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SeniorHoteliers
Initiative
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Dear Friends & Colleagues, Warm greetings from HoteliersGuild’s Member Services.
In 2018, we
shall further concentrate on our professional relationship with independent owners and operators of private luxury hotels & retreats.
a deeper understanding of all you can get out of your membership with HoteliersGuild. It is very important to us that you have
So without further ado, let us point your attention to our
SENIOR HOTELIERS INITIATIVE that offers
certain pro-bono services to independent colleagues and provide you a few more tips to take full advantage of your HoteliersGuild membership. Please also note that you are welcome to
submit
introductions to hoteliers who may be interested to join our private society. And for your
we may also consider favorables grants for non-members information,
upon availability of one or more of our Senior Hoteliers partners! Do contact us, and we’d be happy to answer any questions you may have!
HELLO
And, of course, we are happy to assist members with our private executive search and staff exchange programs in place with international member hoteliers. Thanks for your attention and I look forward to hear back from you!
Frank M. Pfaller
A PROGRAM THAT PROVIDES PRO-BONO PROFESSIONAL ASSISTANCE TO OWNERS AND DEVELOPERS OF ECO-LUXURY HOTELS & RETREATS.
PROGRAMS
SOME OF OUR DEDICATED MEMBERS, RENOWNED INDUSTRY LEADERS - EITHER RETIRED OR BETWEEN ASSIGNMENTS - MAY BE AVAILABLE UPON REQUEST TO OFFER THEIR VALUABLE EXPERTISE TO DISCERNING INDEPENDENT OWNERS AND/OR OPERATORS TO CONCEPTUALIZE, LAUNCH OR RELAUNCH, POSITION AND MARKET THEIR PROPERTIES. Private Exec. Search & Staff Exchange International F&B Events Personal Representations | Fairs & Meetings CRISIS MANAGEMENT CAN BE PROVIDED, AND ASSIGNMENTS MAY BE INTERIM OR ONGOING.
WITH THE AIM TO GIVE BACK TO THE INDUSTRY THAT WE ALL CHERISH AND TO ASSIST ASSIDUOUS PRIVATE ENTREPRENEURS OUR EXPERTISE AND GLOBAL NETWORK IS READILY AVAILABLE PEER-TO-PEER RELIABLE AFFORDABLE FLEXIBLE INTERIM OR ONGOING ASSIGNMENTS The HoteliersGuild’s SENIOR HOTELIERS INITIATIVE comprise of Private-level CEOs/ Presidents, COOs and CFOs, Property-level GMs, Financial Controllers, Director of operations, and hotel owners and managing directors.
PAST&PRESENT PROJECTS
# Las Portuguesas | Uruguay
# Villa Padierna Palace | Spain
# RuiJin Hotel | Shanghai
# Lagciรณ Hotel | Italy
#El Retiro Nature Retreat |
# delMango | Bali
# Thermas de Carratraca | Spain
# CapriCoutureConcept | Capri
Co-Branding VP limitedediton is the brand extension or - as we prefer to call it - the CoutureHospitality label of the renowned Villa Padierna Collection, under which we instigate and offer
VPlimitededition
LuxuryAlliancePartnerships as well as full management contracts to a very selective number of hotels and spa retreats, primarily in Europe and Asia. Presently we have
LUXURYALLIANCEPARNTNERSHIPS via HoteliersGuild with El Retiro, Malaga, Spain; Lagaciรณ Hotel Mountain Residence, Italy; The Hanging Gardens Ubud; Villa Rhuma Putih, Nusa Lembongan; Indjidup Spa Retreat, Australia; Las Portuguesas, Uruguay; VP Mallorca; Spain;
The definition of luxury has changed, and shifted from opulence to experiential design and simple elegance. The goal is to create authentic, experiential hospitality and architecture - something which is evidently absent and missed in so many of today’s chain hotels. We have always been very sceptic as to the ‘over-branding’ of luxury properties and therefor took a soft-branding approach in all of our own projects in defiance of uniformity. High-end hotels have become oh so interchangeable, their logo often being the only distinguishing feature. Remember Conrad Hilton, who started out as a luxury hotelier? And Juan Trippe of Pan Am, who founded InterContinental having luxury hotel oases around the world in mind? When investors took over both companies later, they began to ‘uniformise’ the properties! Today, as major investment groups are acquiring
most of them into the same management model, creating ‘look-alikes’ , and luxury brands loose their
Branding&Marketing
landmark hotels solely with ROI in mind, they squeeze
individuality - an opening for niches, which luckily are sometimes filled by discerning independent hoteliers with a foresight!
