BEYOND WELLNESS
Where Healing, Innovation, and Nature Converge
Blending "Wellness" with "Wholehearted," suggesting a lifestyle driven by Authentic Care for Holistic Well-being—perfectly in line with the HoteliersGuild ethos of Wellness, Sustainability, and Emotional Connection.
Escape, Reconnect, Transform: The Ultimate Spa Destinations You Need to Know
Words by Frank M. Pfaller
The 2025 Spa Development Boom in Europe
The development pipeline for new spa openings across Europe is exceptionally buoyant for 2025. From the eagerly anticipated yet still under wraps ultra-exclusive Beyond Escapism private estate spa in Malaga to the highly anticipated Mandarin Oriental Punta Negra and the pioneering ZEM Wellness Clinic in Spain, this year promises an impressive lineup of new properties that will redefine the wellness landscape.
As the wellness economy continues to experience a growth surge, we’re seeing considerable investment in ever more impressive facilities. The concept of "wellness" has become overly broad and diluted, highlighting the need for more precise terminology. The future lies in longevityfocused wellness destinations—places that integrate relaxation and spa experiences with advanced health solutions like functional medicine, longevity science, personalized diagnostics, and preventative health plans. These integrative spaces are designed not just to pamper but to enhance long-term vitality and lifespan.
The Global Wellness Economy Monitor 2024 underscores this momentum, forecasting the wellness economy—currently valued at an
astounding $6.3 trillion (£4.9 trillion/ € 6.1 trillion)—to reach an unprecedented $9 trillion by 2028. This growth trajectory has accelerated from $4.6 trillion in 2020, demonstrating wellness’s transition from a lifestyle trend to an essential pillar of contemporary living.
Wellness is undeniably taking center stage in the global economy, and its dynamic forward march spells exciting prospects for spa development. The 5.9 percent annual growth achieved in 2024 translates into projections of over 44 new spa openings across Europe in 2025 alone.
This year’s spa landscape will showcase remarkable innovation, from heritage-inspired wellness retreats to state-of-the-art medical and diagnostic centers, all designed to meet the evolving needs of discerning wellness travelers. Here, we reveal the ten most exciting new spa openings poised to transform the wellness landscape across Europe in the year ahead.
Welcome to a new era of wellness—where luxury, health, and innovation converge to deliver experiences that go beyond the spa into the very essence of well-being itself.
"The New Era of WellBeing: Top Spas Redefining Holistic Luxury"
BEYOND ESCAPISM
MALAGA | SPAIN
The BEYONDESAPISM project embodies a transformative shift in wellness travel, stepping beyond fleeting getaways to create meaningful, immersive well-being experiences. It champions a philosophy that moves past the superficial, inviting travelers to reconnect with themselves, nature, and authentic cultural heritage. This ethos aligns seamlessly with the WellVibe holistic spa philosophy, which embraces wellness as a vibrant, living energy—one that nurtures the body, mind, and soul in harmonious balance.
WellVibe isn't just about treatments; it’s about tuning into the natural rhythms of life, much like BEYONDESAPISM's commitment to sustainable, nature-driven retreats. Imagine stepping into a wellness destination steeped in cultural richness, where time seems to slow. Set within World Heritage-protected tropical gardens, this sanctuary has been a place of rejuvenation since the 17th century—a testament to the enduring human desire for balance and well-being. The historic surroundings evoke a sense of gentle hesitance, encouraging visitors to pause, reflect, and truly feel the moment.
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In Spain, the project curates medical-wellness experiences where top-tier experts merge cutting-edge health insights with age-old holistic practices. From regenerative therapies to mindfulness workshops, these retreats don’t merely pamper—they empower guests to cultivate lasting well-being.
WellVibe and BEYONDESAPISM together create a movement of conscious, soulful wellness. It's wellness with heart—a true "WellHearted" approach—encouraging travelers to move beyond escapism and embrace a lifestyle of enduring health, joy, and authenticity. In a world that rushes toward the next distraction, this philosophy invites us to slow down, breathe deeply, and live fully, connected to the vibrant pulse of life.
GRAND HOTEL FASANO LAGO DI GARDA | ITALY
Nestled on the serene shores of Lake Garda, the iconic Grand Hotel Fasano is set to reopen its doors in April 2025, unveiling the much-anticipated AQVA Spa and Wellness Centre—a sanctuary of tranquility designed to harmonize luxury, nature, and holistic well-being.
This elegant lakeside retreat, with its roots in 19th-century grandeur, now introduces a reimagined wellness experience for discerning guests. The new AQVA Spa boasts state-of-the-art treatment rooms where expert therapists deliver bespoke therapies, blending ancient practices with modern techniques to restore balance to body and mind.
