e endless pursuit of lasting perfection

Japanese culture has many unique facets but one aspect that has been a constant throughout the centuries is its fascination with, and its determination to achieve, perfection in every aspect of endeavor, whether artistic, artisanal or industrial. Perhaps it is Japan’s long and unbroken history. Perhaps it is the Japanese deep respect for the beauty and diversity of the nature with which the archipelago is blessed. Perhaps it is a combination of national sensibility that, once a task is decided upon, the Japathat can lead to truly outstanding heights of achievement. In arrangement and calligraphy, Japan has created ideas and objects of a beauty so natural, so eternal and so universal that they are recognised worldwide and have made an indelible mark on the world’s sense of civilization. At the core of these achievements is the ceaseless search for perfection and thements, great or small alike, that when taken together, allow the creation of something new and wonderful. In Japan, this approach to life and its challenges is known as the Michi or the Way.

Since it was established in 1960, Grand Seiko’s history has exem Michi. Every Grand Seiko watch ever made has been as precise, as beautiful, as durable and as practical as each generation of Grand Seiko’s watchmakers could achieve and each has built upon the advances and innovations of its predecessors. Today, Grand Seiko is true to these ideals and accepts its inherited responsibility to rise to new challenges in every aspect ofmanship, ingenuity and skills to make watches that express the uniquely Japanese aesthetic of the Michi. e journey towards perfection continues.