Villa Padierna Collection CoutureRetreats limitedEditions despises ‘uniformisation’. We
stand firm to our philosophy of made-to-measure in all aspects of today’s hospitality, from planning, concept, architecture to guest services and unique experiences.
We are keeping in tune with evolving guest expectations.
CoutureHospitalityConcept
COUTURE-EXPERIENCES HoteliersGuild’s SENIOR HOTELIERS INITIATIVE provides
hand-crafted experiences. Each assignment receives a
CONCEPTDIFFERENTIATION
made-to-measure approach, reflecting our international heritage.
We bring a global perspective to every project, incorporating our expertise in architecture, design, fashion, art and lifestyle. Furthermore, our initiative benefits greatly from our Supporting Partners keen interest in the fields of contemporary art, sustainable construction. & eco-luxury architecture, who are infusing their passion for this topics into branded partners properties on a conceptual and tactical level.
involve leading international architects and artists in our projects, which greatly impacts and elevates the We
marketing and branding of our collection. Our renowned Medical Wellness Spa experts have received many industry accolades and will provide yet another
differentiating branding topic for our partners.
Headquartered in Marbella, Spa, the Villa
Padierna CoutureRetreat brand offers luxury with a deep respect for authenticity. A very selective portfolio of
handcrafted hotels provide experiences in deeper luxury, utmost comfort and personalized guest services. Our affinity to fine art, fashion & culture sets us apart. The Villa Padierna Palace Hotel, Marbella, opened in marked the foundation of an inspiring collection of couture golf & spa retreats, each one-of-a-kind, reflecting the unique European heritage. In the next decade we foresee up to six individual places with soul, carefully nurtured by discerning hoteliers who create a strong sense of belonging for our guests.
We are fine hoteliers sharing the same values and goals. We
consider ourselves as part of a distinctive network, contributing to the well-being of our partners to achieve our joint vision. Our guests, local as well as international, are at the heart of all our actions. We
constantly aim to exceed their expectations by delivering the highest level of products and services with great attention to details. High-Touch is more important to us than High-Tech.
We only choose places that give flight to thoughts and set the spirit free - where warmth and harmony go without saying.
Our experience enables us to create exceptional concepts and distinctive interior design for rooms, villas, residences, restaurants and spas.
Don Ricardo Arranz de Miguel | President Since more than three decades in Marbella, one of Spain’s most established and respected entrepreneurs. President of Andalusia’s Developers and Residential Tourism; private developer of luxury hotels, villas & residences, golf courses.
Countess Alicia de Villlapadierna | Chairlady | President Medical Wellness
Frank M. Pfaller | Founder
Independent luxury hotelier, in close working relationship with Ricardo Arranz for more than two decades. Responsible for more 30 luxury hotel projects in 17 countries around the globe.
CHC | IndexBook
INITIATIVEPartners
Michel Mein - Branding Partner
Michel Mein is the Founder of The Seventh Art. He and his team have successfully completed property and hospitality marketing for high-profile projects around the world, including The Setai, W Hotels, The Plaza, Seven Harrison, St. Regis, Stella Tower, 20 East End Avenue, the Four Seasons and the Mandarin Oriental.
theseventhart
Paul K. Dean - Mixed-use Expert
Couture Architecture &Design Concept
One of the industry’s most respected independent consultants. Has set up over 100 resort and mixeduse projects in 20 different jurisdictions during his 30year career. Key strengths include mixed-use resort development, branded residences, shared ownership, private residence clubs and hotel-related real estate.
CoutureArchitecture&DesignConcept
Our CoutureArchitect&DesignConcept - a collaboration of some of the finest architects from around the globe is in the making
CoutureHospitalityConcept
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CoutureRetreats
limitededition
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THE PRIVATE SOCIETY FOR DISCERNING HOTELIERS A league of its own Affiliation by invitation only
MADE-TO-MEASURE LUXURY HOTEL MANAGEMENT, REPRESENTATION, MARKETING & BRANDING Responsible for some of the finest and most distinctive property concepts around the globe.
