April 2021 ProfitSOURCE Brochure

Phone: (614) 873-4683

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www.selectsires.com

Overview Increased profits from lower-value genetics

Diversification of marketing options and timing for beef-cross calves

Improvement of short-term cash flow through inventory management

Utilization of the correct beef genetics, calf care guidelines and traceability measures to ensure demand and marketplace premiums

ProfitMAX - Genetic Stratagies to Maximize Profit

ProfitSOURCE - A PREMIUM Program for a PREMIUM Product

Dairy farmers are increasing efficiencies and driving genetic progress through ProfitMAX® consultations. The process begins with genetic and reproductive audits to identify challenges and opportunities within the herd.

The resulting genetic strategies often include mating lower-value genetic merit herdmates to elite beef sires. While these genetic strategies can add a revenue source, the use of elite beef sires and appropriate rearing protocols for beef x dairy crossbred calves are both essential components to yield a quality end-product, as well as enhance their market value.

That’s where Select Sires’ ProfitSOURCE program fits in the model.

ProfitSOURCE sires can significantly impact your herd’s bottom line by increasing the revenue from your lower genetic value females. Select Sires’ ProfitSOURCE sires have been selected for crossbreeding on Holsteins and Jerseys. These sires excel for calving ease, growth performance and carcass merit while offering elite fertility to maximize reproductive performance. The lineup of ProfitSOURCE sires includes elite terminal beef sires designed to meet specific genetic criteria as listed below.

Superior Genetics Yield Premium Prices Angus Sires • Top 30 percent of the breed for five of the six EPD traits related to growth and carcass merit: Weaning Weight (WW), Yearling Weight (YW), Carcass Weight (CW), Marbling (Marb.), Ribeye Area (RE) and $Angus x Holstein ($AxH) or $Angus x Jersey ($AxJ).

• Top 55 percent of the breed for Calving Ease • Top 50 percent of the breed for Residual Average Daily Gain (RADG) • Bottom 70 percent of the breed for Yearling Height (YH) Angus - $Angus x Holstein Index and $Angus x Jersey Index: are bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires if randomly mated to Holstein or Jersey cows and calves are exposed to the same environment.

Simmental, Charolais and Limousin Sires • Top 50 percent of their respective breed for both Calving Ease and Terminal Index. The Terminal Index combines traits for growth, gain and end-product merit into one index. Using above-average sires for Terminal Index means your resulting calves will perform well and earn premiums at harvest. Using ProfitSOURCE sires gives you the best opportunity to realize additional revenues from calves who hit or exceed market targets.

Charolais - Terminal Sire Index (TSI): represents a dollar index per terminal progeny produced from a bull in the Charolais database, ranking them for profit potential.

Limousin - Mainstream Terminal Index ($MTI): measures differences in expected profit per carcass produced on a mainstream grid (yield grade 1 or 2, Select to low-Choice quality grade, and no over- or under-weights or dark cutters).

Fertility Without Compromise Select Sires has earned a reputation for having the most fertile semen in the A.I. industry. Our fertility advantage is consistently validated with each dairy sire summary by the national Sire Conception Rate (SCR) fertility comparisons. SCR is a third-party summary of pregnancy check validated data, summarized and published by the Council on Dairy Cattle Breeding (CDCB).

Fertility Verified Sires While Select Sires’ beef bulls don’t accumulate nearly the number of conception records accumulated by our Holstein and Jersey sires, beef semen is evaluated through the same lab and held to the same rigorous standards as our dairy semen. Using conception data along with quality control evaluations, beef sires designated as Fertility Verified have been field tested and achieved Select Sires’ industry-leading quality standards.

Simmental - Terminal Index (TI): evaluates the merit of sires where all offspring (both male and female) are fed and sold on a carcass grade and yield basis. ®

ProfitMAX and Your Success Our Passion. are registered trademarks of Select Sires Inc. ™ProfitSOURCE is a trademark of Select Sires Inc.

ANGUS Sires

2AN526 CHECK

2AN612 POWER

IT

BASE

CW

Marb.

