ProfitSOURCE® Brochure | December 2023

Emphasizing three KEY NEEDS to garner the best return on your investment...

1

superior genetics and calf care at birth

2

identification and record-keeping for confident traceability

3

Phone: (614) 873-4683 u www.selectsires.com

supply chain partners for

secure market access

partners

Calf ranches, feedlots, and packers are recognizing the power of source-verified, high quality ProfitSOURCE genetics and asking for them by name. ProfitSOURCE sires meet the needs of different buyers, meaning broader market access.

Sires qualifying for each program are designated with a check mark in the following breed lists. Ask your Select Sires representative which program is the best fit for your operation.

More Partners Equals Greater Market Access Options EVERY Step of the Way Regional Partners Contact your Select Sires representative for a contact in your area.

TD Beef and Power Genetics offer options for marketing day-olds with low risk.

Day-Old Calves

Friona Industries is a direct-to-feedlot option for dairies growing their own cattle to midweights.

450 - 600 lbs.

Finished

GeneNet offers direct grid access for ProfitSOURCE cattle raised to finish.

Sires

ProfitSOURCE offers maximum flexibility through the availability of ProfitSOURCE sires to fit your local marketing needs, or through specially selected sires designed to meet the needs of both your dairy and our partner programs.

Reach out to your representative to learn more about local partners, or for information about other marketing streams including popular video auctions.

Power Genetics is acquiring calves from dairies utilizing qualified SimAngus™ sires to breed purebred Holstein cows. They transport them to calf ranches, on to Power Genetics’ feed yards and ultimately to Cargill Meat Solutions.

TD Beef’s exclusive partnership with Select Sires requires the use of elite terminal bulls selected for their program. Access to the program is contingent upon calf pickup logistics. Producers will be offered a premium for day-old calves, but must agree to utilize Select Sires for all their beef and dairy genetic inputs.

Dairy Direct through Friona Industries is a marketing avenue for dairies interested in raising their ProfitSOURCE crossbreds to a higher weight as a direct-to-finisher marketing option. This option also presents a great opportunity for herds interested in HerdFlex embryos.

SimVitro® HerdFlex® embryos are a new approach to generating high performance beef calves. With this IVF solution, you can get full-beef calves that have calving ease and deliver value through improved feed efficiency, rate of gain, ribeye area and marbling. The HerdFLEX program is available through a partnership with Simplot.

SimVitro and HerdFlex are registered trademarks of J.R. Simplot Company. ®

**Select Sires is providing a service of organizing data.

We are in no way committing to buying or selling your cattle, providing a market, entering into a contract to buy or sell cattle, or making any representations or warranties on the value or sale of cattle under our program ProfitSOURCE. Please contact your buying agents or ProfitSOURCE Partners to sign a contract with them regarding the sale of your cattle.

The results tell the story! ProfitSOURCE is a leading beef x dairy program, backed by research trials and everyday results fueled by traceability.

ON THE RAIL RESEARCH RESULTS

200

$

COMMERCIALLY VALIDATED DATA

**

MORE PER HEAD

**When research data was assessed on multiple packer grids, ProfitSOURCE carcasses brought an average $190 to $210 more per head than the competitor program cattle fed and harvested together in the trial. These extra dollars were due to the hot carcass weight and improved marbling quality.

Thousands of records over time show 96% of Angus x Holstein (AN x HO) and 93% of Simmental x Jersey (SM x JE) graded Choice and Prime. This can be compared to commodity cattle that only graded 83% Choice and Prime.

e is trial wer th m o fr le p Beef lineu OURCE catt The ProfitS eef genetics. The TD ’ s ct Sire B sired by TD lusively through Sele exc is offered m.

CE progra ProfitSOUR

For more information about ProfitSOURCE, contact your local Select Sires representative or scan the QR code.

ANGUS

sires

Widely accepted by ProfitSOURCE partners and on the open market, Angus sires bring Quality Grade and black-hide premiums to the table with pounds. There’s a Select Sires Angus sire profile for any feeder!