CouttureHospitalityConcept
join us! HoteliersGuild proudly supports
SUPPORTINGPartners
WHOLEWORLDWater. It’s not only a nobel cause, but a win-win-business case that generates financial returns for all parties and provides you high-profile
marketing & pr exposure. Today over 1 billion people don’t have
access to clean and safe water. WHOLE WORLD Water is a Campaign designed to unite the Hospitality and Tourism Industry on a non-competitive platform to eradicate this issue.
please take a moment & view below links! Sir Richard’s Introduction Video WWW.WHOLEWORLDWATER.CO
Sonu Shivdasani
Sir Richard Branson
A new initiative calling for accountability and sustainability in travel
“Doing nothing is no longer acceptable. We want to ignite global consciousness about the urgency and the need for responsibility, creative solutions and action.�
Onno & Alexa Poortier
https://www.itmustbenow.com
SUPPORTINGPartners
encouraging colleagues from around the globe for their gracious support
As a hotelier with extensive international experience, I remember when climate change seemed a distant possibility. Hoteliers started to discuss the “green issue” in the late 80’s after the UN published “Our Common Future” (Bruntland Report), which explained the concept of sustainability to create awareness of the disturbing relations between human society and the natural environment. Here we are thirty years later. Climate change has become the defining predicament of our time but the hotel industry is still hesitant to talk about the issues. Our sector prospered as millions travelled. Travel is the world’s largest and fastest growing industry, so you could argue we have contributed in both a positive and negative way to people and planet. However, as annual temperatures rise and the impact on our planet becomes more evident, we can no longer afford not to make the environment and social responsibility a business priority. Travellers today expect safer, more responsible, sustainable destinations and accommodations. However, our industry is not really clear about what that truly means. Today, many hotels are doing excellent work in sustainability and obtain certifications to reflect their growing compliance and legitimacy, but most still hesitate to be visibly transparent with their guests for a host of reasons. Many hotels believe that sustainability is not yet an important issue to today’s traveller. In many cases, they are right, but that is changing and changing fast. Consumers know that too many companies have prospered at the expense of society and nature. In particular, the next generation of travellers and hotel staff are critically aware that there is a direct link between sustainable business, the environment and people’s lives; and there is no hiding in today’s interconnected and interdependent world. I believe that a more caring and responsible form of hospitality will gain wide support from travellers and can be commercially successful. There will be increased demand from our guests for sustainable choices and greater expectations for hotels, resorts, cruise ships, train hotels and B&B lodgings to be credibly certified and independently audited. Sustainability saves money and its good for people, planet and profit. I urge owners and operators in the hospitality industry to move beyond seeing environmental and social challenges as costs, to seeing the potential savings and opportunities to make good things happen.
Onno Poortier
Founder, Chairman & CEO NOW Transforming Hospitality GmbH itmustbeNOW.com
NOW, a new initiative calling for accountability around sustainability in travel was launched on Earth Day (22 April 2017). Working as a ‘Force for Good’, NOW is forming a global community of consumers who are passionate about travel and want to help tackle the environmental and social challenges facing our planet. The empowered traveler with the wallet and the soon-to-be-launched “NOW Good Hotel Evaluator” in their mobile device will be our future guests and global influencer. Being a ‘‘FORCE FOR GOOD’’ matters to your guests, your staff, your community, our planet and your profits. We will be inviting qualified properties to join the NOW Force for Good Alliance to access the NOW Community and get direct bookings without being charged commissions. NOW is a legacy project in alliance with inspiring figures and companies from the hospitality industry. Join us … together let us support the industry we know and love, and drive the fundamental changes we need to help it thrive. It must be NOW!
READ HERE
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THE PRIVATE SOCIETY FOR DISCERNING HOTELIERS
CONTACT US: fmp.hoteliersguild@me.com
BRANDINGPARTNER
BUILDING BRANDS. CREATING RELEVANCE. The Seventh Art is a full-service brand agency specializing in the real estate and hospitality sectors. The team creates value for its clients by crafting brand experiences and narratives that are culturally and technologically relevant and completely unforgettable. The Seventh Art challenges conventions of brand development and marketing by bringing a global perspective to the branding process and mixing its expertise in architecture, fashion and lifestyle into its work.