_01 Fashion

Loewe_

Loewe Chairs

Overview _Taking over Palazzo Isimbardi

Loewe exhibited a collection of chairs - which playfully celebrated craft. Each piece had a handwoven material layer which enveloped whilst juxtaposing against the piece of furniture

I really loved this one. The build was minimal, but the beautiful Palazzo alone created the ideal environment to appreciate the amazing craftsmanship applied to these pieces. The leather adorned Westonbirt Woodworks chairs were a personal favourite.

Joe Midgley_ Design Director

Fila_ Reading the F Box: The AI Experience

Overview _ 50 monitors lined the walls to create an immersive experience honouring half a century of Fila’s F-Box logo. Each screen projected artwork that was created by Artificial Intelligence by refashioning the Fila logo with historical events to document influences across American pop art.

Missoni_

Living Inside-Out

Overview _This year Missoni created a surreal space with playful forms that encouraged visitors to collapse into them. Installations were wrapped in Missoni’s historic fabrics whilst showcasing some of their new graphics. Given the playful nature of the forms it felt like an engaging way to interact with the designs.

Stone Island_ Liquid Crystal Heat Reactive

Overview _ Stone Island used this years Salone to unveil their Series 07 thermo-chromic technology. Between 15° and 31°C, the liquid crystals in the fabric triggered a reactive colour change. The two jackets were placed in front of pipes that were timed to blow hot air onto them showing the colour change. Set between LED screens, within a darkened room helped to add drama to the experience.