LA HACIENDA EL RETIRO the art of amazing
MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT, REPRESENTATION, MARKETING & BRANDING Responsible for some of the finest and most distinctive property concepts around the globe
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Introduction
sustainable
THE EPITOME OF
luxury living enveloped in culture & nature
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e have been working closely with the charismatic owner of the renowned private La Hacienda El Retiro estate in Churriana, Andalusia, Malaga, Spain over the past years. It is an honor and a privilege that we have bee commissioned to develop the operating concept and the marketing plan for what aims to become Europe’s and one of the world’s leading cultural and nature retreats. A rejuvenated historic ensemble, and until very recently, a well kept secret, this idiosyncratic property is tugged away in the historic private botanical gardens of this legendary royal hideaway a true jewel in the heart of Andalusia. Whilst the retreat will, of course be open to the public, our operating concept has been designed to also integrate a private member club, with an “Artists in Residence” scheme that provides refined cultural entertainment for discerning guests. La Hacienda El Retiro, perfectly located in close proximity to Malaga, is a privately owned and prodigiously exclusive property. Independent, inspiring, enveloping, it covers more than 500.000 m2 of pristine botanical gardens. It has a history dating back to the 16th century, which is closely connected to a son of King Felipe IV., the creator of the world renowned Retiro gardens of Madrid. Successive proprietors included the First and Second Counts de Buenavista and the Seventh Counts de Villalcázar. The present owner, a well respected and highly decorated entrepreneur from the North of Spain, has further developed and perfectly restored both, the park with all its historic fountains, moorish water features, ornamental lakes and scenic walkways, as well as the vast palatial buildings. Approximately eight million Euros were invested some years ago to bring in even more exotic trees and plants from around the globe. The property was declared ‘Monumento Historico Nacional’ (‘National Historic Monument’), in 1984 and its gardens are listed as Spain’s and Europe’s most attractive. Some of the many impressive large water fountains are under World Heritage
protection. When the owner decided some time ago to open a part of the property to the public by renovating existing guest villas and various other outbuildings to international 5-star-plus hotel standards, CHC was commissioned to create an overall concept for the integration of a private hotel and spa.
Frank M. Pfaller CEO CoutureHospitalityConc
By now, all the historic buildings have been carefully and respectfully renovated, and amazing grotto Spa was integrated.
Seventeen oversized new guest suites from 100 250 m2 with large fireplaces are being decorated. The adjoining Villa del Conde Buenavista houses another nine perfectly appointed cosy rooms, with the soft sheen of polished ‘tadelakt’ and a private communal salon. Opulent French and Spanish styles with original Louis XVI antiques, hand woven carpets and delicate wall tapestry, original paintings will satisfy and surpass expectations of even the most discerning guests. 65 new garden garden duplexes - functional and with ‘new Andalusian minimalism design’ will be added in the new Puertas al Paraíso wing. More than 9 km of perfectly groomed natural private pathways are ready to be enjoyed by nature aficionados, with unlimited space for meditation, yoga or just for paradisiacal relaxation. And, of course, bird watching at it’s best, since numerous parrots and other exotic birds, including a colony of flamingos, are enjoying their ultimate freedom on an island inside a lake, surrounded by a tropical jungle. Together with Koi ponds and other bird species of fishes and the carefully maintained ecosystem within the historic Los Jardines de El Retiro, this must be the epitome of premium sustainableluxury retreat living - not only in Andalusia!
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“a noble cultural retreat since the
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when it all started in MDCLXIX Former owners of the historic Hacienda El Retiro from 1669 to 1791 were four of the most influential personalities of Malaga at that time. One of them was Fray Alonso de Santo Tomás, the illegitimate son of King Felipe IV, the creator of the palace and the world renowned El Retiro Gardens of Madrid. The estate was always seen as a most prestigious element fort their own enjoyment and to entertain, and they spent considerable funds to furnish it with numerous pieces of art, fountains and water features hidden in the vast gardens. Fray Alonso de Santo Tomás was named Bishop of Malaga in 1664 and died in1692 after 30 years in the episcopate . Successive residents of Hacienda El Retiro were the Counts of Buenavista and the Counts of Villalcácar de Sirga. There are three differently structured (private) gardens: The Orchard; The Patio Garden; The Cortesin Garden
…Hacienda El Retiro’s historic layout - fit for royals…
The seat of bishop Alonso de Santo Tomás and the Counts of Buenavista and de Villalcásar during the 17th century
Hacienda el Retiro and its gardens are a real jewel and a real luxury for the province of Malaga. They are, in fact, catalogued as ‘The most important Private Gardens in Spain’, comparable even with their Italian counterparts of the Renaissance and Baroque, and they are in remarkable relations with some of the Royal Gardens of Spain.