Sire 7AN526 CHECK IT %Rank 7AN572 FOR SURE %Rank 9AN578 AUGUSTUS %Rank 2AN588 HIGH RANK %Rank 2AN613 AMARILLO %Rank 2AN619 CIMARRON %Rank 2AN620 APPROACH %Rank 2AN626 KING WILLIAM %Rank 2AN630 REINFORCE %Rank 714AN639 WHITEWATER %Rank 2AN650 LOCOMOTION %Rank 2AN651 RULER %Rank 714AN652 FEATURE %Rank 2AN663 OUTPUT %Rank 2AN665 FLAGSTAFF %Rank 714AN693 JAMES %Rank 714AN694 TEDDY %Rank 2AN705 BUCKLIN %Rank 714AN711 COLDWATER %Rank 2AN712 QUANTIFY %Rank 2AN724 SET UP % Rank 714AN762 COLUMBUS % Rank 714AN765 MIDWEST % Rank 714AN774 BOSWELL % Rank 714AN777 GEMSTONE % Rank 714AN790 HARRISON % Rank 714AN791 GRANT % Rank 714AN792 ARTHUR % Rank

TD Beef

Profit SOURCE

CE

BW

YW

RADG

YH

CW

Marb.

RE

$AxH

$AxJ

Fertility

11 15 3 80 11 15 3 80 6 55 12 10 6 55 10 20 9 30 11 15 9 30 9 30 5 65 9 30 5 65 18 1 8 35 10 20 14 4 12 10 11 15 7 45 7 45 11 15 12 10 12 10 10 20 15 2

-1.0 10 2.2 75 -0.6 15 1.8 65 1.8 65 1.1 50 1.3 55 0.6 35 1.9 70 2.3 75 1.0 45 1.3 55 3.3 90 1.1 50 2.4 80 -1.7 5 2.7 85 0.3 30 -1.0 10 0.3 30 0.2 30 1.9 70 2.1 70 -0.1 25 -0.3 20 1.1 50 0.9 45 0.7 40

118 40 144 10 107 55 148 10 147 10 156 3 129 25 161 2 164 2 134 20 133 20 124 30 141 10 146 10 141 10 130 20 164 2 123 30 129 25 128 25 143 10 153 4 154 3 136 15 152 4 139 15 144 15 142 10

0.30 15 0.33 5 0.22 70 0.34 3 0.31 15 0.27 35 0.25 55 0.34 3 0.35 2 0.33 5 0.30 20 0.31 15 0.25 55 0.28 30 0.30 20 0.26 45 0.35 2 0.27 35 0.25 55 0.28 30 0.33 5 0.34 3 0.29 25 0.30 20 0.37 1 0.34 3 0.33 10 0.32 10

0.6 40 1.0 10 0.3 70 0.4 65 0.8 25 1.0 10 0.2 85 1.0 10 1.0 10 0.5 55 0.6 45 0.4 65 0.5 55 0.7 30 0.5 55 0.6 45 1.2 3 0.3 75 0.1 90 0.6 45 0.6 45 0.8 25 1.2 3 0.4 65 0.5 55 0.3 75 0.3 75 0.5 55

48 45 61 25 49 45 58 30 74 5 62 20 50 50 83 2 68 15 59 25 59 25 61 25 68 15 67 15 73 10 51 45 93 1 59 25 49 50 52 45 68 15 77 4 74 5 58 30 63 20 62 20 60 25 79 3

0.99 15 1.30 5 1.12 10 1.03 15 1.01 20 1.35 4 1.23 10 1.23 10 1.05 15 1.16 10 1.07 15 1.00 20 1.01 20 1.25 10 1.01 20 1.27 10 0.78 35 1.55 2 1.25 10 1.48 3 0.98 20 1.12 15 1.99 1 1.10 15 1.02 20 1.29 10 1.73 1 1.46 3

0.89 15 1.00 10 0.61 0.5 1.04 10 1.04 10 1.05 10 1.05 10 0.90 15 1.02 10 0.79 30 0.97 10 0.72 40 1.17 2 1.05 10 1.20 2 1.04 10 1.23 2 1.00 10 1.20 2 1.21 2 1.39 1 0.95 15 1.03 10 1.01 10 1.10 4 1.04 10 1.09 4 1.32 1

168 10 183 10 151 15 190 5 190 5 181 10 191 5 190 5 190 5 199 4 194 5 192 5 188 10 203 3 205 3 185 10 204 3 236 1 221 2 315 2 217 2 197 4 235 1 199 4 215 2 238 1 262 1 266 1

172 10 192 5 127 25 181 10 201 3 200 3 170 10 175 10 215 2 173 10 196 4 175 10 185 10 203 3 206 3 184 10 244 1 218 2 203 3 210 2 220 2 200 3 255 1 191 5 211 2 220 2 243 1 258 1

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SIMANGUS

sires

TM

SimAngus offers Simmental growth and Angus marbling - a perfect match for feeders that desire growthy cattle.

