Typebook3 print3 by sehyrahmad

Type book SEHYR AHMAD

PAGE 003

Table of Contents SERIF

Baskerville Bembo Bodoni Caslon Clarendon Cooper Black Garamond Mrs. Eaves Museo Slab Palatino Sabon Times Roman Trajan

SANS SERIF 007 011 015 019 023 027 0 31 035 039 043 047 051 055

Akzidenz Grotesk Avant Garde Avenir Century Gothic Franklin Gothic Frutiger Futura Gill Sans Helvetica Mr Eaves Optima Trade Gothic Univers

06 1 065 069 073 077 083 087 091 095 099 103 107 11 1

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Se rif PAGE 006

baskerville Baskerville is a transitional serif typeface designed in 1757 by John Baskerville in Birmingham, England. Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot.

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sehyr SERIF

EYE

ASCENDER

TERMINAL

X-HEIGHT

LOOP

TAIL

DESCENDER LINE

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DESCENDER

BASELINE

Baskerville

{ Baskerville / Baskerville}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 010

bembo Bembo is the name given to a 20th-century revival of an old style serif or humanist typeface cut by Francesco Griffo around 1495.

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alston ASCENDER

STEM X-HEIGHT

COUNTER

DESCENDER LINE

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AXIS

SERIF

BASELINE

Bembo

{ Bembo / Bembo}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

ABCDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 014

bodoni Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740â&#x20AC;&#x201C;1813) in 1798. The typeface is classified as Didone modern.

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ASCENDER LINE

Qusai BOWL

X-HEIGHT

GREAT CONTRAST IN STROKE WIDTH

COUNTER DESCENDER LINE

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TAIL

SERIF

TITTLE

BASELINE

Bodoni

{Bodoni / Bodoni}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 018

caslon

Caslon is a group of serif typefaces designed by William Caslon I, and various revivals thereof. Caslon shares the irregularity characteristic of Dutch Baroque types.

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Roba STEM

X-HEIGHT

JUNCTURE [OR] JOINT

DESCENDER LINE

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AXIS

COUNTER

SPUR

BASELINE

Caslon

{ Caslon / Caslon}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

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abcdefghijklm nopqrstuvwxyz

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

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clarendon Clarendon is an English slab-serif typeface that was created in England by Robert Besley for Thorowgood and Co. (or Thorowgood and Besley.), a type company formerly known as the Fann Street Foundry until approximately 1838.

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Salma ASCENDER

X-HEIGHT

SLAB SERIF

DESCENDER LINE

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SPINE

THICK STROKES

BASELINE

Clarendon

{Clarendon / Clarendon}

REGULAR

BOLD

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A B C D E F G H I J K LM NOPQRSTUVWXYZ

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LIGHT

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 026

cooper black Cooper Black is a heavily weighted, old style serif typeface designed by Oswald Bruce Cooper in 1921 and released by the Barnhart Brothers & Spindler type foundry in 1922. The typeface is drawn as an extra bold weight of Cooper Old Style.

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ASCENDER LINE

alice TITTLE

X-HEIGHT

APERTURE DESCENDER LINE

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ROUNDED SERIF

COUNTER

BASELINE

Cooper Black { Cooper Black}

REGULAR

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 030

garamond Garamond is the name given to a group of old-style serif typefaces named after the punch-cutter Claude Garamont. Many of the Garamond faces are more closely related to the work of a later punch-cutter, Jean Jannon.

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Melissa

ASCENDER LINE

HAIRLINE

TITTLE

EYE

TERMINAL

X-HEIGHT

SERIF

DESCENDER LINE

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BRACKET

BASELINE

SPUR

Garamond

{Garamond / Garamond}

REGULAR

BOLD

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 034

mrs. eaves Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996, and licensed by Emigre, a typefoundry run by Licko and husband Rudy VanderLans. Mrs Eaves is named after Sarah Eaves, the woman who became John Baskervilleâ&#x20AC;&#x2122;s wife.

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kuwei du

ASCENDER LINE

TITTLE

HEAD SERIF

X-HEIGHT

SPUR

ARM

DESCENDER LINE

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APEX

STEM

BOWL

BASELINE

Mrs. Eaves { Mrs. Eaves / Mrs. Eaves } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

A B C D E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 038

museo slab Museo Slab is robust slab serif with Museoâ&#x20AC;&#x2122;s friendliness. Designed by Jos Buivenga, the Museo Slab font family is a perfect match for Museo Sans.

