CONVERSE MYCELIUM SEEDING KIT

This collaboration with our longstanding brand partner, Converse, saw us design and produce a bespoke seeding kit with entirely sustainable properties. To be used as a welcome gift and staff education piece for All Star representatives in JD Sports, each kit held a pair of Converse Chuck 70’s, a custom Converse pin badge and an informative lanyard with information on both the Chucks and in store VM guidelines.

The outer box was designed and produced from GF Smith Extract; a card stock made from recycled takeaway coffee cups using CupCyclingTM technology for a zero-waste process. The internal packing, which purpose lied within holding the contents of the kit, was made from mycelium, a completely organic and biodegradable material which originates from the root-like structure of a fungus. Mycelium’s unique composition means that when fully dried and cured, its surface properties vary, whether that be in colour or finish, contributing to its durable and unique nature.