A standout feature is the expansive swimming complex: an inviting indoor and outdoor pool, seamlessly connected by an atmospheric tunnel passage. Guests can glide between the two, embracing Lake Garda's scenic beauty from the outdoor pool or enjoying a cocoon of warmth indoors. The spa also presents a rejuvenating hydromassage pool, designed to soothe muscles while offering panoramic views of the shimmering lake.
The thermal zone invites deep relaxation with Finnish saunas, aromatic Turkish baths, and experiential showers that awaken the senses. Fitness enthusiasts will appreciate the well-equipped gym, where workouts feel effortless with the lake as an inspiring backdrop.
Stepping into the AQVA Spa Garden, guests find themselves immersed in lush greenery with the lake’s gentle waves lapping nearby—a perfect spot for post-treatment contemplation.
With its luxurious upgrades and timeless charm, Grand Hotel Fasano promises an unparalleled 2025 season, where wellness, water, and wonder intertwine on Italy's most enchanting lake.
Eriro | AUSTRIA
High above the alpine valleys, where rugged peaks meet endless skies, Eriro is set to open its doors in August 2024—a boutique sanctuary perched at the foot of Austria’s majestic Zugspitze mountain range. Accessible only by cable car, this secluded retreat promises a rare fusion of modern minimalism and timeless natural wisdom, offering an unparalleled escape into the wild heart of the Alps.
The highlight of Eriro is its groundbreaking spa, crafted by renowned architect Martin Gruber. Designed with a deep respect for its alpine surroundings, the spa embodies simplicity and sustainability. The ground floor, seamlessly integrated into the landscape of untamed rocks and wildflower meadows, feels like an organic extension of the mountain itself.
Drawing inspiration from ancestral herbalist traditions, the spa harnesses the healing power of indigenous alpine botanicals—known for their soothing, restorative properties. Guests can experience tailored treatments that incorporate hand-harvested herbs, icy glacial waters, and warm stones smoothed by time.
The spa features a panoramic sauna with floor-to-ceiling windows that frame the soaring peaks, while a serene relaxation area invites guests to sink into stillness as mountain breezes whisper through open windows. A stone-lined plunge pool offers invigoration after a day of alpine exploration, while the herbal steam room echoes with the scents of pine, arnica, and mountain thyme.
Eriro isn’t just a hotel—it's a gateway to elemental wellness, where the simplicity of nature meets the sophistication of mindful design. Here, atop the world, well-being feels both eternal and effortless.
Six Senses | London
The highly anticipated Six Senses London is set to open its doors in Q4, bringing its signature blend of wellness, sustainability, and luxury to the heart of Westbourne Grove. Nestled within the historic former Whiteleys department store, this urban sanctuary promises a sensory journey inspired by the vibrant contrasts of London life —from the energetic hum of the city’s streets to the serene calm of its hidden green spaces.
At the core of the experience lies the Six Senses Spa, an immersive wellness haven reminiscent of an old-fashioned underground station. The design, a nod to London’s timeless charm, features vaulted ceilings and tactile materials that create a cocooning atmosphere. Here, guests will discover a 325sqm fitness area equipped with state-of-the-art technology, a stunning 20-meter indoor pool for restorative laps, and the Alchemy Bar, where guests can craft personalized wellness remedies from natural botanicals. A calming relaxation room invites visitors to disconnect, recharge, and find balance.
Taking wellness beyond traditional spa boundaries, the second floor introduces Senses Place—a dynamic social and wellness club designed for modern urbanites. With a central bar and lounge, co-working spaces, and dedicated wellness and treatment rooms, this innovative concept encourages members to gather, connect, and embrace a holistic approach to well-being.
As Six Senses London prepares to open, it promises to become a transformative hub for locals and travelers alike—where the pulse of London meets the soothing rhythms of mindful living.
VALE SPA AT VALE RESORT WALES 5
In the rolling, verdant landscapes of the Vale of Glamorgan, the esteemed Vale Resort is preparing to unveil an exciting new chapter in its wellness journey with the revitalized Vale Spa, set to debut this spring. This refined retreat, already a cherished gem in Wales’ hospitality scene, is undergoing a £100,000 transformation that promises to elevate the spa experience to unprecedented heights.
The refurbishment will introduce a suite of newly designed treatment rooms—each crafted to be a tranquil sanctuary where expert therapists deliver results-driven therapies that blend time-honored techniques with contemporary wellness innovations. This investment is not merely about aesthetics; it's about crafting a multisensory experience that resonates deeply with guests seeking both indulgence and well-being.
One of the most captivating additions will be the Fire & Ice Experience , a thrilling contrast therapy journey designed to invigorate the senses. Here, the intense heat of the sauna will stimulate circulation and promote deep relaxation, while the ice machines provide a brisk, refreshing counterpoint, awakening the body’s natural vitality.