RE

$AxH

$AxJ

Fertility Verified

0.7

41

0.71

0.65

114

101

30

50

25

35

35

35





0.4

51

0.98

0.86

166

161

60

25

10

15

10

10





0.7

51

0.94

0.89

164

172

30

25

10

10

10

10

0.5

55

1.28

0.72

160

126

55

20

2

30

10

25

Sire

CE

BW

YW

RADG

YH

7AN363 HORIZON % Rank

11

-1.0

114

0.29

15

10

30

15

7AN476 ALL PROFIT % Rank

13

0.7

126

0.29

10

40

15

15

2AN526 CHECK IT % Rank

13

-1.4

119

0.31

10

10

25

5

7AN556 PRIME EFFECT 6 % Rank 55

1.3

146

0.28

50

2

20

14AN557 % Rank

FORTUNE

7AN572 % Rank

FOR SURE

7AN573 % Rank

ADVANTAGE

7AN575 % Rank

STRONGHOLD

9AN578 % Rank

AUGUSTUS

7AN582 % Rank

FIRST LIGHT

2AN588 % Rank

HIGH RANK

2AN604 % Rank

TOP CUT

2AN611 % Rank

BULL SESSION 8

2AN612 % Rank

POWER BASE

2AN613 % Rank

AMARILLO

2AN619 % Rank

CIMARRON

2AN620 % Rank

APPROACH

2AN626 % Rank 2AN630 % Rank

REINFORCE

5

2.0

153

0.30

0.6

57

0.90

0.66

115

89

60

70

1

10

40

15

15

35

35

45

8

1.5

141

0.31

1.0

58

1.26

1.02

160

180

35

55

3

5

10

15

3

4

10

4

10

1.0

125

0.29

0.7

61

1.23

1.01

191

192

20

45

15

15

30

10

3

4

2

3

5

1.5

152

0.31

0.8

63

1.00

0.67

156

150

60

55

1

5

20

10

10

35

15

15

10

-0.5

109

0.23

0.3

48

1.18

0.72

151

130

20

15

35

60

75

35

4

30

15

20

6

2.3

132

0.29

1.0

58

1.29

0.87

139

124

55

75

10

15

10

15

2

15

20

25

4

1.4

148

0.34

0.4

62

1.04

1.08

195

184

70

55

2

1

65

10

10

3

2

4

10

1.4

139

0.26

0.4

55

1.65

0.92

212

189

20

55

4

35

65

20

1

10

1

4

0.4

129

0.25

0.7

54

1.44

1.12

180

177

35

30

10

40

30

20

1

2

5

5

9

1.9

153

0.28

0.4

73

1.00

1.08

201

200

30

65

1

20

65

2

10

3

2

2

8

1.8

151

0.31

0.9

78

1.05

1.10

191

208

35

65

1

5

15

1

10

2

2

2

14

0.9

151

0.26

1.0

68

1.38

1.04

184

203

4

45

1

35

10

4

2

3

4

2

7

0.5

130

0.26

0.3

54

1.21

1.13

191

174

45

35

10

35

75

20

4

2

2

10

KING WILLIAM 12

0.5

158

0.34

0.9

78

1.20

0.94

197

182

10

30

1

1

15

1

4

10

2

4

10

1.4

161

0.35

1.0

72

1.07

1.09

198

221

20

55

1

1

10

2

10

2

2

1

TD Beef

Top Dollar Angus

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SIMANGUS Sires

714SM114 PREDICTABLE

2SM107 MAINSTREAM

Sire

CE

BW

YW

RADG

CW

Marb.

