Typebook cover by sehyrahmad

Type book SEHYR AHMAD

PAGE 003

Table of Contents SERIF

Baskerville Bembo Bodoni Caslon Clarendon Cooper Black Garamond Mrs. Eaves Museo Slab Palatino Sabon Times Roman Trajan

SANS SERIF 007 011 015 019 023 027 0 31 035 039 043 047 051 055

Akzidenz Grotesk 06 1 Avant Garde 065 Avenir 069 Century Gothic 073 Franklin Gothic 077 Frutiger 083 Futura 087 Gill Sans 0 9 1 Helvetica 095 Mr Eaves 099 Optima 103 Trade Gothic 107 Univers 11 1

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PAGE 005

Se rif PAGE 006

ASCENDER LINE

baskerville

sehyr SERIF

Baskerville is a transitional serif typeface designed in 1757 by John Baskerville in Birmingham, England.

EYE

ASCENDER

TERMINAL

X-HEIGHT

LOOP

Baskerville is classified as a transitional typeface, positioned between the old style typefaces of William Caslon, and the modern styles of Giambattista Bodoni & Firmin Didot.

TAIL

DESCENDER LINE

PAGE 008

PAGE 009

DESCENDER

BASELINE

Baskerville

{ Baskerville / Baskerville}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 010

ASCENDER LINE

bembo

alston ASCENDER

STEM

Bembo is the name given to a 20th-century revival of an old style serif or humanist typeface cut by Francesco Griffo around 1495.

X-HEIGHT

COUNTER

DESCENDER LINE

PAGE 012

PAGE 013

AXIS

SERIF

BASELINE

Bembo

{ Bembo / Bembo}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

AB CDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 014

ASCENDER LINE

bodoni

Qusai BOWL

Bodoni is a series of serif typefaces first designed by Giambattista Bodoni (1740–1813) in 1798.

X-HEIGHT

GREAT CONTRAST IN STROKE WIDTH

COUNTER

The typeface is classified as Didone modern.

DESCENDER LINE

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PAGE 017

TAIL

SERIF

TITTLE

BASELINE

Bodoni

{Bodoni / Bodoni}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 018

ASCENDER LINE

caslon

Roba STEM

Caslon is a group of serif typefaces designed by William Caslon I, and various revivals thereof.

X-HEIGHT

JUNCTURE [OR] JOINT

Caslon shares the irregularity characteristic of Dutch Baroque types.

DESCENDER LINE

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AXIS

COUNTER

SPUR

BASELINE

Caslon

{ Caslon / Caslon}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

1234567890

abcdefghijklm nopqrstuvwxyz

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

PAGE 022

clarendon

ASCENDER LINE

Salma ASCENDER

Clarendon is an English slab-serif typeface that was created in England by Robert Besley for Thorowgood and Co. (or Thorowgood and Besley.), a type company formerly known as the Fann Street Foundry until approximately 1838.

X-HEIGHT

SLAB SERIF

DESCENDER LINE

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PAGE 025

SPINE

THICK STROKES

BASELINE

Clarendon

{Clarendon / Clarendon}

REGULAR

BOLD

ABCDEFGHIJKLM N O P QRS T U V WXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

LIGHT

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 026

cooper black Cooper Black is a heavily weighted, old style serif typeface designed by Oswald Bruce Cooper in 1921 and released by the Barnhart Brothers & Spindler type foundry in 1922.

ASCENDER LINE

alice TITTLE

X-HEIGHT

APERTURE DESCENDER LINE

The typeface is drawn as an extra bold weight of Cooper Old Style.

PAGE 028

PAGE 029

ROUNDED SERIF

COUNTER

BASELINE

Cooper Black { Cooper Black}

REGULAR

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 030

Melissa

ASCENDER LINE

garamond

HAIRLINE

Garamond is the name given to a group of old-style serif typefaces named after the punch-cutter Claude Garamont.

TITTLE

EYE

TERMINAL

X-HEIGHT

SERIF

Many of the Garamond faces are more closely related to the work of a later punch-cutter, Jean Jannon.

DESCENDER LINE

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BRACKET

BASELINE

SPUR

Garamond

{Garamond / Garamond}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 034

mrs. eaves

kuwei du

ASCENDER LINE

TITTLE

HEAD SERIF

Mrs Eaves is a transitional serif typeface designed by Zuzana Licko in 1996, and licensed by Emigre, a typefoundry run by Licko and husband Rudy VanderLans.

X-HEIGHT

SPUR

ARM

Mrs Eaves is named after Sarah Eaves, the woman who became John Baskervilleâ&#x20AC;&#x2122;s wife.

DESCENDER LINE

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APEX

STEM

BOWL

BASELINE

Mrs. Eaves { Mrs. Eaves / Mrs. Eaves } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

A B C D E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 038

TITTLE

museo slab

ASCENDER LINE

Museo Slab is robust slab serif with Museo’s friendliness.

