Hermés_ The Power of Fundamentals

Overview _This year, the staging had been stripped of all excess to display a framework composed of iron rods and concrete creating an interplay of grids and lines. The structure’s raw materiality created a striking contrast from the luxury Hermès home ware products on display.

“Hermés have been a constant powerhouse at Milan Design Week over the years. While the space appears toned down in comparison to previous years, conceptually it’s as strong as ever in communicating the individual and collective harmony across the collection through excellent lighting design and curated focus.”

Moe Krimat_ Strategic Creative Director

Timberland_

Future73 Visions

Overview _To celebrate the 50th anniversary of The Original Timberland® Boot, Timberland created an informative historic exhibition that then crescendoed in a visually striking Artificial Intelligence installation by Suzanne Oude Hengel. Hengel, a knit researcher, technician and designer was asked by Timberland to re imagine the brand’s iconic boot through their own lens of bold innovation.

Louis Vuitton_ Objet Nomades

Overview _The brand’s “Objets Nomades” collection, now encompassing around 60 pieces, introduced this year, 11 new designs. The star of the show was definitely the pavilion by Marc Fornes that was installed outdoors and set amongst the striking courtyard of the Palazzo Serbelloni. With info graphics explaining how it was built to inviting visitors at points to explore the structure within, it was a visually striking and engaging way to pass the time.

Freitag_ Always Beta, Never Waste

Overview _ The installation begins with the story of FREITAG’s birth and tells its approach toward the future. FREITAG is conducting research and working on the creation of the first circular truck tarps that, even after a long second life as bags, do not end up in the waste but return to circulation.