THE GLOBAL EVENT FOR FASHION PROFESSIONALS
brand guidelines
type of grid used A mixture of modular and columnar grid is used. Both grids are used to together to make the logo, passes, posters, documents, brochure. etc. A modular grid is a grid which has consistent horizontal divisions from top to bottom in addition to vertical divisions from left to right. Modular grids are created by positioning horizontal guidelines in relation to a baseline grid that governs the whole document. Columnar grid is a series of vertical and horizontal lines that are used to subdivide a page vertically and horizontally into margins, columns, inter-column spaces, lines of type and spaces between blocks of type and images.
Logo guideline The letters should not be shifted. They should always have the same gap between them as shown whatever the size is. The logo should not be stretched vertically or horizontally. There should always be space on the sides. 2016 is not necessary to use everywhere but wherever used it should always be placed in the bottom. F.IND will always be above 2016 and the space should always be the same and not be shifted.
logo variation Logo can either be used with or without a rectangle around it as shown. But no other variation other than the two should be used. The logo should always be in the horizontal form. Writing 2016 is optional but wherever used should always be below F.IND.
COLOUR GUIDES Only the pantone shades specified should be used. No other colour should be used.
PANTONE 419CP
PANTONE 3258U
PANTONE 427U
PANTONE 295U
PANTONE 447C
PANTONE 550U
PANTONE 604U
PANTONE 432U
PANTONE 5503U
do’s & don’ts Only specified colours should be used as shown here. No other colour for the logo should be used. All the possible colour variations for the logo has been shown in the next page. Only one colour should be used at a time. Two colours together should never be used.
type guideline Only specified type and fonts should be used specially for the logo. No other fonts should be used. The colour of the type should only be in colours specified. For eg: For the font Bebas Neue only bold should be used any other shouldn’t be used.
FONT USED FOR THE LOGO: SEQUEL (regular) ABCDEFGHIjklmn opqrstuvwxyz
FONT USED FOR THE BODY : BEBAS NEUE (BOLD) ABCDEFGHIjklmn opqrstuvwxyz
SEJAL AGARWAL ROLL NO : 21 FASHION COMMUNICATION SEMESTER: V