X-HEIGHT

TITTLE

Diandian SPUR

DESCENDER LINE

SLAB SERIF COUNTER

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COUNTER

BASELINE

Museo Slab

{ Museo Slab / Museo Slab }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQ RST U VWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 042

Amanda APEX

palatino

CROSSBAR

CROTCH

ASCENDER LINE

STEM

Palatino is the name of a large typeface family that began as an old style serif typeface designed by Hermann Zapf initially released in 1948 by the Linotype foundry.

X-HEIGHT

FOOT

DESCENDER LINE

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PAGE 045

SPUR

BASELINE

Palatino

{Palatino / Palatino}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz 1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 046

CROSSBAR

sabon

ASCENDER LINE

Sabon is an old style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–1974) in the period 1964–1967.

X-HEIGHT

Katie FOOT

The typeface was released jointly by the Linotype, Monotype, and Stempel type foundries in 1967.

DESCENDER LINE

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PAGE 049

SPUR

JUNCTURE [OR] JOINT

EYE

BASELINE

Sabon

{ Sabon / Sabon}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 050

times roman

ASCENDER LINE

Times New Roman is a serif typeface commissioned by the British newspaper The Times in 1931, created by Victor Lardent at the English branch of Monotype.

Weifan CROSSBAR

X-HEIGHT

SERIF

DESCENDER LINE

The font was supervised by Morison and drawn by Victor Lardent, an artist from the advertising department of The Times.

PAGE 052

PAGE 053

APEX

COUNTER

BASELINE

Times Roman

{ Times Roman / Times Roman }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 054

CROSSBAR

ASCENDER LINE

trajan

APEX

ahmad APEX

Trajan is an old style serif typeface designed in 1989 by Carol Twombly.

STEM

X-HEIGHT

The design is based on the letterforms of capitalis monumentalis or Roman square capitals, as used for the inscription at the base of Trajanâ&#x20AC;&#x2122;s Column from which the typeface takes its name.

SERIF

DESCENDER LINE

SMALL CAPS

PAGE 56

PAGE 57

COUNTER

BASELINE

Trajan

{ Trajan}

REGULAR

A B C D E F G H I J K L M NOPQRST UVWX YZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890

BOLD

A B C D E F G H I J K L M NOPQRSTUVWX YZ a b c d e f g h i j k l m n o p q r s t u v w x y z 1234567890

PAGE 58

PAGE 059

Sans seri f PAGE 060

COUNTER

akzidenz grotesk

ASCENDER LINE

Akzidenz-Grotesk is a grotesque (early sans-serif ) typeface originally released by the Berthold Type Foundry in 1896 under the name Accidenz-Grotesk.

X-HEIGHT

TITTLE

Pinpin NO SERIF

It was the first sans serif typeface to be widely used and influenced many later neo-grotesque typefaces after 1950.

DESCENDER LINE

COUNTER

PAGE 062

PAGE 063

BASELINE

Akzidenz Grotesk

{ Akzidenz Grotesk / Akzidenz Grotesk}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

CONDENSED ITALIC

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 234567890 PAGE 064

CROTCH ASCENDER LINE

avant garde

EYE

jibreel TERMINAL

Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase and based on Lubalinâ&#x20AC;&#x2122;s logo for Avant Garde magazine. It is a geometric sans-serif type, that is, the basic shapes were made with a compass and T-square.

X-HEIGHT

NO SERIF

DESCENDER LINE

STEM

BOWL

COUNTER

The design is reminiscent of the work from the 1920s German Bauhaus movement. Its letterforms are built of circles and clean lines and highly effective for headlines and short texts.

PAGE 66

PAGE 67

BASELINE

Avant Garde

{ Avant Garde / Avant Garde}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 68

TITTLE

avenir Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1988 and released by Linotype GmbH, now a subsidiary of Monotype Corporation.

X-HEIGHT

TAIL DESCENDER LINE

ying COUNTER

ASCENDER LINE

NO SERIF

LOOP

PAGE 070

PAGE 071

BASELINE DESCENDER

Avenir

{ Avenir / Avenir }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a bcd e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 072

APEX

century gothic Century Gothic is a geometric sans-serif typeface designed for Monotype Imaging in 1991.

SHOULDER

Xiaoyang

ASCENDER LINE

X-HEIGHT

AXIS

Century Gothic is a digital typeface that has never been made into actual foundry type.

DESCENDER

DESCENDER LINE

APEX

PAGE 074

PAGE 075

LOOP

BASELINE

Century Gothic

{ Century Gothic / Century Gothic }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 076

ASCENDER EYE

franklin gothic

ASCENDER LINE

Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902.

X-HEIGHT

EYE

sadeem NO SERIF

DESCENDER LINE

“Gothic” is an increasingly archaic term meaning sans-serif.