“The house was of good construction with stone walls with and brickwork…” thus the building was appraised at . Reales…
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t all started in the th century with a son of King Felipe IV, founder of Madrid’s world renowned El Retiro Gardens…
Still a National Monument but with all of today’s comforts The property was declared ‘Monumento Historico Nacional’ (‘National Historic Monument’), in 1984 and its gardens are listed as some job Spain’s and Europe’s most attractive. Some of the many impressive large water fountains are under UNESCO Heritage protection. Order and style of the architecture respond to the two functions that the hacienda has traditionally fulfilled. With the exception of some scattered buildings, such as the chapel which was designated to be the bishop's tomb let me not be the bishop's tomb, the most important architectural nucleus is arranged around two interconnected courtyards. All the buildings at EL PRIVÉ have been carefully and respectfully renovated. Seventeen oversized new guest suites from 100 to well above 200 m2 each have been added and are presently being decorated. Opulent French and Spanish styles with original Louis XVI antiques, hand woven carpets and delicate wall tapestry and original paintings will satisfy and surpass expectations of even the most discerning guests.
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La Hacienda El
… imagine arriving at the renowned La Hacienda El Retiro private estate through the palm lined alley. Cars are whisked away and are replaced by electric buggies,, and one enters into a different world. The magic of one of the world’s most attractive historic private gardens is beguiling all senses. The sweet smell of the air, oxygen enriched by 500 years old trees and tropical flowers. The views across scenic lakes inhabited by Koi. The paradisiacal sounds of indigenous birds, free flying exotic parrots, peacocks and water fountains - an elite destination in itself indeed!
Soul of a Poet A Retreat with the
FOR MEMBERS
Private Member Clubs HACIENDA EL RETIRO MALAGA | ANDALUCÍA South of Spain
& NON MEMBERS STRICTLY ONLY
MarioGamba
Culinary Club
PASSION FOR COUTURE CUISINE
a noble cultural retreat —— since1669 —— Malaga
Ladies Club
Culture Club
CoutuereHospitalityConcept
Le Privé
Spa Club
Arts Club
Experiences Beyond Expectations
Le Prive
The Elephant Tent Features elephant-inspired bathtub fittings and an outdoor shower. A veranda complete with ropes securing the railings runs the entire length of the perch. It’s a bit like living in an elephant’s house, the more so with all the tiny elephant figurines that
t n e m o
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The two-floored building in the front part is the owners private residence. The Le Privé Patio Suites, restaurants, bodega and spa are located in the adjacent outbuildings around the various patios. 17 opulent Patio Suites - 80-230m2 each with wood burning chimneys Salon-Library Lounge as Reception fine-dining Restaurant; Brasserie; Bodega; Private Chef; Private Cascade Swimming Pool with private Cabanas & Chill-out cove
spacious patio suites are overlooking typical Andalusian ‘cortijos’
nestled amid the beautiful gardens are Patio Suites. Opulent French and Spanish styles with original Louis XVI antiques, hand woven carpets and delicate wall tapestry, original paintings from the owner’s private collection and will satisfy and surpass expectations of even the most discerning guests.
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Each of the Suites will feature at least one
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rom the owner’s vast collection.
“a truly Sustainable-Garden Design Icon
a royal hideaway and a Destination in Itself ”
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uccessive proprietors included the First and Second Counts de Buenavista and the Seventh Counts de Villalcázar. The present owner has further developed and perfectly restored both, the park with all its historic fountains, moorish water features, ornamental lakes and scenic walkways, as well as the vast palatial buildings.
delightful sceneries Wherever you walk - pebbled patios & natural paths, peacocks, flamingos and other exotic birds roaming freely, Koi ponds & undisturbed hideaways to enjoy a book or just let your thoughts wander…
Heavenly privacy
Well-spaced for privacy and quiet, the Andalusian residences are connected by a quaint cobble stone trails lined with bougainvillea and other tropical plants and ancient oak trees. Guests may choose from Deluxe and Superior styles. All suites, feature wood-burning chimneys and have access to the private outdoor swimming pool with shaded cabanas & cosy chill-out areas that takes the experience to another level of luxury.
y l l a r PEACEFULly spanish u t a n IDYLLICally Andalusian
Kudos to N ature
The spectacle Spa and Hamam
Stalactite Cave
inside a
under construction - salt & sweet water pools - ice chamber - treatment rooms …
Villa Condes de Buenavista
Nine perfectly appointed Villa Rooms with a communal Private Salon, open Bar & Fireplace
y c a v i r p a l l i v ENJOYING ELEGANT
“A Bodega like no other - the 200 years old olive oil mill where one may soon enjoy fine wines and delicious tapas …”
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now a charmingly original tapas eatery
A variety of culinary hot-spots await: Breakfast & all-day dining at The Brasserie or al-freso under the shady ancient oak trees around the swimming pool; Tapas & fine wines at La Bodega; fine-dining at Conde de Villalcásar and themed fiestas at El Realengo
T
he culinary aspect will play a major role in the general concept, as it is our intention to introduce our ‘CoutureCuisine’ concept throughout La Hacienda El Retiro retreat. Visiting Chefs from around the world are being invited to act as ‘artists-in-residence’.
