HoteliersGuild Industry Communications Media Sheet
1. Introduction
• Brief Description of HoteliersGuild: Established in 2020, HoteliersGuild is a non-profit private society of discerning hospitality leaders. Membership is by invitation only and includes owners, presidents, and general managers of renowned luxury hotels, as well as esteemed academics with a hospitality background. The organization features specialized chapters for Hôtelières, Architects & Designers, and Chefs. hoteliersguild.com
• Mission Statement: "To connect and inspire hospitality leaders around the globe through the power of unrivaled dedication to sustainable luxury, responsible travel, gender equality, and access to education for future generations." hoteliersguild.com
• Key Achievements and Industry Role:
◦ Established guidelines for enhanced sustainability within the hospitality industry.
◦ Prepared industry reports advocating for more flexible working structures, particularly supporting female professionals.
◦ Promotes and actively supports higher education, especially for underprivileged female hospitality students, through scholarships at institutions like the IU-International University of Hospitality Arts.
◦ Publishes industry news through various professional magazines, including "Beyond Luxury," "Beyond Cuisine," and "Beyond Spa."
2. Raison d'être
• Driving Purpose: HoteliersGuild aims to connect and inspire hospitality leaders globally, fostering a community dedicated to sustainable luxury, responsible travel, gender equality, and educational access for future generations.
• Commitment Motto: "Pioneering Sustainable Excellence in Luxury Hospitality."
• Bridging Thought Leadership and Community: HoteliersGuild serves as a bridge between academia and management, facilitating collaboration and knowledge exchange to elevate the luxury hotel sector.
3. Audience
• Core Readers and Industry Professionals: Luxury hotel executives, owners, developers, marketers, designers, influencers, and academics.
• Demographics: Global reach, including philanthropic communities, with members and readers spanning Europe, the UK, the US, and Asia.
• Psychographics: Values include a strong emphasis on luxury, innovation, sustainability, staying abreast of hospitality trends and supporting next-gen aspiring professionals.
4. Distribution Channels
• Digital Channels:
◦ Official Website
◦ Email Newsletters
◦ Social Media Platforms (LinkedIn, Instagram)
◦ Partner Websites and Industry Networks
• Digital Comms Channels:
◦ Magazines or Special Editions
◦ Brochures and Promotional Materials
• Event-Based Channels:
◦ HoteliersGuild Annual SIRIUSACADEMYAWARDS
◦ Industry collaborations and partnerships, such as the SIRIUSACADEMYCAMPAIGN curated by Preferred Hotels & Resorts and supported by the global membership and follower community.
5. Key Metrics
• Number of Subscribers: Approximately 500 newsletter subscribers.
• Active Readers: Approximate 300.000+ as of March '25 on Yumpu and ISSUU
• Social Media Following and Engagement Rates: Approximately 6,000 followers.
• Global Reach: Primarily in Europe, the UK, US, and Asia.
• Reading Devices: Desktop 66% Portable Devices 34%
• Average Reading Time: 8-12 minutes
6. Content Highlights
• Types of Content Featured:
◦ Industry insights
◦ Interviews with thought leaders
◦ Trends and innovations
◦ Case studies
◦ Philanthropic activities via the SIRIUS Academy Campaign
• Editorial Calendar Overview: Monthly newspaper and industry news reports.
7. Advertising & Partnership Opportunities
• Availability: Opportunities are available by personal contact and application.
• Media Packages: Sponsored articles, featured interviews, banner ads, exclusive event access.
• Custom Partnership Options: Bespoke content collaborations, joint events, special campaigns.
• Benefits of Partnering with HoteliersGuild: Access to a discerning audience, alignment with sustainable luxury values, and enhanced brand visibility within the luxury hospitality sector.
8. Testimonials & Endorsements
• Quotes from Influential Industry Figures:
◦ As a long-standing member of the HoteliersGuild and Honorary Cofounder of the HGAHA (HoteliersGuild Academy of Hospitality Arts), I am strongly committed to nurturing a culture of sustainable and profound luxury in the hospitality and travel sectors. It is both an honor and a privilege to contribute to our collective efforts towards these goals. Furthering our commitment to sustainable development, I am delighted to highlight our involvement with the HoteliersGuild SIRIUSACADEMYAWARDCAMPAIGN By co-founding this initiative, we have sponsored 30 scholarships for aspiring but underprivileged female African students. These scholarships are more than just financial aid; they represent an opportunity for these young women to gain specialised knowledge in sustainability. This education will occur both at the IU-International University of Applied Sciences and through internships at various member hotels in Africa and beyond… Lindsey Ueberroth | CEO of Preferred Hotels & Resorts
◦ "BEYONDCUISINE, the latest culinary campaign by HoteliersGuild, stands as a powerful platform, shining a much-deserved spotlight on the remarkable talents and narratives of black women chefs."
Prof. Dr. Henri Kuokkanen, Vice Dean, Institut Paul Bocuse.