APERTURE

PAGE 078

PAGE 079

COUNTER

LOOP

SHOULDER

BASELINE

Franklin Gothic

{ Franklin Gothic / Franklin Gothic }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 080

APEX

frutiger

CROSSBAR ASCENDER

SHOULDER

valentina

ASCENDER LINE

Frutiger is a series of typefaces named after its designer, Adrian Frutiger.

X-HEIGHT

Initially available as a sans serif, it was later expanded to include ornamental and serif typefaces.

OVER SHOOT

NO SERIF

DESCENDER LINE

APERTURE

PAGE 082

PAGE 083

COUNTER

TERMINAL

BASELINE

Frutiger

{ Frutiger / Frutiger }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 084

TITTLE

ASCENDER LINE

futura

jenny

OPEN COUNTER

PERFECTLY ROUND LETTERFORM

BOWL

Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner.

X-HEIGHT

BASELINE

It was designed as a contribution on the New Frankfurt-project.

DESCENDER

DESCENDER LINE

PAGE 086

PAGE 087

NO SERIF

Futura

{ Futura / Futura}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 088

ASCENDER LINE

gill sans

abbey BOWL

STEM

Gill Sans is a sans-serif typeface designed by Eric Gill. The original design appeared in 1926 when Douglas Cleverdon opened a bookshop in his home town of Bristol, where Gill painted the fascia over the window in sans-serif capitals that would later be known as Gill Sans.

X-HEIGHT

EYE

NO SERIF

BASELINE

SPUR

DESCENDER LINE

PAGE 090

PAGE 091

FINIAL

Gill Sans

{Gill Sans / Gill Sans }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

a bcde f g h i j k l m nopqrstuvwxyz

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 092

CROTCH

mohamad

helvetica

SHOULDER

NO SERIF

ASCENDER LINE

STEM

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with Eduard Hoffmann.

X-HEIGHT

AXIS

DESCENDER LINE

PAGE 094

PAGE 095

SPUR

BASELINE

Helvetica

{ Helvetica / Helvetica}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 096

ASCENDER LINE

mr. eaves

sarah SPINE

Mr Eaves is the often requested sans-serif companion to Mrs Eaves, one of Emigreâ&#x20AC;&#x2122;s classic typeface designs. It was created by Zuzana Licko.

X-HEIGHT

COUNTER

LOOP

Mr Eaves was based on the proportions of Mrs Eaves, but Licko took some liberty with its design. While it matches Mrs Eaves in weight, color, and armature, Mr Eaves stands as its own typeface with many unique characteristics.

DESCENDER LINE

PAGE 098

PAGE 099

ASCENDER

TERMINAL

NO SERIF

BASELINE

Mr. Eaves { Mr. Eaves / Mr. Eaves } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

A B C D E F G H I J K L M NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 0100

craine

ASCENDER LINE

OPEN COUNTER

optima Optima is a humanist sans-serif typeface designed by Hermann Zapf between 1952 and 1955 for the D. Stempel AG foundry, Frankfurt, Germany.

TITTLE

SHOULDER

X-HEIGHT

SPUR

DESCENDER LINE

PAGE 102

PAGE 103

NO SERIF

BASELINE

Optima { Optima / Optima } REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ a b c d e f g h i j k l m nopqrstuvwxyz 1234567890 PAGE 104

orjowan CROTCH

ASCENDER LINE

trade gothic

COUNTER

Trade Gothic is a sans-serif typeface first designed in 1948 by Jackson Burke (1908â&#x20AC;&#x201C;1975), who continued to work on further style-weight combinations (eventually 14 in all) until 1960 while he was director of type development for Linotype in the USA. The family includes three weights and three widths.

X-HEIGHT

TITTLE

BASELINE

SPUR

NO SERIF

DESCENDER LINE

APEX

PAGE 106

PAGE 107

Trade Gothic

{Trade Gothic / Trade Gothic}

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM NOPQRSTUVWXYZ abc d e fg h ijk lm nopqrstuvwxyz 1234567890 PAGE 0108

CROTCH

ASCENDER LINE

univers

ahmad STEM

Univers is the name of a realist sans-serif typeface designed by Adrian Frutiger in 1954.

X-HEIGHT

STEM

BASELINE

APERTURE

Originally conceived and released by Deberny & Peignot in 1957, the type library was acquired in 1972 by Haas, then transferred into the D. Stempel AG and Linotype collection in 1985 and 1989 respectively upon the Haas Type Foundry acquisition and closing.

DESCENDER LINE

PAGE 110

PAGE 111

NO SERIF

SPUR

COUNTER

Univers

{ Univers / Univers }

REGULAR

BOLD

ABCDEFGHIJKLM NOPQRSTUVWXYZ

A B C D E F G H I J K LM NOPQRSTUVWXYZ

abcdefghijklm nopqrstuvwxyz

1234567890

ITALIC

ABCDEFGHIJKLM N O P Q R ST U V W X Y Z abcdefghijklm nopqrstuvwxyz 1234567890 PAGE 112