Templates

Sample email template with headshot

A Letter From

Insert the executive’s name using the same font and size shown in the samples at the right, and in the existing templates. Insert your photo in the same size, placement and silhouetted treatment as shown in the top sample at the right.

INDRA NOOYI

Templates can be found on the Corporate Global Assets page on Brand Central. Sample email template without headshot (alternate)

A Letter From

INDRA NOOYI

Email template footer

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