Complementing these enhancements are newly imagined relaxation spaces that encourage guests to unwind, reflect, and fully immerse themselves in the calming ambiance of the Welsh countryside.
The Vale Spa’s metamorphosis exemplifies the spirit of progressive hospitality: honoring tradition while embracing innovation. This spring, the Vale Resort invites guests to step into a haven of mindful indulgence—where the natural beauty of Wales meets the art of sophisticated well-being. Stay tuned for an experience that promises to ignite the senses and soothe the soul.
CHÂTEAU DE LA COMMARAINE FRANCE
FRANCE
Amidst the rolling vineyards of Burgundy, Château de la Commaraine is set to open its doors in 2025, unveiling a luxury retreat where French elegance, historical charm, and holistic well-being converge. This meticulously restored 12th-century château, renowned for its prestigious Premier Cru wines, will now be home to a sophisticated wellness sanctuary that redefines relaxation through a distinctly Burgundian lens.
The new Commaraine Spa is a tribute to the region’s terroir and traditions, seamlessly blending heritage with modern wellness principles. Set within the château’s ancient stone walls, the spa invites guests to step into a world of serene indulgence. Natural materials, soft lighting, and vineyard vistas create a tranquil ambiance, while a minimalist design complements the timeless beauty of the estate.
Rooted in the region’s rich agricultural heritage, treatments here draw on the antioxidant power of grape seeds, vine extracts, and local botanicals. Signature vinotherapy rituals use these potent ingredients to detoxify, nourish, and rejuvenate the skin—offering a sensory connection to the surrounding vineyards.
The spa features an indoor-outdoor thermal circuit, with a heated pool overlooking the vines, a vineyard-view sauna, and a steam room infused with aromatic herbs. Outside, a tranquil garden provides space for meditation and yoga sessions under the shade of ancient oaks.
Château de la Commaraine promises more than a luxurious escape; it offers a journey through time and terroir, where the art of French living meets the timeless pursuit of wellness in one of Burgundy's most enchanting settings.
MINOS PALACE RESORT GREECE 7
Perched on a secluded peninsula overlooking the shimmering waters of the Aegean Sea, Minos Palace Resort in Crete is set to unveil its reimagined wellness haven in 2024—a serene escape where ancient Greek traditions meet contemporary luxury. This adults-only retreat promises an immersive journey into holistic well-being, inspired by the island’s elemental beauty and the timeless wisdom of Mediterranean healing practices.
The new Minos Palace Spa blends minimalistic design with earthy elegance, creating a calming atmosphere where the rhythm of the sea sets the pace. Natural stone, olive wood, and soft linen textures reflect Crete’s tranquil landscape, while large, sunlit windows open to panoramic views of the sparkling coastline.
Guests can indulge in signature treatments rooted in ancient Greek therapies, using botanicals like wild thyme, sage, and olive oil—herbs once revered for their restorative properties. The spa offers private treatment suites, a sea-view infinity pool, and an aromatic herbal steam bath designed to release tension and promote deep relaxation.
A highlight is the thalassotherapy circuit, where mineral-rich seawater pools and hydromassage jets rejuvenate both body and mind, echoing the practices of ancient Minoan healers. Outdoors, the serene meditation garden invites quiet reflection, while guided yoga sessions take place at sunrise on a cliffside terrace.
At Minos Palace Resort, wellness is more than a moment—it’s a way of life. Here, the Aegean’s timeless energy, soothing treatments, and mindful hospitality converge to offer guests a transformative retreat in the heart of Greece’s most captivating island.
Launching in summer 2025 in the vibrant neighborhood of Fitzrovia, The Newman will be the flagship property of Kinsfolk & Co., a new name in bespoke hospitality. This highly anticipated opening promises to redefine urban wellness with a meticulously designed wellness floor created by the renowned design studio Lind + Almond.
The wellness floor at The Newman will offer a serene retreat from the city's hustle and bustle, featuring a thoughtfully curated selection of amenities. Guests can experience the invigorating contrast of hot and cold cabins, an active salt therapy room designed to promote respiratory health, and a hydrotherapy pool for ultimate relaxation. The tranquil treatment rooms provide a sanctuary for rejuvenating therapies, while the meditation studio offers a calming space for mindfulness practices.
Embracing the principles of Nordic simplicity, the spa’s design focuses on minimalism, innovation, and functionality. With four private treatment rooms, the spa will offer a range of bespoke treatments, using natural, high-quality ingredients. Wellness services will extend beyond traditional spa offerings, featuring group yoga sessions, personalized training programs, and guided meditation classes.
The Newman is set to become a wellness destination in its own right, providing a harmonious blend of modern design and holistic wellbeing. As the first venture for Kinsfolk & Co., this project sets a high benchmark for future developments, combining contemporary elegance with a commitment to wellness and community connection.