Sire 7SM84 MADISON %Rank 7SM100 COUNTRY BOY %Rank 714SM107 MAINSTREAM %Rank 2SM110 VIKING %Rank 714SM111 COMBAT %Rank 2SM114 PREDICTABLE %Rank heifer acceptable 714SM117 WINCHESTER %Rank 714SM118 COLT %Rank 714SM120 SPRINGFIELD %Rank 714SM129 WABASH %Rank 2SM130 FLINT HILLS %Rank 714SM131 RILEY %Rank heifer acceptable 714SM132 BLUEMONT %Rank 7SM141 ALPHA %Rank

TD Beef

Power Genetics

Profit SOURCE

CE

BW

YW

RADG

CW

Marb.

RE

TI

Fertility

13.8 35 15.5 20 13.4 40 12.7 50 13.2 40 18.1

-0.2 45 -3.1 10 1.2 70 0.7 60 -0.7 35 -1.3

118.0 50 113.2 60 146.8 10 137.6 15 133.2 25 117.9

0.29 35 0.26 55 0.36 5 0.30 30 0.34 10 0.27

32.5 50 26.3 70 40.6 25 50.3 10 47.4 15 40.1

0.78 4 0.35 50 0.33 50 0.38 45 0.58 15 0.66

1.00 10 0.76 35 0.85 20 0.75 35 0.45 90 0.76

88.6 20 81.1 45 87.2 20 86.7 25 86.4 25 88.7

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15.0 25 12.6 35 11.9 60 13.7 35 13.5 40 13.9 35 12.0 60 9.8 85

0.0 50 -0.6 35 1.7 80 0.1 50 1.7 80 0.3 45 1.5 75 0.8 65

134.9 20 127.4 35 136.4 20 146.9 10 147.2 10 138.3 15 165.1 1 155.5 3

0.33 15 0.27 55 0.29 35 0.34 10 0.36 5 0.31 25 0.38 3 0.36 5

37.4 35 27.9 65 33.7 45 39.2 30 40.8 25 40.2 25 61.2 2 67.5 1

0.63 15 0.60 10 0.40 40 1.10 1 1.13 1 0.92 2 1.06 1 0.60 15

0.26 99 0.42 90 0.74 40 0.95 15 1.01 10 1.16 2 1.10 3 1.22 1

87.0 20 88.1 15 86.2 25 108.4 1 105.3 1 101.8 1 111.8 1 98.2 3

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25

50

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35

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LIMOUSIN

sires

Our Limousin lineup offers reliable fertility and calving ease with dependable feed efficiency and red meat yield.

Sire 7LM15 AFRICA %Rank %LM 7LM18 DAVY CROCKET %Rank Lim-Flex 7LM19 FARMER JOE %Rank Lim-Flex 7LM20 FILMER %Rank 7LM21 HOGAN %Rank 7LM22 HIGH COURT %Rank 7LM23 HOBBLEBUSH %Rank

CE

BW

YW

CW

REA

Marb.

$MTI

10 55 13 25 12 35 15 10 9 80 11 50 16 10

0.2 30 0.5 40 0.2 35 -1.0 15 1.2 60 1.9 75 -0.3 35

95 60 94 80 116 35 107 55 117 35 121 25 94 45

22 65 47 15 33 55 8 95 36 45 38 40 8 95

1.84 1 0.97 15 1.20 4 0.50 75 0.88 25 0.53 75 0.66 65

0.08 35 0.71 2 0.51 10 0.46 10 0.41 15 0.31 25 0.05 60

58.96 25 76.49 3 72.67 25 70.55 10 71.4 10 64.7 30 56.83 40

CHAROLAIS

Fertility

Profit SOURCE

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Preferred by some feeders, Charolais crosses are hardy and add pounds, efficiency, and red meat yield to Jersey-based cattle.

Sire 9CH99 FREE RIDE %Rank 9CH103 LEAD TIME %Rank 2CH104 NEW MAN %Rank 2CH105 SILVERSMITH %Rank 9CH106 FOREMAN %Rank

CE

BW

YW

CW

REA

Marb.

TSI

9.6 25 6.5 50 12.6 8 7.9 35 10.9 15

-3.5 9 -3.3 10 -2.2 20 -0.5 45 -1.5 30

119 25 106 50 108 45 127 15 109 45

15 55 23 25 27 15 41 2 20 35

0.76 30 0.69 40 0.81 20 1.11 2 0.66 45

0.21 20 0.35 2 0.33 4 0.36 2 0.32 4

269.26 15 262.05 25 252.94 35 272.25 9 258.53 30

Fertility

TD Beef

Profit SOURCE

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UNDERSTANDING THE VALUE OF QUALITY We can all agree that quality is king and making high-quality products, whether that be milk or beef, is the goal. Quality is a rapidly improving target - how do we stay ahead? Through research trials and carcass data, we can put a price on performance and show you the dollar value of quality cattle as we focus on continuous improvement.