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TITTLE ASCENDER LINE

X-HEIGHT

TITTLE

Diandian SPUR

DESCENDER LINE

SLAB SERIF COUNTER

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COUNTER

BASELINE

Museo Slab

{ Museo Slab / Museo Slab }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRST U VWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 042

palatino Palatino is the name of a large typeface family that began as an old style serif typeface designed by Hermann Zapf initially released in 1948 by the Linotype foundry.

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APEX

CROSSBAR

CROTCH

ASCENDER LINE

Amanda STEM

X-HEIGHT

FOOT

DESCENDER LINE

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SPUR

BASELINE

Palatino {Palatino / Palatino} REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 046

sabon Sabon is an old style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902â&#x20AC;&#x201C;1974) in the period 1964â&#x20AC;&#x201C;1967. The typeface was released jointly by the Linotype, Monotype, and Stempel type foundries in 1967.

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CROSSBAR

ASCENDER LINE

X-HEIGHT

Katie FOOT

DESCENDER LINE

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SPUR

JUNCTURE [OR] JOINT

EYE

BASELINE

Sabon

{ Sabon / Sabon}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 050

times roman Times New Roman is a serif typeface commissioned by the British newspaper The Times in 1931, created by Victor Lardent at the English branch of Monotype. The font was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times.

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ASCENDER LINE

Weifan CROSSBAR

X-HEIGHT

SERIF

DESCENDER LINE

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APEX

COUNTER

BASELINE

Times Roman

{ Times Roman / Times Roman }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 054

trajan Trajan is an old style serif typeface designed in 1989 by Carol Twombly. The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajanâ&#x20AC;&#x2122;s Column from which the typeface takes its name.

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CROSSBAR

ASCENDER LINE

APEX

ahmad APEX

STEM

X-HEIGHT

SERIF

DESCENDER LINE

SMALL CAPS

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COUNTER

BASELINE

Trajan

{ Trajan}

REGULAR

A B C D E F G H I J K L M NOPQRSTUVWX YZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890

BOLD

A B C D E F G H I J K L M NOPQRSTUVWX YZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890

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Sans seri f PAGE 060

akzidenz grotesk Akzidenz-Grotesk is a grotesque (early sans-serif ) typeface originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk. It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces after 1950.

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COUNTER ASCENDER LINE

X-HEIGHT

TITTLE

Pinpin NO SERIF

DESCENDER LINE

COUNTER

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BASELINE

Akzidenz Grotesk { Akzidenz Grotesk / Akzidenz Grotesk} REGULAR

BOLD

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abcdefghijklm nopqrstuvwxyz

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CONDENSED ITALIC

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 234567890 PAGE 064

avant garde Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase and based on Lubalinâ&#x20AC;&#x2122;s logo for Avant Garde magazine. It is a geometric sans-serif type, that is, the basic shapes were made with a compass and T-square. The design is reminiscent of the work from the 1920s German Bauhaus movement. Its letterforms are built of circles and clean lines and highly effective for headlines and short texts.

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CROTCH

ASCENDER LINE

jibreel EYE

TERMINAL

X-HEIGHT

NO SERIF

DESCENDER LINE

STEM

BOWL

COUNTER

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BASELINE

Avant Garde

{ Avant Garde / Avant Garde}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 68

avenir Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH, now a subsidiary of Monotype Corporation.

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TITTLE

X-HEIGHT

TAIL DESCENDER LINE

ying COUNTER

ASCENDER LINE

NO SERIF

LOOP

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BASELINE DESCENDER

Avenir

{ Avenir / Avenir }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 072

century gothic Century Gothic is a geometric sans-serif typeface designed for Monotype Imaging in 1991. Century Gothic is a digital typeface that has never been made into actual foundry type.