◦ This partnership between the HoteliersGuild and Institut Paul Bocuse is a very welcome initiative. I applaud the program in its mission to further education and address the challenges facing women in the hospitality industry. Elena Arzak | Cheffe/Owner Restaurante Arzak
◦ As President and CEO of Starhotels Group, Honorary Ambassador of the prestigious HoteliersGuild and Honorary Board Member of the Board of Governors at LeadingHôtelières Chapter, an esteemed initiative dedicated to fostering gender equality and empowering women in leadership roles within the hospitality industry, I am deeply committed to lead the way in Environmental, Social, and Governance (ESG) practices within the luxury hotel sector.
Elisabetta Fabri, Starhotels President and CEO
◦ Thank you for reaching out and extending an exclusive personal invitation to join the HoteliersGuild Academy of Hospitality Arts. I appreciate the kind words and recognition of the Sustainable Hospitality Alliance's pioneering efforts in promoting sustainability within the hospitality sector. I share your passion for creating a sustainable future in hospitality, and I am intrigued by the potential for collaboration between our organisations through the SIRIUSACADEMYAWARDCAMPAIGN. This initiative aligns with our shared commitment to supporting underprivileged aspiring hospitality students and creating pathways for females to ascend to C-suite positions. I believe that by joining forces, we can unlock unprecedented opportunities for impactful collaboration and make a significant difference in fostering an inclusive, equitable, and sustainable hospitality sector.
Glenn Mandziuk | CEO of World Sustainable Hospitality Alliance
◦ " I am profoundly honored and deeply touched to be recognized as a SIRIUSACADEMYAWARD laureate. There is no greater commendation than that which comes from one's peers, and this distinction holds a special place in my heart. In a world brimming with awards and recognitions, the SIRIUSACADEMYAWARD stands out as profoundly significant. It is more than just a trophy; it is a symbol of excellence, a beacon of inspiration, and a reminder of our collective responsibility to pave the way for those who follow.
Nathalie Seiler-Hayez | Managing Director of Swiss Deluxe Hotels
◦ Over the last few years, accelerated by the effects of the global pandemic, our people’s attitudes to their work and life balance have changed. For our industry to continue to be an agile, attractive, global sector to work in, we must adapt to that change, and that is where the vital research conducted by EHL Hospitality Business School and the HoteliersGuild, LeadingHôtelières can have a positive impact, leading our industry leaders, not just of today, but tomorrow as well, to embracing change and continuing the evolution of our great hospitality industry.
Robert Richardson FIH Chief Executive Institute of Hospitality
◦ I have known Frank M. Pfaller for a few years and admire his passion and determination to support women’s education and facilitate their career within the hospitality sector. I am delighted that WiHTL is able
to sponsor eight African women’s hospitality studies via the HoteliersGuild.
Tea Colainni | Founder & CEO of WiHTL
◦ Thank you so much for this incredible honor an opportunity to be part of such a distinguished group of hoteliers and professionals - we feel privileged and so appreciative! We share the concept and initiative with values and principles that we as a family and brand strongly believe in.
Beatrice and Vicki Tollman | Owners of Red Carnation Hotel Collection
◦ My team and I at the International Hospitality Institute are excited about the study on work flexibility just released by the HoteliersGuild and the EHL Hospitality Business School. This landmark study which gathered data from employees in over 70 hotels worldwide is timely in the postpandemic hospitality industry. ”Kudos to the HoteliersGuild’s LeadingHôtelières chapter and the EHL Hospitality Business School for making such a significant contribution to the academic literature on hospitality. Thank you to my colleague, Frank M. Pfaller, Founder of HoteliersGuild, for championing the project.
Dr. Jeffrey O. | President of International Hospitality Institute
◦ The corner stone of our industry is the human connection. FORBES TRAVEL GUIDE exists to champion, support and celebrate all those with a passion for extraordinary service. I am delighted to be a part of this wonderful initiatives and to contribute in any way I can!
Filip Boyen | Ambassador Forbes Travel Guide
◦ I'm humbled and grateful to be a member of the HoteliersGuild and congratulate Frank and his team on the noble initiatives. My hope is that all hotels of the future are not just places to sleep but places of purpose that make our world.
Bill Bensley | CEO The Bensley Collection
• Recent Case Studies & White Papers of Successful Collaborations:
◦ BEYONDLUXURY - Exploring the Design, Wellness and Sustainability Principles shaping the Next-generation of Elite Retreats.
◦ BEYONDBRANDING - Luxury hospitality marketing mastery
◦ BEYONDCUISINE - Breaking the Glass Ceiling with Chef's Knife
◦ SUSTAINABLELUXURY - From Oxymoron to a Tautology
◦ LEADERSHIP IN ACTION - a HoteliersGuild White Paper Digest
◦ DRIVING FLEXIBLE WORKING HOURS IN HOTELS Industry Report
◦ Post Covid-19 Hospitality: The Green Recovery Imperative. Op-ed by Prof. Dr. Willy Legrand
◦ The Kitchen is Dead - Long Live the Kitchen! Op-ed by Prof. Dr. Willy Legrand
• Key Contact Person:
◦ Frank M. Pfaller, Founder President & CEO
◦ Email: info@hoteliersguild.com
• Social Media Links:
◦ LinkedIn: linkedin.com/in/frank-m-pfaller-089b9b28
◦ Instagram: https://www.instagram.com/couturehotels/
