The CHC Alliance Reimagining Luxury Hospitality “Couture Hospitality Concept (CHC) is more than just an alliance in the luxury hospitality industry. We are a 'Cause' - a movement that drives change, shapes narratives, and pioneers sustainable luxury. At CHC, our commitment goes beyond the typical service ethos of the hospitality sector. We redefine luxury, transforming it from mere opulence to a harmonious blend of excellence and sustainability. We champion the alignment of luxury with conscientious practices, bridging the gap between indulgence and responsible consumption. We don't just form partnerships; we create alliances with purpose. Our collaborations are centred around shared values and a common vision for a more sustainable, inclusive future. Through our work, we inspire others in the industry to rethink their definition of luxury and align their operations with sustainable practices. Being a 'Cause', is leading the way in sustainable luxury hospitality and demonstrating that luxury and sustainability are not mutually exclusive but can coexist and thrive together. Join us in shaping the future of hospitality."
“EMOTION IS TODAY’S TRUE LUXURY” Frank M. Pfa!er
