THE CONSCIOUS CHECKLIST:

1.THINK BEYOND THE PRICE POINT

As the desire for sustainable living grows traditional barriers which once stood in front of the consumer and daily conscious habits will diminish, such as price tags. Brands will almost be expected to think beyond the price and profit point, instead prioritising additional consumer concerns.

3. REPAIR BEFORE YOU REPLACE.

Longevity is a growing concern amongst conscious consumers, especially when sustainable product often comes at a higher cost. With refill supermarkets popping up and instore repair stations becoming a staple in flagship stores, brands must begin to understand that the consumer journey should begin at the point of sale, not end.

2. SHARE INFORMATION. CLEARLY.

Transparency is soon to become key. Clear information on all aspects of your brand is crucial to gain consumer trust and ultimately encourage them to engage within your brand stories. Whether this be surrounding product source, carbon footprint, or employee welfare, for value driven consumers it is a necessity to understand the innerworkings of a brand before their mind is made.

4. ALWAYS THINK FORWARDS.

Innovation is key. In a world of fast-growing technology and game-changing discoveries it’s necessary for brands to be looking across cultural landscapes for inspiration and navigation. A brands commitment to sustainability must involve innovation, capturing a consumer’s eye in an oversaturated space.

5. OWN RESPONSIBILITY & DO THE HEAVY LIFTING.

Consumers are expecting much more than just product from brands, especially the likes of Generation Z and Generation Alpha. An investment in conscious decision making, such as proof of a brands contribution to a greener future, will never go undervalued as consumers look to divert their spendings towards those who are genuinely taking responsibility and contributing to positive change.

If you’d like to delve deeper into any of the topics we’ve shared in this magazine, please don’t hesitate to reach out. Just get in touch at contactldn@seen-studios.com and we’ll be more than happy to have a discussion with you.

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