RE

TI

Fertility Verified

TD Beef

Top Dollar Power Angus Genetics

12.6

0.0

119.2

0.30

31.6

0.70

0.93

87.0

45

40

40

25

55

4

10

15



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

14.2

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

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

7SM84 % Rank

MADISON

7SM98 % Rank

ARCHITECT

-0.5

104.7

0.25

30.9

0.41

0.53

75.0

30

35

75

60

60

30

75

60

7SM100 % Rank

COUNTRY BOY 15.9

-3.4

115.1

0.27

30.7

0.27

0.79

80.1

5

50

40

60

55

25

40

2SM107 % Rank 2SM110 % Rank

MAINSTREAM 13.5

1.3

148.3

0.35

49.8

0.38

0.98

89.9

35

70

4

5

10

35

10

10

13.8

1.0

139.8

0.30

60.6

0.50

0.87

90.9

30

65

10

25

2

20

15

10

13.7

-0.7

132.9

0.34

52.6

0.62

0.51

87.7

35

30

15

10

5

10

75

15

714SM114 PREDICTABLE 17.6 % Rank 5 714SM117 WINCHESTER 15.9 % Rank 15 714SM118 COLT 13.1 % Rank 40

-0.3

123.8

0.28

39.7

0.74

0.78

92.6

35

30

35

30

3

30

4

0.2

138.0

0.32

48.0

0.60

0.46

90.1

45

10

15

10

10

85

10

-0.5

126.1

0.25

33.3

0.61

0.56

90.3

35

30

60

50

10

70

10

714SM119 REMINGTON % Rank

12.6

1.1

121.2

0.24

49.1

0.47

0.66

84.0

45

65

35

65

10

20

50

25

714SM120 SPRINGFIELD 13.3 % Rank 40

1.8

137.4

0.30

34.1

0.44

0.74

88.1

80

10

25

45

25

35

10

15

VIKING

714SM111 COMBAT % Rank

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Follow The Leader to Greater Profits Stud Comparison - Angus Beef x Dairy Terminal Index Averages More than 75 percent of the semen sold into the beef x dairy market from Select Sires is Angus. Our consumers demand a high-quality, high-grading product, which often ties to one of over 100 branded beef programs that include the word “Angus” in their name. Last year the American Angus Association (ASA) released two new bioeconomic indexes expressed in dollars per head. Each represents the expected average difference in future beef x dairy progeny value when compared to progeny of other Angus sires when randomly mated to Holstein ($AxH) or Jersey ($AxJ) cows with calves exposed to the same environment. Based on current data, Select Sires has a $20-$75/head genetic advantage over other sources of beef x dairy genetics. That’s the difference between earning premiums versus discounts in the marketplace and on grids. The use of quality genetics has tangible value to our feedlot and packing partners. Feedlot owners and packers have educated themselves about genetics and recognize the value in Select Sires’ ProfitSOURCE program. They know when they see calves tagged with a red ProfitSOURCE tag they will be able to capture added value throughout the supply chain, which makes them more aggressive in the marketplace.

As commodity beef x dairy calves sired by low-priced or non-identified beef semen are fed and harvested, feed yards and packers have realized there can be a spread of more than $400 in the value of animals based on their genetics. A black hide will no longer be enough to make calves marketable.

Documentation of what’s under the hide is becoming essential. Contact your Select Sires representative today for help determining which sires will create the greatest profitability in your herd.

CHAROLAIS Sires

9CH103 LEAD

Sire

CE

BW

9CH99 FREE RIDE % Rank

9.4

-2.6

25

10

9CH103 LEAD TIME % Rank

11.9

-4.3

7

3

9CH104 NEW MAN % Rank

12.4

-1.3

5

20

2CH105 SILVERSMITH % Rank

8.5

.3

25

50

2CH106 FOREMAN % Rank 9CH107 HONCHO % Rank

9.5

-1.6

20

20

11.3

-3.7

9

4

LIMOUSIN Sires

2CH106 FOREMAN

TIME CW

REA

Marb.

TSI

Fertility Verified

68

15

.66

.16

218.31

30

75

60

30

25

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62

22

.70

.42

220.99

40

40

50

1

15

67

29

.89

.34

216.7

30

15

10

1

20

91

47

1.09

.33

239.35

2

1

1

1

1

63

23

.73

.29

216.69

35

35

40

2

20

74

27

.64

.15

222.78

15

20

65

35

10

YW

Sire

CE

BW

7LM15 AFRICA % Rank %LM

13 20

7LM16 ARGUS % Rank LIM-FLEX

TD Beef

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YW

CW

REA

Marb.