Vino In
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LUXURIANT BOTANICAL GARDENS THE renowned HERITAGE PARK OF la HACIENDA EL RETIRO
SPAINS MOST BEAUTIFUL PRIVATE GARDENS There are three differently structured private gardens: The Orchard; The Patio Garden; The Cortesin Garden with 10 km of nature trails, some of them for the exclusive enjoyment of our guests
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the hacienda's natural Parasols Giant Oaks and Pines, planted about 600 years ago and each tree is catalogued - unique in Europe. Surrounded by tropical and subtropical exotic species - Black & Yellow Giant Bamboo, Royal, Cane, Butia, Bottle, Silver Date & coconut palms with colorful Bougainvillea in abundance … all living together in sublime cosmopolitan botanical unison.
Three different kind of botanic gardens, with a private formal renaissance park under World Heritage protection.
Exclusive more than 9 kilometres of natural trails, with yoga and meditation areas & Koi ponds
Seclusion
LE Privé’s private Gardens
l a r u t a n Where
prevails
“More than 9 km of
perfectly cured paths and secluded sanctuaries for
yoga and meditation or just to read a good book and let the world pass by…”
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raffic noise and work chaos is locked out here. A refuge where guests can lean back and simply enjoy and recuperate..
AC olon y of Flam i ngos free roam ly ing
La Hacienda El Retiro
HACIENDA EL RETIRO MALAGA | ANDALUCÍA South of Spain
CoutuereHospitalityConcept
Le Privé a noble cultural retreat —— since 1669 —— Malaga
PASSION FOR SPANISH HISTORY
HACIENDA EL RETIRO MALAGA | ANDALUCÍA South of Spain
MarioGamba
a noble cultural retreat —— since1669 —— Malaga
PASSION FOR COUTURE CUISINE
CoutuereHospitalityConcept
Le Privé
Her itag Ren e aiss Gar ance dens
n a i s u l a
the new
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STYLE
Las Puertas al ParaÍso The second phase of the general development plan. 65 new-to-be-built extravagant duplexes with private wellness areas on their individual roof tops. Minimalistic & functional interior design with attractive personal touches, enveloped by subtropical gardens.
The Elephant Tent Features elephant-inspired bathtub fittings and an outdoor shower. A veranda complete with ropes securing the railings runs the entire length of the perch. It’s a bit like living in an elephant’s house, the more so with all the tiny elephant figurines that
65 Contemporary Duplexes with Roof Gardens
SAMPLES DESIGNS ONLY!
sample designs only
WH TH ITE CO EM MF ES OR FU BLE TA NC TIO N L A
COMING UP SOON!!!
Beach Club shuttle of 3 minutes!
HACIE Oasis BEA MÁL
Chiringuito Sun Daybeds
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VIP attentions
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HACIENDA EL RETIRO MALAGA | ANDALUCÍA South of Spain
CoutuereHospitalityConcept
PASSION FOR SPANISH CUISINE
Le Privé a noble cultural retreat —— since1669 —— Malaga
HACIENDA EL RETIRO MALAGA | ANDALUCÍA South of Spain
Restaurante Aponiente
a noble cultural retreat —— since 1669 —— Malaga
PASSION FOR COUTURE CUISINE
CoutuereHospitalityConcept
Le Privé
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El Realengo for events, weddings, meetings/ MICE, product presentations, arts exhibitions, trade fairs, digital nomad work-spaces…
an amazing Event & Leisure location like no other in Andalusia…
el realengo one of Spain’s best location for exclusive events
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mesmerizing! QUITE SIMPLY
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our next project
s d a m o N l a t i g i d r fo CAMPUS
THE PERFECT LOCATION FOR TODAY’S CO-WORKING GENERATION
An entirely new Co-working environment like no other Set inside the magical gardens of La Hacienda El Retiro Easily accessible by direct flights from around the world - or by fasttrain from Madrid within 2.5 hours 6 minutes by shuttle from Malaga international airport 8 minutes to Malaga’s city centre
Here you’ll Fall in LOVE with your work every single day! Amazing Co-working spaces | Offices | two Glass Palaces | attractive outdoor on-site locations | Access to all the El Realengo event locations and F&B services & outlets | on-site
Meeting & Presentation Garden Offices | Seminar
Exhibitions UNBEATABLE
and meetings that impresses visitors
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s t o p s g Europe’s most natural working environment Individual offices & coworking spaces al-fresco working & meeting locations one-of-their kind exhibition & presentation facilities
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GLASS PALACES
Hacienda El Retiro
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made-to-measurE CONCEPTS management FOR INDEPENDENT LUXURY HOTELS
PASSION FOR SUSTAINABLE LUXURY
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THE PRIVATE SOCIETY FOR DISCERNING LUXURY HOTELIERS A league of its own Affiliation by invitation only
HoteliersGuild
La Hacie El Reti
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member club