Paso 4: Communication

Standardisation of the LABIC | Phase 1: Ideation and prototyping

We stress the importance of training the teams in communication skills so they can competently share the innovative parts of the project they are working on and leave out the superfluous. The communication strategy must respond to the needs of each one of the innovative processes, identifying narratives and specifying the human, technical or financial resources needed to accomplish the end goal.

To achieve a successful communications strategy, we need to focus it on the main theme and consider a number of related issues such as:

• Who is the target of the information: age range, agencies,

NGO´s, public or private institutions, collectives, citizens groups, etc. Focus on the theme of the lab. • Which channels will be used to convey the information: social media, traditional media, new media, websites. So, know your audience. • What kind of formats will be used to pass on the messages: static designs, animations, videos, texts, material adapted for people with disabilities, etc.

“... the importance of training the teams in communication skills so they can competently share the innovative parts of the project and leave out the superfluous”