$MTI

-0.9

93

56

0.85

.06

53.13

15

55

2

70

40

50

15

-2.3

105

40

0.35

.75

76.40

10

4

50

25

95

1

2

7LM18 DAVY CROCKET 16 % Rank LIM-FLEX 3

-0.3

96

43

1.09

.51

69.35

25

80

20

10

4

10

7LM19 FARMER JOE % Rank LIM-FLEX

17

-1.8

108

24

1.10

.37

66.39

2

5

50

80

10

20

20

7LM20 FILMER % Rank

14

-0.3

109

19

0.91

.45

71.20

15

25

30

75

50

10

4

14LM4514 FIDELO % Rank %LM

13

1.1

107

10

1.08

-.90

52.08

25

55

30

95

35

85

75

Sire

WAGYU Sires

9KB1 9KB2 9KB3

SEIGI EMORI HARU

SCD

Tenderness

VA AA AA

3 4 7

Fertility Top Dollar Verified Angus

Fertility Verified

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American Angus Association EPDs, American Simmental Association EPDs, American International Charolais Association EPDs, North American Limousin Foundation EPDs and Wagyu data as of 04/01/2021.

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TAGGED for Quality Assurance Calf ranches, feedlots and packers interested in source-verified, high quality ProfitSOURCE calves have established partnerships with Select Sires. ProfitSOURCE partners may vary depending on geography, size of dairies, ownership arrangements, breed preferences, genetic criteria and end product targets. Current Select Sires partners include: TD Beef TD Beef has an exclusive partnership with Select Sires and requires the use of elite terminal bulls selected specifically for their program, as indicated in this brochure.

Access to the TD Beef program is contingent upon calf pickup logistics and ranch availability in your region.

Dairy producers will be offered a premium for day-old calves, but must agree to utilize Select Sires for all of their beef and dairy genetic inputs under the TD Beef program. Our list of TD-qualified sires is growing.

Power Genetics Power Genetics is acquiring calves from dairies utilizing qualified SimAngus sires to breed purebred Holstein dairy cows. They transport them to calf ranches, on to Power Genetics’ feedyards and ultimately to Cargill Meat Solutions. Power Genetics’ long-term relationship with Cargill currently allows them to market 5,000 head per week.

Top Dollar Angus Top Dollar Angus is a third-party verification company. Select Sires has sires that qualify for the Top Dollar program. In order for a dairy to receive marketing assistance from Top Dollar Angus, they must utilize Top Dollarapproved sires and submit a verification fee of $4/head. Top Dollar will assist with marketing the calves as either day-olds or feeder cattle. They do not have one specific supply chain and use video auction to promote a lot of cattle. In general, Top Dollar cattle have brought premiums for their owners.

By tagging beef x dairy calves with red ProfitSOURCE EID tags, breeders certify the calves are offspring of ProfitSOURCE-qualified sires that excel for terminal index in their respective breeds. These indexes combine traits for growth, daily gain and end-product carcass merit. Calves identified with the red ProfitSOURCE EID tags offer increased value to potential buyers based on their genetic merit.

Red EID ear tags are available from Select Sires to identify ProfitSOURCE-qualifying calves. The tags will add value and legitimacy to the beef x dairy calves by capturing and tracking information from the dairy, calf ranch and feedyard to the packing plants. The ProfitSOURCE tag will offer traceability along the production chain that is not only appreciated, but requested by consumers and trading partners.

At this time, Select Sires and the ProfitSOURCE program offers the only red EID tags in the industry, making them unique from a visual detection standpoint. For a calf to qualify to be tagged with the RFID button, ProfitSOURCE-sired calves must also meet established criteria for management and rearing.

Calf Care Program

An important component of ProfitSOURCE is compliance with newborn calf-care guidelines to ensure offspring perform as expected throughout the supply chain. Check with your representative for more details.

New sires are currently being added to the ProfitSOURCE program.

To see the latest listing, learn more about tagging your qualified beef x dairy offspring for quality assurance and to explore options for marketing your beef x dairy calves, contact your local Select Sires representative or visit our website at www.selectsires.com and click on the ProfitSOURCE tab.

Product of the USA SS927