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APEX SHOULDER

Xiaoyang

ASCENDER LINE

X-HEIGHT

AXIS

DESCENDER

DESCENDER LINE

APEX

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LOOP

BASELINE

Century Gothic

{ Century Gothic / Century Gothic }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 076

franklin gothic Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872â&#x20AC;&#x201C;1948) in 1902. â&#x20AC;&#x153;Gothicâ&#x20AC;? is an increasingly archaic term meaning sans-serif.

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ASCENDER EYE

ASCENDER LINE

X-HEIGHT

EYE

sadeem NO SERIF

DESCENDER LINE

APERTURE

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SHOULDER

COUNTER

LOOP

BASELINE

Franklin Gothic

{ Franklin Gothic / Franklin Gothic }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 080

frutiger Frutiger is a series of typefaces named after its designer, Adrian Frutiger. Initially available as a sans serif, it was later expanded to include ornamental and serif typefaces.

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APEX

CROSSBAR ASCENDER

ASCENDER LINE

SHOULDER

valentina

X-HEIGHT

OVER SHOOT

NO SERIF

DESCENDER LINE

APERTURE

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COUNTER

TERMINAL

BASELINE

Frutiger { Frutiger / Frutiger } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 084

futura Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It was designed as a contribution on the New Frankfurt-project.

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TITTLE

ASCENDER LINE

jenny

OPEN COUNTER

PERFECTLY ROUND LETTERFORM

BOWL

X-HEIGHT

BASELINE

DESCENDER

DESCENDER LINE

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NO SERIF

Futura

{ Futura / Futura}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 088

gill sans Gill Sans is a sans-serif typeface designed by Eric Gill. The original design appeared in 1926 when Douglas Cleverdon opened a bookshop in his home town of Bristol, where Gill painted the fascia over the window in sans-serif capitals that would later be known as Gill Sans.

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ASCENDER LINE

abbey BOWL

STEM

X-HEIGHT

EYE

NO SERIF

BASELINE

SPUR

DESCENDER LINE

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FINIAL

Gill Sans

{Gill Sans / Gill Sans }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefg h i j k l m nopqrstuvwxyz

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 092

helvetica Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

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CROTCH

SHOULDER

NO SERIF

ASCENDER LINE

mohamad STEM

X-HEIGHT

AXIS

DESCENDER LINE

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SPUR

BASELINE

Helvetica { Helvetica / Helvetica} REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 096

mr. eaves Mr Eaves is the often requested sans-serif companion to Mrs Eaves, one of Emigreâ&#x20AC;&#x2122;s classic typeface designs. It was created by Zuzana Licko. Mr Eaves was based on the proportions of Mrs Eaves, but Licko took some liberty with its design. While it matches Mrs Eaves in weight, color, and armature, Mr Eaves stands as its own typeface with many unique characteristics.

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ASCENDER LINE

sarah SPINE

X-HEIGHT

COUNTER

LOOP

DESCENDER LINE

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ASCENDER

TERMINAL

NO SERIF

BASELINE

Mr. Eaves { Mr. Eaves / Mr. Eaves } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

A B C D E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 0100

optima Optima is a humanist sans-serif typeface designed by Hermann Zapf between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany.

PAGE 102

craine

ASCENDER LINE

OPEN COUNTER

TITTLE

SHOULDER

X-HEIGHT

SPUR

DESCENDER LINE

PAGE 103

NO SERIF

BASELINE

Optima { Optima / Optima } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 104

trade gothic Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke (1908â&#x20AC;&#x201C;1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Linotype in the USA. The family includes three weights and three widths.

PAGE 106

orjowan CROTCH

ASCENDER LINE

COUNTER

X-HEIGHT

TITTLE

BASELINE

SPUR

NO SERIF

DESCENDER LINE

APEX

PAGE 107

Trade Gothic

{Trade Gothic / Trade Gothic}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

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ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ ab cdef g h ijk lm nopqrstuvwxyz 1234567890 PAGE 0108

univers Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954. Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas, then transferred into the D. Stempel AG and Linotype collection in 1985 and 1989 respectively upon the Haas Type Foundry acquisition and closing.

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CROTCH ASCENDER LINE

STEM

X-HEIGHT

STEM

ahmad

BASELINE

APERTURE DESCENDER LINE

PAGE 111

NO SERIF

SPUR

COUNTER

Univers

{ Univers / Univers }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM N O P Q R ST U V W X Y Z abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 112