Let’s break down some ProfitSOURCE results on a typical packer grid.

Most beef x dairy (BxD) carcasses are paid on a packer grid.

Select Sires is closely monitoring ProfitSOURCE progeny through various supply chains. Carcass performance for 7AN526 CHECK IT progeny has been impressive with 27% grading Prime at one of our commercial packing partners. Let’s group these progeny together as an example.

We will use the following grid specs, which reflect a real, recent grid at a large packer with premiums and discounts paid by the hundredweight:

QUALITY GRADE

YIELD GRADE

Prime: $20/cwt Choice: Par

1 and 2: $3/cwt 3: Par

Select (-$30.62/cwt)

4 and 5: (-$10/cwt)

You’ll notice that the spread for Quality Grade (QG) premiums and discounts is much more dramatic than the spread for Yield Grade (YG).

That is quite typical in the current marketplace. Consumers continue to demand high-quality beef and this has driven QG spreads to record highs.

This intensely favors animals bred for high Marbling – a hallmark of the ProfitSOURCE genetic lineup and highly heritable trait.

We can’t neglect quantity, though. Consider an analogy to milk marketing: more pounds of fat and protein solids yield more income but it’s even better in high volumes of milk. Similarly, marbling leads to a higher Quality Grade and generates more revenue on more pounds of carcass since these premiums are paid by the hundredweight. Check out the ProfitSOURCE sire lineup to find terminal powerhouses to attain both high Carcass Weight and high Marbling goals for your program.

Scan the icon to learn more about the value of quality and grid pricing.

cker and cords from a partner pa re ss rca ca y en og pr IT’s 73 Now, let’s take CHECK together on the grid. were one lot marketed ey th if as ta da e th h nc cru

LTS

QUALITY GRADE RESU

lbs.

3 5 8 3 7 20 49 4 Carcasses

Carcasses Graded PRIME

age of At $20/cwt., an aver HEAD $172.52 added PER

Hot Weight Average

Carcasses Graded CHOICE

Carcasses Graded SELECT

e of At $3/cwt., an averag HEAD $24.95 added PER . ad averaging 832 lbs for YG 1 or 2 on 31 he

averaging 862 lbs. for Prime on 20 head $3,450.80 l Prime premium to ta to e th g in br d ul This wo 33.49! or 2 premium to $7 and the total YG 1

IF YOUR PROFITS ARE MAXED

BY MAKING THEM MALE, THE ANSWER IS...

MALE PACK Each dose of ProfitSOURCE Male Pack contains male-sorted product from three or more ProfitSOURCE- and/or TD Beef-qualified Angus sires.

By including multiple sires in each dose, the ProfitSOURCE Male Pack should provide more consistent fertility.

P

All calves resulting from ProfitSOURCE Male Pack semen will qualify to enter the elite ProfitSOURCE supply chain.

The beef x dairy industry continues to evolve and Select Sires is equipped to provide you with products that offer the greatest profit potential.

In markets where you can garner a higher premium for male beef x dairy calves, consult with your Select Sires advisor about how ProfitSOURCE Male Pack can boost those premiums!

Phone: (614) 873-4683 u www.selectsires.com ProfitSOURCE, Your Success Our Passion. and the Select Sires logo are registered trademarks of Select Sires Inc., Plain City, Ohio. ™SimAngus is a trademark of the American Simmental Association. EPD Data 11/30/23: American Angus Association, American Simmental Association, American International Charolais Association, and North American Limousin Foundation. Tenderness data from Geneseek. Limitations and Conditions of Sale: gender SELECTED™ semen shall be used for the single insemination of one female bovine during natural ovulation with the intent to produce single offspring unless specifically approved on an individual customer basis by Sexing Technologies in writing. AS A CONDITION OF PURCHASING gender SELECTED SEMEN, THE PURCHASER AGREES THAT gender SELECTED SEMEN WILL NOT BE REVERSE SORTED OR RE-SORTED unless specifically permitted in advance, on a case-by-case basis by Select Sires in writing.

Select Sires intends to monitor the use of the gender SELECTED semen and vigorously enforce restrictions on use. Please see http://www.selectsires.com/designations/genderselected.html for additional details. All gender SELECTED semen is processed using Ultraplus™ technology. ™gender SELECTED is a trademark of Select Sires Inc. Ultraplus is a trademark of STGen LLC. Cover photo by Peyton Goff. ®