WITH SUSTAINABILITY AT

ITS CORE, NIKE’S MOVE TO ZERO CAMPAIGN MANIFESTO PROMISES TO DELIVER PRODUCTS MADE FROM RECYCLED TRASH, TO REDUCE WASTE AND LOWER NIKE’S GLOBAL CARBON FOOTPRINT.

To carry the reduced waste manifesto through to the displays in store, we researched the latest in innovative, recycled materials. Combining Plasticiet, Smile Plastics, recycled rubber, and cardboard, we created stacked ‘trash’ plinths that celebrated the sustainable narrative of the product.

The displays were designed with reuse in mind, allowing the campaign to reach London, Manchester, Berlin, and Paris stores with limited repeat build needed. Strapping was used instead of permanent fixings in order to easily dismantle to recycle or re-use and the displays were supported by evolving digital content.