THE NEWMAN | LONDON 8
CROSSBASKET CASTLE
South Lanarkshire
Set within a stunning 17th-century castle near Glasgow, Crossbasket Castle is embarking on an exciting expansion with a new £20 million hotel and spa, scheduled to open in March. This historic property, known for its timeless charm and elegant surroundings, will now offer a luxurious wellness haven featuring six treatment rooms designed to provide a tranquil retreat.
The new spa will blend the castle's rich heritage with modern wellness amenities. Guests can indulge in a variety of treatments inspired by traditional Scottish remedies, paired with contemporary techniques for relaxation and rejuvenation. The facility will include a thermal suite, hydrotherapy pool, and serene relaxation areas overlooking the castle’s picturesque grounds.
With a focus on personalized wellbeing, the spa will offer bespoke treatments and wellness programs tailored to individual needs, ensuring each guest receives a restorative and memorable experience. This development marks a significant milestone for Crossbasket Castle, positioning it as a premier destination for luxury wellness in Scotland.
RED SEA GLOBAL’S AMAALA SAUDI ARABIA 10
Amidst the untouched beauty of Saudi Arabia's Red Sea coastline, a groundbreaking chapter in luxury wellness travel is unfolding. Red Sea Amalaa, part of Red Sea Global’s visionary development, is now welcoming guests to experience holistic well-being along one of the world’s most pristine marine environments. Spanning 28,000 sq km of unspoiled coastline, vibrant coral reefs, and desert landscapes, this ambitious project is rede fi ning sustainable tourism on an unprecedented scale.
The Red Sea destination, which began construction in 2019, is on track to complete its initial phase by the end of this year. It promises an immersive retreat into nature, culture, and wellness, with world-class hospitality across 79 hotels. Sustainability sits at the core of the development, ensuring that every aspect—from architecture to operations—works in harmony with the region’s delicate ecosystems.
Amaala, the wellness-focused enclave within this grand vision, is set to become a global benchmark for holistic health. Partnerships with Clinique La Prairie, Jayasom, Four Seasons, and Rosewood will bring together the best of medical wellness, lifestyle therapies, and transformative spa experiences. Guests can expect advanced longevity programs, personalized detox plans, and restorative treatments inspired by the natural elements of the Red Sea coast.
Beyond luxury, Red Sea Amalaa offers a mindful journey where heritage and innovation intertwine. It’s more than a wellness destination—it's a commitment to conscious travel, where visitors leave rejuvenated while the natural world remains protected for generations to come.
"ELEVATING GLOBAL WELLNESS: A NEW ERA OF EXCLUSIVE SPAS WITH BEYONDESCAPISM DISTINCTION"
As Founder President of the HoteliersGuild Academy of Hospitality Arts and CEO of CHCAlliancePartners, it is a profound privilege to witness and contribute to the evolution of the exclusive spa and wellness segment. These exciting new developments—whether in the pristine wilderness of Saudi Arabia’s Red Sea, the timeless elegance of Burgundy, the serene shores of Lake Garda, the wild alpine heights of Austria, or the sunlit coastlines of Greece—demonstrate a collective shift toward more immersive, sustainable, and transformational wellness experiences.
Wellness today is no longer an indulgence but an essential component of a life well-lived. We are seeing a remarkable redefinition of hospitality, where authentic cultural heritage, sustainable innovation, and holistic well-being converge. This transformation inspires us at BEYONDESCAPISM to continue pushing the boundaries of experiential wellness through meaningful partnerships and visionary concepts.
From our hub in Málaga, we are committed to elevating the private spa segment to unprecedented heights. By curating immersive, nature-driven experiences with world-class expertise, we aim to offer more than relaxation; we aspire to ignite personal transformation through the power of well-being.
The journey has just begun, and the possibilities are as vast as they are exciting. Stay tuned as we continue this extraordinary adventure—connecting like-minded pioneers, championing innovation, and shaping the future of wellness hospitality together.
Here’s to the next chapter of wellness—a journey beyond escapism into a world where well-being and 'Healthness' becomes a way of life. ! "
Frank M. Pfaller
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Join Us in Empowering the Next Generation of Hospitality Leaders
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IMPRESSUM
Title: DEEPERLUXURY
Collated by: CHCCoutureHospitalityConcept In Collaboration with: HoteliersGuild
Publisher: CHC Publishing Editorial Coordination: Frank M. Pfaller
Year of Publication: Mar. 2025
Contact: info@HoteliersGuild.com
Websites: www.HoteliersGuild.com
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All rights reserved. No part of this publication may be reproduced or transmitted in any form without prior written permission from the publisher. The content reflects the editorial perspective of the authors and contributors.
EMOTION IS TODAY'S TRUE LUXURY
